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The emergence of new gaming venues are accounting for 30 percent of Blueprint machine orders
Renewed market confidence, a strong product offering and the opening of new gaming ventures on the UK high street are all combining to help drive the sales of Blueprint digital machines, according to feedback from the brand, which is part of MERKUR UK.
Reflecting on the market dynamics David Purvis, Managing Director of Blueprint Operations, stated: “We went into the ACOS show on the back of a very successful quarter in which sales were 50 percent up on the same stage 12-months ago” he confirmed. ”We subsequently put a lot of care and resource into our presence at ACOS which included holding a virtual exhibition the week prior for those members of the industry who were unable or not comfortable with travelling to London and the investment that we made has certainly paid dividends.
“In the month following ACOS we have continued to take orders across the range. Significantly, customers know that despite the well documented supply chain issues and due to a combination of meticulous planning and the fact that Blueprint machines carry the Made In Germany badge we are not subject to the long transit times incurred when production is in the Far East. As it stands currently we are able to quote the normal delivery times which means that operators are able to invest in their existing premises and perhaps most significantly that new venues can open with a full complement of top earning Blueprint product and start to pay back on the investment made.”
He added: “Analysing the orders processed during and followingmOctober’s exhibition , some 30 percent of the total volume has come from operators launching new venues. Clearly the UK high street is undergoing a period of significant change and low stake, low prize gambling entertainment venues are bringing much needed life and energy to UK high streets.”
Blueprint’s new product offering comprises three cabinets which aim to extend the digital entertainment experience from the home environment into retail venues. The Ultramax Cat C features a seamless edge-to-edge gaming experience courtesy of the two 31.5” screens. The B3 Wave+ and Auroramax+ also feature large screens – the Wave+ has a 43” curved portrait screen with the Auroramax+ boasting two 32” HD screens. Both have a new 15.6” video play deck to deliver a more interactive experience and feature the QXI6000 Quad core PC for enhanced graphical performance and smooth gameplay. David Purvis concluded: “Looking ahead I think there’s a buoyancy and quiet confidence in the market. The high proportion of vacant premises sitting empty on the high street has led to a restructuring of shop rents and the emergence of a more leisure oriented retail experience all of which augurs well for the future.”
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Allwyn
UK High Court Rejects Legal Challenges Relating to the National Lottery Licence
On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence.
In summary, the claims alleged that the Gambling Commission had wrongly awarded the Fourth National Lottery Licence to Allwyn, and that instead, TNLC should have won the competition. The claims also alleged that the Gambling Commission and Allwyn had entered into impermissible modifications to the Licence arrangements following the competition.
The lengthy trial of the claims took place in the High Court before Mrs Justice Joanna Smith between 9 October and 2 December 2025, with an additional day on 13 January 2026.
The High Court has now ruled in favour of the Gambling Commission on all of the claims, rejecting the allegations which had been made.
This is an important judgment for the future of The National Lottery. This judgment makes clear that the Gambling Commission ran a fair and robust competition to award the Fourth National Lottery Licence, and that none of the contested changes to the Licence, in the course of its implementation, were substantial or contrary to the relevant procurement regulations.
The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in The National Lottery without further distraction.
The National Lottery is one of the world’s largest lotteries and since launching in 1994, National Lottery players have collectively raised more than £52 billion for more than 670,000 Good Causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.
The post UK High Court Rejects Legal Challenges Relating to the National Lottery Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Incentive Games launches Mega Flight and Velocity with Hollywoodbets
Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.
The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”
Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”
The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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