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Caesars Sportsbook Primed for Super Bowl LVI with Advertising Debut Featuring Star-studded Cast

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Caesars Sportsbook, a division of Caesars Entertainment, has announced that it will make its advertising debut in football’s biggest game of the year with a 30-second spot in the second quarter of Super Bowl LVI.

Featuring an all-star cast including actor and comedian JB Smoove, award-winning actress Halle Berry, and the legendary first family of football, the Mannings (Archie, Cooper, Eli, Peyton), the spot introduces a new installment of Caesars Sportsbook’s popular “Caesar and Cleo” campaign.

“Caesar is ready for his Super Bowl debut alongside Cleo and the ultimate football family, the Mannings. We’re an entertainment company first and foremost, but we are also storytellers, and this commercial gives us the unique opportunity to highlight family, fun, and football on the world’s biggest stage. We’re excited to debut the next episode of our iconic campaign and hope it will be the topic of conversation on Monday after the game,” Sharon Otterman, Chief Marketing Officer of Caesars Digital, said.

Caesars Sportsbook’s Super Bowl commercial was brought to life by award-winning director Stacy Wall, who has led advertising projects for brands such as Sprint, Uber Eats, and Honda. Advertising industry veteran Jeff Kling joined Wall to serve as Co-writer & Executive Creative Director.

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In addition to the Big Game ad, Caesars Sportsbook will premiere two additional spots during the weekend of February 12-13. The brand will debut a new 30-second spot featuring Halle Berry during the widely-loved Puppy Bowl, to support Best Friends Animal Society – a nonprofit dedicated to animal rescue and adoption. The brand’s responsible gaming ad featuring the Mannings will also run, emphasizing the message surrounding the company’s decades-long commitment to responsible gaming, as well as the tools available on the Caesars Sportsbook app to have fun while playing responsibly.

Caesars Sportsbook is currently live in 22 states and jurisdictions—16 of which are mobile—and operates the largest number of retail sportsbooks across the country. The app offers countless pre-match and live markets, extensive odds, flexible limits, and for Super Bowl LVI will offer more than 2000 prop bets on the game, making it the most dynamic sports betting app available.

Caesars Sportsbook is the only app that rewards sports bettors with every wager through its legendary customer loyalty program, Caesars Rewards. Bettors can earn Tier Credits and Reward Credits that can be used to unlock exclusive hotel, food & beverage, entertainment, and gaming opportunities at Caesars destinations across the country – including at the heart of the Las Vegas Strip – as well as bonus cash in the app. Caesars Sportsbook has partnerships with the NFL, NBA, NHL, MLB, and several individual teams, while being the exclusive odds provider for ESPN and CBS Sports.

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Caesars Entertainment Unveils Domestic WSOP Online 2025 Fall Bracelet Schedule

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Caesars Entertainment announced the domestic schedule for the WSOP Online 2025 fall series. This year’s schedule features 33 coveted bracelet events and marks the first time the fall online series will operate with pooled liquidity across four major U.S. jurisdictions: Nevada, New Jersey, Pennsylvania, and Michigan.

The series kicks off with Event #1: NL Hold’em $300K GTD Mystery Bounty and includes fan favorites such as Event #16: NL Hold’em $500K GTD Mystery Bounty Championship on Oct. 12, Event #25: $1000 Online Championship on Nov. 2, and Event #32: $3200 NL Hold’em High Roller Championship on Nov. 9.

All bracelet and circuit ring winners will receive a $5000 WSOP Paradise package, which includes hotel accommodation and entry into Event #1: Circuit Championship Mystery Bounty No-limit Hold’em, which features a $5M guarantee.

The 2025 WSOP Online fall domestic schedule offers a wide range of buy-ins, with 23 events priced below $1000, seven events at $1000 buy-ins, and three High Roller events at $2000 or higher. Buy-ins range from $250 to $3200 for the series, catering to players of all levels.

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“With more than $10 million in guarantees, the 2025 WSOP Online fall domestic schedule promises something for every type of poker player. With four jurisdictions contributing to the fall player pool for the first time ever, the stage is set for the world’s best poker players to compete in a thrilling run of high-stakes action as they chase coveted gold bracelets,” said Danielle Barille, Vice President of Online Poker at Caesars Digital.

The post Caesars Entertainment Unveils Domestic WSOP Online 2025 Fall Bracelet Schedule appeared first on Gaming and Gambling Industry in the Americas.

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Alex Malchenko Head of Sales at Evoplay

Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

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Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.

Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.

The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.

Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.

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“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”

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The 2025 “Low-Wage 100” Report Reveals Significant Employee Pay Disparities in the Gambling Industry

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Leading gambling companies Caesar’s Entertainment, MGM Resorts International, and Las Vegas Sands have recently been spotlighted in the 2025 “Low-Wage 100” report. This annual publication by the Institute for Policy Studies and Inequality.org identifies S&P 500 companies that show the smallest median wages for their employees compared to the large earnings of their top executives.

The financial figures reveal significant disparities in compensation. In 2024, Caesar’s CEO Tom Reeg earned $18.4 million, while the average U.S. employee at the company received just $43,880, resulting in a salary gap of 419 to 1. MGM’s CEO Bill Hornbuckle earned $15.8 million, sharply contrasting the company’s median employee salary of $47,607, creating a 332 to 1 ratio. Meanwhile, Las Vegas Sands’ Robert Goldstein took home $21.9 million, dwarfing the $42,426 earned by the typical worker and leading to a 516 to 1 pay disparity.

These pay gaps have sparked ongoing criticism of the casino industry. Since 2019, the top executive pay at Caesar’s has more than doubled, surpassing the 40% wage increase seen among its workforce. Though MGM and Las Vegas Sands have also raised executive salaries at a faster rate than employee wages, their growth was less dramatic compared to Caesar’s.

Experts argue that this imbalance extends beyond optics. The report examines billions spent on stock buybacks which inflate share prices and executive compensation, while funding for employee wages and training remains insufficient. For instance, MGM invested over $9.5 billion in buybacks last year—more than twice what was spent on upgrading its properties.

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This uneven pay structure is not limited to major companies in the S&P 500. Smaller gaming firms reveal similar trends. Penn Entertainment reported a striking 734 to 1 gap, with its CEO earning $26.6 million and the average employee making $36,322. Boyd Gaming followed with a 304 to 1 ratio, and Golden Entertainment showed a 155 to 1 difference.

Industry critics suggest these pronounced salary gaps damage employee morale and complicate talent retention, ultimately hindering long-term growth. Calls for reform include proposals to increase taxes on companies with large pay disparities and to levy higher taxes on stock buybacks.

Despite these controversies, these companies remain among Nevada’s top employers and hold substantial influence within the global gambling market. Nevertheless, the study concludes that the industry’s focus on rewarding shareholders and executives over workers will likely persist without regulatory intervention.

The post The 2025 “Low-Wage 100” Report Reveals Significant Employee Pay Disparities in the Gambling Industry appeared first on Gaming and Gambling Industry in the Americas.

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