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BtoBet’s Dima Reiderman discusses his outlook for 2022
“OUR GEOGRAPHIC EXPANSION AND PRODUCT ROADMAP GO HAND-IN-HAND”
BtoBet’s Chief Operational Officer, Dima Reiderman, analyses the company’s performance during 2021 and provides his outlook for what awaits the company throughout 2022.
- It’s been a very important year for BtoBet growth’s strategy. 2021 has seen the company establish a strong foothold in Europe, whilst having consolidated its core markets. What are BtoBet’s targets for the new year from a market perspective?
Market consolidation and expansion were one of the primary targets for 2021. And I am glad to say that from this point of view we have ticked all the boxes. Having said this now we have to focus on what lies ahead for BtoBet during 2022.
Looking back at January last year, we’ve spoken openly about our intent to be present in the more mature markets. Now we are in a position to say that we are present in these high-yield markets, and we want to further increase our presence in these markets.
We have gone live in Poland and the UK, and are keen to continue building our presence in what is Europe’s biggest market. At the same time I am also very positive that 2022 will see BtoBet very active on the European front and entering multiple jurisdictions in this mature market. All this whilst at the same time further maintaining our growth strategy in emerging markets, where for instance in the past weeks we have announced our partnership with FanDuel in Brazil.
- A lot of activity seems to await BtoBet for 2022 on the markets front. But what awaits the company from a product development perspective?
To put it simply, our geographic expansion also drives our product roadmap.
Entering and expanding in these markets also drives to a significant extent the evolution of our sports betting product, because it needs to develop to fit the requirements of the mature market punters.
One has to keep in mind that the betting preferences of our core markets – Africa and Latin America in particular – are very much different than what shapes up the player preferences in the more mature markets, such as in the United Kingdom for instance. And it is with this in mind that we are developing our sportsbook offering to fit the taste of these more mature markets.
The evolution of our horse racing product perfectly encapsulates this product evolution. Horse racing is a must have for instance in the UK, whilst bookmakers and operators in Latin America and Africa do tend to do without it. Another example is esports, which is a high bandwidth consumption product, and whilst again it is a must for some markets, it’s not a prerequisite for others.
And in parallel to this product evolution, there are also the modifications that will be taking place on the front-end level, whereby we will be adjusting the UI of the product to fit the liking of punters in different market scenarios.
So essentially, we are working hard on simultaneously addressing this co-existence: our expansion and entry in new markets, and the evolution of our product roadmap.
- 2021 has also been a significant year for BtoBet when it comes to human resources. Will this growth also continue throughout next year?
2021 has seen BtoBet grow significantly from a human resources point of view. The company’s workforce has grown by over 40% during the past 12 months, and the vast majority of this new talent has joined our technology division, particularly the product team. We brought onboard experienced people with a thorough understanding of the iGaming industry, with knowledge in retail, online, and a profound expertise in mature markets. This latter aspect is of particular importance given the fact that mature markets constitute a primary focal point in our growth strategy.
The growth in the headcount is a direct result of our investment in the technology. And we are maintaining this same direction for 2022 as well, again mainly on the technology side. All this whilst at the same time continuing to strengthen the company’s management and leadership team.
- How did the company’s growth strategy translate in financial performance?
2021 will go into the company’s financial annals as the best year ever for BtoBet with Q4 being the highlight for the entire year. However, whilst very satisfied with what we have achieved during the past 12 months, we set even more ambitious targets for us for the coming 12 months and which will see BtoBet registering further significant growth in terms of revenue.
Being part of a publicly traded group also allows BtoBet to explore benefits from the group synergies, sharing knowledge and experience, and at the same time optimising costs.
2021 demonstrated the company’s agility, because whilst we were laying the foundation for the long-term growth of the company, in parallel to this we registered the best year from a financial point of view. And the past 12 months have actually shown that one does not necessarily need to come on account of the other.
All this hard work will eventually pay off in the coming years, because BtoBet will be one of the market leaders in the sports betting industry.
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eSports
Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world
Esports Charts, an analytical service that analyzes esports viewership, has partnered up with betting brand GG.BET, to present Esports Map, an interactive map with data on the most popular esports tournaments in 110 different countries. Each tournament also comes with historical moments when favorites and outsiders unexpectedly switched places in the bracket.
The analytical service Esports Charts has added a new interactive tool to its website, the Esports Map. It features the most popular tournaments by country, as well as data on peak viewership, winners, and prize pools. It also contains information on the most popular games in each country. There are also separate analytics dedicated to the United States, with information available for each of the 50 states. Data has been collected for a period spanning from 2017 up to right now, and is continuously updated.
GG.BET, who partnered with the project, supplemented the tournament information with interesting facts about participating teams. The insights include historical breakthroughs by underdogs and unexpected losses by tournament favorites. The information is provided using past outright betting data.
Esports Map allows users to track the esports industry’s development in various parts of the world. For instance, although League of Legends remains the most popular game and the League of Legends World Championship has kept its spot as the top esports tournament for many years, Mobile Legends: Bang Bang (MLBB) is visibly closing the gap between the two games. Worlds 2024 in London had 6,856,769 peak viewers, breaking the world record among all esports games since 2017. However, MPL Indonesia’s Season 15 of MLBB has kept its place in the top spot for 2025, with 4,132,224 peak viewers. Today, MLBB remains the only mobile game capable of attracting such a massive audience, and its fan base is growing, especially in Southeast Asia. Analysts are looking forward to Worlds 2025 in China, which will allow them to update the available data and compare how different games are developing.
“Esports Map is a new project from Esports Charts, which we’ve launched alongside GG.BET as our first partner. We aimed to create a tool that would be interesting and useful to both fans and industry professionals. At its core lies Esports Charts’ analytics, supplemented by betting insights from GG.BET—covering everything from peak viewership and prize pools to discipline trends and stories of unexpected victories.. When combined, this data turns into a live snapshot of esports that can be tracked by country and region,” said Esports Charts’ press office.
“GG.BET regularly supports projects that help people understand esports at a greater depth. Esports Map provides an easy-to-understand visual representation of the industry’s progress in individual countries around the world and displays the breakdown of games by region. It will be of interest to fans and will prove useful to professionals who are developing the industry,” added GG.BET’s press office.
Esports Charts and GG.BET have previously worked together on an analytical project dedicated to the BLAST Premier 2024 season. That project displayed data on views, unique statistics about both the game and bets placed, an analytical breakdown of the season, and exclusive infographics on teams and players.
The post Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world appeared first on Gaming and Gambling Industry in the Americas.
casinos online chile
Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile
Eventioz.cl is thrilled to announce the launch of its new comprehensive online casino resource in Chile. With an experienced team dedicated to utilizing thorough, transparent analysis and reviews, Eventioz.cl’s goal is to provide useful resources for Chilean players, whether they are just starting out or already experienced in casinos online chile.
“We warmly welcome you to the site that brings together the most renowned and safe casino experts in Chile,” said a spokesperson for Eventioz.cl. “Every veteran of the booking world knows the wide variety of online casinos in Chile. In our opinion, an online casino must meet several key features so that we can consider it a great online casino in Chile: our goal is to help you find sites that have them.”
Online casinos in Chile are experiencing rapid growth in popularity, offering players a diverse range of games, enticing promotions, and secure payment options. With so many platforms available, players need clear and trustworthy information that explains which casinos are reliable, which games are worth trying, and how to play responsibly.
Eventioz.cl helps players to find the best online casinos in Chile by focusing on safe and reliable platforms that offer the most popular games, including roulette, slots, blackjack, poker, bingo, and live dealer experiences. The new resource also features platforms that enable players to deposit and withdraw safely using local and digital options, such as Cuenta RUT, Mach, WebPay, RedCompra, bancoestado, and cryptocurrency.
From highlighting how to confidently choose a safe and reliable online casino in Chile by encouraging players to search for key signs of trustworthiness, including licensing, payment security, and reputation, to the best bonuses and promotions for Chilean players, such as welcome offers, free spins, loyalty programs, and other special deals, Eventioz.cl aims to showcase the casinos with the top user-experience.
Along with reviews, best online casino lists, and helpful guides, Eventioz.cl offers easy navigation to community forums, shared player experiences, and practical tips for managing play and finding support if needed, all with mobile compatibility and Spanish-language support.
With more Chileans choosing online casinos over land-based ones due to convenience, accessibility, and the gamification of online casinos with more achievements, tournaments, and interactive features that feel like video games, Eventioz.cl takes into account diverse player preferences, cultural habits, and new trends shaping the online gambling scene to offer an all-inclusive location to online casinos in Chile.
Eventioz.cl invites players seeking the best casino online chile to browse its new resource today to find the ideal platform to suit their unique needs, preferences and budget.
The post Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile appeared first on Gaming and Gambling Industry in the Americas.
Kraken’s Catch combines suspense, spectacle, and seafaring riches in one stormy release
Stakelogic is setting sail into uncharted waters with its latest slot release, Kraken’s Catch, a feature-packed, high-volatility slot where monstrous multipliers and a mysterious sea creature lie beneath the surface.
This 5×3 slot with 15 win lines invites players on a nautical adventure where every spin can uncover treasures from the deep. Central to the chaos are the Fish symbols, which can land with multiplier values that are ripe for collection, but only if the right characters appear.
The eager Fisherman symbol hooks all visible Fish symbol values and applies a personal multiplier of up to 5x, while the mysterious Eye of the Kraken symbol, appearing exclusively on reel 5, triggers the Call of the Kraken feature, summoning the beast to scoop up all Fish and Fisherman values in a dramatic underwater sweep.
The excitement escalates in the Free Spins Bonus, where players collect Fishermen to climb the Progress Bar and trigger more spins and stronger global multipliers, up to a massive x5. If that wasn’t enough, the slot’s standout moment comes via the Eye of the Deep Bonus, an all-or-nothing spin filled exclusively with Fish, Fishermen, and the Kraken’s eye. Here, winnings are tallied through a three-stage collection mechanic that can result in monumental payouts.
Players can also activate Super Stake™, increasing their bet by 50% for double the chance to trigger Free Spins. For those eager to dive straight into the action, the Buy Bonus feature offers instant access to the Hold ‘N’ Win-style mechanic for 100x the bet.
With a max win of 5,000x, multiple RTP variants (up to 95.97%), and thrilling collection mechanics, Kraken’s Catch combines high seas drama with high-stakes gameplay in true Stakelogic style.
James Jelliffe, Head of Slots at Stakelogic, said: “Kraken’s Catch brings together everything players love about a great slot including exciting features, fast-paced progression, and thrilling collection mechanics, all wrapped in an atmospheric underwater theme. The Eye of the Deep bonus is a real highlight, delivering tension and excitement in a single spin. We’re confident this game will make waves across the industry.”
The post The Kraken awakens in Stakelogic’s latest slot adventure appeared first on European Gaming Industry News.
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