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Bud Light NEXT Celebrates Climate Neutral Certification Ahead of Earth Day 2022
Today, as Earth Day 2022 approaches, Bud Light NEXT is proud to announce it has completed the process to become Climate Neutral Certified. By measuring and offsetting last year’s carbon emissions and implementing reduction plans for future emissions, Bud Light NEXT has met the independent certification standard from Climate Neutral, a nonprofit organization working with brands and consumers to eliminate greenhouse gas emissions. The new designation comes just two months after hitting store shelves as Anheuser-Busch’s first-ever zero carb beer.
Climate Neutral’s certification builds on internationally recognized standards for carbon measurement, neutrality, and reduction. When Climate Neutral certifies a brand such as Bud Light NEXT, it means the brand has chosen to be accountable for the greenhouse gas emissions generated in the production and operations of their goods or services. To showcase its commitment, Bud Light NEXT will proudly feature the Climate Neutral certification on its packaging beginning in June.
“When we launched Bud Light NEXT, we wanted to bring a beer to market that was all about breaking barriers, just like the consumers it was brewed for,” said Andy Goeler, Vice President of Marketing, Bud Light. “We have a huge opportunity with Bud Light NEXT to take bold action that creates a better future for our consumers and the next generations to come, and our Climate Neutral certification is a big step in that journey for us.”
In honor of this milestone, Bud Light will also be working with its leading esports partner – League of Legends Championship Series (LCS) – to offset 100% of the electricity used during the LCS Spring Finals in Houston, TX at NRG Stadium taking place April 23-24 with clean, renewable sources from wind power.
Today’s announcement for Bud Light NEXT builds on recent actions that Bud Light has taken to protect the environment and encourage consumers and partners to do the same.
· During the 2021 NFL Season, Bud Light was the first major beer brand to join the How2Recycle® labeling program to educate and inspire consumers to recycle their beer bottles, cans and packaging.
· Ahead of Super Bowl 56, Bud Light NEXT teamed up with innovative fleet partners Nikola Corporation and BYD Motors to conduct a zero-emissions beer delivery of Bud Light NEXT.
“We’re excited that Bud Light NEXT is joining our movement, as one of hundreds of brands that have earned the Climate Neutral Certified designation,” said Austin Whitman, CEO of Climate Neutral. “Brewers such as Anheuser-Busch, alongside their brands like Bud Light NEXT, have a tremendous reach with their operations and their consumers. Their involvement is a proof point that climate change is now an issue of widespread importance. And their actions show that we all have ways to respond immediately and visibly to it by avoiding, removing, and reducing greenhouse gas emissions.”
With this milestone, Bud Light NEXT is not only Anheuser-Busch’s first-ever zero carb beer but is also positioned to become the company’s first net zero carbon footprint beer. Bud Light NEXT is just one part of the company’s larger ambition to achieve net zero by 2040 through industry-leading sustainability initiatives.
To follow the latest on Bud Light NEXT, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
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brand-ambassadors
BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup
The talkSPORT and TNT Sports presenter will front BOYLE Sports’ World Cup content and continue through the 2026/27 season.
BOYLE Sports has appointed talkSPORT and TNT Sports presenter Olivia Buzaglo as its new football ambassador, starting with the operator’s 2026 World Cup coverage. The announcement was made on June 4, 2026.
BOYLE Sports said Buzaglo will serve as its “face of football” across video and social channels, alongside hosting events tied to major football moments. The partnership is set to run through the 2026/27 season and beyond.
Commenting on her new role, Olivia Buzaglo said: “I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon. I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”
Gill Blake-Swift, Director of Brand at BOYLE Sports, added: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels. We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”
The post BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.
Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.
Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.
The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content strategy
ELA Games reports Romanian growth as bet counts rise 239.74%
Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.
ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.
The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.
Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.
The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.
The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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