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Golden Rock Studios and Caleta Gaming join forces to make the perfect match!

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The new deal between Caleta Gaming and Golden Rock Studios will see two businesses almost perfectly in synch with each other’s growth trajectory plans combining their complementary expertise and skills to create a formidable new partnership in the iGaming world.

Caleta Gaming boast a solid and already successful end-to-end RGS technology providing an attractive portfolio of games, strategically designed and built to meet market and customer needs. However, the addition of Golden Rock Studios existing set of slot and table games, as well as bring across the new and exciting titles currently in development, will further enhance the options available for Caleta Gaming’s current and future clients.

Following a restructure of the business and realignment of company objectives Golden Rock Studios have spent the past 12 months working on some truly innovative slot games and features, with the first of these games Bonus Only due live in just a matter of weeks. Following on from that will see regular game releases to the Caleta Gaming network mixing up existing and brand-new titles.

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Caleta Gaming bring to the table their dynamic RGS platform, seamless API integration processes and agile game development. Whilst already boasting an array of player engagement tools such as Free Spins, Progressive Jackpots and Buy-In features. The team have also already been started developing new promotional product additions with Tournaments, Instant Wins and Cashback tools, further enhancing their offering.

A strong network of happy clients already benefit from the Caleta Gaming platform offering, but plans have already begun with the aim to enter some strategic regulated markets. Obtaining some key market licences will help grow the platforms global footprint and further enhance the attractiveness for any future clients. As the distribution grows into new regions and markets the partnership will also mean that Caletas client base will soon also get exclusive early access to some of Golden Rock Studios upcoming unique new games such as 5 Fruits Frenzy, Remember Remember and Super Money World. As well as future collaborations together to make games which will be exclusive to Caleta.

“Coming together at this time perfectly complements each other’s growth trajectory as both businesses have high aspirations to transition to the next level. A combined vision to produce and distribute unique and innovative gaming content supported by a strong platform and product offering across a strong strategic network of markets will, and already has, helped the teams to build a strong relationship with long term success at the forefront of their efforts” said Fabiola Jaeger, CEO and co-founder of Caleta Gaming.

Shane Regan, Chief Operating Officer for Golden Rock Studios says: “We are truly excited about signing this deal with Caleta to bring our content live via their new and cutting-edge platform. This deal sees two businesses whose specialities lie in different aspects of the industry combining. So, partnering up and building out a new combined strategy will really go a long way to helping both businesses reach their aspirations. So far, we have already started to work very closely together and our first game going live has seen us get the partnership well under way. We also have a packed release schedule already in place for this year and it’s been really fun working together with the team at Caleta. With such a promising start under our belts, we could not be more excited about the new opportunities that lie ahead in 2022 and beyond with Caleta.”

Felipe Moritz, Project Manager for Caleta Gaming says this about the new partnership: “Synergy! That’s the keyword for this partnership. Combining the innovative concepts and game design from Golden Rock Studios, with our experienced production team allows us to deliver awesome games with agility and high quality. It’s been exciting working with GRS. Our first game together is fresh out of the oven, and it is just the first step of our journey. Hope everyone enjoys and have lots of fun!”

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2022 is officially the year of the Tiger, which gives extra bite to the first game being released in this new partnership. Wild Animal-themed game Big Bad Beasts is the first game both teams have worked on together and marks the start of a very exciting new chapter. Both teams really do have the bit between their teeth now and a true ‘Eye of the Tiger’ focus to make sure 2022 is a strong and successful year, with ten games already planned for release in the joint-venture roadmap, the outlook is promising.

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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

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A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

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“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

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Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

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The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

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Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

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Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

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Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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