eSports

The Making of Champions: How top-notch companies in India are leading the sports movement

Published

3 years ago

August 29, 2022

Reading Time: 3 minutes

India is a diverse land, full of talented individuals in all walks of life. In the recent years, Indian sportspersons have outshined their competitors at various international events. From Mirabai Chanu and PV Sindhu to Chopra, athletes from the country have proven their mettle in their respective sports.

Their success comes after tremendous hard work and perseverance, but an important factor contributing to this success remains the encouragement these sportspersons are receiving from various top-notch organizations in the country. On the occasion of National Sports Day, we bring you some of the biggest companies in India which have time and again fueled Indian sports talent to achieve more through their various initiatives.

MG Motor India

MG Motor has a rich legacy of supporting sportspersons, which the company has continued in the recent times through various partnerships with budding talent in sports. In association with The Vadodara Marathon, MG Motor India presented a personalized Hector to Paralympian Bhavina Patel, who bagged a silver medal at the 2020 Tokyo Paralympics. The company also roped-in para-athlete and Arjuna Awardee Deepa Malik to be the voice of the personal AI assistant in its SUV, MG Astor. The company is also known for recognizing budding female sports talent and showcasing its support to player like golfer Tvesa Malik, athlete Rupal Chaudhary, hockey player Khushboo Khan, and any many more.

Mobile Premier League

Mobile Premier League (MPL) is the world’s leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games. As an industry leader, MPL continues to support VS Rathanvel, a young chess prodigy. Rathanvel began playing chess at the age of seven and became a grandmaster at the age of ten. In 2011, he was ranked third in the world under-10 category. This partnership has enabled Rathanvel to compete in international events and earn recognition on a global scale. MPL’s ultimate aim is to democratise gaming and esports across the country, by giving gamers a platform to compete with the best and monetise their skills. Founded in 2018, MPL hosts millions of tournaments a month and is trusted by over 90 million registered users across Asia, Europe, and North America.

Adidas

Footwear and accessories giant Adidas launched a new product aimed at making sports convenient for menstruating sportspersons. The new TechFit Period Proof Tights are the company’s way to ensure that teenage girls and women in sports do not give up on their dreams just for the fear of period leakage. Adidas launched ‘Stay in Play’ to promote its latest innovation, and roped in Tokyo Olympics Silver-medalist Mirabai Chanu as the face of this campaign.

JSW

Steel giant JSW is known for its continued efforts towards improving the sports scenario in India. The group has time and again undertook projects to upscale the facilities for sportspersons. The flagship endeavour of the group, the JSW Sports Excellence Program, supports 49 athletes across four disciplines, including Olympic medalists wrestler Sakshi Malik and javelin-thrower Neeraj Chopra. The sponsor of the Indian contingent at the Tokyo Olympics, the JSW Group also presented the Tokyo medalists as well as their coaches with cash grants of up to Rs 1 crore.

Tata Steel

Tata Steel has a long legacy of supporting Indian sportspersons. Throughout decades, the leading steel company has provided assistance to numerous talented individuals and teams at different national and international sporting events. Many of India’s Olympics heroes have been employed by the Tata Group in a bid to support them with their training and other needs. An important chapter in the success stories of athletes like TC Yohannan, Mercy Kuttan and Lavinho Pinto remains the encouragement they received while being employed with the Tata Group.

India’s journey to excellence in sports is still a long one, but the country’s sportspersons have nevertheless made positive strides over the years. What they need is continued encouragement and support from all directions, which is something companies like MG Motor and Tata Steel are expected to continue providing.

Anushka Bhatnagar

From Rolling Loud to Riot Games: How 2025 Became the Year of Indian Gaming

Published

3 days ago

December 23, 2025

Wladimir P.

from-rolling-loud-to-riot-games:-how-2025-became-the-year-of-indian-gaming

Editor’s Take

Why this matters: India has long been a mobile-first gaming market (thanks to PUBG Mobile/BGMI). But 2025 proved that PC esports is not dead; in fact, it’s thriving culturally. Riot’s ability to integrate VALORANT into mainstream Indian youth culture—from “topper” billboards on exam result day to hip-hop festivals—is a masterclass in localized marketing. The success of S8UL Esports in League of Legends also signals that South Asia is finally ready to compete in global Tier 1 events.

The Full Story

Riot Games has released a retrospective on 2025, describing it as the year gaming in South Asia “didn’t feel tucked away anymore,” but rather became an unmistakable part of mainstream culture.

From filled cafés during watch parties to billboards featuring “inside jokes” from voice comms, the publisher’s year was defined by a massive surge in engagement across India, Bangladesh, Sri Lanka, Nepal, Maldives, and Bhutan.

The Competitive Surge: LoL and VALORANT The year began with the launch of Legends Ascend South Asia, a structured pathway for League of Legends talent that the region had been demanding. Ninety-five teams competed, culminating in S8UL Esports lifting the trophy and qualifying for the LCP Wild Card Playoffs—placing South Asian talent directly into the global conversation.

Simultaneously, PC esports found its footing in India through VALORANT Challengers South Asia.

The Numbers: The circuit recorded over 103 million live and non-live views throughout the season.
The Finals: The LAN event peaked at 50,000 concurrent viewers, proving that the appetite for PC tactical shooters remains fierce in a mobile-dominated region.

Cultural Crossovers: V5 and Rolling Loud Midway through the year, VALORANT celebrated its fifth anniversary (V5) with a campaign deeply rooted in Indian student culture.

“VAL Toppers”: On JEE results day (a major academic milestone in India), Riot reimagined the traditional “exam topper” billboards to celebrate Radiant-ranked players, sparking a viral conversation.
Rolling Loud India: In November, gaming met hip-hop. Riot integrated VALORANT into one of the world’s largest hip-hop festivals, with karaoke pods and gaming zones operating alongside performances by Wiz Khalifa and Central Cee.

Management Commentary Anushka Bhatnagar, Publishing Lead for Riot Games India & South Asia, reflected on the shift:

“2025 felt like a year when India’s gaming and esports landscape stepped into the centre of cultural conversation. VALORANT turning five reminded us how deeply the community here has shaped the game. From grassroots watch parties to moments like Rolling Loud, the ecosystem grew with a confidence that felt distinctly homegrown.”

Grassroots Momentum Beyond the flash of festivals, the year was sustained by community energy. College events introduced first-time players to the ecosystem, while local watch parties turned malls into pop-up arenas, ensuring that the growth of South Asian gaming was built “together” rather than just broadcast from above.

The post From Rolling Loud to Riot Games: How 2025 Became the Year of Indian Gaming appeared first on Gaming and Gambling Industry Newsroom.

CS2

GG.RECAP 2025: How GG.BET Bridged the Gap Between Football and CS2

Published

4 days ago

December 22, 2025

Wladimir P.

ggrecap-2025:-how-gg.bet-bridged-the-gap-between-football-and-cs2

Editor’s Take

Why this matters: While many operators treat sports and esports as separate silos, GG.BET spent 2025 actively dismantling that wall. Their strategy isn’t just about slapping logos on jerseys; it’s about content crossovers. Events like the “Match of LeGGends”—where pro footballers played Counter-Strike against NAVI—demonstrate a sophisticated understanding that the modern bettor is often a hybrid fan. This cross-pollination strategy is likely the future of betting marketing.

The Full Story

GG.BET, the international betting brand, has released a comprehensive video recap of its 2025 activity, showcasing a year defined by major traditional sports sponsorships and innovative projects that blurred the lines between the pitch and the server.

The recap, which details the operator’s expansion in both the sports and esports verticals, highlights a strategy built on immersive content rather than passive branding.

Traditional Sports: Boxing and Football In the world of traditional sports, GG.BET secured high-visibility partnerships. The brand served as the official partner for the heavyweight clash between Usyk and Dubois II, executing a global media campaign at Wembley Stadium.

In Ukraine, a key licensed market for the brand, GG.BET solidified its football presence by signing a three-year contract with the legendary FC Dynamo Kyiv, alongside sponsorships of FC Polissya and FC Zorya.

The “Dynamo 3.0” Campaign: To celebrate Dynamo Kyiv’s 30th championship, GG.BET hosted a “star-studded” press event featuring a short film on the team’s history, custom jerseys, and fan-centric activations, moving beyond standard sponsorship duties.

Esports Innovation: Mapping the Industry GG.BET continued to lead in its native esports territory. A standout project was the launch of the Interactive Esports Map in collaboration with Esports Charts. This tool provides users with retrospective data on global esports trends, including regional top disciplines and prize fund statistics.

The brand also focused on industry education, organizing the “Ukraine in Esports: Myth vs Fact” panel at the SBC Summit Ukraine and curating a unique “Esports Museum” to display legendary trophies and history.

Blurring the Lines: The “Match of LeGGends” Perhaps the most distinct initiative of 2025 was the “Match of LeGGends: Server Derby.” This crossover show match saw the current NAVI Counter-Strike 2 roster face off against footballers from Dynamo Kyiv inside the game server.

The Format: GG.BET designed unique game modes and special rules for the event, which was streamed with commentary from major figures in sports and entertainment. The project successfully introduced traditional sports fans to esports mechanics and vice versa.

Industry Recognition The efficacy of this hybrid communication strategy was acknowledged by the wider industry, with GG.BET securing the Operator of the Year in CEE title at the EGR Global Europe Awards 2025.

The post GG.RECAP 2025: How GG.BET Bridged the Gap Between Football and CS2 appeared first on Gaming and Gambling Industry Newsroom.

eSports

TEAM VITALITY RUN IT BACK FOR THEIR 2026 LEC ROSTER

Published

1 week ago

December 18, 2025

Wladimir P.

team-vitality-run-it-back-for-their-2026-lec-roster

Team Vitality is kicking off the new LEC season with renewed energy and a hunger to prove themselves on the international stage.
With superstar mid laner Marek “Humanoid” Brázda joining the lineup, alongside the support of an experienced coaching staff, the club is confident in its ability to compete at the highest level in 2026.
The squad’s goal is straightforward: become a top team in the LEC and qualify for Worlds in North America next year.
Next year marks a new chapter in the club’s long-term strategy to develop and elevate European talent, creating an environment built to deliver results.

Team Vitality is proud to present its new LEC roster for 2026. Throughout the upcoming season, the club aims to build on its existing core and further develop the team’s talent, while welcoming a new mid laner and a strategic Head Coach to elevate performance.

BACK WITH NEW FIREPOWER

The stage is set, and Team Vitality returns to the LEC more determined than ever. At the heart of this ambitious new roster is Kaan “Naak Nako” Okan, the Turkish superstar top laner, who will anchor the team. With the roster built around his talent, communication, and leadership, Team Vitality aims to make a deep run and achieve its first EMEA title.

Roster composition

Kaan “Naak Nako” Okan (Turkish) – 20 years old: The centrepiece of Team Vitality’s project, Naak Nako is an incredibly talented player known for his versatility and impact. A former high-level volleyball player, he began his professional League of Legends career in 2022 with Fenerbahce. Team Vitality then picked him up in December 2023, spent a year developing in the academy, and promoted him to the main roster, bringing both potential and dedication to the LEC squad.

Linas “Lyncas” Nauncikas (Lithuanian) – 21 years old: The hardworking engine of Team Vitality, Lyncas brings his relentless drive and consistency to the refreshed roster. Having played for several teams in the ERL and EMEA Masters, he was recruited by Team Vitality in May 2024. Now entering his third year in the LEC, Lyncas combines experience, adaptability, and a deep understanding of the league to power the team’s 2026 ambitions.

Marek “Humanoid” Brázda (Czech) – 25 years old: A veteran of the LEC scene and one of its most consistent mid laners over the past five years, Humanoid is repeatedly ranked among the league’s top 3 midlaners and has qualified for Worlds multiple times with rosters such as Fnatic and MAD Lions. Joining the Hive, Humanoid reunites with longtime teammate and fellow Czech Carzzy, bringing renewed motivation, experience, and leadership that the club hopes will translate into success and lead them to the Worlds stage.

Matyáš “Carzzy” Orság (Czech) – 23 years old: Consistently recognised as one of Europe’s best ADCs, Carzzy enters his seventh LEC year with a wealth of experience and a proven track record, having previously lifted three LEC trophies with MAD Lions. He brings a great personality as well as undeniable skill to Team Vitality. This season, he looks to flourish alongside his new teammate Humanoid, building strong synergy and impact in the hopes of bringing the teams to new heights.

Kadir “Fleshy” Kemiksiz (Turkish) – 24 years old: Having played for Vitality.Bee for seven months, Fleshy was promoted to the main roster last year ahead of the Summer Split. He quickly made his mark in the scene by bringing stability and reliable performances to the bot lane, leaving a strong impression on fans and teammates alike. Now entering his first full year in the LEC, Fleshy is ready to fully prove himself and make a lasting impact on Team Vitality’s road to Worlds.

Coaching staff

Patrick “Pad” Suckow-Breum (Danish) – Head Coach: A competitor through and through, Pad brings a lifelong passion for sports, having previously competed at a high level in football. He has been a coach in League of Legends since 2017, taking his first steps into the LEC with MAD Lions in 2020. Joining Team Vitality in December 2023 alongside Head Coach Mac, Pad is now taking the next step in his career as the team’s Head Coach, ready to lead Team Vitality to new heights with his experience, discipline, and vision.

Danusch “Arvindir” Fischer (German) – Strategic Coach: An ambitious coach, Arvindir began his career in professional League of Legends as an analyst for top LEC organisations, including SK Gaming and Splyce, before transitioning into coaching. He has worked across all the major ERL leagues, including a 3.5-year tenure at BIG, before moving on to KOI and Team BDS Academy, where he led the team to victory in the 2024 EMEA Masters Summer Split. Joining Team Vitality in 2025 as the Head Coach of the LFL roster, he has proven his worth in developing Vitality.Bee, and has now been promoted to Strategic Coach of the LEC team.

Luka “Lukezy” Trumbić (Croatian) – Assistant Coach: Lukezy has been involved in competitive League of Legends since 2014, initially as a semi-pro player before transitioning to coaching in 2023. He has previously worked with UCAM and NNO, gaining valuable experience across several competitive environments. Joining Team Vitality in December 2024, Lukezy now enters his second LEC season as the team’s Assistant Coach, where he has a hands-on role in player development.

”The addition of Marek to the roster reflects our strategic ambitions for the upcoming LEC season. Over the past 18 months, we have focused on developing Lynacs and Naak, making 2026 a key performance year for the team. We are confident that we now have all the pieces in place to compete for the top positions in LEC. While this season will be decisive, our team thrives under pressure, positioning us well to meet the challenge.” explains Patrick “Pad” Suckow-Breum, Head Coach of the team.

A NEW ERA BEGINS

With a clear goal in mind of reaching the international stage, Team Vitality enters 2026 determined to make this its breakthrough season. The team’s mission is bold, yet simple: establish itself as a top contender in each LEC split and secure qualification to Worlds. The organisation is committed to elevating European talent and building a team capable of competing at the highest level.

“We are building on the momentum from 2025, with results continuing to improve. We’ve added experience and an X-factor in a key position, in the hope that this will serve as a catalyst to confirm the potential of the young players we backed last year. We are confident that they can demonstrate that European talent is capable of competing for the qualifying spots at the World Championships.” says Fabien “Neo” Devide, President and co-founder of Team Vitality.

See you at the LEC 2026 Versus tournament in Berlin, starting on January 17th for the beginning of the competition!

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