Bally's Corporation
Bally’s Provides Update on Long-term ESG Strategy
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Bally’s Corporation announced a number of notable accomplishments regarding the Company’s long-term environmental, social, and governance (ESG) strategy.
Among them is the establishment by the Board of Directors of an official committee that will oversee further development of Bally’s ESG initiatives (the ESG Committee). Robeson Reeves, President Interactive, will chair the ESG Committee, which will also include Soo Kim, Chairman of the Board, Lee Fenton, Bally’s CEO, and Wanda Y. Wilson, an independent director of Bally’s since 2019.
The ESG Committee will be responsible for continuing to formulate ESG strategies and goals, identify and evaluate ESG risks and impacts, and oversee ESG practices at Bally’s.
In addition, Bally’s recently completed a Company-wide sustainability audit, which will help shape its long-term ESG strategy. As part of that strategy, Bally’s is preparing this quarter to publish its Sustainability Accounting Standards Board metrics for fiscal year 2021, detailing the Company’s ongoing focus on environmental excellence, strong governance, and safe operations. Beginning next quarter, Bally’s will begin reporting under the UN Social Development Goals framework.
“Bally’s is committed to expanding its role as a responsible leader in the gaming industry, serving as an integral partner in the communities in which we operate, and providing transparency to our investors and other stakeholders on ESG topics. Our recent accomplishments represent the first, important steps towards achieving this goal, and I look forward to providing updates as additional progress is made,” Robeson Reeves, President Interactive and Chair of the ESG Committee, said.
In addition to the above-noted accomplishments, Bally’s has also enhanced its responsible gaming platform, attaining the highest rating under GamCare’s Safer Gambling Standard, and launching the “Game in Good Hands” customer promise of a trustworthy, rewarding and responsible brand portfolio. Bally’s also committed, as part of its ongoing support for local and national non-profit organizations, to increase funding of the Bally’s Foundation, which donated more than $3 million in 2021 to programs aimed at curing mental health disease.
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Bally's Corporation
Bally’s Completes Transactions with Standard General
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Bally’s Corporation has completed the previously announced transactions with Standard General and its affiliates including The Queen Casino & Entertainment, a regional casino operator majority-owned by funds managed by Standard General.
Pursuant to the terms of the merger agreement, Bally’s and Queen combined, with Queen shareholders receiving consideration of 30.5 million shares. Thereafter, the Company paid cash consideration of $18.25 per share to holders of 22.8 million of the Company’s outstanding shares. The cash merger consideration was financed by the issuance of $500 million in senior secured notes due in 2028 provided exclusively by funds managed by Apollo, along with Bally’s available funds on hand and its available funding sources.
Bally’s stockholders owning 17.9 million outstanding shares elected to retain their Bally’s stock by means of a rollover election and continue as stockholders of Bally’s. As a result, 48.4 million shares of common stock are now outstanding upon completion of the merger transactions. Warrants representing the right to purchase up to 11.6 million shares of Bally’s common stock also remain outstanding.
Shares of Bally’s common stock trading under the “BALY.T” ticker which remain outstanding as a result of the rollover election will continue trading on the New York Stock Exchange and revert back to the “BALY” ticker.
The post Bally’s Completes Transactions with Standard General appeared first on Gaming and Gambling Industry in the Americas.
Bally Bet Sportsbook app
Bally’s Interactive Launches Bally Bet Sportsbook App in Tennessee
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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland.
Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.
The newly introduced Parlay Zone, available on the app’s homepage, allows users to select and customize daily pre-built parlays from a variety of popular sporting events. Additionally, users can access the Picks tab on the homepage to gain valuable insights from industry-leading influencers through video clips. Picks, powered by Wager Games, also offers an extensive selection of pre-built and customizable parlays, ensuring a personalized and engaging betting experience.
As an official sports betting partner of the Nashville Predators, Bally Bet has actively engaged with the team’s fan base running social promotions like the “Goals for Gear” official Predators jersey giveaway on the @BallyBet Instagram channel, Bally Bet has fostered a strong connection with the Predators’ loyal supporters. With the app’s launch, fans can anticipate even more exciting in-arena and social activations throughout the NHL season.
Bally's Corporation
Bally’s Corporation and Palms Casino Resort Announce New Strategic Partnership
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Bally’s Corporation and Palms Casino Resort in Las Vegas announced a strategic partnership offering Bally Rewards members the ability to earn travel rewards at Palms in Las Vegas.
This collaboration aims to enhance the gaming experience for qualified Bally Rewards members to cash in on trips to Palms in Las Vegas. By leveraging their combined expertise and resources, Bally’s Corporation and Palms are committed to delivering an incredible new way to gain rewards and offer unforgettable experiences for Bally Rewards members.
“We are thrilled to join forces with Palms in Las Vegas for this exciting venture. Our goal is to provide our Bally Rewards members with unparalleled rewards and experiences, and this partnership is a significant step towards achieving that,” said Mike Donovan, Chief Marketing Officer and SVP of Gaming.
Bally’s Corporation and Palms Casino Resort in Las Vegas are initially focusing on travel getaways for Bally Rewards members, but they plan to potentially broaden their partnership in the future. By combining the strengths of these two leading companies, they aim to eventually enhance the gaming experience for their guests through tier matching, tournament invitations, and annual trips.
“We’re pleased to welcome Bally Rewards members to Palms Casino Resort and provide an exciting Las Vegas experience. Partnering with Bally’s Corporation allows us to explore new opportunities and introduce Palms hospitality to Bally’s members,” said Greg Shulman, VP of Casino Marketing at Palms Casino Resort.
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