The California Gambling Control Commission (CGCC) has scheduled a meeting of the Gaming Policy Advisory Committee (GPAC) for 1:00 p.m. on Tuesday, January 20, 2026.

The committee is established under Business and Professions Code Section 19817 to provide advisory recommendations to the Commission on regulatory policy, with a specific focus on integrity and problem gambling.

Meeting Attendance Information

The meeting will be conducted in a hybrid format, allowing for both in-person and remote participation.

• In-Person Location: 2399 Gateway Oaks Drive, Hearing Room 100, Sacramento, CA 95833.

• Virtual Access: Zoom Meeting Link

• Phone Access: 1-888-475-4499 (Toll-free) | Meeting ID: 285 757 8614

Key Agenda Items

The agenda focuses on internal governance, regulatory controls for third-party providers, and administrative updates:

• GPAC Roles and Responsibilities: A review of the mission statement, adherence to the Bagley-Keene Open Meeting Act, and expectations for member conduct and responsiveness.

• Current Projects: Update and discussion on Third-Party Providers of Proposition Player Services (TPPPS) – Internal Controls, led by subcommittee members Kirill Yermanov and Michael Hill.

• New Discussion Items:

  • Third-Party Provider Employee Table Coverage.

  • Procedures for Lost or Damaged Employee Badges.

• Administrative Updates: An update on the Category G vacancy (Public Member with accounting/business background).

2026 Committee Composition

The committee consists of 10 members (expanding to 12 if pending legislation like AB 77 is finalized), split equally between the cardroom industry and the public.

Advisors: Lisa Wardall (Executive Director) and Jason Pope (Chief Counsel).

Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time loyalty engine to complement its already successful CDP, CRM, and F2P products.

This strategic move accelerates and enhances the launch of XP Loyalty, which will offer operator customers the seamless delivery of a dynamic engine which integrates directly into the same data layer on its platform. This positioning allows for live personalisation at the granular level, raising the bar of loyalty offerings from useful “bolt-ons” to key engagement and retention drivers, both critical at a time when taxation and regulation are posing brand differentiation and marketing challenges.

Dan Taren, Scrimmage’s CEO, has already joined the Xtremepush team as Head of Loyalty Product, where he is utilising his expertise in igaming loyalty technology to ensure the smooth progress of the integration, which will see every line of code audited to fit with the brand’s best practice approach of a unified ecosystem, agnostic to partner product requirements, size, or complexity.

Once Scrimmage’s technology is fully deployed, Xtremepush expects to solve a core industry problem of generic programmes that function in isolation and do little to attract and retain players. Moving from basic points-based functions to a dynamic engine – which utilises points, missions, challenges, and levels, as well as operator currencies and personalised widgets – will ensure a faster return on lifetime value.

XP Loyalty is sector’s first solution fully controlled by CRM and marketing teams, and will plug directly into Xtremepush-influenced customer journeys, allowing for real-time iteration and cost efficiencies through minimising the cost of generosity, ensuring the right reward or loyalty nudge reaches the right player at the right moment.

Tommy Kearns, CEO and co-founder at Xtremepush said of the acquisition: “We endeavour to be the ‘experts in the room’ to give our customers the best opportunity to realise the full potential of their brands from a CRM, gamification, and now loyalty point-of-view. Bringing Scrimmage into the Xtremepush fold, along with its key innovator Dan Taren, will ensure we cement that position when it comes to retention conversations, and we’re already hugely satisfied by the initial progress.

“Through all of our products, we want to move the industry away from static legacy schemes and instead connect operators to their players in real-time and at the most personal level possible. With Scrimmage underpinning our incoming XP Loyalty launch, we’re raising the bar once again in this regard, in turn giving operators the best chance of success both now, and in a few years’ time.”

“Joining Xtremepush is a major milestone for us at Scrimmage,” added Dan Taren, Head of Loyalty Product at Xtremepush. “This is the natural next step for our technology and a great synergistic step for both parties. Xtremepush is the only market player successfully unifying the key areas of CRM, F2P, and now loyalty in one platform working with one data layer. That is critical in the optimal rollout of these solutions, and our partners will be able to realise their benefits, to better engage and differentiate in the lead up to this year’s World Cup and beyond.”