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The emergence of new gaming venues are accounting for 30 percent of Blueprint machine orders

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Renewed market confidence, a strong product offering and the opening of new gaming ventures on the UK high street are all combining to help drive the sales of Blueprint digital machines, according to feedback from the brand, which is part of MERKUR UK.

Reflecting on the market dynamics David Purvis, Managing Director of Blueprint Operations, stated: “We went into the ACOS show on the back of a very successful quarter in which sales were 50 percent up on the same stage 12-months ago” he confirmed. ”We subsequently put a lot of care and resource into our presence at ACOS which included holding a virtual exhibition the week prior for those members of the industry who were unable or not comfortable with travelling to London and the investment that we made has certainly paid dividends.

“In the month following ACOS we have continued to take orders across the range. Significantly, customers know that despite the well documented supply chain issues and due to a combination of meticulous planning and the fact that Blueprint machines carry the Made In Germany badge we are not subject to the long transit times incurred when production is in the Far East. As it stands currently we are able to quote the normal delivery times which means that operators are able to invest in their existing premises and perhaps most significantly that new venues can open with a full complement of top earning Blueprint product and start to pay back on the investment made.”

He added: “Analysing the orders processed during and followingmOctober’s exhibition , some 30 percent of the total volume has come from operators launching new venues. Clearly the UK high street is undergoing a period of significant change and low stake, low prize gambling entertainment venues are bringing much needed life and energy to UK high streets.”

Blueprint’s new product offering comprises three cabinets which aim to extend the digital entertainment experience from the home environment into retail venues. The Ultramax Cat C features a seamless edge-to-edge gaming experience courtesy of the two 31.5” screens. The B3 Wave+ and Auroramax+ also feature large screens – the Wave+ has a 43” curved portrait screen with the Auroramax+ boasting two 32” HD screens. Both have a new 15.6” video play deck to deliver a more interactive experience and feature the QXI6000 Quad core PC for enhanced graphical performance and smooth gameplay. David Purvis concluded: “Looking ahead I think there’s a buoyancy and quiet confidence in the market. The high proportion of vacant premises sitting empty on the high street has led to a restructuring of shop rents and the emergence of a more leisure oriented retail experience all of which augurs well for the future.”

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Buffalo Bonanza Hold & Win

ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series

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New release follows Buffalo Wild Collection and includes Hold & Win jackpots and a Bonus Buy option.

ICONIC21 has launched Buffalo Bonanza Hold & Win, a new online slot and the second title in the supplier’s Buffalo series following Buffalo Wild Collection.

The game is set on a prairie-themed backdrop and features up to 1,024 ways to win. ICONIC21 said the Free Spin round removes lower-value symbols from the reels, leaving only higher-value symbols in play.

The slot also includes a Hold & Win mechanic triggered when gold coins land and lock. ICONIC21 said the feature builds multipliers and coin values toward one of four jackpot tiers: Mini, Minor, Major or Grand.

Buffalo Bonanza Hold & Win has a maximum prize of 10,000x stake and includes a Bonus Buy option to access bonus rounds. The release adds to ICONIC21’s slots line-up alongside its live casino, virtual, instant game and RNG table game portfolios.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Buffalo Bonanza Hold & Win is built around a clear idea of stripping everything back to what matters most. The game’s Free Spin round does exactly that, putting the focus on the symbols with the highest potential.

“The Hold & Win feature then adds a second layer of engagement, turning the session into something more rhythmic as multipliers accumulate, and the jackpot tiers come into play. It’s a title with real bite, and we’re confident it will perform strongly for operators seeking to add a high-impact slot to their lobby.”

The post ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe

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Booming Games, a leading provider of premium gaming content, has announced a strategic partnership with Casino Portugal, one of the country’s most established and trusted online gaming platforms. The collaboration marks a significant step in Booming Games’ continued expansion across regulated European markets.

Through this partnership, Booming Games will integrate its portfolio of certified games into Casino Portugal’s platform, making a selection of its top-performing titles available to Portuguese players. The rollout will include popular releases such as Buffalo Hold and Win Extreme 10,000 and Inferno Fortune Power Hit, alongside newer hits like Greedy for Gold Power Hit, Tasty Bonanza 10,000, Trollfufu Bonanza, and Diamond Hits Trio: InstaStrike.

Casino Portugal, operated by the renowned Estoril Sol Group, was the first licensed online casino to launch in Portugal in 2016 and has since established itself as a leader in the market. Known for its premium user experience, strong regulatory compliance, and entertainment-led approach, the brand continues to innovate through exclusive content and omnichannel engagement strategies.

The partnership reflects Booming Games’ commitment to delivering high-quality, compliant content tailored to local markets, while strengthening its footprint in Europe. As demand for engaging, innovative casino content continues to grow in Portugal, the collaboration positions both companies to capitalise on new opportunities and enhance the player experience.

Lucia Baranda, Head of Partnerships at Booming Games, said: “We are delighted to partner with Casino Portugal, a brand that stands out for its strong reputation, premium positioning, and commitment to innovation. This collaboration represents an important milestone in our European growth strategy and allows us to bring our engaging content to a wider audience in Portugal.”

Tiago Sousa, Casino Manager at Casino Portugal, said: “We are excited to welcome Booming Games to our platform. Their portfolio of high-performing and visually engaging titles aligns perfectly with our commitment to delivering premium entertainment experiences to our players. We look forward to a successful partnership that will further enrich our offering.”

The post Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETANO

Betano signs sponsorship deal with Argentina national football team

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Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.

Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.

The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.

According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.

In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.

More relevant data as follows:

The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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