Betfred
Cincinnati Bengals Enters into Partnership with Betfred
The Cincinnati Bengals and Betfred announced a multi-year partnership to make Betfred the team’s official sports betting partner.
“The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans. We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday,” Brian Sells, VP and Chief Marketing Officer of Cincinnati Bengals, said.
Betfred USA is the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1400 betting shops in the UK with over 50 years of experience. Betfred is currently operating in six states and continues to grow its US presence.
“This is an exciting opportunity to partner with the Bengals as we continue to expand Betfred across the US and into Ohio with the launch of sports betting in the near future. The Bengals are a premier franchise with a passionate fanbase and a history of innovation that aligns with our brand. We look forward to engaging with fans across the state as we introduce them to unique betting promotions and content throughout the year,” Mark Stebbings, Chief Operating Officer at Betfred Group, said.
Legalized sports betting in Ohio will officially begin on January 1, 2023. Pending appropriate licensing and regulatory approvals, Betfred plans to launch a mobile sports betting app for fans to place wagers on sporting events anywhere in Ohio. The partnership also includes a variety of fan engagement activations, promotions and free-to-play gaming opportunities. Betfred was represented in the deal by SCCG Management.
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Optimove, the #1 CRM marketing solution for iGaming, is the platform of choice of 56% of operators in the EGR Power 50 Ranking 2023. Among Optimove clients listed in the Power 50 are the top three operators.
Published for over 20 years, the EGR Power 50 Ranking provides the iGaming industry with a snapshot of the global online gambling market, a rundown of the key industry power players and performance comparisons against competitors.
Separately, Optimove is also the choice of the following:
- Four of the top five operators in the USA including BetMGM, Caesars Digital and Penn Entertainment
- The top five operators in Italy including Lottomatica, Sisal, Snai and SKS365
- Some of the fastest-growing operators including Stake .com and GGPoker
The EGR Power 50 Ranking announcement follows Optimove’s recent client acquisitions including Kindred Group, 888Africa and Betfred. These additions join the company’s existing client base, which features Entain, Bet365, Kaizen Gaming, Lottoland and others.
“Being the preferred CRM marketing solution in the iGaming industry is an honor and comes with the responsibility to partner with these leaders to continually improve CRM marketing for the iGaming industry,” the founder and Chief Executive Officer for Optimove, Pini Yakuel, said. “The decision of 56% of these exceptional companies to choose Optimove is humbling.
“Serving iGaming operators, from emerging growth operators to well-established ones, we remain steadfast in our commitment to empowering them with cutting-edge tools and capabilities that maximize player retention and lifetime value. Ultimately, we are here to empower iGaming leaders with intelligence to operate responsibly while maintaining deep, loyal relationships with their players.”
Betfred has announced the grand opening of its state-of-the-art sportsbook at Long Shot’s, a premier OTB, in the Capital Region. Spanning an impressive 6300 square feet, this latest addition is set to revolutionize the sports betting scene in Central Maryland.
Featuring 157 seats, a massive 80-panel television wall, 12 self-service kiosks, and an extensive selection of beers on tap, the Betfred Sportsbook promises an unmatched atmosphere for sports enthusiasts. Guests can savor mouthwatering in-house smoked BBQ delights while enjoying daily food and drink specials, all while watching every game on the big screens.
One of the standout features of this modern sportsbook is its seamless integration of technology for added convenience. Patrons can easily place cash bets at the betting counter for enhanced ease, they can deposit or withdraw funds directly to and from their Betfred Online Account.
Kresimir Spajic, CEO of Betfred USA, said: “Our commitment to enhancing the sports betting experience remains unwavering. The effortless integration of cash deposits and withdrawals exemplifies our dedication to providing customers in Frederick and all of Maryland with a top-tier betting experience.”
Alyse Cohen, CEO of Long Shot’s, said: “We are thrilled to collaborate with Betfred and introduce this state-of-the-art sportsbook to the Capital Region. It’s a terrific addition to the outstanding Long Shot’s experience.”
Betfred
IGT Grows Sports Betting Footprint in Nevada via Retail and Mobile Sports Betting Agreement with Betfred
IGT PlaySports
International Game Technology PLC announced that the Company expanded its sports betting footprint in Nevada via a multi-year PlaySports technology agreement with long-time sports betting operator, Betfred. Under the terms of the agreement, Betfred is leveraging IGT PlaySports technology to power retail and mobile sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas, part of Curio Collection by Hilton. This agreement underpins the first IGT-powered Betfred sportsbook in the U.S. and Betfred’s entry into the Nevada betting market.
“IGT PlaySports’ remarkable reputation and influence in the U.S. sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports. “IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”
“I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry. It’s an honor to work with Fred’s team in the U.S. as they introduce the Betfred product in Nevada,” said Joe Asher, IGT President of Sports Betting . “IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”
Betfred will first introduce retail betting, then look to follow-up with a mobile launch in the future.
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