Latest News
ACF Fiorentina Announces Betting Partnership with OlyBet
ACF Fiorentina and OlyBet announced a new regional partnership deal that will make OlyBet the Viola’s Official Regional Betting Partner in Europe.
OlyBet is the number one online gaming and sports betting brand in the Baltic region and an expansive European sports, gaming and entertainment platform. OlyBet delivers great content and experiences in sports betting, casino games, poker and live entertainment. OlyBet is an official partner of the NHL and NBA along with leading European sports clubs, athletes and entertainers. OlyBet is an igaming pioneer and continued leader in responsible gaming practices as well as an avid sponsor of local communities and sports development programs. Olybet.TV is its newest sports entertainment and news platform.
“We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one. I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level,” Giuseppe Barone, Fiorentina’s General Manager, said.
“We are very excited to begin this partnership with Fiorentina, its leadership, its players and most important, the fans. Fiorentina has a long tradition and strong ambitions for the future. The OlyBet and OlyBet TV brands will provide new and unique engagement opportunities for the Viola family and for fans of sport throughout Europe. A multiverse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership,” Corey Plummer, Chairman and CEO of Olympic Entertainment Group and OlyBet Group, said.
The OlyBet and OlyBet.TV brands will be visible on the sideline LEDs throughout Europe and for home games played at the Artemio Franchi Stadium using the innovative digital overlay technology for geolocation of content, adopted by the Club at the start of this current season.
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Betsson Group
Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year
At the close of Day 1 of ICE 2026 in Barcelona, the Global Gaming Awards (GGA) took place, celebrating outstanding achievements across the gaming industry. The awards recognise excellence across the Europe, Middle East and Africa (EMEA) region and remain one of the most prestigious honours in the sector due to their commitment to transparency and industry credibility.
Jesper Svensson, CEO of Betsson Group, was recognised as Executive of the Year, underscoring the impact of his leadership over the past year. What makes this accolade particularly significant is that it is determined by senior leaders from across the international gaming industry. Being selected by peers who understand the complexity of steering a large-scale, multinational operator highlights the respect Jesper commands and reinforces the influence he continues to have on the sector. This follows his Outstanding Contribution to Gaming award at the SiGMA Euro-Med Awards 2025.
Alongside Jesper’s individual recognition, Betsson Group was also honoured with multiple accolades at the Global Gaming Awards 2026:
- Social Responsibility of the Year – Winner
- Affiliate Programme of the Year – 1st Runner-Up
- Sports Betting Operator of the Year – 2nd Runner-Up
These achievements build on Betsson Group’s strong performance in 2025 at the same awards, when the company also won Social Responsibility of the Year and was recognised as Runner-Up for Sports Betting Operator of the Year.
The Global Gaming Awards are widely regarded as a benchmark of excellence within the industry, supported by a respected voting panel composed of experienced executives from across the EMEA region and independently adjudicated by KPMG to maintain the highest standards of integrity.
The post Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports World Cup 2026 Tickets on Sale Now
First wave of tickets includes Early Bird passes, premium experiences and special travel offers ahead of seven-week competition for a record-breaking $75 million prize pool
The Esports World Cup Foundation (EWCF) officially opened tickets sales for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. The first wave of ticket options for fans is now live at esportsworldcup.com and through international ticketing partners Tixr (US and EU), Webook (Middle East and Saudi Arabia), Platinumlist (Middle East and India), and Damai (China), alongside special travel packages from Saudia Holidays available to first purchasers.
EWC 2026 will feature a record-breaking $75 million prize pool that reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Over 2,000 players representing more than 200 Clubs and over 100 countries will compete in Riyadh in the industry-leading cross-game Club Championship that is now a focal point of the esports calendar.
Limited-edition goodie bags for Weekly All-Access and Premium Tournament purchases contain a collector coin, trading card, aluminium water bottle, tote bag, T-shirt, fridge magnet, merch voucher, and a collectible pin.
Saudia Holidays, the travel division of Saudia Airlines, the Kingdom’s national carrier, now also offers an all-in-one Early Bird package to experience the Esports World Cup in Riyadh, including return flights, hand-picked hotels near the action, and a free All-Access Pass for the full duration of the stay, with one simple booking and no hidden fees.
Regular Tournament Passes and Daily Passes will be released in the next wave of sales.
The EWCF has officially confirmed the weekly schedule for EWC 2026, locking in seven weeks of world-class competition. Below is the schedule for each EWC tournament, sorted by week.
The post Esports World Cup 2026 Tickets on Sale Now appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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