Latest News
Bud Light NEXT Celebrates Climate Neutral Certification Ahead of Earth Day 2022
Today, as Earth Day 2022 approaches, Bud Light NEXT is proud to announce it has completed the process to become Climate Neutral Certified. By measuring and offsetting last year’s carbon emissions and implementing reduction plans for future emissions, Bud Light NEXT has met the independent certification standard from Climate Neutral, a nonprofit organization working with brands and consumers to eliminate greenhouse gas emissions. The new designation comes just two months after hitting store shelves as Anheuser-Busch’s first-ever zero carb beer.
Climate Neutral’s certification builds on internationally recognized standards for carbon measurement, neutrality, and reduction. When Climate Neutral certifies a brand such as Bud Light NEXT, it means the brand has chosen to be accountable for the greenhouse gas emissions generated in the production and operations of their goods or services. To showcase its commitment, Bud Light NEXT will proudly feature the Climate Neutral certification on its packaging beginning in June.
“When we launched Bud Light NEXT, we wanted to bring a beer to market that was all about breaking barriers, just like the consumers it was brewed for,” said Andy Goeler, Vice President of Marketing, Bud Light. “We have a huge opportunity with Bud Light NEXT to take bold action that creates a better future for our consumers and the next generations to come, and our Climate Neutral certification is a big step in that journey for us.”
In honor of this milestone, Bud Light will also be working with its leading esports partner – League of Legends Championship Series (LCS) – to offset 100% of the electricity used during the LCS Spring Finals in Houston, TX at NRG Stadium taking place April 23-24 with clean, renewable sources from wind power.
Today’s announcement for Bud Light NEXT builds on recent actions that Bud Light has taken to protect the environment and encourage consumers and partners to do the same.
· During the 2021 NFL Season, Bud Light was the first major beer brand to join the How2Recycle® labeling program to educate and inspire consumers to recycle their beer bottles, cans and packaging.
· Ahead of Super Bowl 56, Bud Light NEXT teamed up with innovative fleet partners Nikola Corporation and BYD Motors to conduct a zero-emissions beer delivery of Bud Light NEXT.
“We’re excited that Bud Light NEXT is joining our movement, as one of hundreds of brands that have earned the Climate Neutral Certified designation,” said Austin Whitman, CEO of Climate Neutral. “Brewers such as Anheuser-Busch, alongside their brands like Bud Light NEXT, have a tremendous reach with their operations and their consumers. Their involvement is a proof point that climate change is now an issue of widespread importance. And their actions show that we all have ways to respond immediately and visibly to it by avoiding, removing, and reducing greenhouse gas emissions.”
With this milestone, Bud Light NEXT is not only Anheuser-Busch’s first-ever zero carb beer but is also positioned to become the company’s first net zero carbon footprint beer. Bud Light NEXT is just one part of the company’s larger ambition to achieve net zero by 2040 through industry-leading sustainability initiatives.
To follow the latest on Bud Light NEXT, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
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Latest News
Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment
As a global hub for cutting-edge discussions and educational initiatives, we at HIPTHER and European Gaming are honored to support the upcoming Online Conference on Problem Gambling, hosted by the Danish Problem Gambling Committee. Scheduled for Wednesday, January 15, 2025, from 3:00 PM to 5:00 PM (Danish time), this event promises to be a vital gathering of researchers, policymakers, and stakeholders addressing one of the most pressing challenges in the gambling industry.
Why You Should Attend
Problem gambling affects millions worldwide, influencing not just individual lives but also families and communities. This conference provides a unique opportunity to learn from leading international and Danish researchers about the latest advancements in problem gambling prevention, treatment methodologies, and regulatory strategies.
Highlights of the Program
The carefully curated program ensures a comprehensive look at the key issues and solutions surrounding problem gambling:
- Welcome and Opening Remarks
Marie Weinreich Petersen, from the Danish Problem Gambling Committee, will kick off the event, setting the stage for an insightful discussion. - Introduction by Anders Dorph, Director of the Danish Gambling Authority, highlighting the role of regulatory bodies in tackling gambling-related harm.
- Keynote Presentation by Jakob Johnsson, a clinical psychologist and PhD from the Karolinska Institutet. His presentation, “Preventing Gambling Problems – A Step-Wise Approach for Duty-of-Care,” will focus on creating structured frameworks to mitigate risks effectively.
- Flash Talk by Anna Westh Stenbro, a psychologist and PhD candidate at Aarhus University Hospital, exploring the comparative effectiveness of internet-based therapy versus traditional cognitive behavioral therapy in treating gambling disorders.
- Research Insights from Anne Mette Thorhauge, Associate Professor at the University of Copenhagen. Her talk, “Gamblified Game Mechanisms in Danish Children and Young People’s Gaming,” dives into the impact of game mechanics that mimic gambling on youth behavior.
- Keynote Presentation by David C. Hodgins, a prominent researcher from the University of Calgary, on “How Much Is Too Much? Development and Impact of Lower Risk Gambling Guidelines.” This talk will address the critical question of establishing thresholds for safer gambling.
- Interactive Q&A and Final Remarks
Participants will have the chance to engage directly with speakers, followed by closing insights from Marie Weinreich Petersen.
Key Themes to Watch For
- The Role of Duty-of-Care in Gambling Prevention: Learn about structured approaches to reducing harm while fostering responsible gambling practices.
- Innovations in Therapy: Discover how online therapeutic interventions are transforming the treatment landscape for gambling disorders.
- Youth and Gambling-Like Gaming Mechanisms: Explore the overlap between gaming and gambling and its implications for younger demographics.
- Evidence-Based Guidelines: Gain a deeper understanding of how lower-risk gambling thresholds are developed and their real-world impact.
How to Participate
The conference will take place online, making it accessible to a global audience. To join, simply register via this link by Monday, January 6, 2025, 3:00 PM (Danish time). A link to access the virtual event will be shared with registrants closer to the date.
HIPTHER’s Commitment to Responsible Gaming
Our involvement in supporting this event underscores HIPTHER’s dedication to fostering responsible gaming and raising awareness about gambling-related harms. By backing initiatives like this, we aim to drive meaningful conversations and actionable outcomes within the industry.
Mark your calendars for January 15, 2025, and join us for a transformative discussion on combating problem gambling. Together, let’s pave the way for safer and more sustainable gaming environments worldwide.
The post Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment appeared first on European Gaming Industry News.
Latest News
What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS
How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.
With around 25% of the world’s population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey.
Expertise Comes First
The survey revealed the top 5 most important characteristics for iGaming operators when choosing a technology supplier:
- High level of professionalism and expertise in the team
- Security of operations at all stages
- Supplier’s long-term and reliable reputation
- Flexible approach to collaboration terms
- Creation of new opportunities for business revenue growth
Notably, many of the characteristics highlighted by respondents in the Kantar survey align closely with those outlined in the recent iGaming Trends 2025 Report.
Fewer operators prioritise a strong client portfolio and responsible gambling initiatives, as these are not viewed as immediate business drivers and have a less direct impact on operator success. Furthermore, responsible gambling tools are mandatory under licensing requirements in many jurisdictions, making them a standard feature in the offerings of licensed providers.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “Delivering exceptional products starts with a profound understanding of client needs and expectations. That’s why marketing research and customer surveys are integral to daily operations. By sharing valuable insights with our partners and competitors, we actively contribute to driving innovation and growth across the industry”.
Sources of iGaming Insights
According to respondents, the top 5 sources of information about the iGaming industry are:
- Recommendations from colleagues, partners
- Industry news resources
- Company websites that provide products and services
- Employees of partner companies
The importance of companies’ websites almost tripled compared to the previous year’s results. Similarly, the value of recommendations also increased significantly, climbing from fourth place to the top of the ranking.
“The trend of growing recommendations’ importance extends beyond the iGaming industry. In 2024, consumers are navigating an overwhelming media flow, where much information gets lost. While brands still communicate actively, capturing audiences has become harder. Personal connections are becoming more significant, offering a more direct and trusted way to reach consumers,” shares Kateryna Kaliuzhna, Senior Client Partner at Kantar.
The primer position of recommendations underscores the growing importance of partnerships and networks, highlighting the value of community-driven insights from trusted experts. This dominance also amplified the role of news resources and company websites, which serve as key channels for industry professionals to share their expertise. These shifts reflect a broader trend towards trust, transparency, and the demand for credible, easily accessible information in the rapidly evolving iGaming market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS appeared first on European Gaming Industry News.
eSports
GIANTX unveils its team for the Spanish Superliga of League of Legends
The global esports organization GIANTX has officially presented the roster for its League of Legends Superliga team, the most prestigious esports competition in Spain, organized by the LVP. The roster includes Feisty (midlaner) and Aetinoth (ADC), who continue for another year after establishing themselves as key players for the organization, and newcomers Badlulu (toplaner), Ferret (jungler), and Lospa (support).
The team, known as GIANTX Pride, will be led by Fearless, a veteran coach who has already won three Superliga titles with GIANTX. After previous stints with teams like Guasones and Rebels, Fearless returns to lead this young and promising roster as they pursue the organization’s long-awaited eighth Superliga trophy, with the season set to begin in January 2025.
The roster was revealed during an event at the Home of GIANTX in Málaga, attended by over 150 fans and supported by Opel, the team’s main partner in the Superliga. The event featured activities, giveaways, and a showmatch against Barça Esports, where fans got a first glimpse of the team in action.
Feisty (South Korea, 2003) and Aetinoth (Turkey, 2005) return for another year, having gained recognition as rising talents with potential for the LEC, Europe’s premier competition in which GIANTX also competes. Badlulu (France, 2002), with prior experience in the Superliga at CASE Esports, joins as the toplaner. Ferret (Turkey, 2001), a promising jungler from the Turkish scene, comes from FUT, while Lospa (South Korea, 2002), a former Iberian Cup champion, joins as support after training in Gen.G Academy.
GIANTX Pride is the most decorated organization in Superliga LVP history, with seven titles to its name. The last victory came in the summer of 2021, and the team is determined to add the elusive eighth trophy to its collection. The Superliga for 2025 will feature ten teams, including Barça Esports, Guasones, Los Heretics, LUA Gaming, Movistar KOI, Ramboot Club, UCAM Esports, VENI VIDI VICI, and ZETA, competing across three splits—winter, spring, and summer.
The LVP, part of Grupo Mediapro, has introduced changes to the Superliga’s format for 2025. The updated calendar will be released soon, setting the stage for another thrilling season.
The post GIANTX unveils its team for the Spanish Superliga of League of Legends appeared first on European Gaming Industry News.
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