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Revealed: The public’s all-time favourite on-screen characters of film, TV and gaming

Published

4 years ago

January 5, 2022

Zoltan Tundik

Reading Time: 3 minutes

gaming

If search volume equated to Instagram followers, the Joker could charge $102k (£74.5k) for a sponsored post
Rachel Green has the most Instagram posts hashtagged with her name of all sitcom characters (1 million)
Pennywise, Chucky and Jigsaw are the most searched-for horror characters
Games featuring Pikachu rake in highest revenue ($90 billion/£65.9 billion) of all the top gaming characters

There are hundreds of iconic characters from film, TV and gaming who will forever be household names. But which characters are the public’s all-time favourites? New research by Currys looked at online search volumes and social media posts that talked about some of the most famous personalities from various media genres. Below you can find out who topped each list as the most legendary icons of their genre.

The most iconic gaming characters

If search volume equated to Instagram followers, Sonic could charge $67k (£48.9k) for a sponsored post
Pikachu has the most Instagram posts hashtagged with his name of all gaming characters (7.4 million)
Mario has appeared in the most games of all characters (259)
Total revenue for the Pokemon game series ($90 billion/£65.9 billion) is higher than any other game, with second-placed Mario Bros lagging far behind ($30.3 billion/£22.2 billion)

The world of gaming has transformed over the decades, but is it the high-definition characters of today that are the fan favourites, or the iconic cartoons of decades gone by? The answer appears to be the latter. The ever-so-speedy Sonic the Hedgehog raced to the top of the search volume ranks, followed by Pikachu and Pac-Man. It’s a similar story on Instagram, with Pikachu, Mario and Sonic receiving the most posts.

Rank	Character	Global Monthly Search volume	No. of Insta posts with name hashtagged
1	Sonic	6,700,000	3,273,487
2	Pikachu	3,700,000	7,430,874
3	Pac-man	3,000,000	1,642,920
4	Mario	2,100,000	5,559,810
5	Big Boss	712,500	2,800,000
6	Luigi	641,200	1,300,000
7	Lara Croft	607,700	735,000
8	Kratos	571,900	654,000
9	Yoshi	556,700	1,800,000
10	Diablo	490,900	1,100,000

The most terrifying horror characters

If search volume equated to Instagram followers, Pennywise could charge $15k (£10.9k) for a sponsored post
Pennywise has the most Instagram posts hashtagged with his name of all horror characters (2 million)
Hannibal Lecter has the highest average IMDb rating (rated 7.2)

Although many of us would probably rather forget some of the most memorable horror characters, the fact that we can’t makes them all the more iconic. Taking first place for search volume and number of Instagram posts is killer clown Pennywise, who has really had a lasting impact on audiences. He’s followed by evil doll Chucky and Saw’s murderous mastermind Jigsaw in terms of search volume, and Dracula and Halloween’s Michael Myers in number of Instagram posts.

Rank	Character	Global monthly search volume	No. of Insta posts with name hashtagged
1	Pennywise AKA IT	1,500,000	2,000,000
2	Chucky	1,400,000	1,100,000
3	Jigsaw	967,000	844,000
4	Freddy Krueger	943,000	991,000
5	Michael Myers	798,000	1,200,000
6	Frankenstein’s Monster	673,900	124,000
7	Hannibal Lecter	635,000	332,000
8	Dracula	632,000	1,500,000
9	Slenderman	579,500	517,000
10	Eli	324,100	1,000,000

The Best-loved sitcom characters

If search volume equated to Instagram followers, Mr Bean could charge $11k (£8k) for a sponsored post
Rachel Green has the most Instagram posts hashtagged with her name of all sitcom characters (1 million)
Rachel, Monica, Ross and Phoebe from Friends have the joint highest average IMDb rating (rated 8.9)

There have been plenty of memorable sitcoms over the decades, each attracting die-hard fan bases. So, it’s interesting to see that the data reveals a landslide victory for Friends, with the cast beaten only by Mr Bean in search volume. Not only does this suggest that Friends could be the most iconic sitcom of all time, but it also answers the question many Friends fans have been dying to know – who is the most popular ‘Friend’? It turns out the on-screen couple, Ross and Rachel both take the crowns.

Rank	Character	Global monthly search volume	No. of Insta posts with name hashtagged
1	Mr Bean	1,100,000	568,000
2	Ross Geller	589,300	932,000
3	Rachel Green	509,400	1,000,000
4	Monica Geller	491,700	969,000
5	Joey Tribbiani	470,000	957,000
6	Will Smith	364,000	247,000
7	Phoebe Buffay	338,000	812,000
8	Bart Simpson	303,000	590,000
9	Jerry Seinfeld	273,000	125,000
10	Homer Simpson	266,000	688,000

The most legendary superheroes and villains

The Joker, Spider-Man and Black Panther are the most searched-for superheroes and villains in the world
Batman has the most Instagram posts hashtagged with his name of all superheroes and villains (28.2 million)
Black Panther has the highest average IMDb rating for all films he has featured in (rated 8.1)

Who steals the title as the greatest superhero is a popular topic of debate. As is the Marvel vs. DC Comics rivalry. To settle these disputes once and for all, the data reveals that Batman, and his nemesis the Joker, take the victory as the most-searched-for and posted about characters. But if we’re basing the win on a majority vote, Marvel and DC Comics are neck and neck, with five characters each ranking in the top 10 – leaving the competition very much open between the two market leaders.

Rank	Character	Global monthly search volume	No. of Insta posts with name hashtagged
1	Joker	10,200,000	13,700,000
2	Spider-Man	7,200,000	20,500,000
3	Black Panther	4,400,000	6,000,000
4	Wonder Woman	3,800,000	9,300,000
5	Iron Man	3,400,000	16,600,000
6	Batman	3,200,000	28,200,000
7	Harley Quinn	3,200,000	6,600,000
8	Thor	2,800,000	10,900,000
9	Deadpool	2,700,000	6,100,000
10	Aquaman	2,600,000	2,500,000

Methodology

The top characters were identified using Google searches for the “top sitcom characters”, etc. From this, a list of approximately 100 characters was curated for each category, which was narrowed down to 15 based on the highest search volumes (found using SEMRush). Instagram hashtag counts are based on the number of posts hashtagged with the characters’ names, e.g. #Sonic, etc. Potential Instagram earnings were calculated by using the search volume for each character as a hypothetical ‘follower count’. With these figures, we calculated an earning per post based on an unspoken industry standard rate of $100 per 10,000 followers. IMDb ratings were calculated by averaging the IMDb rating of all TV shows or films the character has featured in. For gaming, we identified the total number of games the characters have featured in.

Free Ticket Drops

GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee

Published

6 hours ago

February 24, 2026

Wladimir P.

ggpoker-brings-back-wsop-super-circuit-with-record-$180m-guarantee

GGPoker, the world’s largest online poker platform, is set to host the highly anticipated 2026 WSOP Super Circuit online tournament series, running from March 1 to March 31.

This year’s edition features an unprecedented $180 million in guaranteed prizes, solidifying GGPoker’s reputation as the premier global poker destination.

Players will compete across 18 WSOP Gold Ring events, offering the chance to win one of poker’s most prestigious trophies and significant cash prizes.

Key Events & Highlights:

#5: $525 Mystery Millions [Final Stage] – March 9, $525 buy-in, $10M GTD ($1M Top Bounty)
#13: WSOP Super Circuit MAIN EVENT [Day 2] – March 23, $1,700 buy-in, $15M GTD
#18: GGMillion$ High Roller [Day 2] – March 30, $10K buy-in, $10M GTD

Exclusive Champion Perks
Winners of all 18 Gold Ring events receive:

A $5K WSOP Paradise package
Recognition on the official WSOP Rankings leaderboard

$3 Million in Free Ticket Drops
Participants in any WSOP Super Circuit event can win WSOP Express tickets, $5K Ring Passes, or $10K Bracelet Passes. Tickets will be awarded randomly throughout the series, totaling $3 million in free prizes.

Live Coverage
Final tables for the Main Event (#13) and High Roller (#18) will be streamed live on GGPoker.TV and YouTube, hosted by Jeff Gross, with commentary by Daniel Negreanu for the High Roller.

Player and Ambassador Excitement
Daniel Negreanu said: “The 2026 WSOP Super Circuit at GGPoker is absolutely massive. With $180M in total guarantees, including $15M Main Event and $10M Mystery Millions, it’s the perfect time to compete for record-breaking prizes.”

The post GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Bonus Features

PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot

Published

7 hours ago

February 24, 2026

Wladimir P.

popok-gaming-unveils-macaco-millionario-dual-grid-slot

PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.

Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.

The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.

With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.

“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”

The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.

The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

Published

7 hours ago

February 24, 2026

Wladimir P.

scientific-games-appoints-rich-wasserman-as-senior-vice-president-of-product-engineering

Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

Amazon
Facebook
Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

Retail lottery systems
Digital lottery platforms
Hardware and software innovation
Data analytics and AI capabilities
Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.