eSports
The Making of Champions: How top-notch companies in India are leading the sports movement
India is a diverse land, full of talented individuals in all walks of life. In the recent years, Indian sportspersons have outshined their competitors at various international events. From Mirabai Chanu and PV Sindhu to Chopra, athletes from the country have proven their mettle in their respective sports.
Their success comes after tremendous hard work and perseverance, but an important factor contributing to this success remains the encouragement these sportspersons are receiving from various top-notch organizations in the country. On the occasion of National Sports Day, we bring you some of the biggest companies in India which have time and again fueled Indian sports talent to achieve more through their various initiatives.
MG Motor India
MG Motor has a rich legacy of supporting sportspersons, which the company has continued in the recent times through various partnerships with budding talent in sports. In association with The Vadodara Marathon, MG Motor India presented a personalized Hector to Paralympian Bhavina Patel, who bagged a silver medal at the 2020 Tokyo Paralympics. The company also roped-in para-athlete and Arjuna Awardee Deepa Malik to be the voice of the personal AI assistant in its SUV, MG Astor. The company is also known for recognizing budding female sports talent and showcasing its support to player like golfer Tvesa Malik, athlete Rupal Chaudhary, hockey player Khushboo Khan, and any many more.
Mobile Premier League
Mobile Premier League (MPL) is the world’s leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games. As an industry leader, MPL continues to support VS Rathanvel, a young chess prodigy. Rathanvel began playing chess at the age of seven and became a grandmaster at the age of ten. In 2011, he was ranked third in the world under-10 category. This partnership has enabled Rathanvel to compete in international events and earn recognition on a global scale. MPL’s ultimate aim is to democratise gaming and esports across the country, by giving gamers a platform to compete with the best and monetise their skills. Founded in 2018, MPL hosts millions of tournaments a month and is trusted by over 90 million registered users across Asia, Europe, and North America.
Adidas
Footwear and accessories giant Adidas launched a new product aimed at making sports convenient for menstruating sportspersons. The new TechFit Period Proof Tights are the company’s way to ensure that teenage girls and women in sports do not give up on their dreams just for the fear of period leakage. Adidas launched ‘Stay in Play’ to promote its latest innovation, and roped in Tokyo Olympics Silver-medalist Mirabai Chanu as the face of this campaign.
JSW
Steel giant JSW is known for its continued efforts towards improving the sports scenario in India. The group has time and again undertook projects to upscale the facilities for sportspersons. The flagship endeavour of the group, the JSW Sports Excellence Program, supports 49 athletes across four disciplines, including Olympic medalists wrestler Sakshi Malik and javelin-thrower Neeraj Chopra. The sponsor of the Indian contingent at the Tokyo Olympics, the JSW Group also presented the Tokyo medalists as well as their coaches with cash grants of up to Rs 1 crore.
Tata Steel
Tata Steel has a long legacy of supporting Indian sportspersons. Throughout decades, the leading steel company has provided assistance to numerous talented individuals and teams at different national and international sporting events. Many of India’s Olympics heroes have been employed by the Tata Group in a bid to support them with their training and other needs. An important chapter in the success stories of athletes like TC Yohannan, Mercy Kuttan and Lavinho Pinto remains the encouragement they received while being employed with the Tata Group.
India’s journey to excellence in sports is still a long one, but the country’s sportspersons have nevertheless made positive strides over the years. What they need is continued encouragement and support from all directions, which is something companies like MG Motor and Tata Steel are expected to continue providing.
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eSports
Team Vitality partners with Team Havok to expand in Fortnite
Team Vitality has signed a strategic partnership with French Fortnite esports club Team Havok, expanding its footprint in the title as part of its broader diversification strategy. The announcement was made this weekend.
Under the deal, Team Havok will compete as “Team Havok by Vitality” and wear a co-branded jersey featuring Team Vitality’s logo. Team Vitality said the partnership is designed to combine its performance and organisational support with Team Havok’s Fortnite competitive presence.
Team Havok’s recent results cited by the organisations include winning European Major 2 in 2025, finishing runner-up at the World Championship, and ranking as the second-best European team. The duo Tjino and PabloWingu have qualified for this summer’s Esports World Cup and will compete in Team Vitality’s black and yellow colours.
Team Vitality also positioned the partnership as a fan development play in France via co-streaming, content creation, and influencer-led activations. Team Havok co-founders and streamers ZetFar and WaZz were highlighted for their reach with younger audiences.
The organisation said the tie-up follows prior structural collaborations including PSG Esports and Bigetron Esports, and could expand into Fortnite map development, exclusive merchandising, and influencer marketing. “This partnership with Team Havok reflects our ambition to work with the best in order to continue growing Team Vitality. Their performance, creativity, and ability to engage the French community make them an ideal partner,” said Fabien “Neo” Devide, President and Co-founder of Team Vitality. “We are incredibly proud to join Team Vitality. This collaboration with such a prestigious organisation marks a new milestone in the story we are building with our community,” said Grimz, caster at Team Havok.
The post Team Vitality partners with Team Havok to expand in Fortnite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports Foundation Appoints More Than 700 Game Coaches for the Inaugural Esports Nations Cup 2026
The Esports Foundation (EF) has confirmed the appointment of over 700 game coaches representing the National Team Partners (NTPs) from more than 100 nations and territories for the Esports Nations Cup 2026 (ENC), the global nation-based esports competition set to debut in Riyadh from November 2-29, 2026. The announcement marks the start of team roster selections, due by May 10, with coaches now responsible for identifying players, defining team strategy and building competitive lineups.
Drawn from more than 90 leading esports organisations across the globe, the group of coaches spans world champions, established leaders and rising stars building local scenes, connecting team development directly to the highest level of global competition. The list of National Team Coaches is available on the ENC website.
The coaching pool, from seasoned veterans who have faced each other on the biggest stages to a new generation of coaches looking to make their mark, reflects the breadth of global esports. In League of Legends, LEC stalwart and G2 Esports coach Dylan Falco (Canada) will take on rising coaching stars like Quentin “Zeph” Viguié (France) and Jonas “Memento” Elmarghichi (Morocco). In Rocket League, the Netherlands’ Jos “ViolentPanda” van Meurs brings a world-championship legacy, while the youngest coach in the field, Abdulrahman Saad “d7oom-24” Bin Fayez, age 22, will lead a strong contender in Saudi Arabia.
Fans will also see international appointments across borders, including Swedish legend Fabian “Fabian” Hällsten coaching the United States’ Tom Clancy’s Rainbow Six Siege team alongside Brazil’s Guilherme “gohaN” Alf coaching Indonesia.
The appointments also highlight a growing group of women coaches who will be shaping teams throughout the world. In PUBG MOBILE, Camila “Mia” López (Chile), a professional manager, analyst and coach, brings experience from the global mobile circuit, while Nikol “Kehayoyo” Kehayova will look to lead Poland. In other game titles, Sabrina “SYA” Starke (Germany) heads up Honor of Kings and Angela “Kaylio” Sun Zhou (Australia) steps in for Mobile Legends: Bang Bang, while in VALORANT Felicia “Felly” Cersac (Moldova) and Syeda “Skel” Samman (Pakistan) will lead teams from emerging esports markets.
“The Esports Nations Cup is being built step by step, and appointing team coaches is the next critical layer in that structure. If teams are what make esports intuitive for a mainstream audience, coaches are what make them credible for players and fans. They bring identity, direction, and standards to each team. With more than 700 coaches now in place across over 100 National Team Partners, we’re turning the idea of nation-based competition into something people can understand instantly and believe in — a system that is structured, real, and ready to perform on the world stage,” said Ralf Reichert, CEO of the Esports Foundation.
Coaches from the remaining nations and territories, including the ones without an NTP, will be announced at a later date. Attention now turns to finalising player selections, as teams take shape ahead of the ENC’s global qualification pathway. Competitors in solo-player games as well as in the remaining team-based titles will be identified through full open qualifiers, with details to be announced in the coming weeks.
The ENC introduces nation-based competition to the global esports calendar in a structured and recurring format. By enabling nations and territories to organise teams, develop talent pathways and compete on a global stage, the ENC creates new opportunities for players while strengthening connections between local ecosystems and international competition.
The post Esports Foundation Appoints More Than 700 Game Coaches for the Inaugural Esports Nations Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
chess
Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster
Team Vitality has re-signed chess player Javokhir Sindarov to its Chess roster for 2026 and 2027, bringing the 2025 FIDE World Cup winner back to the organisation.
The club said Sindarov is coming off a win at the 2026 Candidates Tournament, positioning him for a potential world title match against reigning champion Gukesh Dommaraju.
“We are incredibly proud to welcome Javokhir back to Team Vitality. He represents the new generation of chess: bold, ambitious, and unafraid to make big moves. His trajectory speaks for itself, and we know he has everything it takes to become the next World Champion,” said Danny Engels, Chief International Officer at Team Vitality. “This signing is a natural step in our ambition to be at the forefront of chess and esports, and to bring the game to new audiences around the world.”
Team Vitality also pointed to Sindarov’s interest in gaming—specifically Counter-Strike—as a fit with the organisation’s esports positioning. His next scheduled appearance under Team Vitality is the Chess.com Open, running April 23–26.
The post Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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