eSports

FIVE THINGS THAT WILL FUEL THE GROWTH OF ESPORTS INDUSTRY

Published

5 years ago

September 27, 2021

Reading Time: 3 minutes

The new age has very well got adapted to the virtual world of esports. They get excited to take up new challenges, explore some amazing new landscapes with different themes and superficial powers, which one can only hope for in reality. With constant upgradation in technology, the definition of gaming has become more complex and the industry is overpowering.

But the future seems to hold more surprises for the growing esports fanatics. `

Abhishek Aggarwal, the Co-founder and CEO at Trinity Gaming, India’s top gaming talent Management Company have listed down the 5 things that will ensure the growth of esports industry in future:

Introduction of 5G: Accessibility to best technology is crucial in the current era of esports and gaming. Considered as one of the most influential and exciting developments, 5G will offer a faster speed and improved latency, which will give the gamers a more competitive edge. For instance, Telecom giant Airtel hosted India’s first-ever Cloud gaming demo on a LIVE Airtel 5G test network to test the gaming on a simple smartphone at record speed and latency. Response delay, often known as latency frustrates gamers the most. Airtel 5G has demonstrated that it can reduce reaction time from 20 milliseconds to 5 milliseconds. While the latency may or may not impact the casual gaming experience, it affects the efficiency and experience in online multiplayer games such as racing and shooting.
For players it would mean winning or losing a match, and to their audience, it would be the advanced experience. With this, gaming would surely take precedence with a higher bandwidth supporting the esports community to thrive.

Cloud Technology for the Gaming Industry: Gamers/esports community constantly feed in data. This technology comes as blessing to protect the information from getting hacked by an unknown entity. Cloud also allows users to maintain the high quality of the game even while playing in low-end devices.
It has several advantages attached to it and one among them is, even if your system breaks down, you won’t lose your game. With growing smartphones penetration and a vast youth population, 5G-backed cloud gaming could spread to remote areas and offer gamers the right ecosystem to compete and excel in the national and international arena.

Esports in the path to be recognised as a real sport: E-tournaments are taking over across nations inviting ace players to compete and take home a whooping amount of prize money. With time it has got a structure/framework based on which it functions with support from big investors. Their growing power has been sensed by industries and its gradually entering into the mainstream as a serious sport. The latest announcement of 8 esports titles in Asian Games 2022 is being welcomed in the Esports community, only making it more prominent and influential in every aspect.

Brand collaboration with Gaming Influencers: Brand collaboration makes it easier for the esports community to further establish their significance and is a great source to generate revenue. These engagements ensure the brand visibility to their targeted audience in a streamlined fashion and gaining confidence of the loyal supporters of the esports player. This has revolutionized the way gamers are perceived in growing business. Gaming content creators are becoming an effective tool to reach the audience. Content creators not only play the games but they entertain their audiences as well, their fan following is mostly the age group of 15 to 30 which is the most targeted audience in advertising terms. Out of all the influencers in the market, gamers are known to have the best audience engagement in terms of viewership and audience-creator relationships. Trinity Gaming is helping Brands to create innovative Branding Strategies with the help of these dynamic Creators and Influencers in the gaming & esports ecosystem.

Content creation around gaming: It is a young concept which has seen the power to engage with viewers and provide entertainment to a wide demography. These creators bring out a more dynamic aspect of esports, share their experiences, do’s and don’ts, etc. and have now become a strong part of the community. They have successfully grabbed the attention of viewers who are not even part of the gaming ecosystem, making it more diverse and relatable for everyone. Trinity Gaming have created a unique ecosystem for the gaming content creators and currently have a clan of 250+ top creators who have been working with India’s top brands.

The possibilities are limitless, and it would be surely interesting to witness what more the future of esports industry holds.

data providers

DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026

Published

2 days ago

May 21, 2026

Wladimir P.

data.bet-reports-168%-turnover-growth-from-virtual-content-in-q1-2025–q1-2026

DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.

The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.

Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.

DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.

“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.

The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

energy drinks

Team Vitality names FYZIO official sports nutrition and energy drinks supplier

Published

4 days ago

May 19, 2026

Wladimir P.

team-vitality-names-fyzio-official-sports-nutrition-and-energy-drinks-supplier

Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.

Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.

The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.

FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.

“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.

“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.

The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel

Published

4 days ago

May 19, 2026

Wladimir P.

mcdonald’s-germany-signs-on-as-presenting-partner-for-g2-nord-and-g2-hel

McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal also includes support for the return of G2 Hel, G2’s women’s League of Legends team.

Under the agreement, McDonald’s Germany branding, including the “ich liebe es” (I’m lovin’ it) tagline, will appear on G2 NORD and G2 Hel jerseys. The partners also plan a year-long content programme focused on player storytelling and behind-the-scenes access, including a series featuring team president Niklot “Tolkin” Stüber.

G2 positioned the partnership around its regional development pathway. G2 NORD was formed earlier this year through a collaboration between G2 and NORD Esports, and the organisation said the roster has already won the Prime League Winter Snowdown and reached the playoffs in its first EMEA Masters run.

The company said McDonald’s Germany’s backing enables G2 Hel’s return, with the team set to compete in the upcoming Game Changers circuit. “This partnership goes beyond traditional sponsorship, it’s a shared commitment to pushing the boundaries of talent development and creating meaningful opportunities within the space,” said Alban Dechelotte, CEO of G2. Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, added: “We’re proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports.”

To launch the collaboration, McDonald’s and G2 released an announcement video featuring Jankos, Sola, Tolkin, Team Nord and Caltys, produced in-house by G2. McDonald’s Germany said its lead agency Scholz & Friends supported the development and execution of the partnership.

The post McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.