Betsson has become the sponsor of Brazilian football team Club Athletico Paranaense.
Betsson will feature on the lower back of the club’s shirt, with the deal running until the end of 2023. The brand’s logo will additionally be visible on the team’s women’s kit. The partnership between Athletico and Betsson also provides bonuses for Athletic fans within the betting platform.
Mauro Holzmann, Athletico Paranaense Commercial, Institutional Relations and Marketing Director, said: “We are delighted to have Betsson as a sponsor. A company operating worldwide with expansion projects that coincide with Athletico’s goals of becoming a reference in football. We are sure that we will do great projects together.”
Andre Gelfi, Managing Partner of Betsson in Brazil, said: “Driven by innovation and sport, the synergy of this partnership is in line with what we seek for Betsson on Brazilian soil, which is to position online betting as a serious and safe entertainment platform. It also serves to further increase our brand recognition in the South region of Brazil.”
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Leading Global Sports Betting Operators create the Brazilian Institute of Responsible Gaming
The Brazilian Institute of Responsible Gaming (IBJR) unites the leading global brands in the sports betting sector, which are joining forces in Brazil to contribute to the discussion and development of the national gambling market. Sports betting, technically called “fixed odds betting”, which should be regulated by the Federal Government this year, based on law 13.756/18.
Bet365, Betsson Group, Betway Group, Entain, Flutter, KTO Group, Netbet Group, Rei do Pitaco anda Yolo Group are the founding operators of the entity. Combined, they operate in more than 100 countries. “The IBJR’s mission is to collaborate with all sectors of society that want to learn more about the industry and understand how it can be harmoniously integrated into the Brazilian economy, as it has in other countries. We want to help build a safe regulatory environment for customers, while financing of the public sector, and creating a sustainable operating environment for companies”, explained André Gelfi, elected president of the Institute.
He emphasizes that the experience of these companies in successful and unsuccessful
regulated markets can help define the rules for the national market. “The issue of responsibility appears in the name of the institute precisely because this is the mainspring for all actors involved in markets that have successful regulation. In these places, sports betting is seen as a source of entertainment that helps preserve the integrity sport. And it is clear that the sector’s sensitive aspects, such as compulsive gambling and money laundering, must be addressed in a forceful, logical, and responsible manner”, he says.
In addition to the highlighted points, Rafael Marcondes, legal director of the institute, highlights the importance of moving forward with regulation: “The United States and Brazil legalized sports betting in 2018, while in the North American country, regulation has been happening quickly in its various States and bringing positive results, especially when it comes to tax collection, Brazil has fallen behind, allowing the proliferation of companies that are not committed to responsible gaming, which jeopardizes the credibility of the market without providing minimum guarantees to consumers”.
The IBJR considers Brazil’s continental dimensions a challenge for regulation, but not a constraint. The Institute is eager to contribute technical solutions based on comprehensive experiences and global expertise. Clear and demanding compliance rules will be fundamental for the development of the local market. “No other country has enjoyed such a favorable environment for the construction of a successful regulation that can be an example for the world. The government can use aspects of countries that have successfully regulated and adapt them to the local reality”, concludes the president of the IBJR.
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Betsson Signs Sponsorship Deal with Federação Gaúcha de Futebol
Betsson has signed a deal with the Federação Gaúcha de Futebol, in Rio Grande do Sul, Brazil, to sponsor the Gauchão 2022. In its 102nd edition of the competition, 12 clubs will play 72 games to compete for the title.
In addition to brand exposure reserved for sponsors, Betsson will be performing a series of activations, which will be announced throughout the season. The sponsorship is part of the company’s brand promotion in Brazil.
“The fans from Rio Grande do Sul have a strong connection to soccer. We have already carried out some advertising campaigns in the region and we feel that being present in the tournament is a great opportunity to reach the most passionate of fans,” Andre Gelfi, managing partner of Betsson in Brazil, said.
“We’re honoured by this partnership. It is always important to have great brands associated with the Gaúcho Championship, which adds even more value to our state’s main competition,” Luciano Hocsman, president of the Federação Gaúcha de Futebol, said.
Betsson has been present in Brazil since 2019 and has been investing in supporting soccer in the country since 2021. Last year, the company became the main sponsor of the Íbis Sport Club and earlier this year, it also became the main sponsor of Betsson 2022 Pernambucano.
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