Latest News

Testing Software for Betting Terminals

Published

4 years ago

February 8, 2022

Reading Time: 2 minutes

Previous NSoft stories have touched on SSBTs from multiple perspectives. From the very beginnings of manufacturing betting terminals at Stark Solutions (a part of NSoft’s cluster), its steep rise in the global betting market with exceptional quality and customer satisfaction, and all the way to the NSoft’s core SSBT software aimed for betting and igaming operators for managing entire terminal fleets with ease. However, there is one particular aspect we haven’t covered yet: how do we make sure assembled SSBTs are ready for shipping and installation in the first place?! Well, that process isn’t always the easiest one. It is enough to imagine batch orders of 80 terminals, each with a dozen of hardware components, peripheral devices, and cables. The number of individual units required for testing is ten times that. The most considerable merit goes to dedicated technicians that patiently assemble and test the working functionality of each unit. However, as a natural step forward, we indeed recognised the importance of improving the process with technology and acted upon it. As a result, our technicians now have a helping hand from a software tool we simply named System Test Tool.

Automatisation of QA process

System Test Tool is developed in-house with the idea of standardising and speeding up our internal SSBT testing procedures. It makes sure every system component is connected correctly and in a working state by sequentially testing unit per unit. The Tool is not a replacement for human touch, but rather an additional layer of reliability that helps us standardise tests across terminals and their units. Simply put, the process is still owned and managed by technicians but guided and controlled by the software.

Core functionalities of System Test Tool

The Tool is based on NSoft’s customised Linux operating system. It contains three core functionalities:

Scanning the entire system and returning most vital information about system configuration, hardware and peripherals
Providing structured tests for each logical domain, including displays and touchscreens, printers, barcode, money devices, door switches and card readers
Generating and submitting done tests in the form of the final report that can be printed and signed as proof of testing.

The great thing about the tool is that it comes in the form of live media. That means we can run the software without affecting the disk content of the host device. Those circumstances make System Test Tool perfect for testing uninstalled and installed devices with no operative struggles beforehand or afterwards. Additionally, there are no limitations on who can perform testing or when. This means that it is even possible to release the tool for our clients in the near future as well. Each submitted test is stored in our database for future reference. At the same time, the uniqueness of each physical machine allows us to track the history of all done tests on a particular betting terminal.

Time saved is money earned.

In the year 2022, we are making this tool a part of the standard testing toolbox at Stark Solutions. Along with other NSoft initiatives, particularly in the domain of system diagnostics, it substantially reduces overall time requirements and testing complexity while improving reliability, standardisation, and transparency.

Sinergy of NSoft software solutions for SSBT and Stark’s neat and powerful machines for land-based betting and gaming business ones again has proven to be the winning combination for the clients.

AI Casino Recommender

Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment

Published

11 hours ago

December 22, 2025

Wladimir P.

meridianbet-doubles-down-on-belgium:-new-casino-license-unlocks-e455m-market-segment

Editor’s Take

Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.

The Full Story

Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.

The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.

Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.

By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.

Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.

Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.

The post Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment appeared first on Gaming and Gambling Industry Newsroom.

B2B Marketing

LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand

Published

14 hours ago

December 22, 2025

Wladimir P.

linkdatamedia-drops-‘startup’-look-with-major-5th-anniversary-rebrand

Editor’s Take

Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.

The Full Story

LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.

The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.

Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.

Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:

“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”

Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.

The post LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand appeared first on Gaming and Gambling Industry Newsroom.

B2B Gaming Event

Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona

Published

15 hours ago

December 22, 2025

Wladimir P.

win-systems-to-debut-new-‘gold-club-colors’-and-wigos-upgrades-at-ice-barcelona

Editor’s Take

Why this matters: As ICE makes its historic move to Barcelona, established tech providers like Win Systems are under pressure to bring their “A-game” to the larger venue. The focus here isn’t just on cabinets; it’s the ecosystem. By highlighting WIGOS (their CMS) alongside WIN PAY, Win Systems is positioning itself as an infrastructure partner, not just a hardware supplier. The debut of the Gold Club Colors roulette specifically targets the growing demand for visually customizable electronic table games (ETGs).

The Full Story

Win Systems, the global provider of technology for the gaming and entertainment industry, has confirmed its product roadmap for ICE Barcelona 2026, the sector’s most significant international event taking place from January 19 to 21.

Exhibiting at Stand 3M30 at the Fira Barcelona Gran Via, the company will leverage the new venue to showcase a broad portfolio designed to cover the entire casino floor—from management systems to the gaming floor itself.

Systems and Fintech At the core of the showcase is WIGOS, the company’s flagship Casino Management System (CMS). WIGOS is widely recognized for connecting thousands of machines across multiple countries, and the Barcelona display will focus on advanced tools that streamline daily operations and optimize player retention.

Complementing the CMS, Win Systems will present WIN PAY, its secure transaction platform. As cashless and seamless payment solutions become standard requirements for operators, WIN PAY offers the necessary efficiency and security controls for modern gaming environments.

Hardware: Roulette and Slots On the hardware side, Win Systems is refreshing its electronic table game offering with the new Gold Club Colors electronic roulette. The Gold Club line has long been a staple in the company’s portfolio, known for its compact footprint and reliability; the “Colors” iteration promises to maximize visual impact on the floor.

Alongside the roulette, the company will display its latest slot hardware, including the Sublime and Rhapsody cabinets. These units are designed to house the company’s extensive game library, which has been adapted to suit diverse market profiles from Europe to Latin America.

Strategic Goals Win Systems aims to use the three-day event to reinforce its 30-year legacy in the industry. The company described its participation as a commitment to “continuous innovation,” inviting operators and regulators to explore how their integrated solutions can improve in-room performance.

The post Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona appeared first on Gaming and Gambling Industry Newsroom.