Connect with us

Latest News

Understanding the Impact of Invalid Traffic: How Online Betting Companies Can Protect Their Ads and Drive ROI

Published

on

Reading Time: 3 minutes

 

We are honored to publish this byline by Richard Metcalf, Director of Business Development EMEA, TrafficGuard. Make sure to let us know your comments below the article.

The global pandemic has undoubtedly caused a massive increase in the number of active users that gamble regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population gamble, and the global gambling market is expected to grow from $76.79 billion to an impressive $127.45 billion by 2025, according to Research and Markets.

Betting companies are having to distinguish themselves in such a highly competitive and evolving market by investing in digital campaigns and using premium ad networks. However, many of these channels may not be properly equipped to deal with invalid traffic and ad fraud, and as a result, could be losing large amounts of money every day to fraudsters.

The level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and gambling companies can fall prey with little to no knowledge this is even occurring. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance.

 

Understanding the Risk of Ad Fraud

The risks associated with virtual gambling are unfortunately heightened with such lucrative rewards on offer and many betting companies deploy protection to help minimise the risk of fraudulent transactions or unethical behaviour. However, there is a real lack of awareness around ad fraud within gambling, and many companies don’t realise the level of impact it’s having on them.

Ad fraud is any traffic that is maliciously created and used to target companies’ advertising budgets, and is a subset of invalid traffic, meaning any advertising engagement that is outside of the target of an advertising campaign.

Here are just some of the ways ad fraud is threatening your ad campaign:

  • Bots – Bots are programmed to emulate human behaviour and vary in levels of sophistication and can do anything from clicking and viewing ads to watching videos. Promo abuse bots that click on paid search ads and then run scripts to claim free bets or free spins are highly prevalent in online gaming. As these bots ‘convert’, delivering misleading marketing metrics, it means you are likely optimising campaigns using the wrong data and towards winning more bot traffic.
  • Browser-Related Fraud – For example, location fraud, which involves manipulating users’ location information to match the advertiser’s targeting criterion, and domain spoofing, when bad actors monetise the traffic from low-quality sites by manipulating the domains and making it appear to come from high-quality sources.
  • Misattribution Fraud – A large volume of clicks on both affiliate and mobile campaigns are faked from a mobile device, even though the user never clicked the ad. If a user with a similar fingerprint then visits the target website and installs the app, the spammer receives credit for the conversion/install and is paid commission.

In reality, the result of ad fraud is inaccurate advertising results and wasted budget. One globally-renowned online betting company that was running a Google Ads campaign found that 23% of its clicks were invalidated, which equated to 28% of its advertising spend.

Without any prior visibility or protection, 71% of the gambling company’s wasted spend was attributed to just one of its campaigns. If the company had the visibility and awareness it truly needed to be able to address the problem, there was an opportunity to save $115,000, a mixture of media spend and potential losses in bonus deposits.

All gambling companies that run Google Ads campaigns are equally as vulnerable as this online betting company, which makes it crucial for marketers operating within this industry to proactively put themselves ahead of fraudsters with increased visibility, accurate analytics, and real-time protection.

 

Protecting and Saving Your Budget

With confidence in your data and analytics, the saving potential for gambling companies is around 10%, 7% higher than that of other verticals. The solution to invalid traffic starts with knowing exactly how it is impacting your business, and how you can combat it. With trustworthy data that analyses every bit of traffic quality, you can easily make a business case to combat bots, browser fraud and misattribution.

With visibility into the scale of the problem, betting companies can then properly evaluate the right solutions and the partner needed to help solve it. Once you’ve identified a partner with the right skills, technology and expertise for you, they can make an immediate impact.

 

Elimination with Prevention

Ad fraud currently dominates many betting companies globally, but a change of hands is within reach. Luckily, stopping invalid traffic doesn’t have to be complex or costly. In fact, the money you save will almost always outweigh your investment into stopping it, ensuring you can focus solely on making new savings.

By combining proactivity with visibility, betting companies can make enormous savings and address invalid traffic with confidence and ease. With many betting companies globally only looking to scale their digital marketing further, now is the time to understand your advertising losses and prevent them to achieve maximum growth and success.

Powered by WPeMatico

Continue Reading
Advertisement

Jelly Hunter Quadspins

Swintt unveil a new sweet treat in Jelly Hunter Quadspins

Published

on

swintt-unveil-a-new-sweet-treat-in-jelly-hunter-quadspins

Swintt, the renowned software provider celebrated for its thrilling content and innovative mechanics, has expanded its SwinttPremium line with Jelly Hunter Quadspins, an action-packed slot offering players the chance to win up to 6,000x their stake.

Timed to capture the energy of the changing season, Jelly Hunter Quadspins is set against a sun-drenched forest, complete with a carefully laid picnic blanket. Players are greeted by a lively cast of woodland creatures as high-value symbols, while colorful jelly desserts populate the rest of the paytable, creating a visually vibrant and cheerful gaming experience.

The game features five reels and 10 fixed paylines, and brings back the Quadspins mechanic, first introduced in Swintt’s Lucky Fortune Door series. Quadspins activate after any spin delivering at least 4x the bet, allowing players to convert all or part of their prize into a series of supercharged spins across four separate reel sets.

During Quadspins, a new mystery symbol appears as a set of bushes. Each symbol that lands reveals a random base game icon, creating extra winning opportunities. Players can continue Quadspins as long as they keep hitting at least 4x the bet, with a maximum of 50 spins per bonus round.

Additionally, any wins collected—whether in the base game or during Quadspins—can be gambled in the optional Risk feature, where correctly guessing the color of a hidden card doubles the prize. The feature continues until an incorrect guess or the maximum win is reached.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said:
“Jelly Hunter Quadspins perfectly blends simple, intuitive gameplay with the excitement of big wins. The return of our popular Quadspins mechanic, combined with a max win of 6,000x, makes this slot an ideal choice for fans of classic-style games with a modern twist.”

The post Swintt unveil a new sweet treat in Jelly Hunter Quadspins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Hub88

Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis

Published

on

hub88-upgrades-hubai-—-page-insights-deliver-faster,-deeper-data-analysis

Aggregator presents smart visual analytics and contextual AI to enhance decision-making for partners.

Hub88 has introduced Page Insights, an innovative feature in its HubAI suite, aimed at revolutionizing user engagement with data throughout its Operator Backoffice and Supplier Zone.

The updated feature allows users to swiftly transform intricate tables into interactive visual dashboards, simplifying the process of discovering actionable insights without the need for manual data row analysis.

Accessible on certain extensive data pages, Page Insights features a specialized HubAI Insights Sidebar that produces automated charts highlighting essential metrics like Currency Breakdown and Top 5 Games.

With Smart Tabs, the aggregator’s partners can effortlessly toggle between page columns like turnover, GGR, actives, and average bet, while an integrated data chat enables users to inquire about the displayed data and obtain instant, context-sensitive replies.

Page Insights utilizes HubAI’s Context Mode, enabling the system to analyze and understand the information shown on screen according to specific queries, like pinpointing leading partners, calculating overall GGR, or evaluating regional performance, all in a single interface.

The function operates on the entire dataset linked to every page, removing the requirement to expand or load more rows for a comprehensive understanding of performance.

The introduction of Page Insights extends Hub88’s efforts to improve its product ecosystem with creative, user-centric tools that extract more value from substantial amounts of data.

Ollie Castleman, Managing Director at Hub88, said: “As our platform continues to scale, making data more accessible and actionable for our partners is a top priority.

“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”

The post Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

BC Engine

BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC

Published

on

bc.game-launches-bc-engine,-introducing-continuous-rewards-model-powered-by-$bc

Global crypto gaming platform BC.GAME has introduced BC Engine, a new rewards system designed to provide players with ongoing value from their gameplay, without minimum thresholds or tier requirements.

Inspired by crypto staking models, BC Engine transforms the platform’s native token, $BC, from a one-time incentive into a continuous rewards mechanism. Players still earn $BC through wagering as usual, but instead of being distributed as a standalone reward, the token is automatically allocated into BC Engine, where it contributes to ongoing earnings.

Rewards are distributed hourly in BCD, BC.GAME’s USD-pegged token, with each player’s payout determined by their $BC balance at the time of distribution. This structure creates a more consistent and transparent reward model, directly linking player activity to tangible returns.

The system also introduces a more sustainable approach by aligning reward funding with actual gaming performance, reducing reliance on traditional promotional spending.

Importantly, BC Engine is accessible to all players from day one, with no wagering thresholds or tier-based entry requirements, allowing users to begin earning rewards from their very first bet.

Alongside the launch, BC.GAME has rolled out additional enhancements to its rewards ecosystem, including a Welcome Shield protection feature for new users, as well as updated daily, weekly, and monthly reward programs.

The release comes as BC.GAME continues to expand in regulated markets, with an increased focus on compliance, local partnerships, and sustainable growth. The platform has been adapting its offering to meet jurisdictional requirements while strengthening its position across both licensed environments and its global crypto audience.

Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“We want rewards to be simpler, more immediate, and more sustainable. Players should see value from the moment they start playing, without needing to reach specific milestones. With BC Engine, $BC becomes a core part of how ongoing rewards are delivered.”

The new features are now live across multiple markets, subject to local regulatory availability.

The post BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania