Betfred

Cincinnati Bengals Enters into Partnership with Betfred

Published

4 years ago

July 15, 2022

The Cincinnati Bengals and Betfred announced a multi-year partnership to make Betfred the team’s official sports betting partner.

“The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans. We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday,” Brian Sells, VP and Chief Marketing Officer of Cincinnati Bengals, said.

Betfred USA is the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1400 betting shops in the UK with over 50 years of experience. Betfred is currently operating in six states and continues to grow its US presence.

“This is an exciting opportunity to partner with the Bengals as we continue to expand Betfred across the US and into Ohio with the launch of sports betting in the near future. The Bengals are a premier franchise with a passionate fanbase and a history of innovation that aligns with our brand. We look forward to engaging with fans across the state as we introduce them to unique betting promotions and content throughout the year,” Mark Stebbings, Chief Operating Officer at Betfred Group, said.

Legalized sports betting in Ohio will officially begin on January 1, 2023. Pending appropriate licensing and regulatory approvals, Betfred plans to launch a mobile sports betting app for fans to place wagers on sporting events anywhere in Ohio. The partnership also includes a variety of fan engagement activations, promotions and free-to-play gaming opportunities. Betfred was represented in the deal by SCCG Management.

Betfred

Betfred Expands its Partnership with Sportradar

Published

2 weeks ago

February 6, 2026

Wladimir P.

betfred-expands-its-partnership-with-sportradar

Betfred has extended and expanded its longstanding partnership with Sportradar. As part of the agreement, Sportradar will upgrade the retail platform technology underpinning the operations of Betfred’s 1300 retail outlets nationwide, ensuring a sustainable and engaging betting offering is available on the UK high street.

The additional multi-year scope of work further strengthens a partnership built over the past decade. Sportradar’s future ready retail platform enables faster operations and effective risk control. The technology allows Betfred to handle intense data loads around big sporting moments and scale in real-time as bets are placed, ensuring bettors can engage with their sports and place a wager regardless of an event’s popularity.

Under the terms of the agreement, Sportradar will oversee continuous improvements to the Betfred retail platform to ensure ongoing operational excellence and adherence to local regulation and compliance. Furthermore, the technical framework allows Betfred to integrate a multitude of Sportradar’s next generation products and services to deliver a contemporary in-shop experience.

Duncan McDonald, Head of Corporate and Retail Support, Betfred said: “This agreement re-affirms our joint commitment to one another, to develop new products and features that enhance our customer offerings. It future proofs our retail business and secures our partnership with Betfred’s in house technology team and Sportradar for years to come.”

Paolo Personeni, EVP, Managed Betting Services, Sportradar said: “In today’s hyper-competitive marketplace Sportradar is well positioned to help Betfred achieve its long-term growth objectives. With high street operations closely watched, the technological capabilities powering the Sportradar Retail Platform will allow Betfred to deliver a sustainable and long-term retail offering that engages today’s demanding sports bettors.”

The post Betfred Expands its Partnership with Sportradar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

888Africa

EGR Power 50 Ranking: 56% of Operators Choose Optimove as CRM Marketing Solution

Published

2 years ago

January 30, 2024

GamingAmericas.com

egr-power-50-ranking:-56%-of-operators-choose-optimove-as-crm-marketing-solution

Optimove, the #1 CRM marketing solution for iGaming, is the platform of choice of 56% of operators in the EGR Power 50 Ranking 2023. Among Optimove clients listed in the Power 50 are the top three operators.

Published for over 20 years, the EGR Power 50 Ranking provides the iGaming industry with a snapshot of the global online gambling market, a rundown of the key industry power players and performance comparisons against competitors.

Separately, Optimove is also the choice of the following:

Four of the top five operators in the USA including BetMGM, Caesars Digital and Penn Entertainment
The top five operators in Italy including Lottomatica, Sisal, Snai and SKS365
Some of the fastest-growing operators including Stake .com and GGPoker

The EGR Power 50 Ranking announcement follows Optimove’s recent client acquisitions including Kindred Group, 888Africa and Betfred. These additions join the company’s existing client base, which features Entain, Bet365, Kaizen Gaming, Lottoland and others.

“Being the preferred CRM marketing solution in the iGaming industry is an honor and comes with the responsibility to partner with these leaders to continually improve CRM marketing for the iGaming industry,” the founder and Chief Executive Officer for Optimove, Pini Yakuel, said. “The decision of 56% of these exceptional companies to choose Optimove is humbling.

“Serving iGaming operators, from emerging growth operators to well-established ones, we remain steadfast in our commitment to empowering them with cutting-edge tools and capabilities that maximize player retention and lifetime value. Ultimately, we are here to empower iGaming leaders with intelligence to operate responsibly while maintaining deep, loyal relationships with their players.”

Alyse Cohen

Betfred Launches Cutting-Edge Sportsbook in the Capital Region, Frederick, MD.

Published

2 years ago

October 16, 2023

GamingAmericas.com

betfred-launches-cutting-edge-sportsbook-in-the-capital-region,-frederick,-md.

Betfred has announced the grand opening of its state-of-the-art sportsbook at Long Shot’s, a premier OTB, in the Capital Region. Spanning an impressive 6300 square feet, this latest addition is set to revolutionize the sports betting scene in Central Maryland.

Featuring 157 seats, a massive 80-panel television wall, 12 self-service kiosks, and an extensive selection of beers on tap, the Betfred Sportsbook promises an unmatched atmosphere for sports enthusiasts. Guests can savor mouthwatering in-house smoked BBQ delights while enjoying daily food and drink specials, all while watching every game on the big screens.

One of the standout features of this modern sportsbook is its seamless integration of technology for added convenience. Patrons can easily place cash bets at the betting counter for enhanced ease, they can deposit or withdraw funds directly to and from their Betfred Online Account.

Kresimir Spajic, CEO of Betfred USA, said: “Our commitment to enhancing the sports betting experience remains unwavering. The effortless integration of cash deposits and withdrawals exemplifies our dedication to providing customers in Frederick and all of Maryland with a top-tier betting experience.”

Alyse Cohen, CEO of Long Shot’s, said: “We are thrilled to collaborate with Betfred and introduce this state-of-the-art sportsbook to the Capital Region. It’s a terrific addition to the outstanding Long Shot’s experience.”