eSports

FIVE THINGS THAT WILL FUEL THE GROWTH OF ESPORTS INDUSTRY

Published

3 years ago

September 27, 2021

Reading Time: 3 minutes

The new age has very well got adapted to the virtual world of esports. They get excited to take up new challenges, explore some amazing new landscapes with different themes and superficial powers, which one can only hope for in reality. With constant upgradation in technology, the definition of gaming has become more complex and the industry is overpowering.

But the future seems to hold more surprises for the growing esports fanatics. `

Abhishek Aggarwal, the Co-founder and CEO at Trinity Gaming, India’s top gaming talent Management Company have listed down the 5 things that will ensure the growth of esports industry in future:

Introduction of 5G: Accessibility to best technology is crucial in the current era of esports and gaming. Considered as one of the most influential and exciting developments, 5G will offer a faster speed and improved latency, which will give the gamers a more competitive edge. For instance, Telecom giant Airtel hosted India’s first-ever Cloud gaming demo on a LIVE Airtel 5G test network to test the gaming on a simple smartphone at record speed and latency. Response delay, often known as latency frustrates gamers the most. Airtel 5G has demonstrated that it can reduce reaction time from 20 milliseconds to 5 milliseconds. While the latency may or may not impact the casual gaming experience, it affects the efficiency and experience in online multiplayer games such as racing and shooting.
For players it would mean winning or losing a match, and to their audience, it would be the advanced experience. With this, gaming would surely take precedence with a higher bandwidth supporting the esports community to thrive.

European Gaming Congress 2024 (Warsaw, Poland)

Cloud Technology for the Gaming Industry: Gamers/esports community constantly feed in data. This technology comes as blessing to protect the information from getting hacked by an unknown entity. Cloud also allows users to maintain the high quality of the game even while playing in low-end devices.
It has several advantages attached to it and one among them is, even if your system breaks down, you won’t lose your game. With growing smartphones penetration and a vast youth population, 5G-backed cloud gaming could spread to remote areas and offer gamers the right ecosystem to compete and excel in the national and international arena.

Esports in the path to be recognised as a real sport: E-tournaments are taking over across nations inviting ace players to compete and take home a whooping amount of prize money. With time it has got a structure/framework based on which it functions with support from big investors. Their growing power has been sensed by industries and its gradually entering into the mainstream as a serious sport. The latest announcement of 8 esports titles in Asian Games 2022 is being welcomed in the Esports community, only making it more prominent and influential in every aspect.

Brand collaboration with Gaming Influencers: Brand collaboration makes it easier for the esports community to further establish their significance and is a great source to generate revenue. These engagements ensure the brand visibility to their targeted audience in a streamlined fashion and gaining confidence of the loyal supporters of the esports player. This has revolutionized the way gamers are perceived in growing business. Gaming content creators are becoming an effective tool to reach the audience. Content creators not only play the games but they entertain their audiences as well, their fan following is mostly the age group of 15 to 30 which is the most targeted audience in advertising terms. Out of all the influencers in the market, gamers are known to have the best audience engagement in terms of viewership and audience-creator relationships. Trinity Gaming is helping Brands to create innovative Branding Strategies with the help of these dynamic Creators and Influencers in the gaming & esports ecosystem.

Content creation around gaming: It is a young concept which has seen the power to engage with viewers and provide entertainment to a wide demography. These creators bring out a more dynamic aspect of esports, share their experiences, do’s and don’ts, etc. and have now become a strong part of the community. They have successfully grabbed the attention of viewers who are not even part of the gaming ecosystem, making it more diverse and relatable for everyone. Trinity Gaming have created a unique ecosystem for the gaming content creators and currently have a clan of 250+ top creators who have been working with India’s top brands.

The possibilities are limitless, and it would be surely interesting to witness what more the future of esports industry holds.

Asia

8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India

Published

1 week ago

November 7, 2024

George Miller

8bit-creatives-partners-with-nodwin-gaming-as-the-exclusive-talent-partner-for-dreamhack-india

Reading Time: 2 minutes

8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.

With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.

India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.

8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”

This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.

Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”

8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.

The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.

The post 8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India appeared first on European Gaming Industry News.

eSports

SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024

Published

2 weeks ago

November 4, 2024

Wladimir P.

softswiss-sportsbook-doubles-esports-turnover-in-q3-2024

Reading Time: 2 minutes

1 November 2024 – Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.

The top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.

The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.

The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter.

Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can also serve as an effective starting point.

We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.”

The SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to secure certification in Brazil, conducted by an authorised testing laboratory. Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators unique skins and configurations to align with various brand identities.

The SOFTSWISS team is working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shares the possibility of joining the waiting list.

All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.

The post SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024 appeared first on European Gaming Industry News.

eSports

BLAST Announces Landmark Expanded Partnership as Blacklyte Becomes Global Chair & Desk Partner Across Five Esports Titles in 2025

Published

2 weeks ago

October 30, 2024

George Miller

blast-announces-landmark-expanded-partnership-as-blacklyte-becomes-global-chair-&-desk-partner-across-five-esports-titles-in-2025

Reading Time: 2 minutes

Esport entertainment company BLAST has announced an expanded Global Partnership with Blacklyte for 2025. The landmark partnership marks a significant milestone in esports history, being the first of its kind to encompass five leading esports titles.

As a Global Chair & Desk Partner, Blacklyte will play a pivotal role in supporting the world’s best esports players by providing custom-made esports desks and chairs for the competitive landscape across these five popular esports titles: Rainbow Six Esports (Tom Clancy’s Rainbow Six Siege), BLAST Premier (Counter-Strike), BLAST Slam (Dota), RLCS (Rocket League Championship Series), and FNCS (Fortnite Championship Series).

This partnership not only showcases Blacklyte’s commitment to the esports community but also emphasises its dedication to elevating the industry by providing players with the best equipment possible to compete at the elite level.

Last month, BLAST announced Blacklyte as the first commercial partner for Fortnite Competitive for the FNCS Global Championship 2024 in Fort Worth, Texas, United States.

The expansion of the partnership means Blacklyte will cover all esports titles BLAST operates in 2025. The partnership will focus on delivering unique and immersive experiences for fans and players alike. Alongside Blacklyte’s products being used by streamers and players across more than ten arena events and many more studio events in 2025. Blacklyte will also be integrated physically into these events and within broadcasts.

Blacklyte produces desks that set a new standard for quality and durability. These state-of-the-art desks are designed to withstand everything. They will be showcased at the BLAST Premier World Final in Singapore for the first time.

Alexander Lewin, SVP of Commercial Revenue for BLAST, said: “We are proud to expand our partnership with Blacklyte to encompass all five of our esports titles heading into 2025. This marks a landmark moment for BLAST. We work across a number of leading esports ecosystems, which gives us the ability to leverage these different communities and tournaments. This partnership is testament to harnessing that network to create best-in-class partnerships.”

Alexander Liu, CEO at Blacklyte, said: “We are excited to enter into this unprecedented partnership with BLAST, which will enable us to reach a broader audience and create a lasting impact across multiple titles. This collaboration signifies a new era for esports, where we can unify diverse gaming communities under one strategic initiative, providing equipment to help esports players compete at the top level.”

The post BLAST Announces Landmark Expanded Partnership as Blacklyte Becomes Global Chair & Desk Partner Across Five Esports Titles in 2025 appeared first on European Gaming Industry News.