Amanda Solomon
X1 Esports Enters into Definitive Agreement to Acquire Tyrus Talent Services
Esports portfolio company X1 Esports and Entertainment has entered into a definitive agreement to acquire digital influencer management company Tyrus Talent Services.
“The Tyrus platform expertly bridges the gap between international brands and the gaming ecosystem. The addition of the Company to our portfolio will help to establish X1 as an advertising sales organization with access to some of the most sought-after content creators in the video games category,” Mark Elfenbein, CEO of X1, said.
Since 2017, Tyrus has partnered with content creators providing comprehensive management of YouTube, TikTok, Twitch, and other social media channels as well as consultation on personal brand growth strategies and partnership management.
“We’re excited to join the X1 family. Our main focus with Tyrus is to be an industry disrupter by offering white glove services to our talent and diverse and inclusive roster of highly talented influencers who are enabling global brands to access and engage motivated Gen Z audiences. I’m supremely confident that joining X1 will take us to the next level and help us become an increasingly dominant player in this space,” Amanda Solomon, CEO of Tyrus, said.
Powered by WPeMatico
-
Africa6 days ago
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Compliance Updates6 days ago
The Danish Gambling Authority Blocks 178 Illegal Gambling Sites
-
Central Europe4 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Baltics4 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Compliance Updates5 days ago
MGM Yonkers Submits Commercial Casino License Application in New York
-
Baltics5 days ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Central Europe5 days ago
GGL Publishes its 2024 Activity Report
-
Africa4 days ago
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025