Andrew Foster

Enteractive sees U.S. market as key focus for 2022

Published

3 years ago

December 1, 2021

With all eyes on the U.S. iGaming sector over the last couple of years, it is no surprise that Enteractive, the global leader in player reactivation and retention for the iGaming industry, sees a wealth of opportunity in the region, and is expanding its global footprint by setting up shop on U.S. soil in 2022.

Attending SBC Summit for North America, Enteractive’s Chief Business Officer, Andrew Foster, said, “With all the costs for iGaming brands setting up operations in the U.S. and acquiring a strong player base, it will be crucial for operators to avoid churn and keep the players enjoying the entertainment.”

Foster continued, “Retention is an area that currently lacks a robust solution in the U.S. iGaming sector, and Enteractive plans to fill that void with our revenue-generating services to bring active players back to the screen.”

With the U.S. iGaming sector seeing accelerated growth over the last couple of years, and increasing numbers of states legislating to allow online gambling, this nascent market will benefit from the experience that European service providers bring to the table, and Enteractive is no different having established itself as a leader in the field of player retention and activation.

European Gaming Congress 2024 (Warsaw, Poland)

There’s currently little to no support for the U.S. iGaming industry when it comes to loyalty, retention, and generating extra revenues from reviving lapsed accounts to be active players once more. Enteractive has a somewhat unique proposition for operators in the industry, going beyond the digital CRM offerings to engage with customers on a one-to-one basis.

The company, founded in 2009 in Malta, Europe, has grown in the last decade to provide its player engagement services to iGaming operators, across both iCasino and sports betting in all corners of the world.

Enteractive CEO and founder, Mikael Hansson added, “We’re extremely excited about the opportunity in the U.S. having already secured our New Jersey licence in 2021. So we are hitting the ground running and bringing our unique retention services to both existing American operators, as well as European brands also jumping the pond.”

Enteractive works with operator clients in markets around the globe, including Canada and the U.S., Peru and Brazil, Europe and Asia.

(Re)Activation Cloud

Resorts Digital Gaming Partners with Enteractive to Boost Player Conversion and Reactivation in US Markets

Published

1 year ago

October 3, 2023

GamingAmericas.com

resorts-digital-gaming-partners-with-enteractive-to-boost-player-conversion-and-reactivation-in-us-markets

Enteractive, the industry leader in player reactivation and retention for the sports betting and iGaming sector, has formed a new alliance with leading United States (US) operator Resorts Digital Gaming, to run campaigns in licensed US jurisdictions such as New Jersey.

The partnership will see Enteractive implementing its award-winning campaigns for the Resorts and Mohegan Sun brands in New Jersey with a focus on the activation of registered non-funded player accounts (RNFs) to reduce registration churn as well as reactivation campaigns to bring back lapsed players.

Leveraging Enteractive’s cutting-edge (Re)Activation Cloud platform, Resorts Digital Gaming will work with Enteractive’s expert agents, who will engage with players via one-on-one conversations by phone. This tried and tested approach complements Resorts Digital Gaming’s existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices.

“Our team is extremely excited about collaborating with Enteractive and its innovative player engagement strategies,” the Chief Executive Officer for Resorts World Digital, Ed Andrewes, said. “This partnership will set us apart from our competitors and show our players that we value the experience they have with Resorts Digital Gaming. We’re excited to see the positive outcomes of this joint effort.”

“Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions,” the Chief Business Development Officer for Enteractive, Andrew Foster, said. “With the aid of our highly skilled team of local US call agents, we are certain that Resorts Digital Gaming can increase its results in player conversions and reactivations.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In 2022, Enteractive engaged with over 6.5 million players, generating over €51 million for global operators.

“Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce they’ve been looking for,” Foster said.