Aristocrat Gaming
NFL and Aristocrat Sign Exclusive Slot Machine Licensing Agreement
The National Football League (NFL) and Aristocrat Gaming have signed an exclusive multi-year slot machine licensing agreement.
Under the terms of the agreement, Aristocrat will have an exclusive global license to build land-based NFL-themed slot machines as well as a non-exclusive license for virtual sports games, marking the first deal of its kind for the NFL. The partnership will provide the NFL an opportunity to further drive fan engagement through a new gaming experience.
“The world of casino gaming is transforming, and the NFL is thrilled to be teaming up with industry leader, Aristocrat Gaming, with their proven track record in slot machine innovation and commitment to responsible gaming. Today’s slot machines offer engaging experiences akin to popular video game consoles that our fans adore, and we believe with Aristocrat’s vision, we can bring that exciting gaming experience to fans on the casino floor looking to show their love of football,” Rachel Hoagland, Vice President of Gaming and Partnership Management at NFL, said.
“At Aristocrat, we are changing the game. In that spirit, we are thrilled to enter this agreement with the NFL, whose similar mission made this a natural partnership. Fans worldwide love watching the NFL, and casino players worldwide enjoy Aristocrat games. This agreement presents a new opportunity to reach tens of millions of NFL and Aristocrat fans with exciting new entertainment options on the casino floor and beyond,” Hector Fernandez, President of Aristocrat Americas and EMEA, said.
The NFL-themed slot machines, which will offer fans the ability to customize their experiences based on their favorite teams, are expected to hit casino floors during the 2023 NFL season.
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Aristocrat Gaming
Aristocrat Gaming and Metropolitan Gaming Partner to Open Aristocrat on the Square at Empire Casino
Metropolitan Gaming, in partnership with Aristocrat Gaming, introduced Aristocrat on the Square, a premium new gaming experience for guests at Empire Casino in London and the first dedicated Aristocrat Gaming space in the UK.
Aristocrat on the Square showcases an impressive lineup of popular Aristocrat Gaming titles tailored specifically for the UK, including popular releases like NFL Triple Score, Lightning Link, Mo Mummy and Bao Zhu Zhao Fu Link. The space is designed to elevate the player experience, highlighted by an engaging LED ceiling and upscale décor that create an inviting lounge atmosphere.
“The debut of Aristocrat on the Square at Empire Casino marks a significant milestone for Aristocrat Gaming, reinforcing our commitment to customers across EMEA and expanding our presence in the UK as we continue delivering world‑class gaming experiences to players around the globe. Our partnership with Metropolitan Gaming reflects a multi-year investment in bringing cutting‑edge games, hardware, marketing, and entertainment experiences to players across Europe,” said Craig Toner, CEO of Aristocrat Gaming.
“The launch of Aristocrat on the Square at Empire Casino represents an exciting new chapter for Metropolitan Gaming. As the first dedicated Aristocrat Gaming space in the UK, it reflects our focus on creating distinctive, premium environments that elevate the player experience. Working closely with Aristocrat, we’ve brought together world-class gaming content and a carefully designed setting to deliver something truly special for our guests at Empire Casino,” said Alex Oswald, Managing Director of Metropolitan Gaming.
To celebrate the launch, Empire Casino hosts a month-long Home of the Hot Seats promotion throughout February, offering players the opportunity to win vouchers, free play and more.
The post Aristocrat Gaming and Metropolitan Gaming Partner to Open Aristocrat on the Square at Empire Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aristocrat Gaming
Plaza Hotel & Casino Partners with Aristocrat Gaming™ debuts Downtown’s First Buffalo & Mo’ Friends™ Slot Area Ribbon cutting event and launch of player promotion: Thursday, Sept. 4, 11 a.m
On Thursday, Sept. 4 at 11 a.m., the Plaza Hotel & Casino will hold a ribbon cutting to celebrate the debut of a new dedicated area for fans of the wildly popular Buffalo
and Mo’ Mummy
slot game franchises and other player-favorite Aristocrat Gaming titles. With 63 games, the Buffalo & Mo’ Friends slot area at the Plaza is the only one in downtown Las Vegas.
Located between the casino cage and the Plaza Rewards Players Club, the Buffalo & Mo’ Friends area at the Plaza features numerous fan-favorite Aristocrat Gaming titles, including: Buffalo Ultimate Stampede
, Buffalo Ascension
, Buffalo Power Pays
, Buffalo Triple Power
, Coin Trio Buffalo
, Buffalo and Friends
, Buffalo Diamond Extreme
, Mo’ Mummy, Mo’ Mo’ Mo’ Mummy
, Spooky Link
, Ultimate Fast Cash
, House of the Dragon
, Phoenix Link
, Jackpot Carnival
, Firecracker Fortunes
, Dragon Link
, Lucky Looters
and more. The eye-catching wraps, bright lights, and distinct game sounds, Buffalo & Mo’ Friends welcomes players to a dedicated space of entertainment and excitement with their favorite games and ones they have yet to experience.
“Our goal on the casino floor is to offer the newest and most popular games to our guests, and our players are big fans of the various Buffalo and Mo’ Mummy games. So, we are thrilled to partner with Aristocrat Gaming on this dedicated game area that sets the Plaza apart from the rest of downtown Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.
“We pride ourselves in creating entertaining games that invite players to step into a world of fun with favorite characters, themes and gameplay features,” said Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming. “The creation of the Buffalo & Mo’ Friends gaming area has truly been a collaborative effort with the Plaza team, wanting to give their players Mo’ and the new Buffalo & Mo’ Friends area certainly delivers. We look forward to seeing player excitement when they see all their favorite Aristocrat games in one vibrant area.”
To celebrate the debut of Buffalo & Mo’ Friends on Thursday, Sept. 4, the Plaza will offer Plaza Rewards players a variety of Buffalo-branded swag items and the chance of larger prizes based on the number of points accumulated daily. The Buffalo-themed promotion will last until Oct. 4 or while supplies last. Full rules available at the Plaza Rewards Players Club.
Trademark HOUSE OF THE DRAGONTM owned by Home Box Office, Inc. Used with Permission. Copyright © Home Box Office, Inc. All Rights Reserved.
The post Plaza Hotel & Casino Partners with Aristocrat Gaming™ debuts Downtown’s First Buffalo & Mo’ Friends™ Slot Area Ribbon cutting event and launch of player promotion: Thursday, Sept. 4, 11 a.m appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Gaming
Aristocrat Gaming Wins Land-based License to Develop MONOPOLY Slot Games
Aristocrat Gaming and Hasbro announced that Aristocrat Gaming is the winner of a competitive RFP to create MONOPOLY slot games for worldwide land-based gaming venues, securing a multi-year agreement. The landmark partnership will see Aristocrat Gaming launch all-new MONOPOLY-themed slot titles, beginning in early 2026. The company is excited to reintroduce one of the world’s most iconic brands to land-based slot games.
“To be selected as Hasbro’s land-based slots partner – after a highly competitive process – is a proud milestone for Aristocrat Gaming. Our commitment to innovation and bold creativity sets us apart, and we’re excited to reimagine MONOPOLY slot games for today’s players around the globe,” said Craig Toner, CEO of Aristocrat Gaming.
“It was evident through our selection process that Aristocrat Gaming was the natural fit for the next evolution of the Monopoly brand in the gaming category. We can’t wait for Monopoly fans to experience all new premium gaming content on casino floors,” said Claire Hunter Gregson – Director, Gaming Relationships of Hasbro.
The post Aristocrat Gaming Wins Land-based License to Develop MONOPOLY Slot Games appeared first on Gaming and Gambling Industry in the Americas.
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