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Gaming Arts Promotes Jean Venneman to COO and Mike Smykowski to Sales Director
Gaming Arts LLC, an end-to-end gaming technology provider of electronic gaming machines, bingo, keno, and interactive casino-wide promotional systems, has announced some key personnel changes.
Effective immediately, Jean Venneman, the Company’s current Chief Commercial Officer, has been promoted to the role of Chief Operating Officer.
“Over the last three and a half years, Jean has played a critical role in the growth of the Company. This appointment reflects what has been a natural expansion of responsibility for her within our organization. I look forward to continuing to work with Jean alongside David Colvin, Gaming Arts owner and founder, as well as the rest of the executive team as we collectively work to help lead the Company to the next level,” Mike Dreitzer, CEO of Gaming Arts, said.
“I am appreciative of the continued faith that David and Mike have placed in me. The future of Gaming Arts has certainly never been brighter. We have come so far in such a short amount of time and still have great opportunity in front of us,” Venneman said.
In another key appointment, Mike Smykowski has been named Director of Sales. Mike comes to Gaming Arts after a decade-long successful tenure in Gaming sales at Ainsworth Game Technology.
“I have long admired Mike Smykowski as an award-winning gaming sales professional and strategic thinker. We are delighted to have him join us at this time. Mike’s a great fit for us. He will add tremendous leadership to our already solid sales team,” Dreitzer said.
“I am so happy and honored to be joining Gaming Arts at this pivotal time in their history. I look forward to working with the team to achieve our sales goals in an accelerated manner,” Smykowski said.
Smykowski’s appointment is effective October 11, 2021 and subject to any regulatory approvals that may be deemed necessary by applicable jurisdictions.
“These moves are extremely important to position ourselves for continued expansion and growth as a company. We congratulate Jean and welcome Mike to the team,” Colvin said.
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In an intriguing turn of events, recent data from KTO highlights a surprising trend within their internal game data: Bingo has surpassed blackjack in popularity among live casino players.
Specifically, the allure of live dealers and game hosts has significantly contributed to this shift, illustrating a broader trend towards more engaging and realistic online casino experiences.
Looking deeper into the fabric of live casino preferences, it becomes evident that Roulette and Game Shows reign supreme, captivating nearly 61.66% of the player base combined.
This dominance is underscored by KTO, a prominent casino online in Brazil. The data clearly indicates a preference for live dealer games, with Roulette alone enticing 44.78% of users, followed by Game Shows and then Bingo, highlighting a diverse range of interests within the live casino domain.
When zooming in on specific game titles, ‘Mega Ball’ emerges as the undisputed champion this month in popularity, leading the pack with a significant margin. This is followed by ‘Brazilian Lightning Roulette’ and ‘Live Roulette,’ reflecting a nuanced preference that values both the cultural relevance and the unique twist each game brings to the traditional roulette experience.
The landscape of online gambling is undergoing a fascinating transformation, driven by the evolving preferences of its participants. The surge in popularity of Bingo over Blackjack, coupled with the unwavering appeal of Roulette and Game Shows, paints a picture of a dynamic industry that is rapidly adapting to meet the desires of a diverse player base.
This shift not only reflects the changing tastes of online gamblers but also highlights the importance of live dealer experiences in enriching the overall casino experience. As we move forward, it will be intriguing to see how these trends continue to develop and what new preferences will emerge in the ever-evolving world of online gambling.
The marked popularity of games like ‘Mega Ball’ alongside the dominance of Roulette and Game Shows, underscores a clear preference for engaging, interactive, and culturally resonant gaming experiences. This trend towards live dealer and game host interactions signifies a broader move towards realism and immersion in the digital gambling space, heralding a new era of online casino entertainment that prioritizes connection, excitement, and a tailored gaming experience for its diverse audience.
Elys Game Technology Corp. is a growing sports betting and iGaming platform globally in regulated B2B and B2C markets. In particular, the online gaming platform has achieved success in the robust Italian market in part by bringing sports betting to small business venues, and it is now aggressively expanding across North America and setting up new trends in the evolving U.S. sports betting landscape.
The small business sportsbook model could provide Elys with the leverage to be a significant challenger to more established players like DraftKings, FanDuel, and BetMGM.
Whenever a new company enters a market, it’s important for investors to look at its competitive advantages. These advantages are what will attract customers and help the company win market share away from its competitors. In Elys’ case, it has two key advantages.
Advantage 1: Small Business Sportsbooks
Elys Game Technology offers a convenient way for small businesses to offer cost-effective sports gambling to their most loyal customers.
This model has already proved successful at Elys’ first U.S. location – Grand Central Sportsbook in Washington D.C. The company reports that the location has been a significant revenue driver for the company, averaging $67,500 per month in Gross Gaming Revenue (GGR) for the operator, which is approximately 700% above initial expectations. Its success has also encouraged Elys to open two more locations in D.C.
While major companies like DraftKings and FanDuel are spending hundreds of millions to dominate the national conversion, Elys is winning customer loyalty by going local.
Advantage 2: The “Best Odds” Model
Elys Game Technology has also won favor among bettors due to its unique “best odds” approach. The “best odds” model is an odds-making strategy aimed at attracting and retaining clients by providing the most competitive odds on various sporting events. This approach prioritizes long-term customer loyalty over short-term market share growth. It is another example of how Elys is going against the grain of the industry.
Most major players in the industry have won market share by spending millions on marketing campaigns and offering steep customer promotions. But, while promos might drive short-term signups, they do not always lead to long-term customer loyalty.
If Elys Game Technology’s “best odds” model proves to offer a better customer experience, then it could help the company dethrone larger competitors as America’s preferred sports betting platform.
Sports Betting in the US
In 2018, the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA). This paved the way for each state to determine its own sports betting laws. Since then, legal sports betting has taken off in the US.
30 states have already legalized sports betting in some capacity. Revenue from legalized online sports betting is projected to hit $7.62 billion this year, according to Statista.
By 2027, this market is expected to reach $31.09 billion, growing at a compounded annual growth rate (CAGR) of 12.89% over 2023-2027.
Statista estimates that just under 50 million Americans will participate in sports gambling by 2027, roughly 19% of the adult population.
To understand the popularity of sports betting in the US, investors should look no further than the success of the National Football League (NFL). The NFL Championship – the Super Bowl – routinely draws in around 100 million viewers. And, of the 50 most valuable sports franchises in the world, 30 are NFL teams.
Sports betting will likely continue to grow in America, thanks in large part to the popularity of the NFL. As sports betting becomes more mainstream, providers like Elys, with their extensive experience in the industry, appear well positioned to join in the success.
Elys Game Technology U.S. Expansion Plans
Elys Game Technology recently announced plans to expand its footprint in Washington D.C. by adding a third location on H Street. This new location will build on the success of Elys’ other two D.C. locations: Grand Central Sportsbook and the Cloakroom Gentlemen’s Club Over Under Sportsbook Lounge.
Elys plans to use this D.C. base to expand sequentially into the following states:
New Jersey
Louisiana
Kentucky
Colorado
Indiana
Illinois
Michigan
Once it has established a foothold in local bars/restaurants, Elys will have plenty of room to expand its offering outside of just sports betting. This is because it offers a full suite of omnichannel leisure gaming products and services including online casino and slot games, poker, bingo, lottery, and more interactive gambling games.
The provider expands its collaboration with Doradobet to integrate Bingo games
Pragmatic Play, a leading content supplier to the iGaming industry, has once more extended its partnership with prominent Peruvian operator DoradoBet, agreeing the provision of its Bingo suite of content.
The newly emboldened agreement sees the operator’s customers now able to enjoy Pragmatic Play’s extensive suite of industry-leading Bingo products, including classic variants such as 90 ball, as well as the innovative Sweet Bonanza Bingo.
The move follows DoradoBet already receiving the supplier’s Slots and Live Casino, and the addition of Bingo significantly strengthens its player offering in a highly competitive market.
Pragmatic Play’s Bingo provision is trusted by tier-one operators globally and remains a favourite for operators and players in Latin America particularly.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This is another partnership extension that shines a light on the value and quality in Pragmatic Play’s product portfolio. Operators can select exactly the content types they require for their operation with absolute confidence, knowing that the same attention to detail that drives traffic runs across the entire gamut of Pragmatic Play products. DoradoBet is a key partner in Peru and its faith in widening the scope of its collaboration is well-placed.”
Ana María Padrós Álvarez, representative of DoradoBet, said: “We had little hesitation in selecting Pragmatic Play to meet our Bingo needs. Having already benefitted from its Slots and Live Casinos, we know the kind of quality we can expect. Bingo is hugely popular among our players and we’re sure they’re going to take to the new content in their numbers.”
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