Compliance Updates

Netherlands Online Gambling Association Calls for New Limits on Advertising

Published

5 years ago

September 15, 2021

Reading Time: 2 minutes

Netherlands Online Gambling Association (NOGA), the most prominent online gaming trade group in the Netherlands, has called for greater restrictions on advertising in response to guidelines published by the nation’s regulator.

NOGA, whose members include Entain, Flutter, Kindred and Bet365, said the limit of three online gaming ads per commercial block when the Dutch regulated gambling market opens next month is not enough. NOGA said it is particularly concerned that ads for lotteries and land-based gaming offerings can also be broadcast in addition within the same block.

NOGA wants operators and groups from across the online and offline sectors to come together to agree workable guidelines to avoid saturation advertising and the subsequent risk of a total ban.

Peter-Paul de Goeij, director of NOGA, said: “This code does not go far enough. The limit of three gambling advertisements per block, applies only to internet gambling advertisements. So, in addition to three advertisements for online gambling, Holland Casino, Gaston and Koning TOTO will be allowed to advertise their offline offerings without any restrictions.

“The viewer does not make the distinction between offline and online at all – the consumer just sees an irritating gambling ad. In addition, gambling advertisements of today’s gambling providers are already ubiquitous; on television, radio, internet, bus shelters and in our letterboxes. Let’s face it, consumers find too many gambling adverts just irritating.

“This irritation, and the flooding with gambling advertising, must be prevented. That’s why NOGA has been calling on all gambling providers, online, offline, the Postcodelottery – but also media parties and broadcasters – to sit down and make agreements on the total amount of gambling advertising in the Netherlands, since June 2019 already. We need to do this to temper the growth that is coming, with the legalisation of the online market, and to prevent a gambling advertising avalanche.

“If we do not prevent this from happening, there may be a ban on gambling advertising introduced soon and then we will not be able to persuade consumers to play at a legal gambling site. NOGA therefore advocates advertising volume control.”

NOGA said the absence of its members from discussions on the guidelines was a mistake, citing the experience of multinational groups such as Kindred, Flutter and Entain in the development of workable rules in other countries.

De Goeij added: “We support the code, but with the important addition that that cross-sector agreement of advertising volume control, is absolutely necessary and I would like to invite here – again – all colleagues, the media parties and the broadcasters – to get around the table in a coalition of willing, to jointly prevent a gambling advertising avalanche.”

Compliance Updates

Incentive Games wins interim Pennsylvania gaming licence

Published

8 hours ago

May 18, 2026

Wladimir P.

incentive-games-wins-interim-pennsylvania-gaming-licence

Incentive Games has been granted an interim gaming licence in Pennsylvania by the Pennsylvania Gaming Control Board, effective immediately. The approval allows the B2B supplier to offer its real-money gaming products to licensed operators in the state.

The Pennsylvania approval follows Incentive Games’ licensing in Michigan in 2025, as the company continues to expand across regulated North American markets.

Incentive Games said the Pennsylvania licence gives it access to one of the most established and competitive US iGaming markets, where compliance and player protection requirements are tightly enforced.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Being granted an interim licence in Pennsylvania is a huge achievement for our business and a strong endorsement of our regulatory approach. It strengthens our position in North America and supports our ambition to grow through trusted partnerships in regulated markets. We look forward to working with operators in Pennsylvania to deliver high-quality real-money gaming experiences to their players.”

The post Incentive Games wins interim Pennsylvania gaming licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ahmed Baker Chief Commercial Officer at Incentive Games

Incentive Games Secures Interim Pennsylvania Gaming Licence

Published

8 hours ago

May 18, 2026

GamingAmericas.com

incentive-games-secures-interim-pennsylvania-gaming-licence

Incentive Games, a leading B2B games provider, has been granted an interim gaming licence in Pennsylvania by the Pennsylvania Gaming Control Board. The approval, effective immediately, enables the company to offer its portfolio of real-money gaming products to licensed operators within the state.

This builds on Incentive Games’ earlier licensing success in Michigan in 2025 and continues its expansion across regulated North American markets. The Pennsylvania approval further reinforces the company’s focus on regulatory excellence, operational transparency and secure, responsible gaming practices as it scales its presence in the region.

Achieving a Pennsylvania licence opens access to one of the most established and competitive iGaming markets in the United States, where stringent standards govern compliance and player protection. Incentive Games’ approval reflects its ability to meet these expectations across multiple jurisdictions.

The post Incentive Games Secures Interim Pennsylvania Gaming Licence appeared first on Americas iGaming & Sports Betting News.

Compliance Updates

KSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms

Published

3 days ago

May 15, 2026

Wladimir P.

ksa-files-over-4600-reports-targeting-illegal-gambling-ads-on-meta-platforms

In April, the Dutch Gaming Authority (KSA) has filed over 4600 reports with Meta regarding illegal advertisements. Combating illegal gambling offerings is one of the KSA’s priorities. Special attention is paid by the KSA to the marketing practices of the gambling companies, which frequently advertise on social media such as Facebook and Instagram. Therefore, the KSA monitors the volume of illegal advertisements.

Illegal practices

Illegal gambling providers place many advertisements on social media. In doing so, they use names and logos of well-known Dutch athletes and major brands to enhance their credibility. It is often difficult for consumers to determine whether a gambling provider holds a license. To protect consumers, the KSA therefore makes a strong effort to combat online advertising by illegal providers. The KSA does this, among other measures, by filing reports with major media companies more frequently.

Cooperation in alliance

To tackle illegal providers on social media, the KSA works closely with various companies and organisations. During a recent meeting of the alliance, current knowledge, trends and insights were shared. Advertising on social media was a key topic, as these platforms reach a large number of people.

The working group also discussed how companies can protect their trademarks and held a brainstorming session on what else is needed to tackle illegal providers on social media. The KSA will use the outcomes of the meeting in the coming period to take even better action.

Frustrating infrastructure

In the Netherlands, online gambling is only permitted with licensed providers. The KSA’s approach to illegal offerings ranges from imposing fines to disrupting the infrastructure used by illegal providers. The online world, and social media in particular, plays a major role within this infrastructure.

The post KSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.