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Gambling Firms’ Adverts are Among the Most Aired Radio Commercials During School Run Hours in the UK
Gambling firms’ Adverts are among the most aired radio commercials during school run hours in the UK, according to an analysis for the Guardian by market analysis firm Nielsen.
Data shows gambling came second in a list of industries that spend the most to appear on commercial radio between 7 am and 8 am and from 3 pm to 4 pm.
The analysts found that gambling accounted for 5% of all spending during school-run hours, with about 1200 hours of ads airing during those times over the past 12 months.
The amount spent on gambling ads was exceeded only by government communications – including Covid-19 messages – and motor supplies. Nielsen does not disclose the actual spending figures because it is commercially sensitive data.
Many of the ads are for the national lottery, but ads broadcast during the school run also include spots for betting and online slot machine brands such as Gala Casino.
After it was contacted by the Guardian, Entain, which owns Gala Casino, is understood to have added a stipulation to its media-buying arrangements to prevent broadcast during weekday school-run times.
Government statistics suggest millions of children are likely to be in the car during the period. There are 8.9 million schoolchildren in the country and the last in-depth survey by the Department for Transport survey found that 46% of children aged 5-10, and 23% of those aged 11-16, go to school by car.
Addiction experts and campaigners said the figures underscore the need for an ongoing government review of gambling regulation to take a tough stance on advertising.
Heather Wardle, Lord Kelvin Adam Smith reader in social sciences at Glasgow University, said: “Commercial gambling is rightly considered an adult-only activity, yet the way it’s advertised across radio and other media makes it very difficult to protect our children from being exposed to this.
“Evidence from the Gambling Commission shows that 7% of children exposed to gambling advertising said that seeing or hearing advertising prompts them to gamble when they were not planning on doing so.”
Labour MP Carolyn Harris, who chairs a cross-party group examining gambling harms, called for reform of “national disgrace” advertising rules. “Until we completely overhaul their access to advertising platforms, we will continue to expose children and vulnerable adults to this unrelenting attack,” she said.
The government is due to publish proposals for the reform of gambling regulation early next year.
A spokesperson for the Betting and Gaming Council (BGC) said: “BGC members abide by the strict rules set down by the Advertising Standards Authority. Indeed, since the BGC began two years ago, we have introduced a number of measures to go even further than the requirements of the advertising codes developed by both the ASA and the Committees of Advertising Practice.
“In addition, our members also ensure that 20% of their TV and radio ads are safer gambling messages.”
A spokesperson for the national lottery operator, Camelot, said it needed to advertise at all times of the day to reach as many people as possible. “We’ve always followed strict guidelines to ensure our ads don’t appeal to children, and this has contributed to it being widely recognised that the inherent risk of unhealthy play associated with national lottery games is extremely low,” said the spokesperson.
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The post Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation appeared first on Gaming and Gambling Industry in the Americas.
Here are this weeks latest slots releases compiled by European Gaming
CryptoSlots, a leading cryptocurrency casino, is celebrating its 7th birthday this May with exciting new game launches and player rewards. To mark the occasion, CryptoSlots is unveiling a brand-new slot: Safari Sunsets, taking players on a breathtaking journey through the African savannah at golden hour. With swaying acacia trees, and a sky glowing in sunset hues of orange and purple, the game immerses you in the wild beauty of the grasslands. Majestic animals like zebras, lions, buffalos,and the powerful elephant Scatter symbol bring the reels to life!
PG Soft has unleashed its latest big-hitting title, Knockout Riches. The new addition is a 5-reel (1 to 3 rows in reel 1 and 5, 4 to 20 rows in reels 2, 3 and 4) slot that delivers an action-packed slot experience with grit, determination, and big rewards. Ruby, known as the ‘Flaming Rose’, steps into the ring as a rising star in the boxing world whose fists must do the talking.
Relax Gaming, the iGaming aggregator and supplier of unique content, is challenging players to tame Fang the dragon in its fiery new release, Fang’s Inferno. The dragon with an insatiable appetite for riches returns in this 5×4 slot where big wins can come via Blazin’ Wilds, Flamin’ Respins, Fang’s Bonus Picks, Fiery Free Spins and Fang’s Bonus Picks.
FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands. The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.
Spinomenal has released its latest game to join the Wildlife series, Majestic Silverback. Players are welcomed to the untamed, lush jungle for an adventure. Verdant fauna surrounds the 5×3 reel frame, brought to life by an array of jungle animals, including jaguars, parrots, crocodiles, and iconic silverback gorillas.
Push Gaming has launched Olympus Unleashed, a futuristic take on a mythological-themed slot that combines the timeless appeal of classic slots with bold, modern gameplay. Created for players who enjoy the familiar rhythm of traditional titles but crave something fresh, Olympus Unleashed delivers a compelling blend of nostalgia and innovation.
Play’n GO’s latest 6×4 slot, Crabby’s Gold, washes ashore with gold-grabbing mechanics, evolving Wilds and a crustaceous companion who’s got more attitude than treasure maps. Set in a sun-bleached pirate cove where coins glint beneath the waves, Crabby’s Gold brings comic chaos to the high seas. With its curmudgeonly mascot Crabby hoarding multipliers and heckling from the reels, this 4096-ways slot isn’t just another maritime theme – it’s a tidal wave of personality.
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the release of Piggy Winner™ – a pig-themed descendant of Inspired’s popular omni-channel slot Gold Winner™. This 10-win line slot game is packed with thrilling features including Wild Symbols, Cash Collecting Free Spins, a gamble option and Fortune Spins mode, designed to deliver slick gameplay and endless excitement.
Booming Games turns up the temperature with Inferno Fortune Power Hit, the explosive first title in the brand-new Power Hit Series. Set on a blazing 6×4 grid with 4096 ways to win, Inferno Fortune Power Hit is designed for players who crave nonstop action and high win potential. At the core of the game lies the powerful Power Hit feature, which can be triggered in both the base game and Free Spins.
The post Week 19/2025 slot games releases appeared first on European Gaming Industry News.
The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
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