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SPORTRADAR POWERS NORSK TIPPING’S GROWTH BY PROVIDING RETAIL SOLUTION TO NORWEGIAN OPERATOR
Sportradar (NASDAQ: SRAD), the leading global sports technology company creating immersive experiences for sports fans and bettors, has integrated the company’s internet-based Self-Service Betting Terminal (iSSBT) software into 245 retail outlets across Norway as part of an expanded agreement to support the growth of the Norwegian state gaming operator Norsk Tipping.
The iSSBT points of sale – more than 500 in total – provide bettors with a similar user experience and features to Norsk Tipping’s online sportsbook offering, which is also powered by Sportradar’s unrivalled sportsbook technology. Additionally, Norsk Tipping customers only require a single account to place bets, whether in store or online, resulting in a seamless user experience across all channels, while also delivering administrative efficiencies to the operator.
Providing operators with the flexibility to fully customise their offering to players, Sportradar’s next generation solution incorporates the company’s market leading betting and gaming product catalogue including odds, statistics, betting entertainment widgets, audiovisual live streaming, virtual betting, marketing advertisement and the renowned Sportradar Managed Trading Services, fully integrated in the highly flexible and customisable Sportradar Sportsbook Platform.
Jacob Lopez Curciel, Managing Director, Managed Platform Services, Sportradar said: “The use of our sportsbook solution to power the Norsk Tipping retail network is the latest in a series of continuing improvements that enhance their sports betting offering and optimise their business operations. The wide range of services provided by Sportradar underpin what has proven to be a highly collaborative relationship that has delivered great results for our partner.”
Hans Erland Ringsvold, Head of Gaming Operations at Norsk Tipping said: “While the industry is undergoing significant digital transformation, retail continues to be an important channel for our company, as it has been throughout our history.
“Through our partnership with Sportradar, we have established a mobile first and online distribution strategy whilst maintaining a presence in retail. This approach enables us to cater for a digital optimised sportsbook offering, also made available for our biggest and most important retailers. This launch in retail marks the start of a next generation retail solution for sports and we are very keen to learn how this is received by customers.”
The launch of Norsk Tipping’s retail solution is the latest project to be delivered by Sportradar on behalf of the Norwegian state gaming operator. It follows the establishment of Norsk Tipping’s online sportsbook last year which was readied for market at the beginning of the rescheduled European Championship 2020.
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Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
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