Latest News
Drift Expands Global Presence as EMEA Customers See Almost 50% Increase in ARR YoY
Drift®, the leader in Conversational Commerce for B2B, today announced further expansion into Europe, Middle East and Africa (EMEA), debuting the company’s first data centre in the region and showcasing continued customer growth.
Drift’s EMEA customers have seen a 47% increase in annual recurring revenue (ARR) year-over-year, demonstrating the value of connecting with buyers on their terms and the impact of Drift’s Platform. Drift currently boasts a diverse customer roster in EMEA, representing a broad range of industries, including EF Tours, Klarna, Hopin, AG Software and Brandwatch.
“Our business case for implementing Drift was simple. We had two core objectives: Improve the digital experience for site visitors by serving up relevant content for a faster, more personalized experience, and in turn, increase lead velocity to generate revenue via conversational marketing,” said Rosie Guest, chief marketing officer of Apex Group, Ltd. “Over the last three quarters, following the rollout of Drift, we have delivered a 13% uplift in SQLs, 12% uplift on our sourced pipeline and a 15% increase in close-won deals as a direct result of this strategy. When you have aggressive targets and a lean team, leveraging technology to help drive demand and improve customer experience through automation can have a tangible impact.”
The newly established data centre indicates Drift’s commitment to supporting companies across the globe, allowing EMEA customers to store their data in compliance with data residency regulations. The data centre supports almost two dozen languages, including German, Dutch, French, Spanish, Portuguese, Italian, Croatian, Danish, Estonian, Finnish, Georgian, Hungarian, Icelandic, Norwegian, Polish, Romanian, Russian, Serbian, Slovene, Spanish, Swedish and Turkish.
“The challenges and friction in B2B buying are the same in every region, just as bringing sales and marketing teams together to engage buyers on their terms and timelines is the consistent solution,” said Richard Wright, vice president of sales, EMEA at Drift. “Following the opening of our London office in Summer 2021, this data centre is a significant investment in the region and we look forward to better serving our local customers, fostering meaningful conversations in our digital-first world.”
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Feel the Thunder: Thor’s Hammer Time Brings Colossal Wins at Reflex Gaming
Reflex Gaming, the largest independently owned omni-channel game supplier in the UK, is invoking the might of the gods with the release of Thor’s Hammer Time Thunder Zone, the thrilling sequel to its well-received Thor’s Hammer Time game.
Fueled by Yggdrasil, this high-volatility 6×3, 20-payline video slot harnesses the powerful essence of Asgard, delivering a storm-laden gaming experience filled with progressive jackpots, rising multipliers, and impactful bonus features.
Situated under a sky brimming with storms, where Thor’s hammer thunders with relentless strength, the game presents the Storm Eye, an electrifying core of energy that gains intensity as Lightning Prize symbols appear on the reels. These rewards drive the gameplay and can activate the Jackpot Reels feature, a trio of reels providing the opportunity to access Mini, Minor, Major, Ultra, or Mega jackpots as participants advance along the jackpot pathways. One of the jackpots is assured!
The storm escalates when the storm link function is triggered by 8 or more Lightning Prize symbols appearing on the reels. When activated, the grid changes into 18 separate reels in an exciting hold-and-spin feature filled with Lightning Prizes, Lightning Bolts, +1 Respins, and X-HAMMER symbols. As reels accumulate prizes, they transform into thunder zones, securing values that are amplified by the progressive thunder multiplier upon feature completion. Lightning bolt symbols can gather and merge all values from active thunder areas, resulting in significant fluctuations in win potential as the feature progresses.
The main goal is to complete six fiery thunder zones, immediately granting the Mega jackpot. Golden Bet can be engaged to enhance the likelihood of activating Storm Link and other essential features, while Bonus Buy options, where allowed, enable players to jump directly into the Storm Link feature for instant high-energy gameplay.
Commenting on the launch, Mat Ingram, CPO at Reflex Gaming, said: “Thor’s Hammer Time Thunder Zone takes everything players loved about the original Thor’s Hammer Time and turns the dial up even further.
“The Storm Link feature creates incredible tension, thunder zones keep building the potential, and the progressive jackpots add that extra level of excitement. It’s bold, cinematic and packed with energy, exactly the kind of high-impact experience players expect from Reflex games.”
The post Feel the Thunder: Thor’s Hammer Time Brings Colossal Wins at Reflex Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Infingame
Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo
Infingame, one of the iGaming industry’s fastest-growing aggregators, is set to return to Brazil this April for SiGMA São Paulo, launching its bold “UNLEASH YOUR BEAST MODE” campaign at the heart of the Latin American market. Inspired by the jaguar, a symbol of speed, power, and dominance across Brazil and LatAm, the campaign underscores Infingame’s focus on scalable, reliable technology, rapid integrations, and a curated ecosystem of top-tier providers.
Representing Infingame at the event will be Jana Filagina, Head of Commercial, and Yerassyl Yelemessov, Senior Partner Success Manager, who will meet with operators seeking a performance-driven, stable aggregation partner in the region.
Reinforcing a Leading Position in Latin America
At SiGMA São Paulo, Infingame will spotlight its position as a leading aggregation provider in Latin America. With over 16,000 games from more than 150 providers, the aggregator will demonstrate the platform’s technical strength and the depth of its provider network.
A particular focus will be on Infingame’s tournaments and challenges, engagement tools built to help operators drive structured and repeatable player activity. Fully integrated into the aggregation layer, these tools allow operators to launch campaigns quickly while maintaining full control over performance, localisation, and player experience.
Supporting Growth in a Competitive Market
As Brazil continues to develop as a regulated and highly competitive iGaming market, Infingame’s aggregation platform has been designed to support operators in building sustainable growth across Latin America.
Jana Filagina, Head of Commercial at Infingame, said:
“Brazil is one of the most exciting iGaming markets today, but it’s also one of the most demanding. Operators need infrastructure that performs consistently—not just at launch, but over the long term.
“At Infingame, we provide more than content. Our platform includes tools such as tournaments and challenges that can be implemented quickly and managed efficiently. SiGMA São Paulo is an ideal opportunity to connect with partners who are serious about long-term performance and growth in LatAm.”
Infingame will also use the event to strengthen its network across the wider Latin American region, supporting operators as they navigate regulatory developments, increasing competition, and evolving market dynamics.
About Infingame
With a portfolio of more than 16,000 games from over 150 providers, Infingame has firmly established itself as one of the world’s fastest-growing iGaming aggregators and a market-leading sweepstakes provider.
Delivered via a single API, the platform offers technical excellence, some of the fastest spin times in the industry, exclusive tournaments, and strategic partnerships with top-tier operators across North America, LatAm, and beyond.
Infingame’s offering spans slots, crash games, sweepstakes, and live casino content. To book a demo or learn more, contact the team via LinkedIn, the company website, or [email protected].
The post Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Booming Games
Booming Games Partners with Interwetten to Accelerate Expansion into Greece
- Booming Games will engage with Interwetten’s customers in Greece, showcasing its dedication to expanding in regulated international markets.
- Interwetten clients initially enjoy access to 19 games, with upcoming intentions to broaden this selection.
Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Interwetten, one of Europe’s biggest online betting and iGaming firms. The collaboration will support Booming Games’ growth in Greece, showcasing its dedication to enhancing its position in regulated markets throughout Europe and further afield.
By accessing one of the largest catalogs of casino games in the iGaming sector, the collaboration will enable Booming Games to explore new opportunities in a burgeoning market. Statistics indicate that the iGaming sector in Greece experienced the highest growth rate in Europe during the second half of 2025, and Booming Games is now positioned to capitalize on this substantial growth potential. The shift also illustrates Booming Games’ dedication to driving growth via innovative technology, as Interwetten aids Booming Games in their client acquisition efforts in Greece.
An initial 19 game releases are currently accessible to players in Greece through Interwetten, and Booming Games intends to swiftly expand this number. Booming Games possesses a robust schedule of game launches and intends to enhance both the quality and number of releases this year, featuring localized versions adapted for particular markets.
Simona Lanzoni, Commercial Director at Booming Games, said: “We are delighted to be partnering with Interwetten to power our expansion into Greece. The collaboration marks yet another landmark moment in Booming Games’ growth journey, broadening the reach of our product suite in Europe. With clear plans to rapidly expand the number of games available on Interwetten, we look forward to building successful, long-term relationships with new customers.”
The post Booming Games Partners with Interwetten to Accelerate Expansion into Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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