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Bragg’s ORYX Gaming Content Launches with 888 in the UK
Represents debut for Bragg in world’s largest regulated online gambling market
ORYX Gaming, a Bragg Gaming Group company (NASDAQ: BRAG, TSX: BRAG), has introduced its content in the UK for the first time after going live with 888casino, one of the world’s leading online casino brands, just weeks after receiving its supplier licence in the country.
A selection of games from ORYX’s exclusive RGS offering have been added to 888casino in the UK including games developed by ORYX’s in-house studio and titles from GAMOMAT. Egyptian Magic, the debut title from Bragg’s soon-to-launch proprietary game development studio, Atomic Slot Lab, will also be made available to local players.
The UK launch is an extension of Bragg’s longstanding existing partnership with 888, which has seen ORYX’s content integrated on 888casino’s platform across several other regulated markets in Europe.
The UK launch represents an important expansion for ORYX and follows in quick order the supplier’s receipt of a UK licence last month, allowing it to partner with operators in the world’s largest regulated online gambling market.
The UK Gambling Commission reported that the Gross Gambling Yield (GGY) for the online sector in the last fiscal year was £6.9bn (approx. US $9.2bn), with online casino games dominating the sector, generating £4.0bn (approx. US $5.4bn) in GGY.
Chris Looney, Chief Commercial Officer at Bragg, said: “The UK offers a substantial opportunity for Bragg to continue to grow its share in regulated global iGaming markets and we are thrilled to partner with 888, an already valued partner and one of the leading online betting and companies, for the launch of our content in the region.
“Through 888casino’s extensive customer base in the UK we will be able to introduce our content to a wide range of players and bring a new level of excitement and entertainment to the market.”
Talya Benyamini, VP B2C Casino at 888, said: “We are excited to expand our partnership with ORYX Gaming. By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers which aligns with our content and product leadership strategy. We look forward to building on this partnership.”
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Brais Pena Sanchez
Kambi Group plc signs regulated market partnership with Stake ahead of Brazil launch
Kambi will supply its leading online Turnkey Sportsbook to Stake in selected markets, with first launch in regulated Brazil recently completed
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has entered a partnership with Stake to support the operator’s growth in regulated sports betting markets, starting with its launch in Brazil.
Founded in 2017, Stake, part of the Easygo group, has quickly established itself as a significant global player and was recently ranked in the top 20 of the EGR Power 50 list. With an ambition to expand its global footprint, Stake has turned to Kambi, the leader in regulated sports betting.
The Turnkey Sportsbook partnership is already underway following the launch of Stake’s real-money, Kambi-powered sportsbook in the recently regulated market of Brazil. The agreement also enables Stake to leverage Kambi’s Turnkey Sportsbook in additional regulated markets around the globe.
Werner Becher, Kambi Group Chief Executive Officer, said: “Kambi has a proud history of driving growth for operators in regulated markets around the world and we look forward to doing similar for Stake. Kambi’s advanced and compliant technology enables operators to offer a leading sportsbook product, even within highly complex frameworks, so I’m excited to see what Kambi and Stake can achieve together in Brazil and other regulated markets.”
Brais Pena Sanchez, Easygo Chief Strategy Officer, added: “Launching in the newly regulated market of Brazil is a major milestone for us and we are excited to have partnered with Kambi to leverage their Sportsbook solution to support our global regulated market expansion. Our experience in the region, paired with Kambi’s cutting-edge technology, will allow us to elevate our offering and provide our customers with exciting experiences in Brazil and beyond.”
The post Kambi Group plc signs regulated market partnership with Stake ahead of Brazil launch appeared first on Gaming and Gambling Industry in the Americas.
BETBY, a premium provider of innovative sportsbook solutions, has announced that it will unveil an industry-first artificial intelligence (AI)-driven feed at the upcoming ICE Barcelona. This unparalleled feature harnesses the power of AI to create odds for unique and otherwise unavailable special markets, such as those related to movies and TV series, offering operators exciting ways to boost player engagement.
Developed by BETBY’s award-winning AI Labs solutions, this cutting-edge feed enables the creation of unlimited and highly customizable markets tailored to custom events, fully aligned with operators’ preferences. It offers unmatched capabilities in responding to partner requests and delivering localized content, setting a new benchmark for unique content creation in the sports betting industry.
The system first creates markets based on publicly available information about what to expect in relation to specific events. Then, it automatically filters out markets to find the tradeoff between markets which appeal to a certain audience and what traders can work with.
“This AI-based feed represents a significant leap forward in what we can offer to our partners. By combining the efficiency of AI with the oversight of expert traders, we’re delivering a system that ensures reliability while opening up new, creative markets no one else is offering. It’s just the beginning of what we envision as a transformative journey for the sportsbook industry,” explained Danil Emelyanov, Head of BETBY’s AI Labs. “At this stage, our AI uses up to 1000 virtual agents simulating player behavior, each with varying levels of access to information. These agents analyze, judge, and select outcomes to place bets, providing a robust dataset from which probabilities and odds are generated.”
BETBY invites operators to explore this unique AI-driven solution at booth 5J18 during ICE Barcelona. Attendees will have the opportunity to engage with BETBY’s team, including their newly announced global brand ambassador Magnus Carlsen, the best chess player in history, and discover the company’s solutions and services.
To find out more about BETBY, visit: https://betby.com/
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY TO INTRODUCE INDUSTRY-FIRST AI-BASED FEED AT ICE BARCELONA appeared first on European Gaming Industry News.
EGT Digital is expanding its presence in Colombia. The Bulgarian provider’s casino content is now available to visitors of Betplay, one of the leading betting sites in the country. The slot titles made a very strong debut, immediately capturing the attention of players, according to representatives of the operator.
They added: “We are very happy to collaborate with a world-class company like EGT Digital. The thematic diversity, high winning chances, and attractive bonus options of their games have won the hearts of our customers. I believe that the provider’s gaming solutions will continue to unleash their potential and contribute to increasing our platform’s popularity among the local audience.”
Silviya Marinova, Director of EGT Colombia, also gave a positive comment regarding the partnership: “The collaboration with Betplay is a great success for us, as it gives us the opportunity to reach even more players in Colombia and to strengthen our status as one of the top iGaming providers not only in the country but also in the LatAm region. I am confident that we have laid the foundations of a very fruitful cooperation, which will bring many benefits to both parties and the players themselves.”
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