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Fanatics Announces Appointment of Lydia Jett and Jonathan Mildenhall to Board of Directors

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Digital sports platform Fanatics has announced the appointment of preeminent fintech, e-commerce, and marketing executives Lydia Jett and Jonathan Mildenhall to its board of directors.

Jett, Managing Partner and Head of Global eCommerce and US Consumer Internet Sector Investments at SoftBank Investment Advisers (SBIA), and Mildenhall, co-founder and Executive Chairman of TwentyFirstCenturyBrand and former CMO of Airbnb, bring decades of experience advising and building some of the world’s most influential tech companies and consumer brands.

Both well-admired leaders will play vital roles in uncovering and amplifying opportunities for Fanatics to continue scaling its businesses worldwide, which currently include licensed merchandise and e-commerce, trading cards and collectibles, digital collectibles and NFT’s, and online sports betting and iGaming.

“Fanatics is in the midst of incredible transformation and the deep expertise and insight that Lydia and Jonathan both bring to the board will be vital as we unlock a new digital experience for sports fans globally. They are both visionaries in their respective fields that will provide invaluable support and guidance as we continue building a revolutionary sports platform,” Fanatics CEO Michael Rubin said.

Lydia, the first female to hold the title of Managing Partner within SoftBank’s Vision Fund, has nearly twenty years of experience investing in and serving on the boards of market leading technology businesses. Since SoftBank’s initial backing of Fanatics in 2017 – when the firm led a more than $1 billion investment round – she has been a driving force behind the company’s innovation across the licensed sports industry and recent expansion beyond merchandise.

“Over my past five years with the Fanatics management team, I have seen an extraordinary focus, agility and creativity targeted towards fundamentally remaking an industry to better serve its ultimate customers: leagues, athletes and fans. As we enter the next half decade together, Fanatics is better positioned than ever to be a driving force behind improving a global sports fan’s experience across the digital and physical world,” Jett said.

Jonathan, a globally respected marketing and advertising professional, co-founded the influential brand building and marketing consultancy firm, TwentyFirstCenturyBrand, and serves as Executive Chairman. Mildenhall also previously served as CMO of Airbnb from 2014 to 2018, a time in which the company’s valuation increased from $1 billion to more than $31 billion. Mildenhall’s expertise is defining company purpose and values, brand strategy and digital transformation, assets that will be invaluable to Fanatics as the company continues to build its brand globally and unlock opportunities to engage with sports fans across current and emerging verticals.

“Over the last six months I have gotten to know Michael, his executive team, and the Fanatics business in a deep and substantial way. The deeper my understanding of the incredible opportunity ahead the more irresistible the idea of joining the board became. Fanatics will become a culturally significant global brand that will define this and further generations to come,” Mildenhall said.

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Evoplay Strengthens Canadian Presence with BetMGM Partnership

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Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.

The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:

• Hot Triple Sevens

• Hot Volcano

• Gold of Sirens Bonus Buy

• Inner Fire Bonus Buy.

These are games that have already demonstrated strong results across multiple regulated markets.

This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.

Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”

The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.

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Bet Rite

Spintec Expands into Canada with Bet Rite

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Spintec is expanding its footprint in North America by partnering with Bet Rite in the Canadian gambling sector. As a prominent developer of electronic table games, Spintec invested significant effort into locating a partner who comprehends the distinctiveness of the Canadian casino industry. Bet Rite is taking on the position of Spintec’s distributor in Canada, leveraging its established reputation and substantial industry knowledge. This collaboration combines global innovation with local expertise in a partnership that is helping Spintec advance its expansion objectives in North America.

Bet Rite’s establishment is rooted in years of industry expertise. The firm focuses on providing top-notch gaming solutions designed specifically for Canadian operators. They aim to provide a sole vendor connection that grants access to numerous top-tier product lines, establishing them as a reliable partner nationwide.

For Spintec, collaborating with a company that prioritizes service, product excellence, and enduring relationships is vital, and Bet Rite is dedicated to prioritizing customer needs. With a solid sales network and a reputation for dependability, their market stance is highly strong.

Through this collaboration, Spintec is guaranteeing that their creative products receive backing from an attentive, community-focused service. The initial product line to be launched in the Canadian market will be Spintec’s premier Charisma line. Charisma’s design, flexibility, innovation, and wide range of product customizations will undoubtedly make it a top seller in Canada as well.

Billy Maclellan, Bet Rite President, says: “Our company has grown by offering best-in-class suppliers the local support that they need. Spintec fits the mold perfectly and together we are well placed to make this partnership a glowing success”

Goran Sovilj, Spintec’s Chief Commercial Officer, agrees: “Bet Rite’s deep understanding of the Canadian market makes this alliance very promising. We are always excited to introduce innovative and exciting products to new markets, especially when our distributors are as experienced and knowledgeable as Bet Rite.”

The post Spintec Expands into Canada with Bet Rite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Corps takes flight in Ontario with High Flyer Casino partnership

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Gaming Corps, the Sweden-based publicly listed game development studio, has secured a new content partnership with High Flyer Casino, an AGCO-licensed online gaming operator in Ontario, Canada. The agreement marks another strategic step forward for Gaming Corps as it continues to grow its footprint in one of North America’s most competitive regulated iGaming markets.

As part of the deal, a curated selection of Gaming Corps’ slot titles will be made available to High Flyer Casino players across Ontario. The initial launch includes 3 Pigs of the Caribbean, a swashbuckling instalment from the well-known 3 Pigs franchise, alongside Savannah Stacks, a high-volatility slot inspired by the thrills of a safari adventure.

High Flyer Casino has established itself as a slots-focused operator with a strong reputation for value-driven, mobile-first gaming experiences tailored to Canadian players. Operated by Ellipse Entertainment Limited, the company draws on more than 25 years of industry expertise and offers a diverse portfolio that features over 100 exclusive games. Its offering is further enhanced by the proprietary Reel Jackpot brand, popular Money Spinner titles, and a wide range of progressive slots.

Commenting on the partnership, Adam Pentecost, Chief Revenue Officer at Gaming Corps, said:
“High Flyer Casino has carved out a clear position in Ontario with a focused slots strategy and a strong understanding of what local players are looking for. Bringing our most recognisable titles to their platform allows us to reach a highly engaged audience in a market that continues to set the pace in North America. This agreement represents another meaningful step in expanding our distribution with operators who value distinctive content and long-term portfolio growth.”

Man Mac, Head of Marketing at High Flyer Casino, added:
“At High Flyer Casino, we are building a slot lineup that blends proven player appeal with unique and memorable gaming experiences. Gaming Corps’ portfolio fits perfectly with that approach, delivering polished, entertaining games that are full of personality.”

The post Gaming Corps takes flight in Ontario with High Flyer Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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