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UK Betting and Gaming Council Launches “Take Time to Think” Campaign

Published

4 years ago

October 19, 2021

Reading Time: 2 minutes

The UK Betting and Gaming Council has launched a new campaign aimed at encouraging customers to use the wide range of safer gambling tools offered by its members.

In further evidence of the BGC’s commitment to raising standards, the “Take Time To Think” campaign will replace “When The Fun Stops, Stop” as the regulated industry’s key safer gambling message.

It follows extensive customer research, as well as engagement with academics, Government stakeholders and operators on the most effective way of encouraging responsible betting.

While “When The Fun Stops, Stop” was successful in helping to address problem gambling, the BGC believes “Take Time To Think” will be even more effective by encouraging customers to pause and consider the safer gambling tools operators provide – such as deposit limits, time-outs and self-exclusion – to help them moderate their play and stay in control.

The BGC has worked with broadcasters and online platforms to deliver the multi-million-pound campaign, which has been funded by BGC members William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Betway, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.

It will be launched with a series of TV adverts showing customers pausing mid-play before considering whether to use safer gambling tools.

Operators will also adopt the “Take Time To Think” messaging across their online and retail businesses.

BGC members already ensure that at least 20% of their TV and radio ads are safer gambling messages, while it is estimated that around two million customers – around one in five – already use deposit limits.

Conor Grant, chief executive officer of Flutter UK and Ireland, said: “Our brands have been at the forefront of innovative campaigns to raise awareness and promote customer usage of safer gambling tools for a number of years.

“Together with the wider industry, we are pleased to support the BGC’s Take Time to Think campaign, which aims to positively impact awareness and usage of the range of safer gambling tools available to customers.”

Grainne Hurst, director of corporate affairs at Entain, said: “Ensuring our customers have an enjoyable experience when playing with us is our highest priority and we are pleased to support the Take Time To Think campaign as an important initiative, which encourages customers to take full advantage of the safer gambling tools that are available to manage their gaming.”

Mark Pearson, director of corporate affairs at Betfred, said: “It is essential that the industry present a consistent message and everyone works together to promote safer gambling.”

Michael Dugher, chief executive of the BGC, said: “I am absolutely delighted that our members have signed up to this fantastic campaign.

“Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

“The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

GamingTECH CEE Awards 2026

WinSpirit wins Best Online Casino in CEE at the GamingTECH CEE Awards 2026

Published

2 hours ago

March 26, 2026

Wladimir P.

winspirit-wins-best-online-casino-in-cee-at-the-gamingtech-cee-awards-2026

Online casino brand WinSpirit has been announced as the winner in the Best Online Casino in CEE category at the GamingTECH CEE Awards 2026 — a respected industry event celebrating excellence across the iGaming sector.

Since launching in mid-2022, WinSpirit has rapidly gained recognition for its dynamic approach to product development, creative marketing, and a genuine player-first philosophy. The brand stands out by successfully combining innovative features, high-quality entertainment, and strong focus on player experience.

Over the past year, WinSpirit has demonstrated impressive growth across key metrics, significantly expanding its loyal player base, VIP segment, and overall betting activity. The brand has also introduced unique interactive formats, enhanced its loyalty system with the real-time Gift Shop, and continued to invest in smart personalisation across the platform.

This award adds to WinSpirit’s growing list of international recognitions. The brand also maintains excellent player ratings across major review platforms, consistently receiving high marks for service quality and user experience.

With this latest victory, WinSpirit continues to solidify its reputation as one of the most dynamic and player-oriented online casinos in the industry — combining rapid growth with innovation and a clear focus on player satisfaction.

The post WinSpirit wins Best Online Casino in CEE at the GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Denmark

Stake.dk Offers Money Back on Denmark’s World Cup Playoff Match Against North Macedonia

Published

2 hours ago

March 26, 2026

Wladimir P.

stake.dk-offers-money-back-on-denmark’s-world-cup-playoff-match-against-north-macedonia

Stake.dk, Denmark’s leading online casino and sportsbook, today announces the launch of an exclusive campaign in connection with Denmark’s decisive World Cup playoff match against North Macedonia on March 26, 2026 in Parken.

Stake Sportsbook offers Danish football enthusiasts a unique opportunity to support the national team without risk: Players can place a single bet on Denmark to win on the 1×2 market before the match starts, and if Denmark does not win in regular time, the player will get their stake back in cash – up to DKK 1,000.

The campaign is created to celebrate one of the most important moments in Danish football in 2026. With a direct entry ticket to the World Cup at stake, the atmosphere is high, and Stake.dk wants to give its customers the opportunity to experience the match with full support and minimal risk.

To qualify for the promotion, players must place a single bet of at least DKK 25 on the 1×2 market with Denmark as the winner before the scheduled match kick-off. The offer only applies to the first qualifying bet per player, and the refund will be paid as pure cash directly to the player’s Stake account within 48 hours if Denmark does not win in regular time.

Denmark will meet North Macedonia on Thursday, March 26 at 20:45 CET in Parken as part of the World Cup playoff.

The campaign emphasizes Stake.dk’s dedication to delivering relevant and engaging experiences to its Danish customers in connection with major sporting events.

The promotion is available to all Stake customers with an active betting account at stake.dk. Full list of terms and conditions is available on the promotion page.

About Stake

Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visitors – more than any other iGaming platform – and handles over 100 billion bets per year. Stake is recognized for its innovation in crypto gaming, as well as its growing expansion into regulated local currency markets in Italy, Denmark, Brazil, Colombia and Peru. Stake also has an impressive portfolio of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club and UFC.

Contact

Stake

[email protected]

The post Stake.dk Offers Money Back on Denmark’s World Cup Playoff Match Against North Macedonia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Denmark

Stake.dk Offers Money Back on Denmark’s World Cup Playoff Match Against North Macedonia

Published

2 hours ago

March 26, 2026

GamingAmericas.com

Denmark will meet North Macedonia on Thursday, March 26 at 20:45 CET in Parken as part of the World Cup playoff.

The campaign emphasizes Stake.dk’s dedication to delivering relevant and engaging experiences to its Danish customers in connection with major sporting events.

The promotion is available to all Stake customers with an active betting account at stake.dk. Full list of terms and conditions is available on the promotion page.

About Stake