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NSoft story: Passion and motivation behind Virtual Penalty Shootout
Virtual Penalty Shootout celebrated its first birthday. Officially, the game was released on September 30, 2020, and instantly captured the attention of both – operators and players.
The expert community has also recognized the uniqueness and the beauty of the game by shortlisting it for the Global Gaming Award 2021 in the category Product Launch of the Year. Recently NSoft received seven nominations for the SBC Awards Latinoamerica 2021. Among others, we are shortlisted in the category Virtual Sports Supplier. The application for this award has leaned heavily on the Virtual Penalty Shootout game.
To celebrate all those milestones, we decided to tell a different story about Virtual Penalty Shootout game. We will not talk about the RNG, betting markets, how-to-play but let people who created the game say a word or two about passion, excitement and dedication.
By Amela Dedić and Biljana Haljevac, Senior 3D Artists/Animators
The team
Great teams and great ideas are all about people and the working atmosphere. We at NSoft’s former 3D Games Team, now 3D Creative Team were lucky to found each and we just can’t start this story without saying thank-you to former and current team members: Jasmin Ličina – Senior 3D artist/Team lead, Dragan Grbavac – Senior 3D artist, Dejan Boras – Senior Unity dev, Zlatko Vukšić – Senior Unity dev, Adnan Mujkić – Unity Dev, Dragan Rezo – Senior 3D Artist, Stojan Cvitković – Senior 3D Artist, Toni Matej Radoš – Senior 3D Artist. In this story, “we” are Biljana Haljevac – Senior 3D Animator and Amela Dedić – Senior 3D Animator. We are the one who will take you behind the scene of Virtual Penalty Shootout.
Our Team’s job is to develop Virtual betting games such as Virtual greyhound and horse races, Motorcycle Speedway, etc.
New Project – Virtual Penalty Shootout
The virtual penalty shootout was the most challenging project we’ve worked on. It allowed us to learn and try new things such as Motion capture. Our first job was to figure out the best way for our small team to make such a big virtual game. The biggest challenge was the animation process. We needed a large number of highly realistic animations, and the best solution for that problem was a Motion Capture system. Our choice was a company from Sweden named Rokoko and their WiFi motion capture suit – The Smartsuit Pro.
After we placed our order for the suit, the waiting time was used to go “back to school” and research making of other elements of the game such as character and venue design and creation, MoCap animation recording and cleanup, new software, and game rules. Our best friends were Pluralsight and LinkedIn Learning.
The Arrival- Smartsuit Pro is in the town
The arrival of the Smartsuit Pro was the most joyful occasion. Also, the day when our colleague Toni officially became the resident MoCap test talent.
Since our open office was not suited for a proper MoCap test, our first pick was local park. Awesome place, beautiful weather, but just one problem: electricity was really hard to find. A better-suited place was found for proper test and future motion capture sessions. The Local Futsal field had everything we needed.
MoCap Time!
Following initial tests, we felt confident enough to start official motion capture sessions. The first step was planning and creating MoCap sheets for each motion capture session.
Our motion capture crew was small but efficient: Toni Matej Radoš – Test talent & Talent Manager, Biljana Haljevac – Reference Cameras and Amela Dedić – Rokoko Studio, MoCap Sheet. And our Talents, real-life football players, who without this would not be possible: Fedja Kulenić (goalkeeper) and Ivan Arapović (player).
Since we have only one suit, Goalkeeper and Player animations were recorded separately. Because of that, we had to be very careful during the planning process so the respective animations could match. We were a bit worried about the Goalkeeper’s recording sessions, taking into consideration the nature of football goalkeeping movements. To make everything easier we relocated Goalkeeper’s MoCap sessions to the local Judo club with a soft tatami mat surface. We had 3 recording sessions and each was 3 hours long. That gave us 137 raw animations. We were aware that not every MoCap take will be successful or 100% accurate, we made sure that every take was also recorded with our reference cameras.
Animation Cleanup
The entire process of cleanup was done in Maya and Motionbuilder using the HumanIK system. Most of the work was root motion corrections, foot slides, and arms fixes. The final part of the cleanup was merging the animations of Player and Goalkeeper into one take and making sure that the timing fits perfectly for each take.
The ball movement was a mix of keyframed animation and Unity physics.
Visuals & Final Render
Cleanup done. Next: Dressing up. The entire time of animation cleanup our player and goalkeeper rigs were dressed in nothing but their birthday suit. That caused a lot of funny looks from our other coworkers. But fear not! Our 3D artist Dragan Rezo was on the task of dressing them up for their final render.
Visuals & Final Render
Cleanup done. Next: Dressing up. The entire time of animation cleanup our player and goalkeeper rigs were dressed in nothing but their birthday suit. That caused a lot of funny looks from our other coworkers. But fear not! Our 3D artist Dragan Rezo was on the task of dressing them up for their final render.
Every visual element of the game can be easily changed. Character appearance, jerseys, crowd, banners. All this can be altered according to the client’s requirements. We had a test client request just to see how much time would be needed for all the changes and rendering.
- Lions on background video banners
- Goalkeeper jersey with leopard pattern and panther head as front logo
- Penalty taker with a red jersey and white sun on blue background (Taiwanese flag) as a front logo. Number 88 on the back and name “Tigers” above it
- Additional but not requested, all resolve screens translated to mandarin
Final words
Almost nobody was injured during the making of the game. Our Goalkeeper had some bruises from the suit’s sensors, and we almost had a heart attack when our suit had a minor malfunction.
All jokes aside, our small team is very proud to have managed to complete such a large project, learn a bunch of new things in the process, and use Motion capture technology. It was an awesome experience from start to finish.
In the end, we would like you to take a look at our little video presentation of the Motion capture animation process.
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5WPR
Sports Betting Spent $1.42 Billion on TV Last Year. It Spent $90 Million on PR. That Needs to Change
By Matt Caiola, CEO, 5WPR
The numbers are now documented. The U.S. sports betting and online gaming industries spent $3.9 billion on marketing in 2025. Television advertising received $1.42 billion. Celebrity and athlete partnerships received $520 million. Earned media and PR received $90 million — 2.3% of the total. Responsible gambling programs received $60 million.
Those last two figures are the ones that matter most to anyone thinking seriously about where this industry is headed. The two channels that build long-term brand credibility, regulatory goodwill, and investor confidence are receiving a combined 3.8 cents of every marketing dollar. The channels that build reach — which this industry no longer has a shortage of — are receiving the rest.
This is the central finding of the Gaming Trust Index, 5WPR’s inaugural annual study of marketing spend allocation and brand credibility outcomes across the top U.S. sports betting, online gaming, and land-based casino operators. The data is sourced from Kantar Media, MediaRadar, iSpot.tv, and public operator financial disclosures. I want to make the argument directly.
The Market Has Matured. The Budget Hasn’t.
The case for heavy advertising spend was legitimate in 2019 and 2020. Legal sports betting was new. Awareness was the genuine primary challenge. Television, performance marketing, and celebrity campaigns were the right tools for that phase.
That phase is over. Thirty-eight states have legalized. The top five operators — FanDuel, DraftKings, BetMGM, Caesars, ESPN Bet — control 78% of handle and are household names in every legal market. The competitive question is no longer who consumers have heard of. It is who they trust, who they return to, and whose license applications sail through regulatory review in the states still considering legalization.
Those outcomes are determined by credibility, not awareness. And credibility is built through earned media, executive visibility, responsible gambling communications, and the digital content infrastructure that shapes how your brand is described when people research it. Not through a television spot or a celebrity deal, however well executed.
The Celebrity-to-RG Ratio Is a Problem
The specific figure I want every CMO, CCO, and board member in this industry to sit with is the ratio between celebrity endorsement spend and responsible gambling investment. In 2025: $520 million on celebrity partnerships, $60 million on responsible gambling programs. Nearly nine to one.
I am not arguing against celebrity partnerships. They drive awareness and short-term acquisition metrics that matter. The problem is deploying that spend at a 9-to-1 ratio over responsible gambling in an industry with active legalization fights in California, Texas, and Florida, with ESG analysts scrutinizing every line item of publicly traded operator balance sheets, and with state gaming commissions and legislative committees watching how operators present themselves on player protection.
The operators who change that ratio — even modestly, moving from 9:1 to 5:1 — will be in a materially better position in every regulatory conversation over the next decade. The ones who do not will find that ratio cited against them at precisely the moments it is most costly.
Online Gaming: The Window Is Open and It Closes at Legalization
Online gaming — iCasino and iPoker, currently legal in seven states — generated $12.8 billion in GGR in 2025 and receives the lowest communications investment per revenue dollar of any segment we analyzed. New York, Illinois, Indiana, and Virginia are in active legislative consideration.
The 2021 Michigan launch established the pattern: operators with pre-existing earned media presence in the state achieved faster initial user acquisition than those who arrived with advertising budgets alone. The window to establish that presence in the next four expansion states is open now. It closes the moment those markets legalize and every operator arrives with a TV buy.
Building earned media infrastructure takes time. The operators who start now will have something no late arrival can purchase.
The Land-Based Casino Search Problem
One finding in the Gaming Trust Index that the sports betting conversation tends to miss: the major land-based casino brands — MGM Resorts, Caesars Entertainment, Wynn Resorts, Hard Rock International — generate millions of monthly branded searches and have not built the owned and earned content to shape what appears in those results.
As AI-powered search tools become the primary channel through which consumers research brands, operators who have not invested in digital content infrastructure are ceding their narratives to third-party review sites, financial coverage, and regulatory reporting. The operator that moves first to own its search narrative will have a compounding advantage. Every quarter the others wait, the gap widens.
What a Reallocation Actually Looks Like
Three to five percentage points of the total $3.9 billion budget. That is $120 to $200 million redirected toward earned media, executive visibility programs, responsible gambling communications, and digital content strategy. It would not show up as a meaningful variance on a quarterly earnings call. It would show up in regulatory conversations, ESG analyst coverage, brand sentiment data, and the search results that determine how the next generation of gamblers first encounters these brands.
The gambling industry has built the most visible advertising ecosystem in American consumer marketing. The next five years will determine whether it builds the credibility infrastructure to match it. The operators who move first will define what the mature market looks like.
Matt Caiola is CEO of 5WPR, one of the largest independent PR firms in the United States. The Gaming Trust Index 2026 is available free at https://www.5wpr.com/research/gaming-trust-index-2026/
The post Sports Betting Spent $1.42 Billion on TV Last Year. It Spent $90 Million on PR. That Needs to Change appeared first on Americas iGaming & Sports Betting News.
creator-economy
Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17
Eight creators compete across five timed stages with eliminations, broadcast on Red Bull’s Twitch and YouTube channels.
Red Bull will stage a one-day Balatro speedrun competition, Red Bull Boss Rush, on April 17, 2026. The event brings together eight creators for timed runs in the roguelike deckbuilder, with viewers able to follow via individual creator POV streams and a central hub broadcast.
The competitor lineup includes Red Bull Player Ludwig, plus The Spiffing Brit, FrostPrime, Feinberg, Adef, Yahiamice, mbtyugioh and dreads. Red Bull said live commentary will be provided by esports host Yinsu ‘Yinsu’ Collins, card-game specialist Blake ‘Rarran’ Eram, and DrSpectered.
Boss Rush is structured as five 30-minute stages, with players ranked by completion time. Red Bull said the opening three stages use a shared random seed with unlimited resets, and points are awarded by placement each stage; the bottom four are eliminated after stage 3. Stage 4 determines the finalists, followed by a final winner-takes-all matchup.
The event also includes a downloadable Red Bull Boss Rush mod featuring a custom-branded deck and new Red Bull-themed Jokers, Bosses and Skip Tags. Red Bull highlighted additions including ‘Witch’, ‘Princess and Frog’, ‘Zebra’, Old Dog, ‘Pirate’, ‘Genie’, ‘Prince Charming’, and ‘Jester’, each designed to alter scoring or run economics.
Red Bull Boss Rush will stream on twitch.tv/redbull and Red Bull’s YouTube Gaming channel. Scan is supplying gaming PCs for the competition, according to the company.
Relevant data as follows:
- Red Bull Gaming on Twitch; https://www.twitch.tv/redbull Primary broadcast destination for the event.
- Red Bull Gaming on YouTube: https://www.youtube.com/c/redbullgaming Secondary broadcast destination cited in the release.
- Red Bull Gaming: https://www.redbull.com/ Official Red Bull site for event context and confirmation.
- Balatro on Steam: https://store.steampowered.com/app/2379780/Balatro/ Authoritative reference for the game featured in the competition.
- Scan Computers: https://www.scan.co.uk/ PC supplier mentioned as providing systems for the event.
The post Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Argentina
Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline
Brazil stands out for crash-game visibility, while Argentina fragments across 15 providers, according to Blask’s review of five markets.
Blask has published new data on casino lobby distribution across five Latin American markets—Mexico, Brazil, Argentina, Chile and Peru—finding a shared baseline of Pragmatic Play dominance but sharply different secondary content patterns by country.
Across all five markets, Pragmatic Play “consistently dominates the top 30 most-distributed titles,” accounting for up to 16 positions in each country, Blask said. Beyond that layer, Blask argues there is “no single playbook” for how operators and aggregators build lobbies.
Brazil is the clearest outlier for mechanics, with crash-style titles such as Aviator and JetX appearing in the top 30, while similar formats are “largely absent” in the other markets analyzed. Blask also points to Brazil as the only country where Pocket Games Soft holds a meaningful distribution share, driven by its Fortune series.
Mexico shows the opposite pattern: the highest concentration of Pragmatic Play titles and a thinner secondary layer. Blask flagged Endorphina as an example of a provider appearing in Mexico’s top 30 but not elsewhere in its dataset.
Argentina is described as the most fragmented market, with 15 different providers represented in the top 30—more than any other country in the analysis—and broader visibility for live and table content. Chile “closely mirrors Mexico” structurally, Blask said, but includes a single non-Pragmatic title with near-ubiquitous placement across operator lobbies. Peru, meanwhile, spreads remaining top-30 positions across 12 providers, including studios not seen in the other markets and “legacy European brands such as Novomatic.”
Blask’s conclusion is that operators should not assume a winning lobby mix in one country will translate regionally. “Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals,” the company said.
The post Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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