Angus Nisbet

Playtech Strengthens Banijay Partnership

Published

3 years ago

January 20, 2022

Playtech, the world’s leading gambling technology company, has strengthened its partnership with Banijay Brands, part of the international content producer and distributor Banijay, after being granted exclusive rights for use of The Million Dollar Drop brand in the US and retaining its rights for Deal or No Deal Bingo for a further five years.

Under the new agreement, Playtech has been granted exclusive brand rights to The Million Dollar Drop in the US – known internationally as The Money Drop, complementing Playtech’s branded content strategy to deliver the most engaging entertainment experience in the market. The agreement follows the recent launch of Playtech’s two state-of-the-art Live Casino facilities, one in Michigan and one in New Jersey.

The Money Drop Live is one of Playtech Live’s top-performing Live Gameshows that offers an exciting and engaging format which is paired with an internationally recognized and well-loved brand. The Money Drop brand will also be leveraged across Playtech’s Bingo vertical for existing Playtech Bingo markets in the coming months.

Playtech has also retained exclusive rights to the Deal or No Deal Bingo brand for a further five years. One of the most successful gameshow formats of the 21st Century, Deal or No Deal has proved a major hit as a Bingo brand with Playtech’s exclusive Deal or No Deal Bingo room being one of the company’s long-term top performers.

European Gaming Congress 2024 (Warsaw, Poland)

“It is core to our strategy and growth in the US that Playtech Live delivers the highest levels of Live gaming experiences, and through partnering with Banijay we are bringing the most engaging and innovative products, technologies and brands to new markets and audiences. The Money Drop Live offers an incredible gaming experience and we cannot wait to introduce the localised Million Dollar Drop brand to our audiences in the US and strengthen our position as a global leader in Live gaming entertainment,” Sasha Uman, Director of Live Business Development at Playtech, said.

“We are delighted to renew our long and successful partnership with Banijay. Deal or No Deal Bingo is consistently amongst our top performing Bingo rooms, and we’re thrilled to continue to provide our partners and their customers with a truly iconic and entertaining gaming experience,” Angus Nisbet, Managing Director of Digital Bingo at Playtech, said.

“Deal or No Deal and The Money Drop are iconic shows with strong fanbases, and we are delighted to see the brands grow into new product verticals. We are thrilled to be extending our partnership with Playtech, as an industry leading supplier, it is well-placed to expand The Money Drop brand into the U.S. market,” Lex Scott, Commercial Director of Gaming and Gambling at Banijay Brands, said.

Angus Nisbet

MGM Resorts International and BetMGM Introduce “MGM Riches”

Published

2 years ago

March 2, 2023

GamingAmericas.com

MGM Resorts International and BetMGM, a leading sports betting and iGaming operator, have launched MGM Riches, the companies’ first custom slot experience that can be played both online via BetMGM and as a traditional slot game at MGM Resorts properties throughout the US.

Developed in collaboration with Everi Holdings, MGM Riches is a multi-denomination, multi-level progressive slot game offering players two themes – MGM Riches Triple Ruby and MGM Riches 5x Sapphire. Gameplay is consistent whether in-person at 15 MGM Resorts destinations across the country or online via BetMGM’s iCasino platform in Michigan, New Jersey, and Pennsylvania. The game is scheduled to launch in West Virginia in the near future.

“MGM Riches is designed to engage and entertain our slot customers wherever they choose to play. With guest experience at the core of what we do, we created this custom game for our loyal slot customers who enjoy playing their favorite games and earning rewards even when they’re not at one of our properties,” Mike Gatten, MGM Resorts International’s Senior Vice President of Slot Strategy, said.

Leveraging the MGM Resorts and BetMGM omnichannel integration, MGM Rewards and BetMGM Rewards loyalty members can earn Tier Credits with each spin. As players earn credits across both channels, tier-based benefits are unlocked for future redemption at MGM Resorts’ domestic destinations. The platform also offers players the opportunity to qualify for multiple member-only experiences, including exclusive concerts and sporting events, gaming tournaments and the annual Holiday Gift Shoppe. BetMGM Rewards points may be transferred to MGM Rewards points and redeemed for complimentary dining, entertainment, hotel stays, and more at MGM Resorts properties nationwide including Bellagio and ARIA in Las Vegas, Borgata in Atlantic City, and MGM Grand Detroit in Michigan, among others.

Angus Nisbet, BetMGM’s Vice President of Gaming, said: “The launch of MGM Riches directly connects BetMGM’s leading online casino offerings to MGM Resorts iconic destinations. We are thrilled to offer this first-of-its kind slot and to continue to bring innovative content to our players.”

David Lucchese, Everi’s Executive Vice President of Sales, Marketing and Digital, said: “The development of MGM Riches is another example of MGM Resorts’ and BetMGM’s focus on patron engagement, their commitment to being top-tier operators in land-based and online, and Everi’s ability to deliver exciting, omnichannel gaming entertainment experiences to both land-based and online players. Everi’s customer-driven approach with BetMGM to enhance their players’ gaming experiences has enabled the delivery of our high-performing iGaming content across North America. This new multi-level progressive slot game also adds to Everi Digital’s catalog of nearly 70 distinct titles, all housed and delivered via our state-of-the-art proprietary Spark Remote Game Server.”