Amy Howe
Flutter Appoints Amy Howe as CEO of FanDuel
Flutter Entertainment has appointed Amy Howe as CEO of FanDuel.
Amy joined FanDuel in February 2021 as President with responsibility for leading the company’s core commercial functions across its Sportsbook, Casino, Racing, and Daily Fantasy businesses. She was appointed as Interim CEO in July.
Prior to joining FanDuel, Amy was Global Chief Operating Officer of Ticketmaster, the largest division of Live Nation Entertainment. Before that, Amy was a Partner at McKinsey & Company where she enjoyed a distinguished 15-year career advising clients in the Media & Entertainment, Retail, and Consumer Goods sectors on areas such as growth strategy, restructuring and turnarounds, organizational transformation and commercial and operational excellence.
“I am delighted to confirm the appointment of Amy as our new US CEO. Since joining the business at the start of this year she has done an excellent job of leading our commercial functions and ensuring that we execute well at this critical phase of growth for our business. The expansion of the US market represents the single most exciting opportunity for Flutter today. Amy’s track record of leadership and experience in scaling a digital business will be invaluable as we look to grow our leadership position there,” Peter Jackson, CEO of Flutter Entertainment, said.
“I am very pleased to be appointed the CEO of FanDuel at such an exciting time. Since joining the business, I have been very impressed by the quality of our team and the strategic advantages we enjoy in terms of brand reach, product quality and the broad expertise we leverage from being part of the wider Flutter Group. That said, we must avoid complacency and remain focused on executing our long-term strategy to build the embedded value of the business. I look forward to working with Peter and the wider team to drive FanDuel’s continued success,” Amy Howe, CEO of FanDuel, said.
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FanDuel, North America’s premier online gaming company, announced it has appointed Caralyn Cooley as the company’s new Chief People Officer (CPO). Cooley will join FanDuel’s Executive Leadership Team (ELT) reporting to CEO Amy Howe. In her role as CPO, Cooley will be responsible for the continued acceleration of FanDuel’s people strategy reflecting the company’s extraordinary growth trajectory. Cooley joins FanDuel as a seasoned multi-time CPO, with deep experience scaling global operations, shaping unique cultures and guiding teams through periods of intense growth. She will assume leadership of FanDuel’s people organization inclusive of human resources, talent acquisition, diversity, equity and inclusion (DE&I), organizational effectiveness, employee branding, training, learning and development, compensation and employee benefits in service to the company’s Casino, Sports, and Operations business units.
“I am very excited to welcome Caralyn to FanDuel. Throughout her distinguished career Caralyn has held global roles building highly effective people teams that drive performance and reflect the needs of today’s diverse corporate culture. Her energy and passion for sports and the gaming sector made her an ideal fit, and her arrival strengthens our executive leadership team,” said Amy Howe, Chief Executive Officer for FanDuel.
Cooley most recently served as Executive Vice President, Chief People Officer for Bowery Farming, a U.S. vertical farming company that designs and builds smart indoor environments to reimagine the future of food. Bowery’s pesticide-free produce has been in the market since 2016 and is sold in thousands of retail locations and via e-commerce platforms including Amazon. During her tenure, Bowery grew from a proof-of-concept farm with one location to the largest vertical farming company in the US. Under her leadership, she built a talent model to scale globally, designed a total compensation strategy for all levels of the company, created a holistic diversity, equity and inclusion program and led Bowery’s business continuity response during the COVID-19 pandemic.
Prior to Bowery, Cooley held the role of Chief People Officer for Nordeus from 2017 to 2019. Nordeus is the gaming studio behind Top Eleven, the world’s most successful mobile sports game. As CPO, she partnered with the company’s founders to architect Nordeus’ organizational structure, culture and talent acquisition strategy to fuel its rapid growth. In 2021, less than five years after her arrival, Nordeus was acquired by Take Two Interactive for a reported $378 million.
Cooley earned her Master’s in Industrial & Labor Relations from Cornell University. She also holds a Bachelor’s of Science in Human Resource Management from State University of New York-Oswego.
To promote the importance of safer play during Problem Gambling Awareness Month, FanDuel has announced a series of initiatives and donations to further support a culture of Responsible Gaming.
FanDuel will donate $100,000 to the National Council on Problem Gambling (NCPG) that will further support the NCPG’s Agility Grants program, in partnership with the NFL Foundation. This program provides funding to nonprofit organizations across the country for problem gambling prevention in areas that currently have no such services.
“FanDuel’s commitment to supporting a spectrum of services from problem gambling prevention to responsible gambling education is a reflection of their dedication to building a safe and sustainable gambling ecosystem. We are excited to continue to partner with FanDuel on our Agility Grants program, the first-ever national grants for problem gambling prevention. Together, we are taking an important step forward in mitigating gambling-related harm,” Keith Whyte, Executive Director of NCPG, said.
Additionally, FanDuel will expand its support of the International Center for Responsible Gaming (ICRG) to fund ground-breaking research designed to understand gambling behavior in the US. With this research, ICRG and FanDuel aim to enhance the industry’s tools to identify potential harm, mitigate risk, and improve responsible gambling programs.
“FanDuel’s substantial support plays a crucial role in promoting important research. We commend the company for its unwavering dedication towards advocating responsible gaming and increasing awareness about it,” Arthur Paikowsky, President of ICRG, said.
FanDuel also will expand efforts to raise responsible gaming awareness through its RG ambassador program. RG ambassador Craig Carton, host of “The Carton Show” on FS1 and “Carton and Roberts” on WFAN 101.9/660 AM radio in New York, recently kicked off a “Responsible Gaming College Tour” with stops at college campuses across the northeast to raise awareness and educate young adults around the risks of problem gambling. In March, the tour will continue with a stop at Sacred Heart University.
“March is an important month to highlight advocacy for responsible gaming. Whether it’s connecting with young adults about my story on campus or promoting safer play among sports fans on social media, I look forward to continuing to promote a culture of responsible gaming with FanDuel,” Carton said.
Seven-division boxing champion and FanDuel RG ambassador Amanda Serrano and Carton also will share video content on their respective social channels reminding sports fans of the importance of playing within limits and encouraging those choosing to wager on sporting events to use FanDuel’s “Play Well” tools including wager, deposit, and time limit technology, to help manage their play.
“As a FanDuel Responsible Gaming Ambassador, I’m proud to work with the team at FanDuel to promote education around responsible play. During Problem Gambling Awareness Month, it’s even more important to remind those who choose to wager of the tools and resources available to them to help stay in control of the way they play,” Serrano said.
FanDuel works closely with its professional league and team partners to promote responsible gaming to sports fans and applauds the efforts of those who are working to raise awareness of safer play this March. Building off FanDuel’s partnership with the NBA, at games this spring, FanDuel and team partners are sharing critical responsible gaming messaging and raising calls to action at arenas throughout the country, furthering the reach of efforts to promote RG education and tool usage, enabling fans stay in control of their play.
“Prioritizing responsible gambling efforts has been integral to our relationship with FanDuel from day one. Responsible gambling is a key pillar of our approach to legal sports betting and we are grateful that FanDuel shares that vision,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA.
Throughout the month, FanDuel will support the PGA TOUR’s newly launched campaign for Problem Gambling Awareness Month on FanDuel TV and through FanDuel social media channels.
“When the PGA TOUR made the decision five years ago to enter this space, we did it fully understanding that integrity programs and responsible gaming initiatives would lead the way. Because of that, we’ve developed deep relationships with operators such as FanDuel that also have that mindset and see responsible gaming as a shared priority and collective responsibility,” Scott Warfield, VP of Gaming for the PGA TOUR, said.
“This March marks the 20th anniversary of Problem Gambling Awareness Month, and we will once again use this as a moment to demonstrate how FanDuel aims to set the standard for what it means to be a responsible operator. Through collaboration with our valued partners, we can continue to raise Responsible Gaming awareness and encourage our customers to incorporate our Play Well tools into their experience,” Amy Howe, CEO of FanDuel Group, said.
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The Women’s National Basketball Association (WNBA) and FanDuel announced a multiyear partnership extension, making FanDuel an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA.
The extension arrives five years after FanDuel initially partnered with the WNBA, which marked the company’s first partnership with a women’s professional sports league and the first major fantasy operator to launch a WNBA game.
As part of the multiyear agreement, FanDuel becomes an Official Sportsbook Partner and continues to be an Official Daily Fantasy Partner of the WNBA, operating the Official Daily Fantasy Game of the WNBA. FanDuel will have the ability to leverage WNBA marks across its gaming platforms, as well as activate around retail and online sports betting. The company will also engage with fans through WNBA themed free-to-play games. In future seasons, FanDuel betting odds will also be featured on WNBA digital channels on select pages. In addition, FanDuel and the WNBA will collaborate on responsible gaming and best-in-class practices to protect the integrity of WNBA games.
“FanDuel has made a concerted effort to support sports equity. We are tangibly acting to elevate female athletes and one important way to do that is growing strategic partnerships with an organization that is the true pioneer in the space – the WNBA. This new deal allows FanDuel to build and promote a true sports ecosystem around women’s professional basketball including highlights now on FanDuel TV,” Amy Howe, CEO of FanDuel Group, said.
FanDuel will have a series of content integrations including highlights accessible within its sportsbook and fantasy sports platforms next season. The company will also have access to footage rights on FanDuel’s owned and produced content across its various platforms including the company’s recently announced television network, FanDuel TV and its new OTT network FanDuel +.
“We continue to see increased interest from a broadening fanbase in the WNBA. Fans are seeking more ways to engage with our game, and FanDuel has been a great partner in growing their offering to meet that demand, as shown by our partnership renewal. In the seasons ahead, we look forward to building on this strong partnership and working with FanDuel to introduce increased offerings as part of our focus on new and innovative ways to drive fan engagement and enhance the fan experience,” said WNBA Commissioner Cathy Engelbert.
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