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Sergio Aguero: The history of the FA Cup meant it was always a special competition to play in
Stake’s global representative, Sergio Aguero, reveals his memories of playing in the FA Cup, why it was a special competition for him to win, how Pep Guardiola will keep his players motivated against Peterborough in their fifth round tie, and what this side could achieve this season.
The FA Cup has an amazing history and I am proud to have won the competition
The FA Cup was always one of my favourite competitions to play in because of its history and because of the many famous players and teams to have won it.
When I was living in Spain and here in Argentina, everyone knew about the competition and its history.
We came so close to winning the FA Cup in 2013 but were beaten by Wigan in the final. It was hard for us because we had a very good team, Carlos Tevez, Yaya Toure, David Silva, Vincent Kompany and Pablo Zabaleta all started that game.
But we were all very new to the club and it was only the start of our journey. I think we did okay in the end!
We were back at Wembley for my second FA Cup final in 2019 and that day went much better for us when we beat Watford.
We were so happy to win it and to be a part of FA Cup history was a very proud moment for me.
The tradition of the FA Cup is one of my favourite things about the competition, it was fun to meet Prince William to get my medal after the game and the celebrations with the fans afterwards was so special.
Everyone says that the FA Cup is magical and it is true, it was always really fun to play in and you felt proud to represent your team in the competition.
The day we played in the FA Cup was
always special because there was so much excitement in the team and the fans were always extra happy to see us play well.
Playing teams in lower divisions in the FA Cup is harder than you think, so Pep will have the City players focused ahead of the Peterborough match
Not many people know how hard it is to play in the FA Cup. In England, you play a lot of matches and a lot of competitions, but as a player, it’s really exciting because you have the chance to try and win lots of different competitions, and winning finals is something that you are always proud of as a footballer, which means every game is important.
To get to the final you have to play against lots of different teams and some new ones that you might not have ever played against before. Playing against new teams and new players and at new stadiums is always hard because you don’t know 100% what you’re going to be playing against. We watch the teams in the Premier League and Champions League a lot and we all have friends and international teammates that play for them, but when you draw a team in the FA Cup that you don’t regularly get to play against or know too much about, it’s always a difficult experience.
When we played against a new team or a side in a different division, we were always expected to win, but it’s not as easy as that. Every manager always made sure the preparation for an FA Cup game was exactly the same. The training was the same, we worked hard on our jobs for the match and we went into the game knowing what we had to do, it made no difference if it was the final or first round.
This is exactly what Pep Guardiola will be doing with the team this week. Pep is a winner and he hates to lose, you don’t win the number of trophies he has without this attitude. He will be making sure the Manchester City players are ready for the game against Peterborough in the same way as if it was any other match.
There’s added pressure on Manchester City to win in the FA Cup and Peterborough will look to familiar tactics to beat them
When you are the team in a higher league and you have to travel to a team in a league below you it is difficult because the crowd are always so excited that their team might cause an upset and get to beat a Premier League team! When you get to the ground you are quickly aware that everyone really wants you to lose – the fans let you know when you arrive. It’s not just the
home crowd that are extra excited to see you lose, but it is everyone watching at home also, we know this and try not to think about it and focus on our job for the day.
We played against Wigan, again, in 2018 in the Cup at their stadium and it was one of the hardest matches. They defended so well and frustrated us, we had all of the possession and so many chances, but they scored late and knocked us out, that’s how it is in knockout football. If Peterborough think that they can win then they should watch that game and do the same as Wigan did.
Peterborough will be tough for Manchester City because the team has just travelled to Portugal in the Champions League, had a tough game against Tottenham, then they’ll play away in the Premier League threes days before the match and then they have to play Manchester United after the FA Cup game, but the team has so many good players in every position and everyone is used to this way of playing now.
Manchester City are hungry to win every competition
At Manchester City, we wanted to win everything, every match and every trophy, and that will always be the case at the club now. I think Manchester City are in a great place to win the Premier League again, they also have a good chance in the FA Cup and in the Champions League too, but this might be competitive, but I think it is possible that they win all three. Winning a treble like this would be a huge achievement and they have a team and manager that can do it this season.
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Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos
April continues the high-intensity sports season, with a dense schedule of matches, tournaments, and decisive stages that consistently drive spikes in player engagement and deposit activity. For affiliates, this creates a strong opportunity window to capture high-intent traffic and scale performance during peak moments.
Affiliates working with N1 Partners can run sports-driven traffic across three products: N1 Bet, RollXO and Lucky Hunter.
This gives you the flexibility to scale on a dedicated sportsbook while also expanding monetization through high-converting casino brands. By covering both betting and casino audiences, you can tap into a wider range of user intent and increase overall revenue potential.
This is especially relevant for partners participating in the N1 SEO Traffic Cup, where timing, traffic allocation, and smart scaling directly impact your final results — and where teams can also drive SEO traffic to sports, expanding their coverage and growth opportunities.
Key Sports Events in April
To help you plan campaigns and scale Tier-1 traffic efficiently, the N1 Partners team has prepared a selection of key sports events worth focusing on this month.
Soccer
April is driven by decisive European competitions and top-league clashes. Quarter-finals and semi-finals in the UEFA Champions League, UEFA Europa League, and UEFA Conference League, along with key domestic matches, create consistent traffic spikes.
07.04–08.04 | UEFA Champions League | Quarter-finals, 1st leg
09.04 | UEFA Europa League | Quarter-finals, 1st leg
09.04 | UEFA Conference League | Quarter-finals, 1st leg
10.04 | Bundesliga | Dortmund vs Bayer Leverkusen
11.04 | Premier League | Chelsea vs Manchester City
12.04 | Serie A | Atalanta vs Juventus
12.04 | Ligue 1 | Lens vs PSG
14.04–15.04 | UEFA Champions League | Quarter-finals, 2nd leg
16.04 | UEFA Europa/Conference League | Quarter-finals, 2nd leg
18.04 | Premier League | Man City vs Arsenal
18.04 | Copa del Rey Final | Atletico Madrid vs Real Sociedad
22.04 | DFB Pokal | Leverkusen vs Bayern
23.04 | DFB Pokal | Stuttgart vs Freiburg
26.04 | Serie A | Milan vs Juventus
28.04–29.04 | UEFA Champions League | Semi-finals, 1st leg
30.04 | UEFA Europa/Conference League | Semi-finals, 1st leg
Basketball
The start of the NBA Playoffs marks one of the strongest engagement periods for high-intent traffic and repeat activity
18.04 | NBA | Playoffs
Ice Hockey
April combines regular-season action with the start of NHL Playoffs, where engagement traditionally grows as teams fight for elimination rounds.
10.04 | NHL | Dallas Stars vs Minnesota Wild
18.04–21.06 | NHL | Playoffs
Tennis
21.04 | WTA | Madrid Open
22.04 | ATP Masters | Madrid
MMA & Boxing
Fight cards in April include headline matchups and strong co-main events, which work well for short-term traffic bursts and hype-driven campaigns.
11.04 | Boxing | Tyson Fury vs Makhmudov
12.04 | UFC 327 | Procházka vs Ulberg
12.04 | UFC 327 | Van vs Taira
12.04 | UFC 327 | Blaydes vs Hokit
12.04 | PFL | Pettis vs McKee
Cricket
International series provide steady traffic flow, especially in GEOs where cricket has strong demand.
17.04–23.04 | ODI Series | Bangladesh vs New Zealand
27.04–29.04 | T20 Series | Bangladesh vs New Zealand
Active Promotions Across N1 Partners Brands
To help affiliates maximize conversion and extract more value from traffic, N1 Partners is running a range of seasonal promos across key brands for users. These campaigns give you stronger angles for creatives and help drive higher player engagement.
Fortune’s Gold Lottery (N1 Bet, RollXO)
Period: 09.04–29.04
Prize pool: €85,000 (RollXO) | €100,000 (N1 Bet)
Advent Calendar (N1 Bet, RollXO)
Period: 03.04–12.04
10 daily tasks with rewards for players.
Egg Hunt (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 01.04–04.04
Seasonal Easter promo with short-term engagement mechanics.
Race Lottery (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 10.04–16.04
Prize pool: €20,000 + 5,000 FS
April Fortune Lottery (SlotLords, SlotsMines)
Period: 10.04–16.04
Prize pool: €10,000 + 5,000 FS (SlotLords) | €7,000 + 3,000 FS (SlotsMines)
Easter Lottery (SlotMafia, SlotHunter, LuckyHunter)
Period: 10.04–17.04
Prize pool: €10,000 (LuckyHunter) | €8,000 (SlotMafia, SlotHunter)
To learn more about the promos, contact your manager.
How to Maximize Results from Event-Driven Traffic
Performance in Tier-1 markets is directly tied to major events. Key matches, playoffs, and finals naturally increase attention and create better conditions for deposits and repeat engagement.
To get the most out of April traffic:
- focus on high-impact matches, playoffs, and finals where user intent is strongest
- align campaigns with match days and key tournament stages
- scale budgets during peak demand windows instead of spreading traffic evenly
- combine sportsbook and casino funnels to increase total monetization
- react quickly to performance data and scale winning campaigns
How Affiliates Can Scale Traffic Right Now
April offers multiple high-conversion windows driven by major sports events and strong promotional mechanics for players.
Drive traffic to key sports events and active promos across N1 Partners brands: N1 Bet, RollXO and Lucky Hunter.
The N1 Partners team is ready to support you with up-to-date promos, analytics, and hands-on guidance to help you scale efficiently.
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
The post Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2RBO Affiliates
2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook
2RBO Affiliates is proud to present Lodur, a new casino and sportsbook brand that brings Norse mythology to life through an immersive, gamified experience.
Inspired by the age of Vikings, their conquests, legends, and spirit of exploration, Lodur invites players into a world where every bet contributes to continuous progression.
At the core of the experience is the Island System, a persistent progression layer that evolves across sessions. Alongside sports betting and casino play, players build and upgrade their own island settlements, unlock new territories, and voyage through more than 110 uniquely themed islands — ranging from Nordic-inspired landscapes to cyberpunk enclaves and eerie cemeteries.
Progression is fueled by Elixir, a resource earned through every deposit and wager. Players use Eliksir to access the Lodur Slot game, where they can win the coins needed to build and upgrade their settlements. Beyond building, landing the right symbols can trigger the Attack feature, allowing players to breach a rival’s defenses and claim their coins.
This interactive layer introduces a fierce rivalry that fuels long-term engagement. Whether attacking an opponent or defending their own settlement, players must constantly evolve their tactics to grow. With a vast world to conquer, Lodur offers a deep and rewarding journey — a high-stakes loop of building and competing that drives continuous player loyalty and forges a lasting bond with the saga.
“Lodur is a product where entertainment and progression go hand in hand. For players, there is always a new island to conquer and new land to explore, ensuring the hunt for glory never ends and the next horizon is always within reach. For affiliates, this creates a high-retention ecosystem where players stay invested in their journey, remain active, and scale in value over time,” commented Aviv, Head of 2RBO Affiliates.
For partners, Lodur is a powerful retention machine. By merging a premier sportsbook and casino with an adventurous Viking world, the brand creates a thrilling journey accessible via both iOS and Android apps. This seamless ecosystem of high-action gaming and continuous progression transforms standard traffic into a loyal, high-value player base, ensuring steady growth and maximum LTV for partners.
Lodur is now live and ready to fuel your profitability. Be among the first to drive traffic to Lodur and unlock a treasury of opportunities with 2RBO Affiliates!
About 2RBO Affiliates:
2RBO Affiliates is a high-performance affiliate program representing top iGaming brands. Built on an advanced platform, it combines modern gamification features, flexible commission models, and a no negative carryover policy to maximize partner profitability.
The post 2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets
ELA Games is accelerating its European expansion strategy after securing certifications for nine of its top-performing titles across five major regulated markets: Sweden, Denmark, Greece, Romania, and Malta.
This latest milestone enables operators in these regions to access a diverse portfolio of proven games, featuring award-nominated mechanics and modern takes on classic casino experiences.
A Balanced Portfolio for Local Markets
With a strong focus on localisation, ELA Games has curated a selection designed to resonate with varied player preferences across Europe. The newly certified lineup is built around three core pillars:
- High-Performing Hits: Titles such as Buffalo Force, Piñatas Festival, and Riches Express have delivered strong GGR growth and demonstrated high player engagement in competitive markets.
- Innovative Mechanics: The rollout introduces ELA Games’ Winpot feature to new jurisdictions. This mechanic, which allows players to control their cash-out strategy, is now available through titles like Zeus Winpot and Rabbit Winpot Deluxe.
- Modernised Classics: Games such as Juicy Crystal and Noble Crown bring updated visuals and smooth gameplay to traditional slot formats, appealing to players who prefer familiar mechanics with a modern twist.
Market Availability
The certified titles are now live across multiple operator platforms, with game selections varying by jurisdiction:
- Sweden: Betinia, Swiper, CampoBet, QuickCasino
- Denmark: Betinia, CampoBet, Swiper, Betoro
- Romania: Don.ro, TopBet, Swiper
- Greece: ElaBet
Strengthening European Partnerships
These certifications build on ELA Games’ growing presence across Europe, supported by strategic partnerships with leading operators. The company has recently expanded in Denmark through a notable collaboration with Stake.dk, alongside integrations with Danske Licens Spil (Tivoli Casino), RoyalCasino, and Casino House.
Further expansion has been driven by partnerships with major industry players such as Betsson, as well as regulatory approval from the Hellenic Gaming Commission in Greece.
With a steadily growing footprint and a portfolio tailored for regulated markets, ELA Games is well positioned to capture additional market share and deliver strong returns for its partners across Europe.
The post ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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