Latest News
THE STAR SYDNEY’S LEADERSHIP TEAM ACHIEVES EQUAL GENDER REPRESENTATION

The Star Sydney leadership team has reached a 50/50 split of men and women following two recent appointments to
the executive group reporting to the Chief Operating Officer (COO).
The Star Entertainment Group has a target of 45% women and 45% men representation in leadership roles across its
properties in Sydney and Queensland, while the remaining 10% reflects scope for any gender identity, including non-binary gender identities.
The result also signals the success of an ongoing commitment to improvement in gender representation. Five years
ago, the equivalent leadership team at The Star Sydney comprised 23% women.
The Star Sydney’s COO, Damian Quayle said that achieving gender equality in the leadership team was the result of a
focused effort including the development of a talent acquisition and recruitment pipeline, fostering an inclusive and
diverse work environment and implementing a group-wide gender equality strategy.
“I am incredibly proud to say that my leadership team reflects a more balanced representation of genders, of our
workforce, of our community and the millions of guests we welcome each year,” Mr Quayle said.
“I wholeheartedly believe that equal representation drives better teamwork, a wider base of experience to drawn upon
and ultimately greater performance.”
The Star Entertainment Group’s Chief People and Performance Officer, Kim Lee added, “We recognise that diversity –
of genders, different cultural backgrounds, experiences and ideas is critical to creating a welcoming environment for
our guests and team members. With more women being elevated to senior roles than ever, The Star is on track to
meet its targets.”
Following the appointments of Sandra Thefs and Christina Lambert, the team now comprises three women and three
men.
Speaking of the two appointments, Mr Quayle said: “Sandra adds over 25 years’ experience in the gaming industry to
the team. She most recently spearheaded delivery of Sovereign, The Star Sydney’s $250 million premium
entertainment and gaming venue.
“Since taking on the role as Director of Hotels, Christina has truly excelled. She has led The Darling Sydney in
maintaining its pre-eminent position as the only luxury hotel to receive the coveted Forbes’ Five Star award. She is now
also responsible for developing a program that ensures that level of service and guest experience is delivered across
our entire property.”
Sandra Thefs, who has been with The Star since 1995 – first as a dealer at Treasury Brisbane, then venturing south for
the launch of ‘Star City’ in 1997 said a strong network of advocates were key to her progression.
“Throughout my time with The Star, I have always been supported in my ambitions to progress my career by my peers
and my managers,” she said. “They instilled the confidence I needed and encouraged me to take up opportunities I
might not have otherwise pursued.
”As Chair of Balance at The Star, our gender equality network, I have seen firsthand the progress we have made in a
short space of time.
“Although there is more work to be done to achieve parity across the board, we have clear direction from our Executive
team, a newly released gender equality strategy to help our targets and a committed workforce all working towards the
same goal.”
The Star Sydney’s Director of Hotel and Guest Experiences, Christina Lambert, said she is thrilled to be part of a
leadership group that values equity, diversity, and inclusion.
“I have had the pleasure of leading The Star Sydney’s hotel team over the last two years, and excited to extend my role
into guest experience across the property,” Ms Lambert said.
“It is important for me to see a balanced representation of genders in our teams, and I’m grateful to be part of that and
ensuring it is reflected across all levels of The Star’s operations.”
Sandra and Christina join Samantha Apps on The Star Sydney‘s leadership team.
Ms Apps joined The Star Entertainment Group in 2017 as General Manager, Group Procurement where she led the
transformation of that function, increasing benefits delivery by 150% over her first two years.
She moved into The Star Sydney’s leadership team in February 2021 as General Manager, Hospitality and Group
Supply Chain. A passionate advocate for diversity and inclusion, Ms Apps is an active ally and member of the ‘Proud at
The Star’ committee that champions a safe, inclusive and welcoming environment for LGBTQI+ team members and
guests, and NSW state representative on Chief Executive Women’s Connect Committee that supports the pathway to
the C-Suite for talented women across Australia.
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Affiliate Industry
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Unveils Updates for Affiliates appeared first on European Gaming Industry News.
Esportes da Sorte
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
The post Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive
Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive



The post Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive appeared first on Gaming and Gambling Industry in the Americas.
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