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Bud Light NEXT Celebrates Climate Neutral Certification Ahead of Earth Day 2022
Today, as Earth Day 2022 approaches, Bud Light NEXT is proud to announce it has completed the process to become Climate Neutral Certified. By measuring and offsetting last year’s carbon emissions and implementing reduction plans for future emissions, Bud Light NEXT has met the independent certification standard from Climate Neutral, a nonprofit organization working with brands and consumers to eliminate greenhouse gas emissions. The new designation comes just two months after hitting store shelves as Anheuser-Busch’s first-ever zero carb beer.
Climate Neutral’s certification builds on internationally recognized standards for carbon measurement, neutrality, and reduction. When Climate Neutral certifies a brand such as Bud Light NEXT, it means the brand has chosen to be accountable for the greenhouse gas emissions generated in the production and operations of their goods or services. To showcase its commitment, Bud Light NEXT will proudly feature the Climate Neutral certification on its packaging beginning in June.
“When we launched Bud Light NEXT, we wanted to bring a beer to market that was all about breaking barriers, just like the consumers it was brewed for,” said Andy Goeler, Vice President of Marketing, Bud Light. “We have a huge opportunity with Bud Light NEXT to take bold action that creates a better future for our consumers and the next generations to come, and our Climate Neutral certification is a big step in that journey for us.”
In honor of this milestone, Bud Light will also be working with its leading esports partner – League of Legends Championship Series (LCS) – to offset 100% of the electricity used during the LCS Spring Finals in Houston, TX at NRG Stadium taking place April 23-24 with clean, renewable sources from wind power.
Today’s announcement for Bud Light NEXT builds on recent actions that Bud Light has taken to protect the environment and encourage consumers and partners to do the same.
· During the 2021 NFL Season, Bud Light was the first major beer brand to join the How2Recycle® labeling program to educate and inspire consumers to recycle their beer bottles, cans and packaging.
· Ahead of Super Bowl 56, Bud Light NEXT teamed up with innovative fleet partners Nikola Corporation and BYD Motors to conduct a zero-emissions beer delivery of Bud Light NEXT.
“We’re excited that Bud Light NEXT is joining our movement, as one of hundreds of brands that have earned the Climate Neutral Certified designation,” said Austin Whitman, CEO of Climate Neutral. “Brewers such as Anheuser-Busch, alongside their brands like Bud Light NEXT, have a tremendous reach with their operations and their consumers. Their involvement is a proof point that climate change is now an issue of widespread importance. And their actions show that we all have ways to respond immediately and visibly to it by avoiding, removing, and reducing greenhouse gas emissions.”
With this milestone, Bud Light NEXT is not only Anheuser-Busch’s first-ever zero carb beer but is also positioned to become the company’s first net zero carbon footprint beer. Bud Light NEXT is just one part of the company’s larger ambition to achieve net zero by 2040 through industry-leading sustainability initiatives.
To follow the latest on Bud Light NEXT, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
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Partnership marks a new phase for the project in Feira de Santana and strengthens visibility, engagement and fan experience in Bahian football.
Superbet has signed a major partnership with Feira FC, a newly established football SAF based in Feira de Santana, Brazil. The betting operator will serve as the club’s main sponsor and will also acquire the naming rights of its home stadium.
As part of the agreement, Estádio Professor Jodilton Souza, known as Arena Cajueiro, will be renamed Superbet Arena — a move that marks a milestone in the club’s development strategy and reinforces its positioning as an emerging asset in Brazilian football.
Modern and established infrastructure
Located in Feira de Santana, the stadium was inaugurated in 2018 as part of a broader sports complex featuring athlete facilities, a gym, meeting spaces and an auditorium, positioning itself as a fully integrated football environment.
In the following years, it underwent expansions, including structural development in 2020 and a new stand in 2021, reaching an estimated capacity of around 7,000 spectators.
The venue has also hosted key matches, including the 2021 Bahia State Championship final involving interior clubs, highlighting its relevance in the regional football landscape.
Strategic partnership driving growth
With the agreement, Superbet Arena becomes directly integrated into Feira FC’s growth strategy, expanding opportunities for brand activation, visibility and fan engagement.
The partnership brings together a rising football project and an established global brand, creating a platform for experiences both on and off the pitch.
“The arrival of Superbet as naming rights partner of our arena represents an important step in consolidating Feira FC,” said Neto Lima, investor and face of the club.
“This is a strategic partnership that strengthens our assets, expands our visibility and creates new ways to connect with fans. It reinforces the seriousness and potential of the project.”
Alex Fonseca, CEO of Superbet in Brazil, also commented on the agreement:
“The naming rights of Superbet Arena and the main sponsorship are based on a shared vision between Superbet and Feira FC about the future of sport, combining sporting development with a digital and innovative approach.
This partnership goes beyond the pitch and represents an investment in visibility for the Northeast and in the strengthening of Bahian football.”
A step forward for Feira de Santana’s football profile
Beyond the name change, Superbet Arena symbolizes the evolution of a project built on innovation, digital strength and close fan engagement as pillars of growth.
The initiative also reinforces Feira de Santana’s role as a strategic football hub in Bahia’s interior, increasing the city’s visibility and consolidating the venue as one of the key stages of Bahian football.
The arena now goes beyond being the home of Feira FC and positions itself as a relevant asset for regional sports development.
SAF structure and leadership
Feira FC is a football SAF created and managed by businessman and lawyer Marcus Rios. The vice presidency is held by Mayara Correa, while Neto Lima acts as investor, ambassador and main public face of the club. Bruno Karttos also serves as one of the club’s ambassadors, strengthening its connection with fans and communication strategy.
The post Superbet expands football presence with naming rights deal at Bahia-based club appeared first on Americas iGaming & Sports Betting News.
Lula vincula Novo Desenrola a un bloqueo obligatorio en plataformas de apuestas
La semana regulatoria en Brasil empezó con el anuncio del gobierno brasileño de una profunda reformulación del programa de renegociación de deudas, Novo Desenrola Brasil, introduciendo una medida que afecta directamente la operación de plataformas de apuestas online en el país.
El presidente Luiz Inácio Lula da Silva confirmó que cualquier ciudadano que se adhiera a la iniciativa para saldar deudas será automáticamente bloqueado del acceso a sitios de apuestas durante un año.
La medida entra en vigor el próximo lunes y tiene como objetivo evitar que el alivio financiero generado por descuentos de hasta el 90% y tasas de interés reducidas del 1,99% mensual vuelva al mercado de apuestas.
La decisión estuvo acompañada de un discurso enfático del presidente sobre el impacto de las apuestas en el presupuesto de las familias de bajos ingresos, con ingresos de hasta cinco salarios mínimos.
“No es justo que las mujeres tengan que trabajar aún más para pagar las deudas de apuestas de sus maridos”, afirmó Lula.
El bloqueo se aplicará únicamente a los 84 operadores autorizados por el Ministerio de Hacienda. Las loterías y los sitios ilegales quedan fuera del alcance de la medida.
A pesar de la narrativa del gobierno que posiciona a las apuestas como un factor de endeudamiento de los hogares, datos recientes de la Secretaría de Premios y Apuestas y de LCA Consultoría Económica ofrecen una visión más analítica.
En 2025, el mercado regulado registró un GGR de R$ 37 mil millones, lo que representa apenas el 0,46% del consumo total de los hogares.
Con un 53,3% de los apostadores gastando hasta R$ 50 al mes, especialistas sostienen que el impacto financiero no justifica el diagnóstico de que el sector sea el principal responsable del 29,7% de los ingresos familiares comprometidos con deudas.
Brasil concluye reunión técnica de tres días sobre integridad deportiva
El gobierno brasileño concluyó en Brasilia el II Encuentro Técnico Nacional para el Combate a la Manipulación de Resultados Deportivos. El evento, de tres días de duración, reunió a los ministerios de Hacienda, Deporte y Justicia, consolidándose como el principal foro interinstitucional de políticas de integridad deportiva.
Uno de los puntos destacados fue el anuncio de un sistema de análisis de apuestas sospechosas desarrollado por la Policía Federal, destinado a organizar datos estratégicos y apoyar investigaciones complejas de fraude.
El gobierno también lanzó la segunda edición del Manual Nacional de Combate a la Manipulación de Resultados Deportivos.
La formalización de la Política Nacional de Prevención y Combate a la Manipulación (Portaria 1/2026) fue presentada como un resultado concreto del grupo de trabajo.
La secretaria Daniele Cardoso afirmó que la medida convierte la integridad en una política pública de Estado.
El encuentro también anunció el primer curso de educación a distancia sobre el tema, ofrecido por la Academia Nacional de Policía.
La presencia del director general de la Policía Federal, Andrei Rodrigues, y de representantes de la United Nations Office on Drugs and Crime subrayó la dimensión internacional del marco de cooperación.
ANJL cuestiona el bloqueo del Desenrola 2 y señala contradicciones
Un deudor con R$ 20.000 en deuda de tarjeta de crédito que apuesta R$ 50 al mes será bloqueado de las plataformas licenciadas bajo Desenrola 2, pero seguirá teniendo acceso a bancos y entidades financieras con tasas de interés aún más altas.
Esta asimetría está en el centro de las críticas de la Associação Nacional de Jogos e Loterias, que representa a los operadores licenciados en Brasil.
La asociación reconoce la intención del gobierno, pero señala lo que califica como contradicciones “extremadamente relevantes”.
Estudios de Pay4Fun y LCA Consultoría indican que el gasto en apuestas no se encuentra entre los principales factores de endeudamiento de los hogares en Brasil. Las causas principales, según la ANJL, son los intereses del crédito rotativo de tarjeta y del descubierto bancario, que no están restringidos por el Desenrola 2.
La preocupación más concreta de la entidad es operativa: los apostadores bloqueados en las 84 plataformas licenciadas tienden a migrar hacia los miles de sitios ilegales que aún operan en el país, fortaleciendo un segmento sin compromiso con la salud financiera o mental de los usuarios.
La ANJL afirma apoyar medidas que combatan la percepción de las apuestas como dinero fácil o inversión, pero sostiene que dichas iniciativas deben ser proporcionales a las causas reales del endeudamiento.
Abogados de LatAm se destacan en el principal evento jurídico del sector
Un panel con especialistas en derecho del juego de cuatro países fue uno de los puntos destacados de la International Masters of Gaming Law Spring Conference, celebrada del 29 de abril al 1 de mayo en el Ritz Carlton Pentagon City, en Arlington, Virginia (región de Washington).
La International Masters of Gaming Law es una asociación por invitación con más de 300 miembros, incluidos abogados en ejercicio, directores jurídicos de las mayores empresas globales de gaming y asesores de reguladores nacionales.
Sus conferencias semestrales son consideradas el principal foro de intercambio intelectual y networking en el derecho global del juego.
Neil Montgomery, del estudio Montgomery, uno de los nombres más reconocidos en derecho de iGaming en la región, compartió el panel con Tomás Enrique García Botta, Luis Portela de Carvalho, Jaime Rivera-Emmanuelli y Juan Camilo Carrasco, representando a Argentina, Portugal, Puerto Rico y Colombia.
Montgomery calificó la recepción como positiva.
“Muy satisfecho de ver que el panel en el que participé fue aclamado por el público”, afirmó tras la sesión de cierre. “Fue una excelente conferencia. Gracias a los organizadores por otra experiencia impecable. Nos vemos en París.”
El protagonismo de un bloque latinoamericano en el IMGL refleja el creciente peso regulatorio de la región en el debate global. Brasil, Colombia y Argentina concentran algunos de los procesos de licenciamiento más activos del mundo en los últimos 24 meses, y sus especialistas legales comienzan a ocupar espacio en foros históricamente dominados por voces europeas y norteamericanas.
La próxima conferencia del IMGL se celebrará en París.
The post Semana regulatoria en Brasil: bloqueos, integridad deportiva y LatAm en Washington appeared first on Americas iGaming & Sports Betting News.
SCCG Management, a leading global advisory firm specializing in the gaming industry, is pleased to announce the appointment of Ivo Dimitrov as Vice President of Strategy and Operations, effective immediately.
Ivo brings over 18 years of professional experience spanning sports betting, product management, trading, operations, and commercial strategy. He joins SCCG from Pragmatic Play Sports, where he served as Senior Sportsbook Operations Manager and established a new cross-functional role at the center of the company’s B2B sportsbook business. In that capacity, he built and led operational readiness processes, managed a portfolio of third-party vendor relationships, and drove measurable commercial impact through cost optimization, reporting improvements, and stronger alignment between product, trading, and finance.
Prior to Pragmatic Play, Ivo held product and operations leadership roles at Sportradar, where he spent over six years as a Product Owner and Product Manager across the company’s Managed Platform Services division. He led product launches across multiple jurisdictions and channels, managed the company’s omnichannel sportsbook solution, and drove retail innovation across international markets. Earlier, he served as Managing Director and Head of Online at a leading sports betting operator in South-East Europe, where he delivered a threefold increase in online business through digital marketing, customer acquisition strategy, and international expansion across the region.
Ivo’s earlier career includes roles in strategic consulting at Affinia Volo in New York and equity research at GLG Partners, a leading Mayfair-based hedge fund in London, giving him a grounding in commercial strategy and capital markets that he brings to his work in gaming today.
In his new role at SCCG, Ivo will focus on strategic advisory, go-to-market execution, and partnership development for SCCG’s client-partners across established and emerging regulated markets. A core part of his mandate will be driving the implementation of Operational AI across SCCG’s advisory practice, helping client-partners leverage intelligent automation, predictive analytics, and AI-driven tools to improve decision-making, streamline operations, and unlock new revenue opportunities across their sports betting and iGaming businesses.
Operating from SCCG’s European base, Ivo will strengthen the firm’s global presence while supporting its growing portfolio of sports betting and iGaming ventures.
“Ivo is exactly the kind of leader we need as SCCG continues to expand its global reach,” said Stephen Crystal, Founder and CEO of SCCG Management. “He combines deep sportsbook expertise with sharp commercial instincts and real operational credibility. He has built products, managed vendors, launched in new markets, and driven commercial results at every stage of his career. That end-to-end experience is rare and valuable. I am thrilled to welcome him to the team at a moment when SCCG is moving faster than ever.”
“SCCG’s ability to connect the right people, products, and opportunities across the global gaming ecosystem is unmatched, and the breadth of what the team is building right now is exactly the environment I want to contribute to,” said Ivo Dimitrov. “I am excited to bring my operational and strategic experience to the team and to help SCCG’s client-partners navigate the next wave of growth in sports betting, iGaming, and beyond.”
Ivo holds a BSc (Hons) in Economics and Management from Aston University, UK, and has completed the Software Product Management specialization from the University of Alberta.
The post SCCG Management Appoints Ivo Dimitrov as Vice President of Strategy and Operations appeared first on Americas iGaming & Sports Betting News.
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