Canada

Novibet Provides Update on North America Expansion Strategy

Published

4 years ago

August 10, 2022

Logflex MT Holding Limited (doing business as Novibet), an established, profitable, iGaming and Online Sportsbook provider operating in several countries across Europe, provided an update on its progress toward furthering its North America expansion strategy.

Novibet announced a new multi-year market access agreement with Caesars Entertainment, providing Novibet the opportunity to conduct online sports betting (OSB) and iGaming operations in New Jersey. Pursuant to the terms of the agreement, Novibet will operate a branded online gambling service (including OSB and iGaming) in New Jersey for ten years. The New Jersey agreement follows a similar ten-year agreement Novibet entered into earlier this year to operate a Novibet-branded online gambling service in Pennsylvania (excluding an online sportsbook or online poker). Both agreements are subject to Novibet obtaining the necessary operating licenses, service licenses and other governmental approvals. Novibet plans to launch its branded online sites, novibet.com, in Pennsylvania and New Jersey in 2023.

In addition, Novibet announced that it has secured market access in Mexico for iGaming and online sports betting (OSB) through a partnership with Big Bola Casinos, an operator of 20 casinos throughout the country. Big Bola is one of only 14 operators authorized to offer legal betting and online casino services in Mexico. Pursuant to the new partnership with Big Bola, Novibet plans to launch its branded online casino site, Novibet.mx, in Mexico in the second half of 2022. Novibet will be responsible for all player acquisition, promotion, and retention, and will share revenue generated by Novibet.mx with Big Bola. Analysts have estimated that the total addressable market for online gaming in Mexico will be approximately $1 billion in 2026.

Novibet also provided an update on its efforts to enter the Ontario, Canada online market which opened in April 2022. The Company recently commenced a license application with the Alcohol and Gaming Commission of Ontario (AGCO). Contingent on regulatory approval, the Company is on track to launch its iGaming and OSB platform in Ontario in the fourth quarter of 2022, with additional provinces in Canada expected to follow. Ontario is widely expected to become one of the largest iGaming markets in North America, with analysts estimating that the combined iCasino and OSB market will be more than $2 billion in 2026.

George Athanasopoulos, CEO of Novibet, said: “The expansion of our iCasino platform into new regulated markets, including in North America, is a major pillar of our growth strategy. We’re pleased with our progress against this initiative as evidenced by our expanded partnership with Caesars Entertainment that now provides us with market access to New Jersey and Pennsylvania to address the significant OSB and iGaming opportunities in those states, as well as our new partnership with Big Bola to introduce our highly regarded iGaming and OSB products to players in Mexico later this year. Our focus on ensuring our technology platform, product offerings and customer engagement and retention initiatives are fully aligned and in synch with local player preferences has allowed us to enter new markets through our differentiated, engaging online gaming experience. We expect to replicate this success in the new North American markets we enter by remaining true to our operating disciplines and leveraging the proven popularity of our product offerings that feature more than 5,000 video slots, 220 live table games and 180 progressive jackpot games from over 120 online content providers as well as an innovative sports betting offering following the receipt of required respective regulatory approvals.”

Alberta

Incentive Studios launches five games with bet365 in Alberta

Published

1 hour ago

July 23, 2026

Wladimir P.

incentive-studios-launches-five-games-with-bet365-in-alberta

Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.

The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.

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Ahmed Baker

Incentive Games enters Alberta with bet365

Published

1 hour ago

July 23, 2026

GamingAmericas.com

incentive-games-enters-alberta-with-bet365

Incentive Games, the leading B2B iGaming software provider, through its real-money gaming division Incentive Studios, has expanded its North American footprint after taking five of its titles live with globally renowned online operator bet365 in Alberta.

The launch sees Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout made available to bet365 players in the province, marking Incentive Studios’ first launch in Alberta and another important milestone in the company’s continued expansion across regulated North American markets.

The rollout brings Incentive Studios’ growing portfolio of crash and arcade-style games to players across Canada’s newest regulated gaming province, as the company continues to prioritise licenced market entries.

The partnership builds on the long-standing relationship between Incentive Games and bet365, with the companies continuing to work together to deliver engaging gaming experiences across multiple jurisdictions.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

The Alberta launch continues Incentive Studios’ momentum across regulated markets, following recent launches in Ontario, Brazil and Pennsylvania, as the studio continues to grow its presence across North America and beyond.

18+ • Please gamble responsibly • BeGambleAware.org

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Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

22 hours ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.