Anil Mansukhani
MGM Resorts Revamps Rewards Program
MGM Rewards is the revamped loyalty rewards program that MGM Resorts is set to launch on February 1. The “reimagined” program offers new ways to earn for both gaming and non-gaming spend, plus enhanced guest experiences.
The loyalty rewards program is set to unlock “unprecedented access” for both gaming and non-gaming guests to the company’s 20+ destinations across the US.
The program will be rebranded from M Life Rewards to MGM Rewards, and extended to let customers earn MGM Rewards Points when they play, stay or dine at its properties
There will still be additional incentives for gamers, with slot players able to earn Slot Dollars, previously known as PointPlay, when they gamble at MGM’s casinos.
The five member tier levels – Sapphire, Pearl, Gold, Platinum, and Noir – will remain in place. Members that reach the Pearl tier will be eligible for complimentary tickets to MGM Rewards concerts and not have Rewards Points or Slot Dollars expire due to account inactivity.
MGM Rewards now offers members new and exclusive marquee benefits, the company says. These include waived resort fees (Gold+), Tier Achievement Travel Credit to Las Vegas (Platinum+), complimentary tickets to MGM Rewards concerts (Pearl+), and advanced suite upgrades for up to three nights (Platinum+).
Moreover, the program offers access to exclusive tier appreciation events and experiences (Gold+) and 4 pm late check-out, based on availability (Platinum+). And as an added benefit, MGM Rewards Points and Slot Dollars will not expire for Pearl+ members due to account inactivity.
Anil Mansukhani, MGM Resorts’ Vice President of Loyalty Marketing, said: “As every guest experiences our properties in unique ways, MGM Rewards is designed to recognise and reward every member with experiences uniquely suited to their preferences, whether that’s attending an incredible concert, enjoying a world-class meal or staying in a luxury suite.”
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The Cosmopolitan of Las Vegas is now officially integrated into MGM Rewards, allowing members to earn and redeem MGM Rewards at one of the world’s most distinctive luxury resorts while also creating a seamless loyalty experience throughout all MGM Resorts’ destinations, in Las Vegas and nationwide.
“This marks an important milestone for The Cosmopolitan as we become fully integrated into MGM Rewards, introducing our resort amenities to a broad new audience while offering our loyal guests unparalleled access to iconic destinations across Las Vegas. We’re looking forward to welcoming MGM Rewards members from our Las Vegas and regional markets who now have the ability to earn and redeem at The Cosmopolitan as they enjoy the resort’s exceptional accommodations, dining, entertainment, slots and table games,” Sean Lanni, President and COO of The Cosmopolitan, said.
Former Identity members of The Cosmopolitan can now unlock perks at over 20 MGM Resorts’ properties nationwide including access to more than 40,000 hotel rooms and luxury suites, over 400 restaurants and bars, and world-class entertainment offerings. With the integration, MGM Rewards members with select Tier Status can enjoy their enhanced tier benefits at The Cosmopolitan, including priority access lines, waived resort fees, air travel credits, dining credits, and cruise offers.
Anil Mansukhani, VP of Loyalty for MGM Resorts, said: “Integrating this beloved resort into MGM Rewards enhances our ability to deliver unforgettable moments and unprecedented access for our members at one of the most celebrated resorts in the city. This is an exciting step in the program’s continued evolution as we deliver a truly seamless loyalty experience throughout all of our resorts nationwide.”
Identity Points accumulated in The Cosmopolitan’s former Identity rewards program through July 29 have been transferred to those members’ MGM Rewards accounts as MGM Rewards Points and SLOT DOLLARS and members immediately qualify for FREEPLAY offers, promotions, and discounted rooms at all MGM Resorts’ destinations, consistent with program rules. Former Identity members who were not MGM Rewards members at the time of the integration simply need to activate their newly created MGM Rewards account, while those former Identity members who were existing MGM Rewards members at the time of the integration will see their balances updated in their existing MGM Rewards account.
MGM Resorts has officially launched its new loyalty rewards program, MGM Rewards.
MGM’s this new loyalty rewards program offers enhanced benefits and new ways to earn for its millions of members worldwide. For the first time, non-gaming members will join their gaming counterparts and earn a currency – MGM Rewards Points – redeemable for complimentary dining, entertainment, hotel stays, and much more.
A streamlined experience connects the Company’s loyalty program coast-to-coast providing all members more ways to tier up and enjoy meaningful perks at premier destination resorts from Bellagio, ARIA, MGM Grand, and Mandalay Bay in Las Vegas; to Borgata in Atlantic City; Beau Rivage in Mississippi; and MGM National Harbor in Maryland, amongst many others.
As a welcome to MGM Rewards, for a limited time, all members benefit from a 2x multiplier on Tier Credits earned at the Company’s Las Vegas resorts February 1 – April 30, 2022 (at the new earning rates).
“The enhancements we’ve introduced with MGM Rewards are rooted in feedback shared by our members and allow us to invest in providing members progressively more valuable benefits at each tier. Our unique rewards offer significant incentives for guests to achieve at every level from Sapphire to NOIR. With our unparalleled collection of resorts and premier partnerships, MGM Rewards is a superior loyalty rewards program that enhances our members’ experiences nationwide,” Anil Mansukhani, MGM Resorts’ Vice President of Loyalty Marketing, said.
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