Compliance Updates

Netherlands Online Gambling Association Calls for New Limits on Advertising

Published

5 years ago

September 15, 2021

Reading Time: 2 minutes

Netherlands Online Gambling Association (NOGA), the most prominent online gaming trade group in the Netherlands, has called for greater restrictions on advertising in response to guidelines published by the nation’s regulator.

NOGA, whose members include Entain, Flutter, Kindred and Bet365, said the limit of three online gaming ads per commercial block when the Dutch regulated gambling market opens next month is not enough. NOGA said it is particularly concerned that ads for lotteries and land-based gaming offerings can also be broadcast in addition within the same block.

NOGA wants operators and groups from across the online and offline sectors to come together to agree workable guidelines to avoid saturation advertising and the subsequent risk of a total ban.

Peter-Paul de Goeij, director of NOGA, said: “This code does not go far enough. The limit of three gambling advertisements per block, applies only to internet gambling advertisements. So, in addition to three advertisements for online gambling, Holland Casino, Gaston and Koning TOTO will be allowed to advertise their offline offerings without any restrictions.

“The viewer does not make the distinction between offline and online at all – the consumer just sees an irritating gambling ad. In addition, gambling advertisements of today’s gambling providers are already ubiquitous; on television, radio, internet, bus shelters and in our letterboxes. Let’s face it, consumers find too many gambling adverts just irritating.

“This irritation, and the flooding with gambling advertising, must be prevented. That’s why NOGA has been calling on all gambling providers, online, offline, the Postcodelottery – but also media parties and broadcasters – to sit down and make agreements on the total amount of gambling advertising in the Netherlands, since June 2019 already. We need to do this to temper the growth that is coming, with the legalisation of the online market, and to prevent a gambling advertising avalanche.

“If we do not prevent this from happening, there may be a ban on gambling advertising introduced soon and then we will not be able to persuade consumers to play at a legal gambling site. NOGA therefore advocates advertising volume control.”

NOGA said the absence of its members from discussions on the guidelines was a mistake, citing the experience of multinational groups such as Kindred, Flutter and Entain in the development of workable rules in other countries.

De Goeij added: “We support the code, but with the important addition that that cross-sector agreement of advertising volume control, is absolutely necessary and I would like to invite here – again – all colleagues, the media parties and the broadcasters – to get around the table in a coalition of willing, to jointly prevent a gambling advertising avalanche.”

BETER

BETER expands US footprint with Illinois approval

Published

18 minutes ago

June 2, 2026

GamingAmericas.com

beter-expands-us-footprint-with-illinois-approval

BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has expanded its US presence after its exclusive Setka Cup table tennis content was added to the Sports Wagering catalog in the State of Illinois.

The approval was granted by the Illinois Gaming Board, the regulatory and law enforcement agency responsible for overseeing all licensed casino gambling, video gaming, and sports wagering in the state, and it allows BETER to provide licensed operators in Illinois with its Setka Cup content, including live data and live streams, for the first time.

Illinois marks the eighth US state in which BETER’s exclusive content is now available, following successful launches in Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, and North Carolina.

The content is already available for local bettors via bet365, a long-standing partner of BETER, with additional operator launches planned in the near future.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.

Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.

BETER will also exhibit at SBC Summit Americas for the first time at Stand 813 from June 9–11, marking a major milestone in the company’s expansion across the United States.

Gal Ehrlich, CEO of BETER, said: “Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market.

“Demand for high-velocity, 24/7 content continues to accelerate across the US, and we’re proud to be at the forefront of that shift. With eight states now under our belt, we have clear momentum and a long-term vision that goes well beyond individual state launches.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing approval from the Illinois Gaming Board is a testament to the rigorous regulatory work our team undertakes in every jurisdiction we enter. Each US state has its own framework and requirements, and our commitment to full alignment with those standards is non-negotiable.

“The US remains a strategically vital market for BETER, and we continue to work actively to secure approvals in additional key states. We are building real scale in this market, with much more to come.”

The post BETER expands US footprint with Illinois approval appeared first on Americas iGaming & Sports Betting News.

Compliance Updates

Armenia Launches Sweeping Gambling Payment Reform

Published

5 days ago

May 28, 2026

Wladimir P.

armenia-launches-sweeping-gambling-payment-reform

Armenia accelerated one of the most aggressive gambling regulatory reforms in Eurasia after approving new measures to control digital platforms, advertising, payments and financial supervision across the betting sector. The strategy promoted by the government of Prime Minister Nikol Pashinyan aims to strengthen legal gambling operations, increase fiscal oversight and tighten control over offshore operators in a market that has expanded dramatically over the past decade.

The reform is being driven by the Ministry of Finance of Armenia led in 2026 by Vahe Hovhannisyan, together with the State Revenue Committee headed by Rustam Badasyan. The main political architect behind the changes is MP Hayk Sargsyan from the ruling Civil Contract party.

The core of the reform focuses on payments and financial monitoring. Armenia plans to block transfers to unlicensed gambling operators, strengthen AML/KYC requirements and connect licensed platforms directly to state monitoring systems operating in real time. Armenia is advancing the software operator selection for its centralised gaming monitoring center, following the legal framework established in early 2024 to connect platforms directly to state systems in real time.

The 2026 update focuses on accelerating the public tender for the private operator, rather than the initial creation of the monitoring infrastructure, with the State Revenue Committee (SRC) leading the technological implementation. The fiscal framework is also becoming stricter. Since July 1, 2025, Armenia has applied a 10% turnover tax on gambling operations, while online gaming license costs doubled in April 2025 and are scheduled to continue increasing annually through 2028.

According to official figures cited by lawmakers, Armenia’s gambling turnover reached approximately AMD 6.3 trillion in 2023, equivalent to nearly €14 billion, while online casino deposits climbed to AMD 811 billion during 2024.

The government also tightened gambling advertising restrictions, limiting promotions to luxury hotels, border checkpoints and authorised operator channels. Armenian authorities argue that the new regulatory model is designed to protect legal operators, reinforce financial traceability and modernise state supervision over one of Eurasia’s fastest-growing digital industries.

The post Armenia Launches Sweeping Gambling Payment Reform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

UKGC Extends Phase 2 Deposit Limit Regulation Deadline to September 2026

Published

5 days ago

May 28, 2026

Wladimir P.

ukgc-extends-phase-2-deposit-limit-regulation-deadline-to-september-2026

The UK Gambling Commission (UKGC) has officially extended the deadline for licensed remote operators to implement Phase 2 of the new deposit limit regulations.

In October 2025 the first phase of improvements to tools that help consumers to manage their gambling were introduced in the Remote Technical Standards (RTS) with the second phase due to be introduced on 30 June 2026.

Following stakeholder feedback, the Commission has extended the implementation period of the second phase to the end of September 2026 to allow for further operator technical development time.

From 30 September 2026 operators must:

• offer gross deposit limits to customers, and in some cases re-introduce gross deposit limits to the options available to customers

• name gross deposit limits as “deposit limits” – only this type of limit can be called a “deposit limit”

• offer gross deposit limits with at least equal prominence as other types of financial limit.

“We have also updated our consultation response document to clarify that to ensure consistency across the industry, from 30 September 2026 only gross deposit limits must be offered over fixed time frames. Rolling and fixed time frames can be used for other limit types,” the UKGC said.

“In preparation for implementation operators are asked to refer to the Remote Gambling and Software Technical Standards: Consultation Response and linked annex for the RTS 12 in full effective from 30 September 2026.

“All operators are advised that an annex initially published alongside the supplementary consultation response on 7 October 2025 contained small errors and was temporarily removed from our website. Any downloaded or offline versions of the Annex saved prior to 22 May 2026 should be disregarded.”

The post UKGC Extends Phase 2 Deposit Limit Regulation Deadline to September 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.