Latest News
UK Betting and Gaming Council Launches “Take Time to Think” Campaign
The UK Betting and Gaming Council has launched a new campaign aimed at encouraging customers to use the wide range of safer gambling tools offered by its members.
In further evidence of the BGC’s commitment to raising standards, the “Take Time To Think” campaign will replace “When The Fun Stops, Stop” as the regulated industry’s key safer gambling message.
It follows extensive customer research, as well as engagement with academics, Government stakeholders and operators on the most effective way of encouraging responsible betting.
While “When The Fun Stops, Stop” was successful in helping to address problem gambling, the BGC believes “Take Time To Think” will be even more effective by encouraging customers to pause and consider the safer gambling tools operators provide – such as deposit limits, time-outs and self-exclusion – to help them moderate their play and stay in control.
The BGC has worked with broadcasters and online platforms to deliver the multi-million-pound campaign, which has been funded by BGC members William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Betway, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.
It will be launched with a series of TV adverts showing customers pausing mid-play before considering whether to use safer gambling tools.
Operators will also adopt the “Take Time To Think” messaging across their online and retail businesses.
BGC members already ensure that at least 20% of their TV and radio ads are safer gambling messages, while it is estimated that around two million customers – around one in five – already use deposit limits.
Conor Grant, chief executive officer of Flutter UK and Ireland, said: “Our brands have been at the forefront of innovative campaigns to raise awareness and promote customer usage of safer gambling tools for a number of years.
“Together with the wider industry, we are pleased to support the BGC’s Take Time to Think campaign, which aims to positively impact awareness and usage of the range of safer gambling tools available to customers.”
Grainne Hurst, director of corporate affairs at Entain, said: “Ensuring our customers have an enjoyable experience when playing with us is our highest priority and we are pleased to support the Take Time To Think campaign as an important initiative, which encourages customers to take full advantage of the safer gambling tools that are available to manage their gaming.”
Mark Pearson, director of corporate affairs at Betfred, said: “It is essential that the industry present a consistent message and everyone works together to promote safer gambling.”
Michael Dugher, chief executive of the BGC, said: “I am absolutely delighted that our members have signed up to this fantastic campaign.
“Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.
“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.
“The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”
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Canadian iGaming market
Hugo Casino Teams Up with CasinoCanada to Expand in Canada
Hugo Casino, a popular online gaming platform operated by Kawaii Partners, has officially partnered with CasinoCanada.com to strengthen its presence in the Canadian market. The collaboration will focus on editorial coverage, analytical reviews, and SEO-optimized content tailored for Canadian players.
Under this partnership, CasinoCanada will produce detailed reviews, comparison guides, and data-driven insights, aimed at delivering transparent, research-based evaluations of Hugo Casino’s platform. The content strategy is designed to attract high-quality, search-driven traffic, helping players make informed decisions while enhancing Hugo Casino’s digital visibility.
Eugene Ravdin, Head of PR at SEOBROTHERS, which operates CasinoCanada, commented:
“Partnering with Hugo Casino aligns with our strategy of working with operators who prioritize compliance, security, and quality user experiences. Hugo Casino has a strong operational foundation and clear product vision. Our goal is to provide objective, data-driven content that drives sustainable long-term traffic and measurable results.”
Hugo Casino operates under a Curacao license and offers a wide portfolio of online entertainment, including slots, table games, and a fully immersive Live Casino. Security is a priority, with advanced encryption safeguarding players’ personal and financial information. Customer support is available 24/7 via Live Chat and email.
Players can access over 10,000 casino games, featuring top titles from leading providers such as Pragmatic Play, Play’n GO, and Yggdrasil. Hugo Casino supports 10 fiat payment options and 12 cryptocurrencies, making deposits and withdrawals simple and convenient.
Kawaii Partners, launched in 2023, also operates Spinzen Casino, expanding its portfolio in the online gaming and affiliate marketing space.
This partnership with CasinoCanada highlights Hugo Casino’s commitment to transparency, high-quality content, and a growing Canadian audience.
The post Hugo Casino Teams Up with CasinoCanada to Expand in Canada appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
Spirit Lake Casino & Resort Claims The Title Of North Dakota’s Luckiest Native American Casino
Native American casinos in North Dakota play a vital role in strengthening tribal economies and supporting communities across the state.
According to a study by Gambling.com, Spirit Lake Casino & Resort has been crowned as the Luckiest Native American Casino in North Dakota with a Lucky Review Percentage of 21.8%.
In #2 is the 4 Bears Casino & Lodge with a score of just 6.1% – the casino has over 700 machines to choose from along with stunning views of Lake Sakakawea.
In #3 we have the Prairie Knights Casino & Resort (4.6%). It has over 600 slot machines, an array of classic and modern table games, blackjack, bonus craps and roulette.
Native American casinos in North Dakota play a vital role in strengthening tribal economies and supporting communities across the state. They are operated by sovereign tribal nations, including the Spirit Lake Nation, the Turtle Mountain Band of Chippewa Indians, the Standing Rock Sioux Tribe, and the Mandan, Hidatsa and Arikara Nation.
Within the state, casinos provide high-quality entertainment while generating critical revenue for essential services – healthcare, education, housing, infrastructure and cultural preservation initiatives. They also continue to drive sustainable economic development while honoring the traditions and sovereignty of the tribes they represent.
Based on the clear importance and impact of Native American casinos in North Dakota, Gambling.com wanted to work out which one is the luckiest. To calculate this, the Gambling.com team analyzed Tripadvisor reviews of the four Native American casinos in the state for these four keywords: luck, lucky, win and winning.
We then calculated the percentage of reviews with “lucky” keywords that each casino received, before finally ranking them by their Lucky Review Percentage.
Spirit Lake Casino & Resort Is The Luckiest In North Dakota
Located on the scenic shores of Devils Lake, Spirit Lake Casino & Resort was established in 1996. The casino spans 49,000 square feet and serves as a vital part of the local economy, offering gaming, dining and entertainment.
Rooted in rich history and culture, the Spirit Lake Casino & Resort dominated our lucky rankings with a Lucky Review Percentage of 21.8%.
In #2 is the 4 Bears Casino & Lodge with a score of just 6.1% – the casino has over 700 machines to choose from along with stunning views of Lake Sakakawea. Finally, to finish the Top Three we have the Prairie Knights Casino & Resort (4.6%). It has over 600 slot machines, an array of classic and modern table games, blackjack, bonus craps and roulette.
The post Spirit Lake Casino & Resort Claims The Title Of North Dakota’s Luckiest Native American Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Arizona Division of Problem Gambling and the Arizona Lottery / Recognize March as Problem Gambling Awareness Month
Collaboration highlights self-screening quiz for residents as part of Gambling Disorder Screening Day on March 10
The Arizona Department of Gaming’s Division of Problem Gambling (Division) and the Arizona Lottery announced today that Governor Katie Hobbs has issued a new Proclamation recognizing March as Problem Gambling Awareness Month. Additionally, the Division and the Arizona Lottery recognize March 10 as Gambling Disorder Screening Day.
“Arizona is a longtime supporter of Problem Gambling Awareness Month – a national grassroots campaign that raises understanding and appreciation that gambling related harm is a community issue,” said Elise Mikkelsen, Division Director. “New this year, the National Council of Problem Gambling’s theme Caring Communities. Stronger Futures. reminds us that screening for problem gambling is here in Arizona – and it’s useful in connecting people to the knowledge and resources they need.”
“Responsible gaming is an important part of the Arizona Lottery’s commitment to players across the state,” said Alec Thomson, Executive Director of the Arizona Lottery. “During Problem Gambling Awareness Month, we are proud to highlight the resources available to Arizonans and the work being done to promote responsible play. Through our partnership with the Arizona Department of Gaming, Division of Problem Gambling, we continue to support education, awareness, and access to help for those who may need it.”
The majority of Arizonans – 61 percent – support the government working to increase awareness of problem gambling resources. Meanwhile, when seeing health providers, only seven percent of Arizonans report that they have been screened for, or asked about their gambling habits, compared to 50 percent being asked about substance use. An estimated three to four percent of Arizona residents age 21+ are predicted to manifest a current gambling disorder – a term used to describe persistent and recurrent problem gambling behavior leading to clinically significant impairment or distress.*
Arizonans can take a self-screening quiz directly on the Division’s website: (problemgambling.az.gov/resources/self-screening-quiz). The quiz is designed to take only a few minutes and uses the responses to generate information and resources on possible next steps – including state subsidized treatment available from a list of qualified health and treatment providers. Gambling can take many forms, such as lottery, casino gaming, sports betting, bingo, raffles, office pools, and poker.
Held the second Tuesday of every March, Gambling Disorder Screening Day represents an international movement by the Cambridge Health Alliance, Division of Addiction that encourages provider-level and community-level knowledge about gambling disorder. It advocates that health screens for problem gambling are a useful tool to identify and start addressing the issue.
In problem gambling awareness, prevention is also important. The Arizona Lottery uses consumer and retail marketing to spark education and engagement while drawing awareness to problem gambling resources – particularly the free, 24/7 availability of immediate help, and the availability of qualified, problem gambling trained support professionals.
According to the Division and the Lottery, key ways to get effective and immediate help for those experiencing problem gambling are:
- Texting NEXTSTEP to 53342
- Using the chat function at problemgambling.az.gov
- Calling 1-800-NEXT-STEP
- Calling a trained, state contracted provider listed (problemgambling.az.gov/treatment-counseling/treatment-providers) – simply mention you are seeking support through the Division of Problem Gambling to qualify for state subsidized treatment resources
To join the awareness effort, access the official toolkit here: LINK. The toolkit has pre-packaged social media copy and creative assets designed for businesses, state agencies, and residents to amplify the issue across a range of audiences. The Division and the Lottery encourages others to spread awareness in their organizations and communities.
To learn more about Arizona’s sustainable continuum of services and education that reduces the impact of problem gambling, please visit problemgambling.az.gov.
*Marotta, J., Yamagata, G., & Reohr, P. (2023). Gambling Behaviors, Attitudes, and Experiences among Arizona Adult Residents. Phoenix, AZ: Arizona Department of Gaming.
*According to the Cambridge Health Alliance, Division on Addiction, persons with gambling disorder experience exhibit at least four of these behaviors:
- Needs to gamble with increasing amounts of money in order to achieve the desired excitement.
- Is restless or irritable when attempting to cut down or stop gambling.
- Has made repeated unsuccessful efforts to control, cut back, or stop gambling.
- Is often preoccupied with gambling (e.g., having persistent thoughts of reliving past gambling experiences, thinking of ways to get money with which to gamble).
- Often gambles when feeling distressed (e.g., helpless, guilty, anxious, depressed).
- After losing money gambling, often returns another day to get even (“chasing” one’s losses).
- Lies to conceal the extent of involvement with gambling.
- Has jeopardized or lost a significant relationship, job, or educational or career opportunity because of gambling.
- Relies on others to provide money to relieve desperate financial situations caused by gambling.
The post Arizona Division of Problem Gambling and the Arizona Lottery / Recognize March as Problem Gambling Awareness Month appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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