eSports
ESPL ropes in LOCO as Exclusive Digital Broadcast Partner for Season 2
Esports Premier League (ESPL) has roped in India’s leading gaming streaming platform, LOCO as its exclusive digital broadcast partner for the second season of the event which is fast gaining popularity.
All matches of the second season will be live-streamed exclusively on Loco’s app and website (loco.gg).
Loco is a virtual world of gaming communities that provides exclusive space to gaming creators and viewers. In the last few years, Loco has witnessed exponential growth. Daily active viewers have scaled by15x whereas monthly active viewers have seen 8x growth. Monthly active streamers have grown 5x times and live watch hours have scaled 78x times since January, 2021.
The Grand Finals of the league will be hosted via LAN event, making it the league’s first-ever offline Grand Finals.
Esports Premier League has already roped in global premium smartphone brand, TECNO Mobile as its presenting sponsor for the second edition of the country’s first franchise-based esports league. TECNO Mobile plans to promote its upcoming smartphone phone, TECNO Pova 3 through this league. The poised to launch smartphone will give a class-apart gaming experience to the users. It not only offers a super-fast processing speed but also comes with a massive battery.
This year’s league is set to engage esports athletes across the country in a high-voltage action of the most popular battle royale game, ‘BATTLEGROUNDS MOBILE INDIA (BGMI)’ and carries a massive prize pool of Rs. 1 crore.
Talking about the announcement of the league’s association with Loco, ESPL Director Vishwalok Nath said: “With shared values and a compelling gaming proposition, we are super excited to team up with India’s leading gaming streaming platform Loco.”
“We are pleased to be working together with the team to create interesting and engaging content for the esports fans and the community out there. We are always keen to associate with brands that share the same passion for esports as us and are looking forward to a fruitful association.”
According to a recent FICCI-EY media and entertainment report 2022, content creation and concurrent viewership around gaming saw a massive surge in India and there is also a meteoric rise in esports viewership, from 600,000 hours in 2020 to 2 million hours in 2021.
Commenting on the partnership, Ashwin Suresh, Founder, Loco, said, “Loco will play a pivotal role in growing the fanbase for ESPL and providing yet another entertaining experience for the Indian gaming community. As the exclusive broadcast partner for the league, we will provide fans with tons of exclusive content and a chance to interact with their favourite streamers. We’re excited to partner with the India Today Group on this landmark esports league as we continue to actively support the growth of the esports ecosystem in India.”
Highly active users spend over one hour daily on Loco, making it the gaming community’s platform of choice for a seamless streaming and highly engaging fan experience.
The league will be played in two separate stages in the initial phase—online qualifiers and invitational qualifiers—to shortlist the top 16 teams. The first 12 teams, top-2 teams from the open qualifiers and top-10 teams from the invitational qualifiers, will progress directly into the finals.
The teams ranked from 3 to 10 (7 teams) in the online qualifiers and teams ranked from 11 to 18 from invitational qualifiers will compete for the other two spots available in the finals. The upcoming edition of India’s premier esports league, ESPL has already kick-started their online qualifiers.
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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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