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Betway Expands its Footprint in US and Europe

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SGHC Limited, the parent company of global online sports betting and gaming businesses operating Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering, continued its new market expansion with the addition of a fifth live market in the US as well as a new license in Europe.

Super Group plans to bring its leading global online sports betting and gaming group to the U.S. public markets, listing on the New York Stock Exchange, via a previously announced business combination with Sports Entertainment Acquisition Corp, a special purpose acquisition company led by Eric Grubman and John Collins.

The Betway brand now has gone live in Iowa, joining Colorado, Indiana, New Jersey, and Pennsylvania. These five states are part of a group of up to eleven states where Digital Gaming Corporation (DGC) has secured market access. Super Group and DGC have executed a definitive agreement under which Super Group will acquire DGC (subject to customary regulatory approvals).

Additionally, in Europe, Betway has been granted a license in Poland where, once launched, the brand is expected to leverage the global appeal of existing partnerships including their Bundesliga deals in neighboring Germany.

“We are delighted to further Betway’s U.S. presence with the addition of another live market there, as well as to enhance our formidable competitive position in Europe with the new license in Poland. This progress illustrates our focus and execution as we bring Betway, the premier and unified global online sports betting brand, to customers across markets and around the world,” Richard Hasson, President and COO of Super Group, said.

“Heading into 2022, we expect the pipeline of new market expansion to be active and to continue both internationally and in the US, where the acquisition of DGC provides us access to a group of eleven states. In our core geographies, we continue to thrive with market leading positions, scale and financial flexibility, operating a proven, cash generative business,” Hasson added.

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Aviram Alroy

SCCG Management Names Aviram Alroy as New Head of iGaming

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SCCG Management, the premier global advisory firm for the gambling and sports betting sectors, has announced the appointment of Aviram (Avi) Alroy as Head of iGaming.

A veteran executive with over 15 years of leadership in regulated markets, Alroy will lead SCCG’s iGaming strategy. His focus will be on helping operators, suppliers, and investors navigate the complex regulatory landscapes of North America, EMEA, and beyond.

A Track Record of Global Scale and Success

Alroy’s career is defined by his ability to take iGaming operations from inception to massive commercial success. He has a proven history of building high-performing teams and securing market access in some of the world’s most competitive jurisdictions.

Key Career Highlights:

  • Hard Rock Digital: Served as SVP of International Markets, where he spearheaded international expansion through organic growth and strategic M&A.

  • Digital Gaming Corporation (Betway): As VP of U.S. State Management, he managed state-by-state P&Ls and led the launch of high-ROI loyalty programs.

  • Mohegan Gaming & Entertainment: Spent nearly a decade as VP of Interactive Games. He was the architect behind the digital transformation of the Mohegan Sun brand, creating seamless omnichannel synergies between their brick-and-mortar resorts and online platforms.

  • Playtech: Began his iGaming career at the industry’s largest B2B software provider, managing key accounts across the EMEA region.

Strategic Vision for SCCG in 2026

In his new role, Alroy will leverage SCCG’s extensive international network—which includes offices in Europe, Africa, Asia, and Latin America—to provide clients with a “one-stop-shop” for global expansion.

“Aviram’s track record speaks for itself,” said Stephen Crystal, Founder and CEO of SCCG Management. “As SCCG continues to expand its iGaming advisory services globally, Avi’s experience across product, operations, and market access will be a tremendous asset to our clients.”

Alroy’s core focus areas at SCCG will include:

  1. Market Entry & Licensing: Navigating the specific regulatory requirements of newly legalized U.S. states and international markets.

  2. Product Positioning: Helping B2B suppliers tailor their content for maximum operator appeal.

  3. Loyalty & CRM Optimization: Building retention engines that increase player lifetime value (LTV).

  4. Omnichannel Engagement: Integrating digital gaming solutions with physical casino operations to drive cross-platform growth.

The post SCCG Management Names Aviram Alroy as New Head of iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aviram Alroy

SCCG Management Announces Appointment of Aviram Alroy as Head of iGaming

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SCCG Management, a leading global advisory firm specializing in gaming, sports betting, and iGaming, today announced the appointment of Aviram (Avi) Alroy as Head of iGaming. In this role, Alroy will lead SCCG’s iGaming strategy and advisory efforts, supporting operators, suppliers, and investors as they navigate regulated markets across North America and beyond.

Alroy brings more than 15 years of executive leadership experience across iGaming, sports betting, social casino, and e-commerce. He has launched and scaled multiple North American operations from inception to more than $75 million in revenue, with a proven record of securing market access, driving corporate development, and building high-performing teams in highly regulated environments. His expertise spans P&L management, product innovation, loyalty programs, omnichannel engagement, and both B2B and B2C growth strategies—consistently turning new market entries into profitable, scalable businesses.

Alroy served as SVP of International Markets at Hard Rock Digital, where he oversaw international expansion initiatives through organic growth and M&A, developed market-specific GTM strategies, and built operating structures and P&Ls across emerging and mature jurisdictions. Prior to that, he was VP of U.S. State Management at Digital Gaming Corporation (Betway), leading state-by-state strategy, operations, and marketing, managing market-level P&Ls, and launching loyalty programs and partnerships that delivered sustained ROI.

Earlier in his career, Alroy spent nearly a decade with Mohegan Sun as VP of Interactive Games, where he led online wagering, social, and mobile gaming initiatives, built e-commerce and digital marketing strategies, and created loyalty-driven synergies between online and brick-and-mortar operations across multiple jurisdictions. He began his iGaming career at Playtech, managing B2B account teams responsible for a significant share of annual revenue in the EMEA region.

“Aviram’s track record speaks for itself,” said Stephen Crystal, Founder and CEO of SCCG Management. “He has repeatedly demonstrated the ability to enter complex regulated markets, build winning teams, and scale operations profitably. As SCCG continues to expand its iGaming advisory services globally, Avi’s experience across product, operations, and market access will be a tremendous asset to our clients and partners.”

As Head of iGaming, Alroy will work closely with SCCG’s global team to advise on market entry, licensing and regulatory strategy, product positioning, loyalty and CRM optimization, partnerships, and M&A—helping clients accelerate growth while managing risk in an evolving regulatory landscape.

“I’m excited to join SCCG at a time when iGaming is entering its next phase of maturation and global expansion,” said Alroy. “SCCG has built a unique platform at the intersection of strategy, regulation, and execution. I look forward to working with Stephen and the team to help operators and technology providers build sustainable, scalable businesses in regulated markets.”

The post SCCG Management Announces Appointment of Aviram Alroy as Head of iGaming appeared first on Americas iGaming & Sports Betting News.

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Alinda van Wyk

Super Group Comments on United Kingdom Autumn Statement

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Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, notes the United Kingdom Autumn announcement:

In this Autumn Statement, the UK government announced increases to gambling duties: Remote Gaming Duty (iGaming) will rise by +19 percentage points (from 21% to 40%), effective April 2026 and General Betting Duty (Online Sports Betting) will rise by +10 percentage points (from 15% to 25%), effective April 2027.

Neal Menashe, Chief Executive Officer, stated: “Super Group supports the reasonable taxation of online gaming in the UK. We rely on the government to ensure that today’s very substantial increase should be paired with robust and strict enforcement against non-paying offshore operators. This is essential to protect the regulated sector’s investment in jobs, technology, and responsible gaming in the UK.”

Alinda van Wyk, Chief Financial Officer, commented: “Going forward, we estimate that these new tax increases will have an impact of approximately 6% to our 2026 Group Adjusted EBITDA. However, Super Group already has several mitigation levers in motion, which are intended to offset the tax impact. Our strategy remains unchanged: sustainable growth and disciplined capital allocation. We don’t expect today’s news to alter our long-term trajectory nor our capital return priorities.”

The post Super Group Comments on United Kingdom Autumn Statement appeared first on European Gaming Industry News.

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