BetMGM, a leading sports betting and digital gaming company, has appointed NBA legend Kevin Garnett as brand ambassador.

The Hall of Fame power forward will be featured in BetMGM’s upcoming marketing campaigns, BetMGM promotions, social media content, and fan events.

“I’m thrilled to be working with BetMGM to share their insights with my fans. It’s a natural fit for both myself and BetMGM given our mutual desire to stay on top of the ever-changing sports business landscape,” Garnett said.

Over the course of 21 NBA seasons, Garnett played for the Minnesota Timberwolves, Boston Celtics, and Brooklyn Nets. The 15-time All-Star was named the 2004 Most Valuable Player and earned Defensive Player of the Year honors in 2008. Garnett won the 2008 NBA Championship with the Celtics and will have his jersey retired by the team this spring.

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Garnett has become an established entrepreneur since retiring from the NBA, having recently co-founded Gaming Society, a gaming and content platform that prioritizes inclusivity, education and highlights the athlete’s point of view in the betting space. While shielded from sports betting during his playing career, Garnett is passionate about making wagering more accessible and approachable to all sports fans and athletes. He starred in the 2019 acclaimed film “Uncut Gems”; recently founded the Content Cartel, a production company dedicated to producing multi-platform content; and has an upcoming documentary, “Anything is Possible,” scheduled to premiere Friday, Nov. 12 on Showtime.

“Kevin Garnett brings a unique energy to everything he does, on and off the court. As the basketball season tips off, we look forward to welcoming Kevin to the BetMGM family and working with him on a variety of fan-focused promotions,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

Globally recognised online betting and gaming brand Betway, has announced partnerships with six of the most respected and successful NBA and NHL teams in the United States.

The team deals will see five NBA franchises; Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors bring Betway to the most recognisable basketball league in the world.

Betway will also be on the ice, securing a partnership with the four-time Stanley Cup Champions, New York Islanders.

Additionally, Los Angeles Kings will also feature the brand via in-game and other digital assets.

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These announcements demonstrate the Betway brand’s ever-growing commitment to sponsorship of the highest profile teams in the highest profile sports.

Anthony Werkman, Betway CEO, said: “It’s a very exciting time for the Betway brand as we enter the USA through our licensee partner DGC. We are delighted to have secured initial deals with six prestigious US sports teams. The deals are an extension of our existing focus to promote the Betway brand in high-profile sports shown around the world.

“Our branding will be seen courtside and rinkside in some of the biggest arenas in North America, bringing our customers closer to the action.

“Our brand is recognised globally as a leader in offering a fair, safe and responsible environment in which to place wagers and we look forward to US customers enjoying a similar experience.”

Betway has entered into an exclusive brand licence agreement with DGC for the use of the Betway brand in the US.

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DGC has secured market access in a number of US states where it will use the global Betway brand for its sports betting and iGaming offering.