eSports
FNATIC BECOMES FIRST ESPORTS ORGANISATION TO LAUNCH COLLEGE PARTNER PROGRAMME
- Fnatic is supporting the Pearson Esports BTEC course to support the path into gaming careers
- Partnerships announced with three colleges, including Access Creative College, Queen Mary’s College and Havant & South Downs College
- The partnership will officially launch at the beginning of the school term in September 2022
- The esports organisation will deliver lectures and networking events, provide insider industry access and help kit out colleges with state-of-the-art equipment
Global esports performance brand, Fnatic, has today launched the first ever dedicated college partner programme, supporting young people in their pursuit of a career in gaming.
Inspired by the launch of Pearson Esports BTEC, Fnatic created the programme to ensure the course is widely available to those hoping to break into the industry. From producing an esports brand to managing tournaments, Fnatic’s objective is to provide students with direct access to a real-world gaming brand.
From guest speakers to the delivery of networking events, Fnatic’s work will provide real industry insights, and highlight the variety of roles that sit within the esports sector.
The London-based organisation has partnered with three key college partners across the UK, including Havant & South Downs College, Access Creative College, and Queen Mary’s College (QMC).
James Fraser-Murison, Esports Director at QMC and National Trainer for Pearson said: ” As the leading provider of esports teaching in the UK, this is huge for our students and also the college. To partner up with the biggest esports organisation in the UK, will mean we are directly giving our students a step-up into the industry with first-hand experiences, careers advice and opportunities from a global brand in one of the largest industries in the world.”
Rhys Williams, Former League of Legends Coach and Player, Current Tutor at HSDC said: “We’re very excited here at HSDC to be working with Fnatic as part of the College Partner Programme. This partnership will open doors for the next generation that were so hard to find over previous years, it has the potential to shape the future of the educational esports scene.”
Sam Matthews, Fnatic Founder said: “We are super passionate about bringing new talent into our world and this partnership is our way of onboarding the next generation of gamers, whilst giving back to the community. We’re so appreciative of the college partners who share our vision in supporting the development of these upcoming esports hopefuls.”
To benefit future esports industry-professionals, Fnatic has outlined six key aspects of the community college programme which enhance the existing Pearson BTEC, and gives exclusive access to those on the course:
- Delivering lectures and webinars
Fnatic will deliver hyper-relevant lectures and webinars specific to the curriculum that add value and support learning with real-world examples.
- Networking events
Fnatic will host interactive networking events for students to prepare them for industry events and connect them with future peers. In addition, the Esports organisation will give students inside access to their offices, facilities and staff to provide on the ground learning.
- Real world task setting
Based on the gaming curriculum, Fnatic will design creative tasks to give real-world examples of the challenges students may come across when working in the industry.
- Discount on Fnatic GEAR
Fnatic will offer up to 20% discount on Fnatic GEAR to kit out arenas and classrooms with the best quality equipment for interactive learning.
- Exclusive access to events and activations
Provide exclusive access to students wanting to get involved in events and activations with an announcement-only server.
- Hosting tournaments and providing prizes
To incentivise learning Fnatic will host innovative tournaments and share prizes for winners
The partnership – which runs exclusively as not-for-profit – will officially launch for the new school term in September 2022. In the meantime, Fnatic will be working closely with the college partners to continuously refine and improve the programme to deliver the highest-level content for aspiring esports athletes.
For more information please visit: www.fnatic.com/company/collegeprogramme
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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
The Esports Integrity Commission (ESIC) implemented its comprehensive anti-doping testing program at IEM Katowice 2025, organised by ESL FACEIT Group (EFG). Conducted at EFG’s request, this initiative reinforced the commitment of both organisations to maintaining the highest standards of competitive integrity in esports.
ESIC’s anti-doping procedures, carried out in accordance with the ESIC Anti-Doping Code, ensured that all participating competitors at IEM Katowice adhered to globally recognised best practices. The programme featured advanced testing protocols, thorough monitoring and rigorous enforcement measures, all designed to uphold fair competition.
“At ESIC, our mission is to protect the integrity of the esports ecosystem. By deploying our anti-doping testing at IEM Katowice 2025, we reaffirmed our dedication to supporting event organizers like EFG in hosting competitions where athletes compete responsibly and ethically,” Stephen Hanna, Chief Executive Officer of ESIC, said.
Over the past few years, ESIC has administered more than 700 anti-doping tests at major esports events, including those hosted by EFG. This extensive experience further cements ESIC’s reputation for providing industry-leading services that prioritise player welfare, competitive fairness and a culture of transparency.
“Protecting integrity is paramount for esports, which is why EFG and ESIC are constantly working together to ensure fair competition. ESIC have proven themselves to have the experience, as well as an advanced system that provides the credibility and peace of mind needed at one of our biggest and most prestigious events, IEM Katowice,” Carsten Kramer, Director of Tournament Management at EFG, said.
The post ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025 appeared first on European Gaming Industry News.
New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook
Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.
Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.
Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.
The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.
Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”
Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”
The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.
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