Alejandra Burato
Zitro Shakes Up the Peruvian Market with the Presentation of its Glare Product Range
Zitro has presented in Lima, Peru, its new GLARE Family and has done so in an exclusive event in which its customers have been able to know the extensive and innovative product portfolio of Zitro for the Peruvian market, accompanied by a gourmet dining experience designed by the renowned chef Hector Solis, which has moved all attendees.
This event comes at the best moment for Zitro in Peru, after having obtained from the MINCETUR the homologations of the entire range of GLARE cabinets and games; as well as for the success of Zitro games throughout the country.
“We would like to thank all our customers for coming to our exclusive event in Peru, where the entire GLARE product range has made its debut exclusively for the Peruvian market. Undoubtedly, the event has been a great success, together with the gastronomic experience of Héctor Solís, has made Zitro shine more than ever with its brand new and innovative product line,” says Alejandra Burato, Zitro’s regional director for Latin America.
The Zitro event held on June 14 was a sensory experience for all attendees, where customers were able to taste a delicatessen menu with local delicacies. A meeting that will undoubtedly reinforce the results obtained by Zitro in the region and be in the way to become one of the leader gaming companies in the Peruvian market, as it is already in other Latin American countries.
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Zitro held its Zitro Experience event on June 13th at the exclusive La Rosa Náutica in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a renowned local show and musical performance.
Zitro’s product showcase, which includes the most innovative games in the market, is part of the development of product innovation for operators looking to offer new and immersive experiences at their casinos.
“Our Zitro Experience event was the perfect occasion to reunite with customers and friends in Peru, and reaffirm our commitment to the region”, said Alejandra Burato, Zitro’s Regional Director for Latin America. “It us truly remarkable that in just five years, amidst the challenges of a two-year-long pandemic, Zitro has become one of the leading companies in Peru, establishing a strong presence within the country’s most reputable gaming establishments.
At the Zitro Experience, the company unveiled an exciting range of new slot content for the GLARE family of cabinets. All eyes were on the premium Altius Glare, which featured the recently launched Epic Kingdom. Another key highlight for the Altius Glare cabinet was Fú Shòu Link and Mighty Hammer Ultimate. The Illusion Glare cabinet showcased the brand-new Fu Frog and the Egyptian-themed title, Bashiba Luxor. Among the highlights for the Allure Glare cabinet, Zitro showcased Boost Link King, Boost Link Me, Fu Pots, and the company’s award-winning 88 Link.
Zitro Digital, the company’s online division, presented a unique selection of video slots during the event. Among the highlights were the brand-new series, Bashiba Link and 88 Link. Zitro Digital also presented the most extensive collection of Video Bingo in the market, alongside many other exciting games soon to be released.
“Our Zitro Experience event has been a wonderful opportunity to meet with Peruvian customers and show them all the products we have developed for the market”, added Sebastian Salat, International President at Zitro. “This event will undoubtedly strengthen what we have achieved in the region and solidify our position as the leading casino supplier in the Peruvian market. As part of our commitment with this key market, we opened a new office in Peru, and this year, our team has experienced significant growth. In essence, Zitro is actively investing resources and building infrastructure in the county to effectively meet the rising market demands. This event is a true celebration of the company’s spectacular success in Peru”.
Zitro’s growth in Colombia continues after bringing new titles live to Vicca Group casinos: Luckia, Zamba Pereira, Zamba Salitre, Zamba Plaza del Parque, Zamba Unicentro and Ipanema Portal 80.
This collaboration agreement includes popular games such as Wheel of Legends, 88 Link, Bashiba Link, Link King and Link Me, which have proven to be a hit among players and have positioned Zitro’s gaming machines among the top performers across the casino properties of this renowned group.
“As a leading operator in the gaming industry in Colombia, we are committed to providing our clients with exceptional gaming experiences,” the National Marketing Director for Vicca Group, Enrique Amorocho, said. “With Zitro, we know we can offer players an outstanding product range, as innovation is what differentiates Zitro’s games. We are excited to expand our offering with their titles and further strengthen our partnership.”
“Our partnership with Vicca Group has been a key factor in our success in Colombia and we feel grateful for their continued support,” the Latin America Regional Director for Zitro, Alejandra Burato, said. “It makes us proud to see how their clientele has embraced our latest additions with such enthusiasm and are grateful for the opportunity to keep bringing our proven performers to their casino floors.”
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As the result of the company’s current growth in Latin America and its strategic step towards further expansion in the region, Zitro is proud to announce the opening of its new office in Buenos Aires, Argentina.
This new office consists of over 1,254.67 square meters, allowing Zitro to better serve its customers in Argentina and Latin America in general, providing an ideal location to respond even more efficiently to their growing needs. It houses multiple Zitro departments and multifunctional spaces including sales, logistics operations, order management, technical support, a laboratory, additional warehouse space and a showroom for clients to experience the company’s innovative games firsthand.
Under the leadership of Alejandra Burato and the technical acumen of Dario Snaidero, the Latin American team at Zitro brings an unparalleled wealth of industry expertise and experience that is second to none.
“Each member of our team brings their unique background, skills and knowledge to the table and together we work collaboratively to help casino operators optimize their businesses,” the Latin America Regional Director for Zitro, Alejandra Burato, said.
“We have seen significant growth in the scale and operation of our business over the past years, which has naturally led to the opening of a new office,” the International President for Zitro, Sebastian Salat, said. “This new location will allow us to meet the rising demands of our customers in the region while maintaining the highest standards of service. We are excited for this new chapter in our growth and expansion in Latin America and we look forward to receiving new and existing customers in our new office.”
Zitro’s new office is located at Av. del Libertador 13.611, 1640 Martinez, Buenos Aires, Argentina.
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