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SPORTRADAR POWERS NORSK TIPPING’S GROWTH BY PROVIDING RETAIL SOLUTION TO NORWEGIAN OPERATOR

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Sportradar (NASDAQ: SRAD), the leading global sports technology company creating immersive experiences for sports fans and bettors, has integrated the company’s internet-based Self-Service Betting Terminal (iSSBT) software into 245 retail outlets across Norway as part of an expanded agreement to support the growth of the Norwegian state gaming operator Norsk Tipping.  

The iSSBT points of sale – more than 500 in total – provide bettors with a similar user experience and features to Norsk Tipping’s online sportsbook offering, which is also powered by Sportradar’s unrivalled sportsbook technology. Additionally, Norsk Tipping customers only require a single account to place bets, whether in store or online, resulting in a seamless user experience across all channels, while also delivering administrative efficiencies to the operator.  

Providing operators with the flexibility to fully customise their offering to players, Sportradar’s next generation solution incorporates the company’s market leading betting and gaming product catalogue including odds, statistics, betting entertainment widgets, audiovisual live streaming, virtual betting, marketing advertisement and the renowned Sportradar Managed Trading Services, fully integrated in the highly flexible and customisable Sportradar Sportsbook Platform.      

Jacob Lopez Curciel, Managing Director, Managed Platform Services, Sportradar said: “The use of our sportsbook solution to power the Norsk Tipping retail network is the latest in a series of continuing improvements that enhance their sports betting offering and optimise their business operations. The wide range of services provided by Sportradar underpin what has proven to be a highly collaborative relationship that has delivered great results for our partner.” 

Hans Erland Ringsvold, Head of Gaming Operations at Norsk Tipping said: “While the industry is undergoing significant digital transformation, retail continues to be an important channel for our company, as it has been throughout our history.  

“Through our partnership with Sportradar, we have established a mobile first and online distribution strategy whilst maintaining a presence in retail. This approach enables us to cater for a digital optimised sportsbook offering, also made available for our biggest and most important retailers.   This launch in retail marks the start of a next generation retail solution for sports and we are very keen to learn how this is received by customers.”  

The launch of Norsk Tipping’s retail solution is the latest project to be delivered by Sportradar on behalf of the Norwegian state gaming operator. It follows the establishment of Norsk Tipping’s online sportsbook last year which was readied for market at the beginning of the rescheduled European Championship 2020.  

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Contributors Program

Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor

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He becomes the sixth contributor announced this year and will cover software engineering, AI and product development in iGaming.

Gamblers Connect has added Vladimir Mihailovski, CEO and Founder of Xessable, to its Contributors Program as its sixth contributor of 2026.

The B2B iGaming media platform said it plans to appoint 12 contributors this year, announcing one each month. Mihailovski will contribute content focused on software engineering, AI and product development within iGaming.

Mihailovski is an engineer-turned-founder with more than 15 years’ experience in software architecture and has led Xessable since it launched in 2017. Xessable operates between Utrecht and Skopje and provides dedicated engineering teams that integrate with operators’ and suppliers’ product organisations.

According to Gamblers Connect, Mihailovski’s articles will cover software development, applying AI within product teams, scaling engineering organisations and the impact of technical decision-making on long-term product development.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Software underpins every part of the iGaming industry, yet engineering perspectives are often underrepresented in industry discussion. Vladimir brings extensive experience in software architecture, AI and engineering leadership, and we’re pleased to welcome him to the Contributors Program. His articles will provide readers with practical insights into software development, AI implementation and organisational growth.”

The post Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance

Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse

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Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.

Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.

As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.

The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.

Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.

“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”

The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Fan Engagement

Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize

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Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.

The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.

For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.

Greg Baker, Chief Revenue Officer of Southampton Football Club said:

“We’re delighted to continue our partnership with Midnite after a successful first season together.

“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.

“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Midnite‘s Head of Brand Marketing, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year.

“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.

“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.

“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”

The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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