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Blueprint Gaming strikes global licensing deal with Banijay Brands

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Blueprint Gaming has reaffirmed its position as the leading developer of Deal or no Deal™ branded iGaming content after securing a new agreement with licence holder and long-term partner Banijay Brands.

The new brand licensing deal ensures Blueprint can continue to develop unique content around the popular TV game show format, with the developer’s next instalment Deal or No Deal™: Banker’s Bonanza set for release in February 2022.

Following the success of a number of high-impact titles based on Banijay’s Deal or No Deal™ IP for the UK market, the games studio is set to make additional versions available in Canada for its equivalent show Le Banquier.

This renewed partnership also provides Blueprint with access to multiple new global brand IPs that will further extend the company’s reach across multiple markets and broaden its slots portfolio. These include worldwide rights of Big Brother, Black Mirror, The Money Drop and the £100k Drop, as well as the hugely popular hit show Peaky Blinders.

In addition, Blueprint Technologies has extended its existing deal with Banijay Brands to continue supplying Deal or No Deal™ branded games to the UK land-based market. The slot machine manufacturer has enjoyed strong commercial success with the brand, with titles such as Deal or No Deal Diamond Jackpots™, Deal or No Deal What’s in Your Box™ and Deal or No Deal Lightning Spins™ proving hugely popular with UK players.

Lauren Bradley, Head of Commercial at Blueprint Gaming, said: “The Deal or No Deal™ brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands.

“As well as bringing more engaging Deal or No Deal inspired content to the UK and Europe, this latest deal is crucial in building our global reach by introducing these types of games to Canada. On top of that, we’ll have access to additional IPs that we’re really excited about.”

David Purvis, Managing Director at Blueprint Operations, said: “Within the UK land-based sector, Deal or No Deal™ still reigns supreme as players identify the brand’s quality characteristics in shaping an immersive gaming experience.

“Extending our existing deal with Banijay Brands is an important step in our product development plans as we look to build more engaging content for our customer base to enjoy.”

Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, said: “For years, the Blueprint Gaming and Technologies teams have developed and distributed quality games based on our Deal or No Deal™ brand. We had no hesitation in extending our partnership with both companies to evolve the brand and take the IP in a new direction.

“We’re also looking forward to working alongside Blueprint Gaming involving several of our other licences and ensure Banijay Brands enjoy a strong footing across the globe, in particular the US and Canada.”

Banijay Brands, part of international content producer and distributor Banijay, controls the brand licensing rights to some of the most high profile and creative IP in the world. Banijay is home to over 120 production companies across 22 territories, and a multi-genre catalogue boasting over 120,000 hours of original standout programming. With unrivalled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and gaming.

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WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being

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For years, responsible gaming meant telling players to stop, but the industry is slowly learning that’s not enough. WinSpirit’s new partnership with The Digital Wellness Center takes a different angle. Instead of warnings, players get short mental breaks built into their sessions. These small pauses are designed to help users stay in control without killing the fun.

The Digital Wellness Center works at the crossroads of technology and mental health. They build tools that reduce mental overload and help people deal with digital products mindfully. Their approach is notably free of judgment, lecturing, and restrictions, just practical support that fits into how people actually behave online.

How It Works

Instead of restricting players, WinSpirit introduces mild wellness prompts. When a player has been active for a long period, they receive a short, friendly email. Not a warning, but just a reminder. It invites them to visit a dedicated page built by The Digital Wellness Center.

That page features a droodle, which is a quirky, abstract picture with no right or wrong answer. A droodle asks one question: what do you see? There’s no timer, no score, no right answer, but a brief cognitive shift, pulling the brain out of autopilot and into a different mode of thinking. Simple by design, effective by the same logic.

The idea is not to pull players away from the game, but rather to help them come back to it in a better, less impulsive state of mind. Most responsible gaming tools are built around one idea: less is more. Play less, spend less, log off sooner. WinSpirit is working from a different premise: that the mental state of the player is what affects the decisions. Short, intentional breaks are designed to come back calmer, more in control, and less reactive. It’s not about limiting the player. It’s about managing the moment.

Initiative Highlights

The partnership rolls out over two months in structured communication waves, reaching players at the moments that matter most: long streaks and high-frequency play, when the risk of impulsive decisions is the highest. From there, players are guided to co-branded wellness landing pages meant for slowing down without switching off.

The tools themselves are intentionally light. Doodle activities shift the brain into slower thinking, quick self-check surveys, and light mental reset games. The kind of break you might actually take.

Early Results

Early results from the first outreach wave point to real interest. Players opened the emails, clicked through to wellness content, and completed the self-checks. Some users returned for a second interaction without being prompted. The response reflects less a surprise and more a gap finally being addressed.

That readiness connects to a broader shift in how WinSpirit operates. The platform’s AI-powered support already processes more than half of its 50,000+ monthly player requests, with part of its function used to detect behavioral patterns before they develop into problems. The wellness partnership extends that logic further — from reactive support to something closer to prevention.

Industry Recognition

The approach is starting to get noticed beyond the platform itself. When Casino Guru put WinSpirit forward for Rising Star in Responsible Gambling, it reflected something bigger than one platform’s initiative. It is an early signal that the industry is beginning to recognize a shift from compliance-driven messaging to well-being built into the product. This isn’t a niche experiment but a direction the broader market is moving toward.

For WinSpirit, this partnership is not a one-off. It is part of a wider message that responsible gaming and fun can work together. When you genuinely care for a player’s state of mind, that is good product design. Supporting player well-being ultimately improves trust and long-term engagement.

The goal was never to play less. It was always to play better. A player who feels cared for trusts the platform, and that’s what the industry has mostly been missing.

The post WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kate Chambers for Slotegrator: how to cut through the noise in iGaming

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Today’s iGaming leaders must contend with a vast amount of data, analysis, and industry news while making swift, informed strategic decisions. Kate Chambers, Founder of The Gaming Boardroom and former Director at Clarion Gaming, has been helping industry leaders navigate this complexity for years. Slotegrator spoke with her about bridging the gap between analysis and decision-making, leveraging the power of AI, and why building the right relationships is just as important as having the right tools.

Kate Chambers’ decades of leadership, including building ICE into one of the most influential iGaming events, reflect her emphasis on practical value. “The biggest lesson for me was that people don’t come for content; they come for confidence. Whether it’s a conference or a professional platform, what people are really looking for is the feeling that they understand what’s happening, they know what to do next, and they won’t be caught off guard,” she explains.

Kate highlights that AI is quietly changing the industry — not through flashy features for customers, but by making robust operations more efficient. She says, “The operators who are benefiting most are those using AI to reduce the cognitive load on their teams.” AI tools that filter, summarise, and flag what matters are changing how decisions are made, from compliance monitoring to gathering market intelligence.

Kate also emphasizes that technology alone isn’t enough. According to her, the business relationships and professional networks remain critical: “The most powerful combination right now is sustained digital presence, being visible where operators go when they need answers, plus selective, high-quality in-person moments. Neither alone is enough,” she notes.

Looking ahead, Kate identifies key trends shaping iGaming: increasing regulatory complexity, more proactive approaches to responsible gambling, and a growing need for leaders who can help their teams navigate change without losing strategic focus.

Read the full interview to learn from Kate Chambers’ experience and perspectives on cutting through noise, leading with confidence, and executing strategy in a rapidly changing iGaming industry.

Get in touch with Slotegrator to learn practical ways to accelerate your growth.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Kate Chambers for Slotegrator: how to cut through the noise in iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being

Published

on

winspirit-partners-with-the-digital-wellness-center-to-support-player-well-being

For years, responsible gaming meant telling players to stop, but the industry is slowly learning that’s not enough. WinSpirit’s new partnership with The Digital Wellness Center takes a different angle. Instead of warnings, players get short mental breaks built into their sessions. These small pauses are designed to help users stay in control without killing the fun.

The Digital Wellness Center works at the crossroads of technology and mental health. They build tools that reduce mental overload and help people deal with digital products mindfully. Their approach is notably free of judgment, lecturing, and restrictions, just practical support that fits into how people actually behave online.

How It Works

Instead of restricting players, WinSpirit introduces mild wellness prompts. When a player has been active for a long period, they receive a short, friendly email. Not a warning, but just a reminder. It invites them to visit a dedicated page built by The Digital Wellness Center.

That page features a droodle, which is a quirky, abstract picture with no right or wrong answer. A droodle asks one question: what do you see? There’s no timer, no score, no right answer, but a brief cognitive shift, pulling the brain out of autopilot and into a different mode of thinking. Simple by design, effective by the same logic.

The idea is not to pull players away from the game, but rather to help them come back to it in a better, less impulsive state of mind. Most responsible gaming tools are built around one idea: less is more. Play less, spend less, log off sooner. WinSpirit is working from a different premise: that the mental state of the player is what affects the decisions. Short, intentional breaks are designed to come back calmer, more in control, and less reactive. It’s not about limiting the player. It’s about managing the moment.

Initiative Highlights

The partnership rolls out over two months in structured communication waves, reaching players at the moments that matter most: long streaks and high-frequency play, when the risk of impulsive decisions is the highest. From there, players are guided to co-branded wellness landing pages meant for slowing down without switching off.

The tools themselves are intentionally light. Doodle activities shift the brain into slower thinking, quick self-check surveys, and light mental reset games. The kind of break you might actually take.

Early Results

Early results from the first outreach wave point to real interest. Players opened the emails, clicked through to wellness content, and completed the self-checks. Some users returned for a second interaction without being prompted. The response reflects less a surprise and more a gap finally being addressed.

That readiness connects to a broader shift in how WinSpirit operates. The platform’s AI-powered support already processes more than half of its 50,000+ monthly player requests, with part of its function used to detect behavioral patterns before they develop into problems. The wellness partnership extends that logic further — from reactive support to something closer to prevention.

Industry Recognition

The approach is starting to get noticed beyond the platform itself. When Casino Guru put WinSpirit forward for Rising Star in Responsible Gambling, it reflected something bigger than one platform’s initiative. It is an early signal that the industry is beginning to recognize a shift from compliance-driven messaging to well-being built into the product. This isn’t a niche experiment but a direction the broader market is moving toward.

For WinSpirit, this partnership is not a one-off. It is part of a wider message that responsible gaming and fun can work together. When you genuinely care for a player’s state of mind, that is good product design. Supporting player well-being ultimately improves trust and long-term engagement.

The goal was never to play less. It was always to play better. A player who feels cared for trusts the platform, and that’s what the industry has mostly been missing.

The post WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being appeared first on Americas iGaming & Sports Betting News.

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