eSports
Ebullient Gaming exclusively ties up with AKEF; bags influencer management mandate of SIGMA talent
Ebullient Gaming, one of India’s first and leading talent management agencies, have exclusively joined hands with the AKEF to manage and accelerate the growth of around 24 big gaming talents from their talent roster of Sigma Gaming which has a massive viewership of 10 million plus on a monthly average.
AKEF PLAY PVT LTD is one of the largest gaming communities in Kerala. Having started as a niche platform, with an aim to provide better exposure to the gamers from the state, AKEF has grown into a strong community of one lakh-plus that not only provides support to serious gamers but also goes beyond esports and look into talent and event management. And now, through this partnership with Ebullient Gaming will be focusing on building a robust gaming ecosystem and leveraging the brand value of gaming influencers and the esports athletes of Sigma Gaming with their efficient talent management services.
“We have a community made up of the gamers, by the gamers for the need in the gaming ecosystem. Ebullient Gaming, being a front-runner in the gaming talent management sector, will provide enormous opportunities for our hidden talents in Kerala to come to the limelight. With a common vision, we are entitled to give maximum support and act as a catalyst to bridge the gap between budding talents and brands. With this partnership, we aim to create national footprints for ourselves as well as our players and creators,” said Amal Arjun, Director of AKEF.
Ebullient Gaming, an influencer marketing and management agency—led by Anirudh Nagpal, co-founder and CEO, and Aman Garg, co-founder and COO—envisions the growth of the esports & gaming industry while being one of the enablers in the process. The agency has created an influencer marketing roadmap for many gaming talents in the past with the association of some of the top international brands such as NBA, Gillette, One Plus, Huawei and many more.
Sharing the excitement on their latest partnership, Anirudh Nagpal, Co-Founder and CEO of Ebullient Gaming, said: “We have always strived to provide the best talent management services to our gaming influencers, helping them financially to succeed in their gaming career. Being an agency that excels in planning talent needs, an event arm, and a creative agency vertical that works with the biggest brands and talents in gaming, we are extremely delighted to have an exclusive association with AKEF and look forward to offering a stabilised career to big gaming talents from Sigma Gaming. With a common vision of helping gaming streamers to flourish and achieve greater traction in the ecosystem, this association will surely reach its ultimate fruition. The partnership will help AKEF to expand even more and we can explore deeper bonds in the southern part of India as an agency.”
“The Indian esports market is expected to triple in size by 2025, from Rs 250 crore today, to Rs 1,100 crore, representing a compounded annual growth rate of 46 percent, demonstrating how quickly esports is growing in India” added Aman Garg, Co-founder and COO, Ebullient Gaming.
AKEF has so far conducted more than 200 competitions across various games like Clash of Clans, FIFA, BGMI, Call of Duty and Pro Evolution Soccer. With a huge number of talented streamers, it also organises community tournaments regularly and acts as a talent incubator.
Krishna Narayan, who heads Brand Partnerships at Ebullient Gaming said, “This is going to be a fantastic collaboration. It will benefit both gaming companies and will create several prospects for future collaborations. Working on this project will be terrific.”
As per the mandate, Ebullient Gaming will handle queries and concerns of all the gamers, ensuring that they have a pleasant and smooth experience in their upcoming opportunities.
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Brook Gaming, a leader in cross-platform gaming hardware solutions, announced the official launch of its highly anticipated Wingman FGC 2 Converter in the United Arab Emirates (UAE). Available immediately on Amazon AE, the Wingman FGC 2 empowers UAE gamers to use over 150 of their favorite wired controllers – including elite fight sticks, racing wheels and gamepads – seamlessly across all PlayStation 5 games and PC (X-Input).
The UAE boasts a vibrant and rapidly growing gaming community, with a strong passion for console gaming, particularly fighting games (FGC) and racing titles. As the region emerges as a significant esports hub, players demand precision and performance. However, many gamers face the frustration of their high-investment PS4 fight sticks or preferred controllers being incompatible with the PS5.
The Wingman FGC 2 directly addresses this critical pain point. Its core unique selling proposition (USP) lies in its unparalleled, tournament-proven compatibility and performance:
Play All PS5 Games: Unlike many alternatives, the FGC 2 supports every PS5 title, not just fighting games.
Extensive Controller Support: It works flawlessly with over 150 official and third-party wired controllers, including popular brands like Hori, Madcatz, Logitech and Thrustmaster.
Ultra-Low Latency: Leveraging Brook’s renowned low-latency technology, it ensures near-instantaneous response times crucial for competitive play.
Plug-and-Play & Customisation: It offers simple operation plus advanced features like Turbo, Remap and Macro functions via software.
Tournament Ready (EVO Compliant): Designed with esports in mind, the FGC 2 is compliant with major tournament regulations, including EVO, making it a reliable choice for competitors.
This tournament-level performance was recently showcased when British player “EndingWalker” secured a stunning victory at Combo Breaker 2025 using a Brook Wingman FGC series converter, proving its reliability under the highest competitive pressure.
“We are incredibly excited to officially introduce the Wingman FGC 2 to the dynamic gaming market in the UAE. Seeing champions like EndingWalker trust our technology at major events like Combo Breaker fuels our commitment. The FGC 2 is our answer for UAE gamers – it’s the bridge that allows them to bring their legacy gear, skills and passion to any PS5 experience without compromise, especially for the thriving FGC and esports scene here,” said a spokesperson for Brook Gaming.
The post Brook Gaming Launches Wingman FGC 2 in UAE appeared first on European Gaming Industry News.
Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has been certified as a Great Place To Work®. The recognition – a global reference in people management and organizational climate – highlights the company’s efforts in promoting a positive environment, with development, well-being and inclusion initiatives aligned with the needs of its approximately 600 employees.
The GPTW survey assesses employee perceptions across five pillars – credibility, respect, impartiality, pride and camaraderie. For Sophia Serak, Director of People, participating in the assessment was essential to identify strengths and opportunities for improvement. “We want to be more than a workplace: we’ve created a framework for everyone to develop and feel valued. The certificate proves we are on the right path and motivates us to evolve further”, says the executive.
More than just a welcoming environment, Grupo Esportes Gaming Brasil has built a space where everyone has the freedom to be themselves, clarity about where they can go, and real support to grow. An environment where values such as trust, listening, and collaboration are at the heart of decisions — from the selection process to the choice of leaders.
In 2024, the group accelerated its mission to strengthen leadership, with training, assessments linked to values and programs offering regular management training. More than 60 leaders participated in development paths and initiatives such as “Impulso EGB” — an educational incentive program that subsidizes technical courses and specializations for employees.
Trust is the foundation of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, the freedom to propose new ideas and the construction of real bonds between people. The company invests in inclusive communication, active listening and collective actions that strengthen the sense of belonging — such as themed parties, recognition rituals and direct chats with leadership.
The post Esportes Gaming Brasil certified as Great Place To Work® appeared first on Gaming and Gambling Industry in the Americas.
The Esports World Cup Foundation (EWCF) today announced that Cristiano Ronaldo, one of the most celebrated athletes of all time, has been appointed as the Global Ambassador of the Esports World Cup 2025 (EWC), further solidifying EWC’s position as one of the world’s most prestigious sporting events.
Ronaldo’s appointment marks a defining milestone for the Esports World Cup and signals the continued rise of competitive gaming as a global sport. A five-time Ballon d’Or winner and a symbol of elite performance, Ronaldo brings a powerful presence and cultural resonance that transcends traditional sports, helping connect millions of fans to the next generation of esports athletes.
“Cristiano Ronaldo connects generations — from lifelong football fans to today’s emerging competitors,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “His pursuit of greatness mirrors the spirit of the Esports World Cup: the biggest stage for the best players. As Global Ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory. We’re humbled to have the greatest of all time stand with us in this moment for esports.”
Ronaldo has already played a formative role in the evolution of the Esports World Cup. He participated in the global announcement of the creation of EWC in 2023 and attended last summer’s Closing Ceremony in Riyadh, where he celebrated Team Falcons’ historic Club Championship win. With unmatched reach and fan engagement across every major platform, Ronaldo has helped elevate EWC’s profile since its inception.
As Global Ambassador, Ronaldo will headline the tournament’s global campaign leading up to and throughout the seven-week competition and festival in Riyadh. He also stars as a playable character in FATAL FURY: City of the Wolves, one of the 25 tournament titles in this year’s Esports World Cup games lineup. With a social media following of over one billion, Ronaldo’s voice will help bring the tournament to new audiences, and introduce the next generation of fans to the elite players of competitive gaming.
Ronaldo’s participation will also highlight the Esports World Cup’s 2025 creative theme, “Rise Above,” a campaign celebrating unlocking human potential, pushing the boundaries and going beyond the norms in the pursuit of greatness — values exemplified by Ronaldo and mirrored by the athletes competing across 25 tournaments this summer.
“Sport is always evolving – and esports is one more frontier,” said Ronaldo. “The commitment, drive, talent, and intensity I have been able to see in esports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation.”
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. Tickets are now available at esportsworldcup.com.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn. “Esports World Cup: Level Up,” a five-part docuseries directed by Emmy winner R.J. Cutler that chronicles the inaugural EWC, is now streaming exclusively on Prime Video with new episodes released weekly.
The post Cristiano Ronaldo Named Global Ambassador of the Esports World Cup 2025 appeared first on European Gaming Industry News.
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