Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, has completed the application process and has been granted a waiver by the Louisiana Gaming Control Board to provide marketing services to licensed gaming operators in the state.

Louisiana will become the second U.S. state to launch online sports betting this month, after the New York market went live on January 8. Online sports betting in Louisiana will be available in 55 of the state’s 64 parishes that approved sports betting in November 2020.

“There has already been a tremendous amount of momentum for the online gaming industry in 2022, as Louisiana will join New York in launching mobile sports betting this month. Louisiana has a rich sporting history – both professionally and collegiately – and our dedicated team of journalists, analysts and handicappers will give Louisiana sports fans the best chance to succeed in what will be one of the more exciting sports betting markets in the country,” Charles Gillespie, Chief Executive Officer of Gambling.com Group, said.

With two major professional sports teams, a number of major college programs and up to 20 online licensed land-based casinos, the Group believes the foundation is in place for Louisiana to be a big player in the regulated U.S. online gambling market.

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“Louisiana allowing several sportsbooks to take legal sports bets in advance of the NFL conference championship games and the Super Bowl is a win for sports bettors in the state. With an open, free-market approach and a reasonable tax rate, sports betting operators will bring the best products and experiences to Louisiana. The Group is well positioned through its US-facing brands, including Gambling.com, Bookies.com and Rotowire.com, to provide sports bettors in the state with expert picks, real-time odds comparisons, online sportsbook reviews and the latest news,” Caroline Smart, Vice President at Gambling.com Group, said.