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SPORTRADAR POWERS NORSK TIPPING’S GROWTH BY PROVIDING RETAIL SOLUTION TO NORWEGIAN OPERATOR

Published

4 years ago

April 8, 2022

Reading Time: 2 minutes

Sportradar (NASDAQ: SRAD), the leading global sports technology company creating immersive experiences for sports fans and bettors, has integrated the company’s internet-based Self-Service Betting Terminal (iSSBT) software into 245 retail outlets across Norway as part of an expanded agreement to support the growth of the Norwegian state gaming operator Norsk Tipping.

The iSSBT points of sale – more than 500 in total – provide bettors with a similar user experience and features to Norsk Tipping’s online sportsbook offering, which is also powered by Sportradar’s unrivalled sportsbook technology. Additionally, Norsk Tipping customers only require a single account to place bets, whether in store or online, resulting in a seamless user experience across all channels, while also delivering administrative efficiencies to the operator.

Providing operators with the flexibility to fully customise their offering to players, Sportradar’s next generation solution incorporates the company’s market leading betting and gaming product catalogue including odds, statistics, betting entertainment widgets, audiovisual live streaming, virtual betting, marketing advertisement and the renowned Sportradar Managed Trading Services, fully integrated in the highly flexible and customisable Sportradar Sportsbook Platform.

Jacob Lopez Curciel, Managing Director, Managed Platform Services, Sportradar said: “The use of our sportsbook solution to power the Norsk Tipping retail network is the latest in a series of continuing improvements that enhance their sports betting offering and optimise their business operations. The wide range of services provided by Sportradar underpin what has proven to be a highly collaborative relationship that has delivered great results for our partner.”

Hans Erland Ringsvold, Head of Gaming Operations at Norsk Tipping said: “While the industry is undergoing significant digital transformation, retail continues to be an important channel for our company, as it has been throughout our history.

“Through our partnership with Sportradar, we have established a mobile first and online distribution strategy whilst maintaining a presence in retail. This approach enables us to cater for a digital optimised sportsbook offering, also made available for our biggest and most important retailers. This launch in retail marks the start of a next generation retail solution for sports and we are very keen to learn how this is received by customers.”

The launch of Norsk Tipping’s retail solution is the latest project to be delivered by Sportradar on behalf of the Norwegian state gaming operator. It follows the establishment of Norsk Tipping’s online sportsbook last year which was readied for market at the beginning of the rescheduled European Championship 2020.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

59 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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