Andrew Patterson

SaharaBets Teams Up with Coyotes as Official Sports Betting Partner

Published

3 years ago

January 11, 2022

Meruelo Gaming LLC, an affiliate of the SAHARA Las Vegas and Grand Sierra Resort in Reno, Nevada, and the Arizona Coyotes (NHL) announced the launch of SaharaBets, Arizona’s newest digital sports betting platform, available for download on January 12 ahead of some of the biggest events in sports.

“SaharaBets brings the excitement and reputation of the iconic SAHARA Las Vegas to sports fans here in Arizona. As the sports betting landscape continues to evolve in the Valley, SaharaBets looks forward to collaborating with the Coyotes organization to engage and interact with sports fans in fun and unique ways,” SaharaBets President Andrew Patterson said.

“The Coyotes are dedicated to providing innovative and entertaining experiences for our great fans. Our partnership with SaharaBets will offer next-level gaming experiences for fans who want to unleash their competitive spirit,” said Coyotes President and CEO Xavier A. Gutierrez.

European Gaming Congress 2024 (Warsaw, Poland)

Andrew Patterson

SaharaBets Partners with SharpLink Gaming

Published

2 years ago

September 18, 2023

GamingAmericas.com

saharabets-partners-with-sharplink-gaming

SharpLink Gaming announced that SaharaBets will be the first U.S. sports betting operator to begin integration of SharpLink’s innovative new C4 BetSense technology into its online betting platform.

C4 BetSense was pioneered by SharpLink CTO Dave Abbott, the prime innovator behind what became the largest U.S. real-time data supplier of betting markets. Since joining SharpLink in late 2022, Abbott has assembled an A-team of data scientists, engineers and developers to design a workflow solution that seamlessly delivers personalized bet recommendations to a sports bettor through an operator’s platform.

Andrew Patterson, President of SaharaBets, said: “We are excited to work with SharpLink and the team to provide SaharaBets’ customers with the best experience. Integrating C4 BetSense into our system allows SaharaBets to serve sports bettors with a highly personalized online betting experience.”

By leveraging player data, betting markets and other key data points, C4 BetSense captures individual behavioral insight into each player and then serves personalized content and offers through the easy-to-use C4 BetSense API plug-in. Instead of each bettor seeing essentially the exact same menu of betting opportunities, personalized betting markets and offers are provided by the operator. SharpLink and SaharaBets will commence testing C4 BetSense beginning with the 2023/2024 NFL season and running through March Madness in 2024.

“We believe there is a very big lift possible for sportsbook operators with C4 BetSense integration, helping to convert a much greater number of sports fans into sports bettors and yielding a material increase in betting handle due to smarter bet recommendations and ‘call to action’ offers that distinctly resonate with and motivate each individual player to place wagers. In fact, early analysis of our prototype system indicates the potential lift could be as high as 20% — and perhaps even higher,” Rob Phythian, Co-Founder and Chief Executive Officer of SharpLink, said.

“Optimizing our tech solutions and expertise in fan engagement and sports betting conversions to drive profitable growth are among SharpLink’s core KPIs that we are striving to achieve. This new partnership with SaharaBets marks a key inflexion in our development process and one that we expect will attract other operators to SharpLink as we continue to successfully perform,” Phythian added.