Alejandra Burato
ZITRO ANNOUNCES ONE OF IT MOST SIZEABLE INSTALLATIONS AT CASINO FUENTE MAYOR IN SAN MARTÍN, MENDOZA, ARGENTINA
Due to the great success of the latest video slot and cabinet installations throughout the province of Mendoza in Argentina, Zitro has announced one of its most sizeable additions in the new gaming property of the UTE formed by Casino Fuente Mayor – San Martín and New Star. With one hundred cabinets installed and an extensive library of Zitro’s most emblematic games, the Company is confident this great casino is going to be a resounding success in this region of Argentina. The Zitro’s best-selling game titles, such as Link King, Link Me, Link Shock and 5 To Win, installed in the impressive Fusion cabinet, along with 88 Link Wild Duels, 88 Link Lucky Charms and Bashiba, displayed in the Allure and Illusion form factors, respectively, are offering an immersive gaming experience to players of this casino floor.
Mauricio Tagua, General Project Manager of Casino Fuente Mayor – San Martín commented: “We have always wanted to be known as one of the most recognized brands in the industry, and to continue to be a reference in our beloved city of Mendoza. We are delighted to add Zitro’s world-class video slots to our product portfolio, which have already grown and attracted new customers, thanks to their impressive HD graphics and thrilling game features. We are very enthusiastic to continue our partnership with Zitro and look forward to new launches that are sure to become an undisputed success”.
Alejandra Burato, Zitro’s Regional Director for Latin America added, “Zitro always strives to offer a unique gaming experience that will amaze players and profit casino operators. We are confident that our latest installation will add extra value to this leading casino, as it has proven to do in many other casinos in Argentina. We deeply appreciate the trust the UTE formed by Casino Fuente Mayor – San Martín and New Star have placed in our products, and we look forward to our long-term partnership”.
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Zitro held its Zitro Experience event on June 13th at the exclusive La Rosa Náutica in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a renowned local show and musical performance.
Zitro’s product showcase, which includes the most innovative games in the market, is part of the development of product innovation for operators looking to offer new and immersive experiences at their casinos.
“Our Zitro Experience event was the perfect occasion to reunite with customers and friends in Peru, and reaffirm our commitment to the region”, said Alejandra Burato, Zitro’s Regional Director for Latin America. “It us truly remarkable that in just five years, amidst the challenges of a two-year-long pandemic, Zitro has become one of the leading companies in Peru, establishing a strong presence within the country’s most reputable gaming establishments.
At the Zitro Experience, the company unveiled an exciting range of new slot content for the GLARE family of cabinets. All eyes were on the premium Altius Glare, which featured the recently launched Epic Kingdom. Another key highlight for the Altius Glare cabinet was Fú Shòu Link and Mighty Hammer Ultimate. The Illusion Glare cabinet showcased the brand-new Fu Frog and the Egyptian-themed title, Bashiba Luxor. Among the highlights for the Allure Glare cabinet, Zitro showcased Boost Link King, Boost Link Me, Fu Pots, and the company’s award-winning 88 Link.
Zitro Digital, the company’s online division, presented a unique selection of video slots during the event. Among the highlights were the brand-new series, Bashiba Link and 88 Link. Zitro Digital also presented the most extensive collection of Video Bingo in the market, alongside many other exciting games soon to be released.
“Our Zitro Experience event has been a wonderful opportunity to meet with Peruvian customers and show them all the products we have developed for the market”, added Sebastian Salat, International President at Zitro. “This event will undoubtedly strengthen what we have achieved in the region and solidify our position as the leading casino supplier in the Peruvian market. As part of our commitment with this key market, we opened a new office in Peru, and this year, our team has experienced significant growth. In essence, Zitro is actively investing resources and building infrastructure in the county to effectively meet the rising market demands. This event is a true celebration of the company’s spectacular success in Peru”.
Zitro’s growth in Colombia continues after bringing new titles live to Vicca Group casinos: Luckia, Zamba Pereira, Zamba Salitre, Zamba Plaza del Parque, Zamba Unicentro and Ipanema Portal 80.
This collaboration agreement includes popular games such as Wheel of Legends, 88 Link, Bashiba Link, Link King and Link Me, which have proven to be a hit among players and have positioned Zitro’s gaming machines among the top performers across the casino properties of this renowned group.
“As a leading operator in the gaming industry in Colombia, we are committed to providing our clients with exceptional gaming experiences,” the National Marketing Director for Vicca Group, Enrique Amorocho, said. “With Zitro, we know we can offer players an outstanding product range, as innovation is what differentiates Zitro’s games. We are excited to expand our offering with their titles and further strengthen our partnership.”
“Our partnership with Vicca Group has been a key factor in our success in Colombia and we feel grateful for their continued support,” the Latin America Regional Director for Zitro, Alejandra Burato, said. “It makes us proud to see how their clientele has embraced our latest additions with such enthusiasm and are grateful for the opportunity to keep bringing our proven performers to their casino floors.”
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As the result of the company’s current growth in Latin America and its strategic step towards further expansion in the region, Zitro is proud to announce the opening of its new office in Buenos Aires, Argentina.
This new office consists of over 1,254.67 square meters, allowing Zitro to better serve its customers in Argentina and Latin America in general, providing an ideal location to respond even more efficiently to their growing needs. It houses multiple Zitro departments and multifunctional spaces including sales, logistics operations, order management, technical support, a laboratory, additional warehouse space and a showroom for clients to experience the company’s innovative games firsthand.
Under the leadership of Alejandra Burato and the technical acumen of Dario Snaidero, the Latin American team at Zitro brings an unparalleled wealth of industry expertise and experience that is second to none.
“Each member of our team brings their unique background, skills and knowledge to the table and together we work collaboratively to help casino operators optimize their businesses,” the Latin America Regional Director for Zitro, Alejandra Burato, said.
“We have seen significant growth in the scale and operation of our business over the past years, which has naturally led to the opening of a new office,” the International President for Zitro, Sebastian Salat, said. “This new location will allow us to meet the rising demands of our customers in the region while maintaining the highest standards of service. We are excited for this new chapter in our growth and expansion in Latin America and we look forward to receiving new and existing customers in our new office.”
Zitro’s new office is located at Av. del Libertador 13.611, 1640 Martinez, Buenos Aires, Argentina.
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