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Understanding the Impact of Invalid Traffic: How Online Betting Companies Can Protect Their Ads and Drive ROI
We are honored to publish this byline by Richard Metcalf, Director of Business Development EMEA, TrafficGuard. Make sure to let us know your comments below the article.
The global pandemic has undoubtedly caused a massive increase in the number of active users that gamble regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population gamble, and the global gambling market is expected to grow from $76.79 billion to an impressive $127.45 billion by 2025, according to Research and Markets.
Betting companies are having to distinguish themselves in such a highly competitive and evolving market by investing in digital campaigns and using premium ad networks. However, many of these channels may not be properly equipped to deal with invalid traffic and ad fraud, and as a result, could be losing large amounts of money every day to fraudsters.
The level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and gambling companies can fall prey with little to no knowledge this is even occurring. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance.
Understanding the Risk of Ad Fraud
The risks associated with virtual gambling are unfortunately heightened with such lucrative rewards on offer and many betting companies deploy protection to help minimise the risk of fraudulent transactions or unethical behaviour. However, there is a real lack of awareness around ad fraud within gambling, and many companies don’t realise the level of impact it’s having on them.
Ad fraud is any traffic that is maliciously created and used to target companies’ advertising budgets, and is a subset of invalid traffic, meaning any advertising engagement that is outside of the target of an advertising campaign.
Here are just some of the ways ad fraud is threatening your ad campaign:
- Bots – Bots are programmed to emulate human behaviour and vary in levels of sophistication and can do anything from clicking and viewing ads to watching videos. Promo abuse bots that click on paid search ads and then run scripts to claim free bets or free spins are highly prevalent in online gaming. As these bots ‘convert’, delivering misleading marketing metrics, it means you are likely optimising campaigns using the wrong data and towards winning more bot traffic.
- Browser-Related Fraud – For example, location fraud, which involves manipulating users’ location information to match the advertiser’s targeting criterion, and domain spoofing, when bad actors monetise the traffic from low-quality sites by manipulating the domains and making it appear to come from high-quality sources.
- Misattribution Fraud – A large volume of clicks on both affiliate and mobile campaigns are faked from a mobile device, even though the user never clicked the ad. If a user with a similar fingerprint then visits the target website and installs the app, the spammer receives credit for the conversion/install and is paid commission.
In reality, the result of ad fraud is inaccurate advertising results and wasted budget. One globally-renowned online betting company that was running a Google Ads campaign found that 23% of its clicks were invalidated, which equated to 28% of its advertising spend.
Without any prior visibility or protection, 71% of the gambling company’s wasted spend was attributed to just one of its campaigns. If the company had the visibility and awareness it truly needed to be able to address the problem, there was an opportunity to save $115,000, a mixture of media spend and potential losses in bonus deposits.
All gambling companies that run Google Ads campaigns are equally as vulnerable as this online betting company, which makes it crucial for marketers operating within this industry to proactively put themselves ahead of fraudsters with increased visibility, accurate analytics, and real-time protection.
Protecting and Saving Your Budget
With confidence in your data and analytics, the saving potential for gambling companies is around 10%, 7% higher than that of other verticals. The solution to invalid traffic starts with knowing exactly how it is impacting your business, and how you can combat it. With trustworthy data that analyses every bit of traffic quality, you can easily make a business case to combat bots, browser fraud and misattribution.
With visibility into the scale of the problem, betting companies can then properly evaluate the right solutions and the partner needed to help solve it. Once you’ve identified a partner with the right skills, technology and expertise for you, they can make an immediate impact.
Elimination with Prevention
Ad fraud currently dominates many betting companies globally, but a change of hands is within reach. Luckily, stopping invalid traffic doesn’t have to be complex or costly. In fact, the money you save will almost always outweigh your investment into stopping it, ensuring you can focus solely on making new savings.
By combining proactivity with visibility, betting companies can make enormous savings and address invalid traffic with confidence and ease. With many betting companies globally only looking to scale their digital marketing further, now is the time to understand your advertising losses and prevent them to achieve maximum growth and success.
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Stake, the world’s leading online casino and sportsbook, has today announced the launch of its latest Stake Originals title, Moles, a high-intensity arcade-style game designed to deliver fast decisions, escalating tension, and huge multiplier potential.
Stake has released Moles, a new addition to its gaming portfolio that adapts traditional carnival mechanics for a digital environment. The gameplay requires players to strike targets to accumulate multipliers, offering a choice between immediate cash-outs or continuing for higher potential rewards.
At its core, the game is built around a dynamic risk-reward system. Players choose how many moles appear on the board — from one to six — directly influencing both difficulty and potential payout. Fewer moles offer a higher risk and the chance of extreme multipliers, while more moles provide a steadier, lower-risk path.
The game operates on a rapid-fire sequence where each successful hit increments a player’s multiplier. Under the game’s mechanics, a single missed target results in the immediate conclusion of the round and the forfeiture of accumulated rewards.
Moles features a maximum win multiplier of 5,649,504.98x. This represents one of the highest potential payout ratios currently available within the Stake Originals portfolio.
Designed for speed, simplicity, and replayability, the game captures the essence of classic fairground entertainment while elevating it with modern mechanics, provably fair technology, and a smooth, responsive interface.
Stake’s Chief Marketing Officer, Akhil Sarin, said: “Moles is a perfect example of what Stake Originals is all about — taking a familiar concept and turning it into something fast, engaging, and highly rewarding for our players.We wanted to create a game that’s instantly recognisable but delivers that signature Stake intensity where every decision matters and every round builds that thrilling tension.With its massive win potential and simple yet strategic gameplay, we’re confident Moles will quickly become a fan favourite across our global community.”
The launch of Moles continues Stake’s momentum in expanding its Originals suite — a category that has become central to the platform’s identity, known for delivering innovative, in-house games that prioritise player control, transparency, and high engagement.
Built with a provably fair system and a 98% RTP, the game ensures both transparency and competitive returns, reinforcing Stake’s commitment to delivering premium gaming experiences.
Moles will be available globally on Stake from March 24, 2026, alongside a refreshed lineup of Stake Originals releases as the brand continues to push the boundaries of online casino entertainment.
About Stake
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visits, more than any other iGaming platform, and sees more than 100 billion bets a year. Stake is renowned for its innovation in crypto wagering as well as its growing expansion into regulated local-currency gaming markets in Italy, Denmark, Brazil, Colombia and Peru. It also boasts a roster of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club, and the UFC.
For more information and press enquiries, users can contact: [email protected]
Contact
Stake
The post Stake Announces Global Release of Multiplier-Based Game Moles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Stake, the world’s leading online casino and sportsbook, has today announced the launch of its latest Stake Originals title, Moles, a high-intensity arcade-style game designed to deliver fast decisions, escalating tension, and huge multiplier potential.
Stake has released Moles, a new addition to its gaming portfolio that adapts traditional carnival mechanics for a digital environment. The gameplay requires players to strike targets to accumulate multipliers, offering a choice between immediate cash-outs or continuing for higher potential rewards.
At its core, the game is built around a dynamic risk-reward system. Players choose how many moles appear on the board — from one to six — directly influencing both difficulty and potential payout. Fewer moles offer a higher risk and the chance of extreme multipliers, while more moles provide a steadier, lower-risk path.
The game operates on a rapid-fire sequence where each successful hit increments a player’s multiplier. Under the game’s mechanics, a single missed target results in the immediate conclusion of the round and the forfeiture of accumulated rewards.
Moles features a maximum win multiplier of 5,649,504.98x. This represents one of the highest potential payout ratios currently available within the Stake Originals portfolio.
Designed for speed, simplicity, and replayability, the game captures the essence of classic fairground entertainment while elevating it with modern mechanics, provably fair technology, and a smooth, responsive interface.
Stake’s Chief Marketing Officer, Akhil Sarin, said: “Moles is a perfect example of what Stake Originals is all about — taking a familiar concept and turning it into something fast, engaging, and highly rewarding for our players.We wanted to create a game that’s instantly recognisable but delivers that signature Stake intensity where every decision matters and every round builds that thrilling tension.With its massive win potential and simple yet strategic gameplay, we’re confident Moles will quickly become a fan favourite across our global community.”
The launch of Moles continues Stake’s momentum in expanding its Originals suite — a category that has become central to the platform’s identity, known for delivering innovative, in-house games that prioritise player control, transparency, and high engagement.
Built with a provably fair system and a 98% RTP, the game ensures both transparency and competitive returns, reinforcing Stake’s commitment to delivering premium gaming experiences.
Moles will be available globally on Stake from March 24, 2026, alongside a refreshed lineup of Stake Originals releases as the brand continues to push the boundaries of online casino entertainment.
About Stake
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visits, more than any other iGaming platform, and sees more than 100 billion bets a year. Stake is renowned for its innovation in crypto wagering as well as its growing expansion into regulated local-currency gaming markets in Italy, Denmark, Brazil, Colombia and Peru. It also boasts a roster of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club, and the UFC.
For more information and press enquiries, users can contact: [email protected]
Contact
Stake
The post Stake Announces Global Release of Multiplier-Based Game Moles appeared first on Americas iGaming & Sports Betting News.
Stake, the world’s leading online casino and sportsbook, has today announced the launch of its latest Stake Originals title, Moles, a high-intensity arcade-style game designed to deliver fast decisions, escalating tension, and huge multiplier potential.
Stake has released Moles, a new addition to its gaming portfolio that adapts traditional carnival mechanics for a digital environment. The gameplay requires players to strike targets to accumulate multipliers, offering a choice between immediate cash-outs or continuing for higher potential rewards.
At its core, the game is built around a dynamic risk-reward system. Players choose how many moles appear on the board — from one to six — directly influencing both difficulty and potential payout. Fewer moles offer a higher risk and the chance of extreme multipliers, while more moles provide a steadier, lower-risk path.
The game operates on a rapid-fire sequence where each successful hit increments a player’s multiplier. Under the game’s mechanics, a single missed target results in the immediate conclusion of the round and the forfeiture of accumulated rewards.
Moles features a maximum win multiplier of 5,649,504.98x. This represents one of the highest potential payout ratios currently available within the Stake Originals portfolio.
Designed for speed, simplicity, and replayability, the game captures the essence of classic fairground entertainment while elevating it with modern mechanics, provably fair technology, and a smooth, responsive interface.
Stake’s Chief Marketing Officer, Akhil Sarin, said: “Moles is a perfect example of what Stake Originals is all about — taking a familiar concept and turning it into something fast, engaging, and highly rewarding for our players.We wanted to create a game that’s instantly recognisable but delivers that signature Stake intensity where every decision matters and every round builds that thrilling tension.With its massive win potential and simple yet strategic gameplay, we’re confident Moles will quickly become a fan favourite across our global community.”
The launch of Moles continues Stake’s momentum in expanding its Originals suite — a category that has become central to the platform’s identity, known for delivering innovative, in-house games that prioritise player control, transparency, and high engagement.
Built with a provably fair system and a 98% RTP, the game ensures both transparency and competitive returns, reinforcing Stake’s commitment to delivering premium gaming experiences.
Moles will be available globally on Stake from March 24, 2026, alongside a refreshed lineup of Stake Originals releases as the brand continues to push the boundaries of online casino entertainment.
About Stake
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visits, more than any other iGaming platform, and sees more than 100 billion bets a year. Stake is renowned for its innovation in crypto wagering as well as its growing expansion into regulated local-currency gaming markets in Italy, Denmark, Brazil, Colombia and Peru. It also boasts a roster of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club, and the UFC.
For more information and press enquiries, users can contact: [email protected]
Contact
Stake
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