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Love at First Sight: Kwalee Acquires Narrative Specialists Tictales
Kwalee, a world-leading game developer and multiplatform publisher, has made its first ever studio acquisition with a deal that brings French developer Tictales into its increasingly-global family.
Established as one of the world’s foremost mobile game developers and publishers, Kwalee has achieved more than 750 million downloads across its hypercasual games portfolio.
The deal to buy Tictales is the first acquisition by Kwalee in its 10-year history, signalling its serious intent to build upon global hypercasual success with both casual and hybrid-casual titles.
Tictales, whose narrative-based mobile games have been downloaded more than 6 million times and played for more than 350 million hours, will continue to operate with creative independence while benefiting from Kwalee’s marketing expertise.
Screenshot from Perfume of Love by Tictales
14 games have been developed and published by Tictales since the studio’s founding in 2015, including Perfume of Love, Fictions and Swiit Crush – Interactive Stories. The company specialises in free-to-play romance narrative games, and its titles are acclaimed by fans globally.
Headquartered in Leamington Spa, UK, Kwalee has doubled in size over the past year thanks to rapid global expansion. The developer and publisher also has offices in Bangalore, India and Beijing, China along with remote team members all around the world. With the acquisition of Tictales, the company now has team members spread across 18 countries.
Kwalee boasts the world’s most prolific hypercasual games development studio, having published more than 40 number one mobile games – most of which were developed by a dedicated internal team. Internal development is complemented by a dedicated mobile game publishing team working with talented developers all over the world, led by SEGA and Ubisoft veteran Will Cox.
“We have been committed since day one to creating amazing mobile fiction for our audience and I’m very proud of all the team members of Tictales for this milestone,” said Christophe Chocho, Sales Manager and Co-Founder of Tictales.
“The long-term vision of Tictales is to bring bigger franchises to the world, with our production capacity increasing and new talents joining our team. We and Kwalee share the same philosophy about high-quality games and we cannot wait to show our exciting new projects to the world.”
“Our talented team crafts the best narrative experiences for fans to enjoy for many years,” added Harouna Camara, Creative Director and Co-Founder of Tictales.
“Joining Kwalee allows us to concentrate on these passions and specialisms while benefiting from their expertise, particularly in marketing and publishing.”
“It’s a proud moment for us to make Kwalee’s first acquisition, and Tictales is the perfect partner,” said Kwalee CEO David Darling.
“With their successful track record of casual mobile games and ability to tell a compelling story through their games, their ambitions match our own and we’re looking forward to building collective success.”
A legend of the UK games industry who co-founded Codemasters and led the company for 20+ years before establishing Kwalee, Darling is writing yet another chapter in his decades-long gaming career with this acquisition – and he’s not ruling out more deals for companies with complementary skill-sets.
David Darling, CEO of Kwalee
Developers with hypercasual, hybrid-casual or casual mobile games can submit, market-test and get their games published using the Kwalee Publishing Portal. In a process that takes only minutes, all that’s needed are a few 15-second gameplay videos, or a simple prototype: https://www.kwalee.com/publish-with-us/.
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Balkans
CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers
CT Interactive has appointed Vasil Parvanov as Team Lead, Commercial Managers. In this role, he will be responsible for managing the commercial team and supporting the company’s growth through strategic partnerships and data-driven decision-making.
With a strong background Vasil brings his extensive experience to the CT Interactive team. His expertise includes developing CRM and customer segmentation strategies, designing onboarding and engagement journeys, and implementing cross-selling and upselling initiatives that improve retention, customer loyalty and long-term value.
This promotion reflects CT Interactive’s commitment to nurturing internal talent and ensuring that partners continue to work with an experienced, and growth-oriented commercial leadership team. In his new role, Vasil is expected to play a key part in strengthening CT Interactive’s commercial performance and driving sustainable growth.
The post CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetCity.nl
Bragg Gaming Further Extends PAM Agreement with Entain
Bragg Gaming Group has announced the extension of its existing Player Account Management (PAM) agreement with Entain Plc, one of the world’s largest sports betting and gaming groups, for BetCity.nl, a leading Dutch market operator.
Pursuant to the latest PAM agreement extension, BetCity.nl will continue to utilise Bragg’s proprietary PAM platform, exclusive and aggregated online casino content, and sports betting delivery products in the Netherlands for a period of at least five (5) months, until May 31, 2026. While the companies anticipate that they will continue to discuss potential further agreements beyond that date, there can be no assurance that any such new agreements will occur.
Matevž Mazij, Chief Executive Officer at Bragg Gaming, said: “We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl, which has become a market leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023. After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform. The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”
The post Bragg Gaming Further Extends PAM Agreement with Entain appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Releases its Latest Live Casino Game – Vegas Gobbler LIVE
Amusnet has announced the launch of its latest Live Casino Game – Vegas Gobbler LIVE. This release marks a major milestone in Amusnet’s Live Slot Games portfolio, featuring the beloved character Oscar the Gobbler, who brings his charm and energy to the dazzling city of Las Vegas.
In Vegas Gobbler LIVE, players are immersed in a live-hosted experience where elegant visuals meet thrilling gameplay. Poker suitcases fill with chips to trigger the Hold & Win feature, while Mystery symbols reveal additional surprises. The three poker chips – Collect, Multi and Extra – add depth and excitement to the gameplay, and filling the bonus grid triggers the Gobbler Chip Multiplier, boosting total wins up to 5x.
The game also offers 5-spin rounds, seamless Autoplay and the Next Bet feature, delivering fast-paced, flexible gameplay that keeps tension, surprises and winning potential high on every spin.
This launch reinforces Amusnet’s commitment to innovation in the live-slot segment, combining iconic characters, immersive presentation and high-speed gameplay to create a captivating experience for operators and players alike.
Vegas Gobbler LIVE is marking a significant step forward in Amusnet’s strategy to expand its portfolio of premium Live Casino content.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Expanding Wild
The dynamic wild symbol that grows to cover additional reels, increasing win potential as it expands and creates more opportunities for powerful combinations.
Hold and Spin
Bonus feature where triggering symbols lock in place and respins are awarded, giving players multiple chances to land more symbols and unlock higher rewards.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Live Casino Game – Vegas Gobbler LIVE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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