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Sergio Aguero: The history of the FA Cup meant it was always a special competition to play in
Stake’s global representative, Sergio Aguero, reveals his memories of playing in the FA Cup, why it was a special competition for him to win, how Pep Guardiola will keep his players motivated against Peterborough in their fifth round tie, and what this side could achieve this season.
The FA Cup has an amazing history and I am proud to have won the competition
The FA Cup was always one of my favourite competitions to play in because of its history and because of the many famous players and teams to have won it.
When I was living in Spain and here in Argentina, everyone knew about the competition and its history.
We came so close to winning the FA Cup in 2013 but were beaten by Wigan in the final. It was hard for us because we had a very good team, Carlos Tevez, Yaya Toure, David Silva, Vincent Kompany and Pablo Zabaleta all started that game.
But we were all very new to the club and it was only the start of our journey. I think we did okay in the end!
We were back at Wembley for my second FA Cup final in 2019 and that day went much better for us when we beat Watford.
We were so happy to win it and to be a part of FA Cup history was a very proud moment for me.
The tradition of the FA Cup is one of my favourite things about the competition, it was fun to meet Prince William to get my medal after the game and the celebrations with the fans afterwards was so special.
Everyone says that the FA Cup is magical and it is true, it was always really fun to play in and you felt proud to represent your team in the competition.
The day we played in the FA Cup was
always special because there was so much excitement in the team and the fans were always extra happy to see us play well.
Playing teams in lower divisions in the FA Cup is harder than you think, so Pep will have the City players focused ahead of the Peterborough match
Not many people know how hard it is to play in the FA Cup. In England, you play a lot of matches and a lot of competitions, but as a player, it’s really exciting because you have the chance to try and win lots of different competitions, and winning finals is something that you are always proud of as a footballer, which means every game is important.
To get to the final you have to play against lots of different teams and some new ones that you might not have ever played against before. Playing against new teams and new players and at new stadiums is always hard because you don’t know 100% what you’re going to be playing against. We watch the teams in the Premier League and Champions League a lot and we all have friends and international teammates that play for them, but when you draw a team in the FA Cup that you don’t regularly get to play against or know too much about, it’s always a difficult experience.
When we played against a new team or a side in a different division, we were always expected to win, but it’s not as easy as that. Every manager always made sure the preparation for an FA Cup game was exactly the same. The training was the same, we worked hard on our jobs for the match and we went into the game knowing what we had to do, it made no difference if it was the final or first round.
This is exactly what Pep Guardiola will be doing with the team this week. Pep is a winner and he hates to lose, you don’t win the number of trophies he has without this attitude. He will be making sure the Manchester City players are ready for the game against Peterborough in the same way as if it was any other match.
There’s added pressure on Manchester City to win in the FA Cup and Peterborough will look to familiar tactics to beat them
When you are the team in a higher league and you have to travel to a team in a league below you it is difficult because the crowd are always so excited that their team might cause an upset and get to beat a Premier League team! When you get to the ground you are quickly aware that everyone really wants you to lose – the fans let you know when you arrive. It’s not just the
home crowd that are extra excited to see you lose, but it is everyone watching at home also, we know this and try not to think about it and focus on our job for the day.
We played against Wigan, again, in 2018 in the Cup at their stadium and it was one of the hardest matches. They defended so well and frustrated us, we had all of the possession and so many chances, but they scored late and knocked us out, that’s how it is in knockout football. If Peterborough think that they can win then they should watch that game and do the same as Wigan did.
Peterborough will be tough for Manchester City because the team has just travelled to Portugal in the Champions League, had a tough game against Tottenham, then they’ll play away in the Premier League threes days before the match and then they have to play Manchester United after the FA Cup game, but the team has so many good players in every position and everyone is used to this way of playing now.
Manchester City are hungry to win every competition
At Manchester City, we wanted to win everything, every match and every trophy, and that will always be the case at the club now. I think Manchester City are in a great place to win the Premier League again, they also have a good chance in the FA Cup and in the Champions League too, but this might be competitive, but I think it is possible that they win all three. Winning a treble like this would be a huge achievement and they have a team and manager that can do it this season.
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Asia
FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement
FeedConstruct has secured the exclusive worldwide data and streaming betting rights to the East Asia Super League (EASL) under a landmark multi-year agreement. The deal takes immediate effect, covering the remaining final stages of the 2025/2026 season as well as full future campaigns.
EASL, widely regarded as the Champions League of professional men’s basketball in East Asia, features top-performing teams from leading leagues across Japan, South Korea, the Philippines, Mongolia, Hong Kong, Chinese Taipei, and Macau S.A.R.
Through this partnership, FeedConstruct’s global network of partners will gain access to premium, exclusive coverage of EASL action. The agreement spans all international territories excluding Hong Kong, with coverage beginning right away as the 2025/2026 Quarterfinals tip off on March 18.
Narek Harutyunyan, CEO at FeedConstruct, commented: “Signing a multi-year agreement with EASL is an important step for FeedConstruct. East Asia is a fast-growing region for sports, with strong fan engagement and increasing demand for quality content. Through this partnership, we aim to provide our partners with reliable access to EASL competitions across our global network.”
EASL Chief Executive Officer Henry Kerins added: “We are thrilled to join forces with FeedConstruct in this landmark partnership. This collaboration reflects our deep commitment to ensuring that EASL’s data reaches the world responsibly, accurately, and with the integrity our league demands. The demand for official, high-quality sports data continues to grow at an extraordinary pace, and we believe that aligning with a partner of FeedConstruct’s caliber and global reputation accelerates our mission to elevate EASL’s profile on a truly global scale. While we recognize the complexities and sensitivities surrounding the betting industry, we are committed to approaching this space thoughtfully and in full alignment with the standards and values of our league and its stakeholders. This is a partnership we are genuinely proud of.”
The agreement creates a direct bridge between East Asian basketball and the global iGaming ecosystem, enabling operators to tap into a highly engaged audience that has historically exceeded 100 million viewers.
This strategic move further strengthens FeedConstruct’s position as a leading provider of sports data, streaming, and technology solutions, reinforcing its role in connecting the worlds of sport and iGaming on a global scale.
The post FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.
Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The underlying thesis is that platforms combining in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.
Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.
Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.
Conferences
Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.
Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.
Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.
Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.
The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.
Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.
Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.
Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.
For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.
The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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