Latest News
Drift Expands Global Presence as EMEA Customers See Almost 50% Increase in ARR YoY
Drift®, the leader in Conversational Commerce for B2B, today announced further expansion into Europe, Middle East and Africa (EMEA), debuting the company’s first data centre in the region and showcasing continued customer growth.
Drift’s EMEA customers have seen a 47% increase in annual recurring revenue (ARR) year-over-year, demonstrating the value of connecting with buyers on their terms and the impact of Drift’s Platform. Drift currently boasts a diverse customer roster in EMEA, representing a broad range of industries, including EF Tours, Klarna, Hopin, AG Software and Brandwatch.
“Our business case for implementing Drift was simple. We had two core objectives: Improve the digital experience for site visitors by serving up relevant content for a faster, more personalized experience, and in turn, increase lead velocity to generate revenue via conversational marketing,” said Rosie Guest, chief marketing officer of Apex Group, Ltd. “Over the last three quarters, following the rollout of Drift, we have delivered a 13% uplift in SQLs, 12% uplift on our sourced pipeline and a 15% increase in close-won deals as a direct result of this strategy. When you have aggressive targets and a lean team, leveraging technology to help drive demand and improve customer experience through automation can have a tangible impact.”
The newly established data centre indicates Drift’s commitment to supporting companies across the globe, allowing EMEA customers to store their data in compliance with data residency regulations. The data centre supports almost two dozen languages, including German, Dutch, French, Spanish, Portuguese, Italian, Croatian, Danish, Estonian, Finnish, Georgian, Hungarian, Icelandic, Norwegian, Polish, Romanian, Russian, Serbian, Slovene, Spanish, Swedish and Turkish.
“The challenges and friction in B2B buying are the same in every region, just as bringing sales and marketing teams together to engage buyers on their terms and timelines is the consistent solution,” said Richard Wright, vice president of sales, EMEA at Drift. “Following the opening of our London office in Summer 2021, this data centre is a significant investment in the region and we look forward to better serving our local customers, fostering meaningful conversations in our digital-first world.”
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Booming Games
New Fish Tales Colossal Catch: Link & Loot Released by Booming Games
- Booming Games has launched Fish Tales Colossal Catch: Link & Loot, the latest game in the hit Fish Tales series
- The game boasts a 5×3 grid with 10 paylines, alongside a maximum win of 10,000x
- Players can unlock two exciting bonus features; free spins and the all-new Link & Loot
Booming Games, a top supplier of high-quality gaming content, has today released Fish Tales Colossal Catch: Link & Loot. Featuring a 5×3 layout with 10 paylines, offering high stakes with a top win of 10,000x a wager, this is the newest entry in Booming Games’ popular Fish Tales series.
Link & Loot is a brand-new function where players arrive and capture fish to win rewards. Participants who stock their barrel with fish to observe their haul increase and possibly reveal significant multiplier rewards. Connect symbols to form massive symbols; the larger the catch, the greater the reward!
Placed against a stunning tropical backdrop, adorned with palm trees, crystal-clear waters, and engaging animations, the game showcases a variety of Colossal Fish icons. These are capable of providing Mini, Minor, Major, and Grand awards.
To enhance the possibility of achieving a huge win, players can also activate eight Free Spins by revealing three or more Scatters.
Craig Asling, Director of Games at Booming Games, said: “Fish Tales Colossal Catch: Link & Loot is the ultimate underwater adventure, where every spin could land your biggest catch. The Fish Tales series has been a big hit with players across the globe. Now with the brand new Link & Loot feature with ‘colossal’ win potential, bonus features and vibrant visuals on offer, this latest iteration is an awesome addition to the existing lineup of games. Now is the time to get swept away in the fun!”
The post New Fish Tales Colossal Catch: Link & Loot Released by Booming Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Akshay Rajagopal
Fireplace Raises $1.5M to Build Institutional Trading Infrastructure for Prediction Markets
Fireplace, a professional trading terminal for prediction markets, announced a $1.5 million pre-seed round to bring institutional trading infrastructure to one of the fastest growing asset classes in history. The round was led by Frachtis, with participation from White Star Capital and several other notable VCs and Angel Investors, including Syndicate rounds on Legion and Echo.
Fireplace offers what prediction markets always lacked: a unified terminal that aggregates markets, liquidity, and execution across prediction market venues. Fireplace delivers real-time data, institution-grade execution, advanced charting, wallet, whale, and insider tracking, and discovery. Wallet technology and automations are powered by in-house Enclave Money infrastructure.
As prediction markets fragment across platforms and chains, Fireplace is being built to support cross-venue aggregation with smart-order-routing. Rather than forcing traders to manually compare prices and liquidity across venues, Fireplace will intelligently route orders when the same market exists in multiple places.
“Prediction markets are one of the most powerful financial primitives, but the user experience hasn’t caught up. Trading feels slow and information-poor, Fireplace fixes that by giving traders the fastest, most intelligent terminal,” said Sumer Malhotra, Co-Founder and CEO of Fireplace.
Prediction markets have exploded over the past year, becoming a core venue for macro-events, sports, crypto events, and elections. Despite this growth, tooling remains fragmented, slow, and information-poor.
Akshay Rajagopal, Co-Founder and CTO, added: “Prediction markets needed their own Bloomberg Terminal. Fireplace brings real-time infrastructure and execution that simply didn’t exist before.”
Fireplace sits above existing prediction markets, aggregating markets, traders, and liquidity into a single interface.
“Fireplace is building the professional interface that markets like Polymarket have been missing – the data, speed, and tooling that serious traders expect. This will unlock a new category for prediction markets, allowing pro-traders and institutions to participate in a new asset class,” said Xavier Meegan, CIO of Frachtis.
The post Fireplace Raises $1.5M to Build Institutional Trading Infrastructure for Prediction Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adventure One QSS
Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling
The Netherlands Gambling Authority (KSA) has imposed a penalty on Adventure One QSS Inc. for illegal gambling. Adventure One offers games of chance on the Dutch market under the Polymarket brand name, without a license. The KSA has called on Polymarket to cease its activities immediately. If it fails to do so, the company will be fined €420,000 per week, with a maximum of €840,000.
Polymarket has been frequently in the news in recent months, particularly regarding betting on the Dutch elections. Although Polymarket itself states that prediction markets do not fall under the category of gambling, the Netherlands Gambling Authority (KSA) has taken a different stance. After contacting the company about its illegal activities on the Dutch market, there has been no visible change, and the offering remains available. The Netherlands Gambling Authority therefore imposed this order, subject to a penalty. A turnover-related fine may also be imposed at a later date.
Ella Seijsener, director of licensing and supervision at the Netherlands Gambling Authority (KSA), said: “Prediction markets are on the rise, including in the Netherlands. These types of companies offer bets that are not permitted in our market under any circumstances, not even by license holders. Besides the social risks of these kinds of predictions (for example, the potential influence on elections), we conclude that this constitutes illegal gambling. Anyone without a KSA license has no business in our market. This also applies to these new gambling platforms.”
The post Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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