eSports

G2 Esports Announces its First Ever All-female Team

Published

4 years ago

October 21, 2021

Reading Time: 2 minutes

G2 Esports, one of the world’s leading entertainment and esports brands, has announced the launch of its first ever all-female team for VALORANT. G2 Esports is among the most well-known and competitive organisations in the VALORANT scene and esports overall.

The G2 female VALORANT team, known as G2 Gozen, comprises some of the most successful and prominent female esports talent within the industry. The team roster includes Juia “Juliano” Kiran, Michaela “Mimi” Lintrup, Zainab “zAAz” Turkie, Petra “Petra” Stoker and Anja “aNNja” Vasalic. G2 has also completed one of the first ever female player buy-outs in esports for aNNja to help build the team and strengthen the roster.

Team Captain Julia “juliano” Kiran said: “I grew up with gaming since I could walk and talk. I started playing Counter Strike when I was 11 and went to my first tournament at 16. Now that I play professionally, I take my career in esports very seriously. There is no end goal for the team; instead, we strive for greater success and continuous improvement. We all train for eight, nine, ten, eleven, and twelve hours a day in order to continuously improve and win more tournaments.”

Team member Michaela “Mimi” Lintrup said: “It’s surreal. I have never experienced anything like this before, we are all very excited and ready to compete.”

The formation of the team is part of G2’s end goal to empower men and women to compete alongside each other in mixed leagues. In addition to adding further strength and skill to the organisation, G2 strives to hire the best and highest performing gamers in the industry to compete at the highest level possible, irrespective of gender identity. This VALORANT team in particular is made up of all females and overall features some of the world’s top players.

Highlighting experiences with diversity within the esports industry, Team Captain Julia “juliano” Kiran comments exclusively on challenges she has faced playing in a male dominated industry:

“Many people argue that there is no difference between being a woman and a man in terms of skill and they question why there are no women on the top level, however, they are unaware that women make up such a small percentage of the industry. Competing as a woman within this industry means you have to deal with a lot of bullying and a lot of things that men don’t have to deal with, and it can be unnerving.”

Team member Petra “Petra” Stoker said: “Developments have already been made in the industry, many teams are being represented and brought up. Riot’s Game Changers have already made a big difference in both the competitive and viewer scenes.”

Carlos “Ocelote” Rodriguez, Founder and CEO of G2 Esports, said: “To me, they aren’t a female team, they are our VALORANT team. At G2, we build teams and bring in players based on skill and brand fit. These are amongst the best female players in the world and we’re proud to have them. We’ll support them all the way, as we support all our teams, and look forward to seeing them grow and kick some ass as part of the G2 army.”

BETER

BETER Teams Up with FIRST

Published

23 hours ago

October 1, 2025

George Miller

Reading Time: 2 minutes

In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier

BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.

Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.

BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.

Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.

BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.

FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.

Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.

Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.

“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.

“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”

Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists.

“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”

The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.

Aquisitions/Mergers

GRID Acquires Bayes Esports Assets

Published

1 week ago

September 23, 2025

George Miller

Reading Time: < 1 minute

GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.

The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.

“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.

The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.

BETBY

BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

Published

1 week ago

September 22, 2025

George Miller

betby-celebrates-success-at-sbc-summit-lisbon-2025-with-esports-supplier-of-the-year-award

Reading Time: < 1 minute

BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.

Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.

The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.

“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”

As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.

The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.