Compliance Updates
Netherlands Online Gambling Association Calls for New Limits on Advertising
Netherlands Online Gambling Association (NOGA), the most prominent online gaming trade group in the Netherlands, has called for greater restrictions on advertising in response to guidelines published by the nation’s regulator.
NOGA, whose members include Entain, Flutter, Kindred and Bet365, said the limit of three online gaming ads per commercial block when the Dutch regulated gambling market opens next month is not enough. NOGA said it is particularly concerned that ads for lotteries and land-based gaming offerings can also be broadcast in addition within the same block.
NOGA wants operators and groups from across the online and offline sectors to come together to agree workable guidelines to avoid saturation advertising and the subsequent risk of a total ban.
Peter-Paul de Goeij, director of NOGA, said: “This code does not go far enough. The limit of three gambling advertisements per block, applies only to internet gambling advertisements. So, in addition to three advertisements for online gambling, Holland Casino, Gaston and Koning TOTO will be allowed to advertise their offline offerings without any restrictions.
“The viewer does not make the distinction between offline and online at all – the consumer just sees an irritating gambling ad. In addition, gambling advertisements of today’s gambling providers are already ubiquitous; on television, radio, internet, bus shelters and in our letterboxes. Let’s face it, consumers find too many gambling adverts just irritating.
“This irritation, and the flooding with gambling advertising, must be prevented. That’s why NOGA has been calling on all gambling providers, online, offline, the Postcodelottery – but also media parties and broadcasters – to sit down and make agreements on the total amount of gambling advertising in the Netherlands, since June 2019 already. We need to do this to temper the growth that is coming, with the legalisation of the online market, and to prevent a gambling advertising avalanche.
“If we do not prevent this from happening, there may be a ban on gambling advertising introduced soon and then we will not be able to persuade consumers to play at a legal gambling site. NOGA therefore advocates advertising volume control.”
NOGA said the absence of its members from discussions on the guidelines was a mistake, citing the experience of multinational groups such as Kindred, Flutter and Entain in the development of workable rules in other countries.
De Goeij added: “We support the code, but with the important addition that that cross-sector agreement of advertising volume control, is absolutely necessary and I would like to invite here – again – all colleagues, the media parties and the broadcasters – to get around the table in a coalition of willing, to jointly prevent a gambling advertising avalanche.”
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The Dutch gambling regulator, Kansspelautoriteit (KSA), has published its Match-fixing Trend Analysis for 2025.
The number of reports of possible match-fixing in 2025 remained roughly the same as in 2024. However, there was a change within the reports: gambling providers reported more athletes betting on their own competition, which wasn’t the case in 2024.
Gambling providers are obligated to prevent match-fixing as much as possible. They can do this, for example, by not offering bets on high-risk matches. If a provider suspects match-fixing, it can report it to the Sports Betting Intelligence Unit (SBIU) of the Royal Netherlands Gambling Authority (KSA). In recent years, the KSA has actively worked to raise awareness about filing these reports.
In 2025, the KSA received 12 reports of match-fixing from 9 different license holders, compared to 13 reports the previous year. It is striking that 4 of these reports concerned betting on the club’s own competition, while this category did not occur in 2024. In this context, the KSA increased its focus on preventative education for athletes in 2025, informing them about what is and is not permitted and the associated risks.
Last year, the KSA published a guideline, “Commitment to Integrity,” to provide providers with additional tools to combat match-fixing. Furthermore, an ongoing investigation into the sports betting offerings of various providers was conducted throughout 2025. This investigation resulted in several warnings and a penalty for prohibited offerings.
The post Dutch Regulator Publishes Match-fixing Trend Analysis 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Liquor & Gaming NSW (L&GNSW) is putting gambling operators on notice that social media influencers are a key focus of its regulatory priorities for 2026.
L&GNSW is responsible for monitoring online wagering and gaming machine advertising visible to the NSW community, including posts on social media, to ensure they comply with NSW laws.
Hospitality and Racing Deputy Secretary Tarek Barakat said with the rise of social media influencers promoting gambling, it was important businesses including online bookmakers and gaming machine operators understood the law and their responsibilities.
“We are putting gambling operators on notice that a key priority for us this year is examining their marketing and customer retention practices, including the use of social media personalities,” Mr Barakat said.
“Gambling operators should be careful about any affiliate or partnership arrangements as we are holding them responsible for the advertising of their products.
“The things we are targeting include paid and unpaid promotional partnerships with wagering operators and gaming machine operators, influencer content that normalises betting behaviour or glamorises gaming products, and in particular, the use of platforms, including podcasts, with large youth or vulnerable audiences.
“These practices may increase the risk of gambling harm by blurring the line between entertainment and marketing, and by exposing at‑risk groups to persuasive promotional content.
“L&GNSW will require social media content creators to demonstrate that their social media and website content complies with legal requirements.
“We also work with other responsible agencies as required to ensure people abide by the law and gambling harm is minimised.”
Mr Barakat said other 2026 regulatory priorities are targeting:
• barriers to closing gambling accounts, VIP or loyalty programmes and other marketing practices, including direct advertising used by casino and gaming venue operators
• casino governance and integrity
• alcohol-related harm hotspots, including areas experiencing increasing rates of alcohol-related crime and high-risk events.
By publishing its annual regulatory priorities, L&GNSW aims to communicate the key regulatory issues that it is addressing and provide industry with an opportunity to proactively modify or cease behaviour that may raise concerns.
The post Liquor & Gaming NSW Targets Social Media Influencers Promoting Gambling Products appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
REEVO, the iGaming aggregation powerhouse, has announced that its aggregation platform has received official certification in Peru, enabling operators in the region to seamlessly integrate a wide range of premium third-party content through a single, high-performance API connection.
With this certification in place, Peruvian operators can now:
• Launch faster with a single API, robust orchestration, and a proven back-office system.
• Optimize performance through real-time insights, flexible promotional tools, and streamlined content management.
• Localize efficiently with market-ready technology built for compliance, reliability, and growth.
“Peru is a rapidly developing iGaming market in Latin America, and this certification marks another milestone in our mission to deliver seamless, compliant aggregation solutions across the region. Our focus remains on speed, scalability, and content excellence, helping operators bring quality entertainment to players faster and smarter,” said Karl Grech, Head of Business Development at REEVO.
The post REEVO’s Aggregation Platform Secures Official Certification in Peru appeared first on Americas iGaming & Sports Betting News.
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