Compliance Updates
Netherlands Online Gambling Association Calls for New Limits on Advertising
Netherlands Online Gambling Association (NOGA), the most prominent online gaming trade group in the Netherlands, has called for greater restrictions on advertising in response to guidelines published by the nation’s regulator.
NOGA, whose members include Entain, Flutter, Kindred and Bet365, said the limit of three online gaming ads per commercial block when the Dutch regulated gambling market opens next month is not enough. NOGA said it is particularly concerned that ads for lotteries and land-based gaming offerings can also be broadcast in addition within the same block.
NOGA wants operators and groups from across the online and offline sectors to come together to agree workable guidelines to avoid saturation advertising and the subsequent risk of a total ban.
Peter-Paul de Goeij, director of NOGA, said: “This code does not go far enough. The limit of three gambling advertisements per block, applies only to internet gambling advertisements. So, in addition to three advertisements for online gambling, Holland Casino, Gaston and Koning TOTO will be allowed to advertise their offline offerings without any restrictions.
“The viewer does not make the distinction between offline and online at all – the consumer just sees an irritating gambling ad. In addition, gambling advertisements of today’s gambling providers are already ubiquitous; on television, radio, internet, bus shelters and in our letterboxes. Let’s face it, consumers find too many gambling adverts just irritating.
“This irritation, and the flooding with gambling advertising, must be prevented. That’s why NOGA has been calling on all gambling providers, online, offline, the Postcodelottery – but also media parties and broadcasters – to sit down and make agreements on the total amount of gambling advertising in the Netherlands, since June 2019 already. We need to do this to temper the growth that is coming, with the legalisation of the online market, and to prevent a gambling advertising avalanche.
“If we do not prevent this from happening, there may be a ban on gambling advertising introduced soon and then we will not be able to persuade consumers to play at a legal gambling site. NOGA therefore advocates advertising volume control.”
NOGA said the absence of its members from discussions on the guidelines was a mistake, citing the experience of multinational groups such as Kindred, Flutter and Entain in the development of workable rules in other countries.
De Goeij added: “We support the code, but with the important addition that that cross-sector agreement of advertising volume control, is absolutely necessary and I would like to invite here – again – all colleagues, the media parties and the broadcasters – to get around the table in a coalition of willing, to jointly prevent a gambling advertising avalanche.”
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Arizona
Arizona extends Gaming Department for six years; problem gambling budget rises 20%
Governor Hobbs signs SB 1671; new budget sets $4M spend authority plus $500K a year from event wagering funds.
The Arizona Department of Gaming has secured a six-year continuation after Governor Hobbs signed Senate Bill 1671, following the 2026 legislative session that adjourned June 12, 2026. The continuation also covers the Arizona State Boxing and Mixed Martial Arts Commission and the Arizona Racing Commission.
The Department said SB 1671 affirms its authority to regulate tribal gaming, event wagering and fantasy sports, horse racing and simulcast wagering, and boxing and mixed martial arts.
In parallel, the Department said Senate Bill 1847 and the state’s Fiscal Year 2027 budget expand expenditure authority for its Division of Problem Gambling. The budget authorizes $4,000,000 in total spending for the Division, which the agency said is a 20% increase from FY26.
The Department also said the legislature granted an annual $500,000 expenditure authority to use Event Wagering funds to support problem gambling, and that the Division will have grant oversight authority for the first time.
“Arizona first established the Department of Gaming in 1995 – and more than thirty years later, we remain excited about world-class regulation benefiting the entire state,” said Jackie Johnson, Department Director. “I’m grateful to Governor Hobbs and leaders in the state legislature, particularly continuation bill sponsor State Senator Shawnna Bolick, who thoroughly reviewed our agency with a deep commitment to public service, and I am pleased that the Department secured its continuation, which will allow us to strengthen our focus points in robust consumer protection and integrity.”
“The new state budget will strengthen longstanding investments in problem gambling assistance made possible through partnerships with Arizona’s Tribal Nations and the Arizona Lottery,” said Elise Mikkelsen. “We continue to see strong demand from individuals and families seeking information, resources, and treatment for gambling-related harm. This increased funding will help us expand the continuum of care and ensure more Arizonans have access to effective, inclusive, and timely support.”
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Arizona Department of Gaming
Arizona Department of Gaming Concludes Legislative Session with Approved Agency Continuation and Enhanced Spending Authority for Problem Gambling
Department is continued for six years to regulate an extensive portfolio: tribal gaming, event wagering and fantasy sports, horse racing and simulcast wagering, and boxing and mixed martial arts
State budget includes a 20 percent increase in problem gambling treatment and prevention appropriations
The Arizona Department of Gaming (Department) announced today that with Governor Hobbs’ signature on Senate Bill 1671, the Department has received continuation approval by the Arizona State Legislature, which periodically reviews state agencies for performance and authority. Additionally, through Senate Bill 1847 and the state’s Fiscal Year 2027 budget, the Department’s Division of Problem Gambling received expanded expenditure authority, enabling additional investments in problem gambling prevention, education, treatment, and recovery services across Arizona.
“Arizona first established the Department of Gaming in 1995 – and more than thirty years later, we remain excited about world-class regulation benefiting the entire state,” said Jackie Johnson, Department Director. “I’m grateful to Governor Hobbs and leaders in the state legislature, particularly continuation bill sponsor State Senator Shawnna Bolick, who thoroughly reviewed our agency with a deep commitment to public service, and I am pleased that the Department secured its continuation, which will allow us to strengthen our focus points in robust consumer protection and integrity.”
The Department, the Arizona State Boxing and Mixed Martial Arts Commission, and the Arizona Racing Commission are continued by the legislature for six years, per the enactment of Senate Bill 1671, sponsored by Senator Shawnna Bolick, in the 2026 legislative session that adjourned on June 12, 2026. This continuation affirms the Department’s and both Commissions’ authority to carry out the roles and responsibilities delegated by the legislature.
The Department’s Division of Problem Gambling marked the legislative session with the passage of a new state budget that grants $4,000,000 in total authorized spending for the Division. The $4,000,000 authority represents a 20 percent increase from the FY26 budget. Additionally, the legislature granted an annual $500,000 expenditure authority for the agency to use Event Wagering funds to support problem gambling. Finally, the Division will have grant oversight authority for the first time– allowing the Division to expand programs to assist those in need.
“The new state budget will strengthen longstanding investments in problem gambling assistance made possible through partnerships with Arizona’s Tribal Nations and the Arizona Lottery,” said Elise Mikkelsen. “We continue to see strong demand from individuals and families seeking information, resources, and treatment for gambling-related harm. This increased funding will help us expand the continuum of care and ensure more Arizonans have access to effective, inclusive, and timely support.”
In addition to supporting the Division in state-wide access to problem gambling prevention and treatment, the Department is actively engaged in responsible gaming and safer play initiatives. Now in its first year of the campaign, the Department’s Take Back the Game initiative in partnership with the Arizona Media Association is raising awareness of gambling self-exclusion options available through the agency. The campaign, which runs in English and Spanish across Arizona media outlets, lets viewers know that if gambling is no longer fun, they can Take Back the Game and self-exclude from Arizona casinos, sportsbooks, and fantasy sports operators. Also in 2026, the Department’s Too Young to Bet campaign emphasizes the risks associated with youth gambling.
To learn more about the Arizona Department of Gaming, visit gaming.az.gov. To learn more about problem gambling prevention and treatment, visit problemgambling.az.gov.
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Andreas Ottenschläger
Austria: Draft bill entered parliamentary consultation
Background
Austria’s governing coalition — ÖVP, SPÖ and NEOS — has agreed a sweeping overhaul of the Gambling Act. The draft bill entered parliamentary consultation on, Monday 29 June 2026. Lead negotiators Andreas Ottenschläger (ÖVP), Jan Krainer (SPÖ) and Christoph Pramhofer (NEOS) call it the biggest reform of the law in 26 years. Two pillars: tougher player protection, and a ground-up rewrite of online licensing.
Timing
No formal Council of Ministers resolution is public yet. What is public: the draft amendments went into parliamentary consultation today. Next comes TRIS — the draft must be notified to the European Commission, says Vienna-based gambling lawyer Arthur Stadler, triggering a standstill of at least three months before parliament can hold a final vote. Extensions are possible.
Cooling-off / non-offering period
The bad-actor clause has three teeth: retroactive tax payment, settlement of player claims, and a non-offering period. On the last point: Under the draft, operators must clear that freeze properly: from 1 January 2027 until the licence is actually granted, they have to shut down their existing unlicensed online offering. Fail to comply, and the penalty escalates fast: any operator that doesn’t observe the cooling-off phase faces an 18-month lock-out from licensing altogether. Stadler’s math: That’s a minimum nine-month freeze, 1 January to end-September 2027 at least depending when the licenses are awarded individually. It looks like that first license might be granted to those new market entrants adopting such early blackout, timewise landing exactly after the moment when Austrian Lotteries’ win2day concession expires on 30 September 2027.
The bad-actor clause has three teeth: retroactive tax payment, settlement of player claims, and a non-offering period. On the last point: Under the draft, operators must clear that freeze properly: From 1 January 2027 until the licence is actually granted, they have to shut down their existing unlicensed online offering. Fail to comply, and the penalty escalates fast: any operator that doesn’t observe the cooling-off phase faces an 18-month lock-out from licensing altogether. Stadler’s math: the legislator has, without saying so explicitly, built in an incentive structure. The floor is a nine-month freeze — 1 January through end-September 2027 — though actual length depends on when individual licences get awarded. The likely sequencing: new entrants who front-load the blackout early position themselves first in line, with awards landing right after Austrian Lotteries’ win2day concession expires on 30 September 2027.
Contradiction
Stadler sees a basic contradiction baked into the package. “Two of the three major elements work against each other. If the Finance Ministry wants to maximise retroactive tax recovery, a mandatory blackout period hands you a tax base of zero for that exact stretch. You can’t optimise for both. Operators are left asking whether the real goal is revenue or exclusion.”
Austria as a high-tax jurisdiction
Beyond the clearance condition — and an unresolved question of whether repaid player amounts can be offset against ongoing tax liabilities — sits the headline number: a 45% GGR tax rate. That puts Austria in elite company, in the same bracket as the UK (40% from April 2026) and the Netherlands (37.8%). “It’s a top-of-the-table tax rate for a market that doesn’t even have a functioning licensed channel yet,” Stadler says. But the tax rate alone doesn’t tell the whole story, he adds. “Even at 45% GGR, whether Austria actually functions as a licensed market depends on the regulatory mix around it (player protection rules, advertising limits, deposit and stake caps, AML obligations and more). You have to look at the framework as a whole and ask whether it’s actually attractive enough for new entrants. That’s the kind of detail that decides whether the channelisation target is achievable.”
Author: Arthur Stadler | STADLER PARTNER
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