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Sergio Aguero: The history of the FA Cup meant it was always a special competition to play in

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Stake’s global representative, Sergio Aguero, reveals his memories of playing in the FA Cup, why it was a special competition for him to win, how Pep Guardiola will keep his players motivated against Peterborough in their fifth round tie, and what this side could achieve this season.

The FA Cup has an amazing history and I am proud to have won the competition 

The FA Cup was always one of my favourite competitions to play in because of its history and because of the many famous players and teams to have won it.

When I was living in Spain and here in Argentina, everyone knew about the competition and its history.

We came so close to winning the FA Cup in 2013 but were beaten by Wigan in the final. It was hard for us because we had a very good team, Carlos Tevez, Yaya Toure, David Silva, Vincent Kompany and Pablo Zabaleta all started that game.

But we were all very new to the club and it was only the start of our journey. I think we did okay in the end!

We were back at Wembley for my second FA Cup final in 2019 and that day went much better for us when we beat Watford.

We were so happy to win it and to be a part of FA Cup history was a very proud moment for me.

The tradition of the FA Cup is one of my favourite things about the competition, it was fun to meet Prince William to get my medal after the game and the celebrations with the fans afterwards was so special.

Everyone says that the FA Cup is magical and it is true, it was always really fun to play in and you felt proud to represent your team in the competition.

The day we played in the FA Cup was

always special because there was so much excitement in the team and the fans were always extra happy to see us play well.

Playing teams in lower divisions in the FA Cup is harder than you think, so Pep will have the City players focused ahead of the Peterborough match 

Not many people know how hard it is to play in the FA Cup. In England, you play a lot of matches and a lot of competitions, but as a player, it’s really exciting because you have the chance to try and win lots of different competitions, and winning finals is something that you are always proud of as a footballer, which means every game is important.

To get to the final you have to play against lots of different teams and some new ones that you might not have ever played against before. Playing against new teams and new players and at new stadiums is always hard because you don’t know 100% what you’re going to be playing against. We watch the teams in the Premier League and Champions League a lot and we all have friends and international teammates that play for them, but when you draw a team in the FA Cup that you don’t regularly get to play against or know too much about, it’s always a difficult experience.

When we played against a new team or a side in a different division, we were always expected to win, but it’s not as easy as that. Every manager always made sure the preparation for an FA Cup game was exactly the same. The training was the same, we worked hard on our jobs for the match and we went into the game knowing what we had to do, it made no difference if it was the final or first round.

This is exactly what Pep Guardiola will be doing with the team this week. Pep is a winner and he hates to lose, you don’t win the number of trophies he has without this attitude. He will be making sure the Manchester City players are ready for the game against Peterborough in the same way as if it was any other match.

There’s added pressure on Manchester City to win in the FA Cup and Peterborough will look to familiar tactics to beat them 

When you are the team in a higher league and you have to travel to a team in a league below you it is difficult because the crowd are always so excited that their team might cause an upset and get to beat a Premier League team! When you get to the ground you are quickly aware that everyone really wants you to lose – the fans let you know when you arrive. It’s not just the

home crowd that are extra excited to see you lose, but it is everyone watching at home also, we know this and try not to think about it and focus on our job for the day.

We played against Wigan, again, in 2018 in the Cup at their stadium and it was one of the hardest matches. They defended so well and frustrated us, we had all of the possession and so many chances, but they scored late and knocked us out, that’s how it is in knockout football. If Peterborough think that they can win then they should watch that game and do the same as Wigan did.

Peterborough will be tough for Manchester City because the team has just travelled to Portugal in the Champions League, had a tough game against Tottenham, then they’ll play away in the Premier League threes days before the match and then they have to play Manchester United after the FA Cup game, but the team has so many good players in every position and everyone is used to this way of playing now.

Manchester City are hungry to win every competition 

At Manchester City, we wanted to win everything, every match and every trophy, and that will always be the case at the club now. I think Manchester City are in a great place to win the Premier League again, they also have a good chance in the FA Cup and in the Champions League too, but this might be competitive, but I think it is possible that they win all three. Winning a treble like this would be a huge achievement and they have a team and manager that can do it this season.

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N1 Partners at Search iGaming Conference 2026 in Limassol

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The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus. 

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.

Why meet the N1 Partners team at the Search iGaming Conference 2026?

In Limassol, the N1 Partners team will show how partners scale traffic and increase revenue.

Key advantages include: 

  • 10+ GEO Tier-1
  • CPA up to €700 | RevShare up to 45% for top partners
  • Reg2Dep up to 70%
  • Top personal offers
  • Insights from analysts

Book a meeting with N1 Partners in Limassol!

Wanna get the most out of the intense Search iGaming Conference? Book a meeting with the N1 Partners team in advance. 

Discover the exclusive terms of cooperation and engage with the expert team in person — guaranteed insights await!

N1 Partners team contacts:

Start working with N1 Partners — become number one!

The post N1 Partners at Search iGaming Conference 2026 in Limassol appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI

BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience

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BetConstruct AI has introduced its Retail Jackpot Engine for Sportsbook, a new solution aimed at enhancing player engagement, increasing footfall, and driving turnover across retail betting environments.

The launch comes as operators seek to evolve beyond transactional betting experiences, with the new engine embedding dynamic jackpot functionality directly into the retail sportsbook ecosystem.

Driving Engagement in Retail Betshops
The Retail Jackpot Engine is designed to create a more immersive and engaging atmosphere in betshops, encouraging players to return more often, spend more time in-store, and interact more deeply with sportsbook offerings.

Flexible and Fully Configurable
A key strength of the solution is its flexibility. Operators can configure jackpot pools at multiple levels, including:

  • A single network-wide jackpot
  • Individual jackpots per betshop
  • Custom clusters based on location or player segments

Trigger mechanisms are equally adaptable, with options for amount-based triggers (activated when jackpots reach a set value) or time-based triggers (released after a defined period). This allows operators to tailor jackpot dynamics to their specific commercial strategies.

Omnichannel Visibility for Maximum Impact
To maximise visibility, real-time jackpot values are displayed across all in-shop touchpoints, including screens, cashier terminals, and self-service kiosks. Additionally, jackpot amounts are printed directly on betting tickets, extending engagement beyond the shop environment.

A Long-Term Retail Growth Tool
Rather than serving as a short-term promotion, the Retail Jackpot Engine is positioned as a strategic solution for sustained retail growth. By increasing repeat visits, session duration, and betting activity, it aims to strengthen both operator revenues and long-term player engagement.

The post BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Continent 8 Technologies

Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer

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Continent 8 Technologies, a leading provider of managed IT solutions for the global iGaming and online sports betting industry, has appointed Cris Kuehl as its Chief Data, Information & AI Officer.

Cris brings over 20 years of expertise in AI, analytics, and data strategy, with senior roles including VP of Artificial Intelligence & Data Science at Akkodis and Global Head, CX Analytics & AI at Foundever. His career focuses on helping regulated organisations adopt secure, scalable, and practical AI capabilities.

At Continent 8, Cris will oversee the company’s global data, AI, and information strategy, driving innovation in analytics, automation, cybersecurity, and customer-centric intelligence. He will also shape AI-enabled product development, champion responsible AI practices, and strengthen data governance for the iGaming, tribal, and enterprise sectors.

Michael Tobin, CEO and Founder of Continent 8, said:
“Cris’ expertise across data, AI, and regulated environments is a perfect fit for our organisation. His leadership will help us provide secure, high-performance solutions that deliver measurable value to customers.”

Cris Kuehl added:
“I’m thrilled to join Continent 8 at such a pivotal moment. AI is transforming how organisations operate, collaborate, and protect their data. Continent 8 is uniquely positioned to lead this transformation in the iGaming and online sports betting sector, and I’m excited to drive the next chapter of innovation.”

The post Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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