Latest News
Bud Light NEXT Celebrates Climate Neutral Certification Ahead of Earth Day 2022
Today, as Earth Day 2022 approaches, Bud Light NEXT is proud to announce it has completed the process to become Climate Neutral Certified. By measuring and offsetting last year’s carbon emissions and implementing reduction plans for future emissions, Bud Light NEXT has met the independent certification standard from Climate Neutral, a nonprofit organization working with brands and consumers to eliminate greenhouse gas emissions. The new designation comes just two months after hitting store shelves as Anheuser-Busch’s first-ever zero carb beer.
Climate Neutral’s certification builds on internationally recognized standards for carbon measurement, neutrality, and reduction. When Climate Neutral certifies a brand such as Bud Light NEXT, it means the brand has chosen to be accountable for the greenhouse gas emissions generated in the production and operations of their goods or services. To showcase its commitment, Bud Light NEXT will proudly feature the Climate Neutral certification on its packaging beginning in June.
“When we launched Bud Light NEXT, we wanted to bring a beer to market that was all about breaking barriers, just like the consumers it was brewed for,” said Andy Goeler, Vice President of Marketing, Bud Light. “We have a huge opportunity with Bud Light NEXT to take bold action that creates a better future for our consumers and the next generations to come, and our Climate Neutral certification is a big step in that journey for us.”
In honor of this milestone, Bud Light will also be working with its leading esports partner – League of Legends Championship Series (LCS) – to offset 100% of the electricity used during the LCS Spring Finals in Houston, TX at NRG Stadium taking place April 23-24 with clean, renewable sources from wind power.
Today’s announcement for Bud Light NEXT builds on recent actions that Bud Light has taken to protect the environment and encourage consumers and partners to do the same.
· During the 2021 NFL Season, Bud Light was the first major beer brand to join the How2Recycle® labeling program to educate and inspire consumers to recycle their beer bottles, cans and packaging.
· Ahead of Super Bowl 56, Bud Light NEXT teamed up with innovative fleet partners Nikola Corporation and BYD Motors to conduct a zero-emissions beer delivery of Bud Light NEXT.
“We’re excited that Bud Light NEXT is joining our movement, as one of hundreds of brands that have earned the Climate Neutral Certified designation,” said Austin Whitman, CEO of Climate Neutral. “Brewers such as Anheuser-Busch, alongside their brands like Bud Light NEXT, have a tremendous reach with their operations and their consumers. Their involvement is a proof point that climate change is now an issue of widespread importance. And their actions show that we all have ways to respond immediately and visibly to it by avoiding, removing, and reducing greenhouse gas emissions.”
With this milestone, Bud Light NEXT is not only Anheuser-Busch’s first-ever zero carb beer but is also positioned to become the company’s first net zero carbon footprint beer. Bud Light NEXT is just one part of the company’s larger ambition to achieve net zero by 2040 through industry-leading sustainability initiatives.
To follow the latest on Bud Light NEXT, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
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Champions League
Flashscore reveals data behind thrilling night of Champions League action
New data from Flashscore, the world’s leading platform for live scores and sports content, reveals that almost 34,000,000 users tuned in yesterday for one of the most dramatic nights in UEFA Champions League history.
The intensity of the matches generated a massive wave of digital engagement, with 18 matches all taking place at the same time on the final day of the league format.
From the football-mad streets of Brazil to the frozen research stations of Antarctica, fans across 239 countries and territories checked their phones as Benfica’s goalkeeper scored a 98th-minute header and Real Madrid crashed into the playoffs.
Martin Matejka, Marketing Director of Flashscore, said: “Yesterday wasn’t just a matchday; it was a global event and we were well prepared. When game-changing moments decide matches – from a goalkeeper’s stoppage-time header against Real Madrid to last-minute winners across Europe – the world doesn’t just watch, it reacts. Flashscore sent out over 700 million push notifications to our users as drama unfolded across the continent.
“Our data shows unprecedented engagement from all over the world, and I am glad we could bring these extraordinary moments to fans from Brazil to Antarctica.”
TOP MATCHES ranked by number of users
The drama at the Estádio da Luz dominated the global conversation, with nearly 10 million users following the Benfica-Madrid clash alone.
1 Benfica vs. Real Madrid (9,7M users): The undisputed main event. Fans flocked to the match detail as Benfica goalkeeper Anatoliy Trubin scored a historic 98th-minute header to seal a 4-2 win, sending Real Madrid to the playoffs.
2 Barcelona vs. FC Copenhagen (8,3M users): Massive interest as Barcelona thrashed the Danes 4-1 to secure direct qualification to the Round of 16.
3 Napoli vs. Chelsea (5,9M users): A rollercoaster in Naples. Chelsea fought back to win 3-2, eliminating Napoli despite a stunning “Maradona-esque” pirouette goal from Antonio Vergara.
TOP PLAYERS ranked by number of users
1. Jorginho (995K users): The Kairat Almaty midfielder trended globally after scoring a penalty against his former club, Arsenal, at the Emirates Stadium—a major talking point that drove nearly 1 million profile views.
2. Anatoliy Trubin (725K users): The unlikeliest hero. The Benfica goalkeeper’s stoppage-time header against Real Madrid sent his profile traffic into the stratosphere.
3. Andreas Schjelderup (368K users): The 21-year-old Norwegian announced himself to the world with a brace against Real Madrid.
4. Kylian Mbappé (317K users): Even in defeat, the superstar commanded attention and ranked 4th. He scored twice for Madrid, but his team’s collapse was the bigger story.
TOP TEAMS ranking by users:
1. Real Madrid (1,6M users): The “Kings of Europe” falling into the playoff round after a chaotic 4-2 loss drove massive traffic.
2. Benfica (1,1M users): The victors of the night. Their miraculous comeback and “goalkeeper goal” made them the second most-clicked team worldwide.
3. Barcelona (930K users): Solid interest as they cruised to victory and the next round.
Flashscore Global Reach
While Brazil was the single most active nation, the traffic was evenly split across continents: In Europe the huge engagement was driven by fans in Italy, France, Poland, United Kingdom, Spain, Portugal, and Germany.
Africa’s continent showed massive interest, led by Nigeria, Ghana, and Ivory Coast. Football fever also swept across Asia, with significant user numbers from Indonesia, Kazakhstan, South Korea, and Uzbekistan.
The obsession reached the most remote corners of the Earth. Flashscore recorded active users from Antarctica and Christmas Island, proving that even in the most isolated locations, fans refused to miss the drama.
The post Flashscore reveals data behind thrilling night of Champions League action appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Claire Osborne Managing Director of Interactive at Inspired Entertainment
Two new slots from Inspired — Coin Inferno Step ‘N’ Stack™ and Mummy It Up™
Inspired Entertainment, Inc. is thrilled to unveil the release of two entertaining online and mobile slots: Coin Inferno Step ‘N’ Stack
and Mummy It Up
, in the UK and Maltese iGaming markets.
Inspired is excited to unveil the release of their new two slot games, broadening the popular Cash Bank series.
Coin Inferno Step ’N’ Stack introduces a fiery twist to traditional slot gameplay with a 3×3 reel setup, five heated win-lines, and casino-themed symbols amidst a background of a raging sea of flames. Central to the base game are Cash Collector symbols that gather visible cash values, generating excitement and forming a pseudo-progressive coin stack that remains on the reels, amplifying the thrill with each spin. The thrill intensifies with the Win & Spin Bonus, where locked collectors, expanding reel rows, and resettable spins merge to form an exhilarating, continually escalating chase for hot cash prizes. For gamers seeking greater control and increased volatility, Fortune Spins, Fortune Bet, Gamble, and Bonus Buy choices offer exciting opportunities to intensify the action and pursue potentially larger payouts.
Mummy It Up with Cash Bank immerses players in a realm of ancient Egyptian magnificence, showcasing glimmering gold and timeless enigma. Nestled within opulent palaces embellished with scarabs, favorable beings, and treasures fit for Pharaohs, each spin ignites a spirit of exploration and the quest for exhilarating Cash Bank victories. The game expands its well-liked Cash Collection features through Cash Bank Free Spins, pseudo-persistence Scarab collections, and a Wheel Bonus Game that can grant free spins, bonus entry, or access to one of four shining Prize Pots: Mini, Minor, Major, or Grand. The game is additionally improved with enjoyable character reel modifiers and customizable gameplay features like Fortune Spins, Fortune Bet, Bonus Buy, and Gamble choices.
Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “Inspired is starting 2026 with strong momentum, and these two launches set the tone for the year ahead. Coin Inferno Step ’N’ Stack and Mummy It Up both deliver fun and big win excitement for players, while supporting sustained player engagement and strong performance for operators. With a roadmap packed full of exciting new content, Inspired is well positioned to drive continued growth across the iGaming landscape.”
The post Two new slots from Inspired — Coin Inferno Step ‘N’ Stack™ and Mummy It Up™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
Following ICE 2026 Triumph, ELA Games Officially Releases “Wealth of the East”
ELA Games is excited to announce the official B2B launch of Wealth of the East. The game, now accessible to partners, was initially introduced to the industry as the studio’s highlight during the three-day event in Barcelona, where it attracted the attention of numerous operators and aggregators because of its unique combination of slot mechanics and tabletop gaming.
The unique unveiling at ICE turned out to be a significant triumph, paving the way for the complete rollout. The ELA Games exhibit gathered industry representatives to engage with the game’s distinctive selling proposition: a twenty-sided Dice (D20) element that adds a tactile, physical sensation to digital slot gaming.
A Festivity of Wealth
The reels of Wealth of the East sparkle with the vibrant essence of an Eastern celebration. The gameplay is centered around the charming figure God Fu, a god of wealth serving as the Wild symbol in the game. He may arrive at any moment, and when he shows up, all Dice on the display spring to life, uncovering multipliers that enhance every coin visible or activate instant Jackpots. These empowered coins provide instant payouts, rewarding players as soon as they appear.
Sparking the Hold & Win Safe
The game showcases a visually impressive progression system crafted to uphold the festive theme and decorated with vibrant reds and golds. Every gathered coin also flies upward into the Golden Pot located above the reels, gradually enriching it with festive treasure that players can see and experience.
As the pot overflows, the screen bursts into red and gold as the Hold & Win game starts. Players receive 3 respins and a setup prepared to collect gold. In this intense feature, the elusive Imperial Lotus can appear, boosting multiple rewards simultaneously and elevating the entire round to new levels.
Game Stats:
● Reels: 5×3
● Lines: 10
● Max Win: x5,000
● Max Exposure: €250,000
● Buy Bonus: Yes
● Volatility: Mid
● RTP: 93.97% / 96.06%
Marharyta Yerina, Managing Director of ELA Games, commented: “Wealth of the East was the perfect title for us to showcase at ICE 2026. We took the classic t’Eastern Celebration’ theme and gave it a distinct twist with the God Fu character and his twenty-sided dice. It adds an original, tactile layer of excitement that players really respond to. The ‘Rising Pot’ visualizes the journey toward the bonus, keeping the excitement building spin after spin. We can’t wait for the industry to see the celebration in action.”
The post Following ICE 2026 Triumph, ELA Games Officially Releases “Wealth of the East” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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