Latest News
Testing Software for Betting Terminals
System Test Tool is developed in-house with the idea of standardising and speeding up our internal SSBT testing procedures. It makes sure every system component is connected correctly and in a working state by sequentially testing unit per unit.
Previous NSoft stories have touched on SSBTs from multiple perspectives. From the very beginnings of manufacturing betting terminals at Stark Solutions (a part of NSoft’s cluster), its steep rise in the global betting market with exceptional quality and customer satisfaction, and all the way to the NSoft’s core SSBT software aimed for betting and igaming operators for managing entire terminal fleets with ease. However, there is one particular aspect we haven’t covered yet: how do we make sure assembled SSBTs are ready for shipping and installation in the first place?! Well, that process isn’t always the easiest one. It is enough to imagine batch orders of 80 terminals, each with a dozen of hardware components, peripheral devices, and cables. The number of individual units required for testing is ten times that. The most considerable merit goes to dedicated technicians that patiently assemble and test the working functionality of each unit. However, as a natural step forward, we indeed recognised the importance of improving the process with technology and acted upon it. As a result, our technicians now have a helping hand from a software tool we simply named System Test Tool.
Automatisation of QA process
System Test Tool is developed in-house with the idea of standardising and speeding up our internal SSBT testing procedures. It makes sure every system component is connected correctly and in a working state by sequentially testing unit per unit. The Tool is not a replacement for human touch, but rather an additional layer of reliability that helps us standardise tests across terminals and their units. Simply put, the process is still owned and managed by technicians but guided and controlled by the software.
Core functionalities of System Test Tool
The Tool is based on NSoft’s customised Linux operating system. It contains three core functionalities:
- Scanning the entire system and returning most vital information about system configuration, hardware and peripherals
- Providing structured tests for each logical domain, including displays and touchscreens, printers, barcode, money devices, door switches and card readers
- Generating and submitting done tests in the form of the final report that can be printed and signed as proof of testing.
The great thing about the tool is that it comes in the form of live media. That means we can run the software without affecting the disk content of the host device. Those circumstances make System Test Tool perfect for testing uninstalled and installed devices with no operative struggles beforehand or afterwards. Additionally, there are no limitations on who can perform testing or when. This means that it is even possible to release the tool for our clients in the near future as well. Each submitted test is stored in our database for future reference. At the same time, the uniqueness of each physical machine allows us to track the history of all done tests on a particular betting terminal.
Time saved is money earned.
In the year 2022, we are making this tool a part of the standard testing toolbox at Stark Solutions. Along with other NSoft initiatives, particularly in the domain of system diagnostics, it substantially reduces overall time requirements and testing complexity while improving reliability, standardisation, and transparency.
Sinergy of NSoft software solutions for SSBT and Stark’s neat and powerful machines for land-based betting and gaming business ones again has proven to be the winning combination for the clients.
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BMM Testlabs
BMM Testlabs hires Michael Minor as SVP and North America BD lead
Minor will lead land-based gaming sales strategy and customer engagement across the region.
BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.
In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
- BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
- American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
- Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
- IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.
The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.
In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.
Aglaja Geta
“Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY
BETBY, the leading sportsbook provider, has announced the launch of Stories, a new feature designed to transform how operators present promotions and key events to their players.
Inspired by the widely adopted Stories format seen across social media platforms, the feature introduces a familiar, intuitive way for bettors to discover and engage with content directly within the sportsbook interface.
As competition for user attention continues to intensify, operators face the ongoing challenge of delivering promotions and updates in a way that cuts through the noise without overwhelming the user experience.
Stories addresses this by offering a dynamic, swipeable format that brings key content — such as bonuses, tournaments, major sporting events, and boosted odds — into a more engaging and accessible space.
Fully integrated into BETBY’s sportsbook environment, Stories enables bettors to seamlessly browse through short, interactive content cards, mirroring the mechanics they already use daily on social platforms.
This familiarity plays a key role in driving immediate interaction, lowering the barrier to engagement, and creating additional touchpoints between operators and their users.
By introducing a format that naturally encourages exploration, Stories helps increase visibility across promotional campaigns while supporting higher engagement rates.
Each new Story acts as a trigger for curiosity, prompting users to click through and discover new offers or events, ultimately contributing to improved promo turnover.
The feature feels particularly intuitive to younger demographics, who are already accustomed to this style of interaction.
By aligning sportsbook UX with established digital behaviors, BETBY allows operators to connect with these audiences in a more organic and impactful way.
“Stories is about meeting users where they already are, in terms of how they consume content,” said Aglaja Geta, Head of UX & Analytics at BETBY.
“We wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events.
It creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.”
From an operational perspective, Stories offers a streamlined way to enhance the front-end experience without requiring structural changes to the sportsbook.
The feature integrates seamlessly, allowing operators to enrich their content strategy while maintaining a clean and intuitive interface.
About BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post “Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY appeared first on Americas iGaming & Sports Betting News.
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