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Revealed: The public’s all-time favourite on-screen characters of film, TV and gaming
gaming
- If search volume equated to Instagram followers, the Joker could charge $102k (£74.5k) for a sponsored post
- Rachel Green has the most Instagram posts hashtagged with her name of all sitcom characters (1 million)
- Pennywise, Chucky and Jigsaw are the most searched-for horror characters
- Games featuring Pikachu rake in highest revenue ($90 billion/£65.9 billion) of all the top gaming characters
There are hundreds of iconic characters from film, TV and gaming who will forever be household names. But which characters are the public’s all-time favourites? New research by Currys looked at online search volumes and social media posts that talked about some of the most famous personalities from various media genres. Below you can find out who topped each list as the most legendary icons of their genre.
The most iconic gaming characters
- If search volume equated to Instagram followers, Sonic could charge $67k (£48.9k) for a sponsored post
- Pikachu has the most Instagram posts hashtagged with his name of all gaming characters (7.4 million)
- Mario has appeared in the most games of all characters (259)
- Total revenue for the Pokemon game series ($90 billion/£65.9 billion) is higher than any other game, with second-placed Mario Bros lagging far behind ($30.3 billion/£22.2 billion)
The world of gaming has transformed over the decades, but is it the high-definition characters of today that are the fan favourites, or the iconic cartoons of decades gone by? The answer appears to be the latter. The ever-so-speedy Sonic the Hedgehog raced to the top of the search volume ranks, followed by Pikachu and Pac-Man. It’s a similar story on Instagram, with Pikachu, Mario and Sonic receiving the most posts.
| Rank | Character | Global Monthly Search volume | No. of Insta posts with name hashtagged |
| 1 | Sonic | 6,700,000 | 3,273,487 |
| 2 | Pikachu | 3,700,000 | 7,430,874 |
| 3 | Pac-man | 3,000,000 | 1,642,920 |
| 4 | Mario | 2,100,000 | 5,559,810 |
| 5 | Big Boss | 712,500 | 2,800,000 |
| 6 | Luigi | 641,200 | 1,300,000 |
| 7 | Lara Croft | 607,700 | 735,000 |
| 8 | Kratos | 571,900 | 654,000 |
| 9 | Yoshi | 556,700 | 1,800,000 |
| 10 | Diablo | 490,900 | 1,100,000 |
The most terrifying horror characters
- If search volume equated to Instagram followers, Pennywise could charge $15k (£10.9k) for a sponsored post
- Pennywise has the most Instagram posts hashtagged with his name of all horror characters (2 million)
- Hannibal Lecter has the highest average IMDb rating (rated 7.2)
Although many of us would probably rather forget some of the most memorable horror characters, the fact that we can’t makes them all the more iconic. Taking first place for search volume and number of Instagram posts is killer clown Pennywise, who has really had a lasting impact on audiences. He’s followed by evil doll Chucky and Saw’s murderous mastermind Jigsaw in terms of search volume, and Dracula and Halloween’s Michael Myers in number of Instagram posts.
| Rank | Character | Global monthly search volume | No. of Insta posts with name hashtagged |
| 1 | Pennywise AKA IT | 1,500,000 | 2,000,000 |
| 2 | Chucky | 1,400,000 | 1,100,000 |
| 3 | Jigsaw | 967,000 | 844,000 |
| 4 | Freddy Krueger | 943,000 | 991,000 |
| 5 | Michael Myers | 798,000 | 1,200,000 |
| 6 | Frankenstein’s Monster | 673,900 | 124,000 |
| 7 | Hannibal Lecter | 635,000 | 332,000 |
| 8 | Dracula | 632,000 | 1,500,000 |
| 9 | Slenderman | 579,500 | 517,000 |
| 10 | Eli | 324,100 | 1,000,000 |
The Best-loved sitcom characters
- If search volume equated to Instagram followers, Mr Bean could charge $11k (£8k) for a sponsored post
- Rachel Green has the most Instagram posts hashtagged with her name of all sitcom characters (1 million)
- Rachel, Monica, Ross and Phoebe from Friends have the joint highest average IMDb rating (rated 8.9)
There have been plenty of memorable sitcoms over the decades, each attracting die-hard fan bases. So, it’s interesting to see that the data reveals a landslide victory for Friends, with the cast beaten only by Mr Bean in search volume. Not only does this suggest that Friends could be the most iconic sitcom of all time, but it also answers the question many Friends fans have been dying to know – who is the most popular ‘Friend’? It turns out the on-screen couple, Ross and Rachel both take the crowns.
| Rank | Character | Global monthly search volume | No. of Insta posts with name hashtagged |
| 1 | Mr Bean | 1,100,000 | 568,000 |
| 2 | Ross Geller | 589,300 | 932,000 |
| 3 | Rachel Green | 509,400 | 1,000,000 |
| 4 | Monica Geller | 491,700 | 969,000 |
| 5 | Joey Tribbiani | 470,000 | 957,000 |
| 6 | Will Smith | 364,000 | 247,000 |
| 7 | Phoebe Buffay | 338,000 | 812,000 |
| 8 | Bart Simpson | 303,000 | 590,000 |
| 9 | Jerry Seinfeld | 273,000 | 125,000 |
| 10 | Homer Simpson | 266,000 | 688,000 |
The most legendary superheroes and villains
- The Joker, Spider-Man and Black Panther are the most searched-for superheroes and villains in the world
- Batman has the most Instagram posts hashtagged with his name of all superheroes and villains (28.2 million)
- Black Panther has the highest average IMDb rating for all films he has featured in (rated 8.1)
Who steals the title as the greatest superhero is a popular topic of debate. As is the Marvel vs. DC Comics rivalry. To settle these disputes once and for all, the data reveals that Batman, and his nemesis the Joker, take the victory as the most-searched-for and posted about characters. But if we’re basing the win on a majority vote, Marvel and DC Comics are neck and neck, with five characters each ranking in the top 10 – leaving the competition very much open between the two market leaders.
| Rank | Character | Global monthly search volume | No. of Insta posts with name hashtagged |
| 1 | Joker | 10,200,000 | 13,700,000 |
| 2 | Spider-Man | 7,200,000 | 20,500,000 |
| 3 | Black Panther | 4,400,000 | 6,000,000 |
| 4 | Wonder Woman | 3,800,000 | 9,300,000 |
| 5 | Iron Man | 3,400,000 | 16,600,000 |
| 6 | Batman | 3,200,000 | 28,200,000 |
| 7 | Harley Quinn | 3,200,000 | 6,600,000 |
| 8 | Thor | 2,800,000 | 10,900,000 |
| 9 | Deadpool | 2,700,000 | 6,100,000 |
| 10 | Aquaman | 2,600,000 | 2,500,000 |
Methodology
The top characters were identified using Google searches for the “top sitcom characters”, etc. From this, a list of approximately 100 characters was curated for each category, which was narrowed down to 15 based on the highest search volumes (found using SEMRush). Instagram hashtag counts are based on the number of posts hashtagged with the characters’ names, e.g. #Sonic, etc. Potential Instagram earnings were calculated by using the search volume for each character as a hypothetical ‘follower count’. With these figures, we calculated an earning per post based on an unspoken industry standard rate of $100 per 10,000 followers. IMDb ratings were calculated by averaging the IMDb rating of all TV shows or films the character has featured in. For gaming, we identified the total number of games the characters have featured in.
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R. Franco Digital, the leading Spanish iGaming provider, has been officially shortlisted for Casino Platform Supplier of the Year at the prestigious EGR Europe Awards 2026. The nomination recognizes a landmark year for the company, characterized by the explosive growth of its IRIS Open Omnichannel Platform and a major commercial breakthrough into the Italian market.
The winners will be announced during a gala ceremony on February 18, 2026, at the Hilton Malta, where the industry’s top-tier operators and suppliers gather to celebrate European gaming excellence.
IRIS: The Engine of Omnichannel Growth
The core of R. Franco Digital’s success lies in its IRIS platform, a highly scalable, multi-jurisdictional solution that unifies casino, sports betting, and retail management.
IRIS Platform Milestones (2025-2026):
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Jurisdictional Reach: Certified in 6 jurisdictions and operational in over 10 regulated markets.
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Content Depth: Seamlessly integrated with over 1,600 games from global third-party providers.
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Operational Stability: Provides 24/7 multilingual support and advanced real-time analytics for operators.
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Commercial Momentum: Secured 50+ new operator partnerships and entered three new markets within the last 12 months.
Performance Highlights: 4 Billion Game Rounds
R. Franco Digital’s games portfolio has seen a massive surge in engagement, bolstered by 20 new high-performance slot releases in 2025. Standout titles such as Strange Spins, Aphrodite, Zorro: Final Duel, Ovomon, and The Phantom contributed to a record-breaking year.
| Metric | 2025–2026 Achievement |
| Total Game Rounds | 4 Billion+ across regulated markets |
| Revenue Growth | 30% Increase during the judging period |
| New Content | 20 New slot titles launched |
| Expansion | Debut in the Italian regulated market |
Strategic Italian Market Entry
A major factor in the EGR shortlisting was R. Franco Digital’s successful entry into Italy. The provider rapidly localized its content to meet the specific demands of Italian players through tier-one partnerships:
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Stanleybet.it: Launched 19 games, including the Italian-exclusive debut of Strange Spins.
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888.it: Successfully rolled out the popular Super 7 3×3 title.
“We’re proud to be shortlisted for this award, which reflects the strength of our IRIS platform and the quality of the content we’ve delivered over the past year,” said Javier Sacristán Franco, International Business Director at R. Franco Digital. “Our team has worked hard to support operators with reliable, innovative solutions… we are delighted to see that effort recognised.”
The post R. Franco Digital Shortlisted for Casino Platform Excellence at EGR Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Big Hot Flaming Pots
Big Hot Flaming Pots: Tasty Treasures – Lightning Box Brings Land-Based Hit Online
Light & Wonder has officially launched Big Hot Flaming Pots: Tasty Treasures, the digital debut of its highly successful land-based franchise. Developed by in-house specialist studio Lightning Box, this 3×5 slot offers 243 ways to win and a high-energy “three-pot” mechanic that has already become a staple on casino floors worldwide.
The game transitions the whimsical “dumpling-tossing” theme to online audiences, combining vibrant Asian-inspired aesthetics with a deep mathematical model designed for high-engagement sessions.
The Three-Pot Mechanic & Seven Feature Combinations
At the core of the gameplay is the persistent pot system. Landing specific colored coins fuels three separate pots—Yummy, Spicy, and Upsized. These pots can trigger individually or in any combination, leading to seven distinct bonus paths.
| Feature Mode | Gameplay Enhancement |
| Yummy Mode | Increases the Hold & Spin respin counter from 3 to 4, significantly extending bonus life. |
| Spicy Mode | Introduces Chilli multipliers; landing a pepper adds its cash value to every symbol currently held on the board. |
| Upsized Mode | Unlocks a Dual Grid (two reel sets) for the Hold & Spin round, doubling the win potential. |
| Combined Modes | Triggering all three at once creates the “Mega Bonus,” featuring dual grids, 4 respins, and value-boosting peppers. |
Innovation: The Stack N’ Hit
Feature
Unlike traditional Hold & Spin mechanics where symbols simply lock until the round ends, Tasty Treasures introduces the Stack N’ Hit
evolution.
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Reel Clearing: When a vertical reel is filled with Bun symbols, the prizes are instantly collected, and the reel is cleared.
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Persistent Respins: Clearing a reel creates open spaces for new prizes to land, allowing the bonus round to continue far longer than standard industry alternatives.
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The Path to Grand: Each cleared reel activates a “Pepper Tracker” above it. Lighting up all five trackers awards the Grand Progressive Jackpot.
Jackpot Tiers & Base Game Depth
Operators benefit from a versatile math model that supports both consistent base-game performance and high-volatility jackpot chases.
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Progressive Jackpots: Grand and Major tiers for life-changing win potential.
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Fixed Jackpots: Minor and Mini tiers awarded through symbols landing during features.
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Nudge Wilds: In the base game, Wild symbols can nudge to cover entire reels, assisting in achieving the 243-way payouts.
“Big Hot Flaming Pots: Tasty Treasures carries forward a brand that has already made its mark in land-based venues,” says Michael Maokhamphiou, Studio Director at Lightning Box. “This release offers operators a flexible, high-performing title that combines familiarity with fresh layers of engagement.”
The post Big Hot Flaming Pots: Tasty Treasures – Lightning Box Brings Land-Based Hit Online appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blask data indicates Venezuela’s iGaming demand remained stable in the initial days following the US operation in Caracas.
On 3 January, US forces detained Venezuelan president Nicolás Maduro, transporting him from Caracas to face prosecution in New York. The raid came after months of intensifying American pressure throughout 2025 — naval presence, targeted strikes, and a fresh sanctions package.
For Venezuela’s iGaming sector, the disruption poses a critical question: will demand collapse, or adapt?
First results
Blask’s daily Index remained within a tight corridor from 1–4 January, hovering in the high-200K zone. It dropped 5% to 257.4K on the day of the operation, before recovering the next day.
The data reveals no abrupt demand shift during this period. A slight decline sits within Venezuela’s normal daily fluctuations and does not point to a fundamental market change.
Rapid expansion, growing dominance
Venezuela stood out as one of iGaming’s strongest demand gainers in 2025. Blask Index surged 134.9% year-on-year — the second-highest growth worldwide.
This expansion came alongside increasing market dominance. By December, Triunfo Bet commanded 59% of Blask’s BAP (Brand Accumulated Power, measuring a brand’s portion of total user interest nationally), gaining 15 percentage points since January. The top three brands collectively reached over 85%, up 11 points.
The post How Venezuela’s iGaming market is reacting to US pressure appeared first on Americas iGaming & Sports Betting News.
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