Compliance Updates
Netherlands Online Gambling Association Calls for New Limits on Advertising
Netherlands Online Gambling Association (NOGA), the most prominent online gaming trade group in the Netherlands, has called for greater restrictions on advertising in response to guidelines published by the nation’s regulator.
NOGA, whose members include Entain, Flutter, Kindred and Bet365, said the limit of three online gaming ads per commercial block when the Dutch regulated gambling market opens next month is not enough. NOGA said it is particularly concerned that ads for lotteries and land-based gaming offerings can also be broadcast in addition within the same block.
NOGA wants operators and groups from across the online and offline sectors to come together to agree workable guidelines to avoid saturation advertising and the subsequent risk of a total ban.
Peter-Paul de Goeij, director of NOGA, said: “This code does not go far enough. The limit of three gambling advertisements per block, applies only to internet gambling advertisements. So, in addition to three advertisements for online gambling, Holland Casino, Gaston and Koning TOTO will be allowed to advertise their offline offerings without any restrictions.
“The viewer does not make the distinction between offline and online at all – the consumer just sees an irritating gambling ad. In addition, gambling advertisements of today’s gambling providers are already ubiquitous; on television, radio, internet, bus shelters and in our letterboxes. Let’s face it, consumers find too many gambling adverts just irritating.
“This irritation, and the flooding with gambling advertising, must be prevented. That’s why NOGA has been calling on all gambling providers, online, offline, the Postcodelottery – but also media parties and broadcasters – to sit down and make agreements on the total amount of gambling advertising in the Netherlands, since June 2019 already. We need to do this to temper the growth that is coming, with the legalisation of the online market, and to prevent a gambling advertising avalanche.
“If we do not prevent this from happening, there may be a ban on gambling advertising introduced soon and then we will not be able to persuade consumers to play at a legal gambling site. NOGA therefore advocates advertising volume control.”
NOGA said the absence of its members from discussions on the guidelines was a mistake, citing the experience of multinational groups such as Kindred, Flutter and Entain in the development of workable rules in other countries.
De Goeij added: “We support the code, but with the important addition that that cross-sector agreement of advertising volume control, is absolutely necessary and I would like to invite here – again – all colleagues, the media parties and the broadcasters – to get around the table in a coalition of willing, to jointly prevent a gambling advertising avalanche.”
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AI
Isle of Man secures Royal Assent for Data Asset Foundations law
The Isle of Man’s Data Asset Foundations legislation has received Royal Assent, bringing into law what the government and partners describe as the world’s first statutory framework for recognising and managing governed data assets.
With Royal Assent granted, the programme moves into implementation. Digital Isle of Man said the next phase includes developing a Data Asset Register, drafting supporting regulations, and building the operational systems needed to run the framework.
A central element is a statutory Data Asset Register intended to record, classify and oversee recognised data assets. Digital Isle of Man said consultation on the register and registrar model has already taken place and industry feedback is being used to shape regulations and operational guidance.
Tim Johnston MHK, Minister for Enterprise, said:
‘Receiving Royal Assent marks a proud and historic moment for the Isle of Man and reflects years of dedicated work to develop a concept that did not previously exist anywhere in the world and bring it fully into law.
‘As the first jurisdiction in the world to fully establish a framework of this kind, the Isle of Man is demonstrating what becomes possible when innovation, collaboration and regulatory agility come together with clear long-term ambition.’
Aga Strandskov, Head of Data Strategy at Digital Isle of Man, said:
‘Many organisations already recognise data as a major business asset but have lacked the legal certainty needed to use it with confidence. That’s exactly what this new legislation enables.
‘The focus now turns to building the wider ecosystem, operational capability and practical implementation needed to support the next phase of the programme. The Register, supporting regulations and operational infrastructure are all active workstreams already progressing at pace.
‘For businesses, this creates real commercial opportunities that have previously been difficult to support within existing legal and operational models, from governed AI training datasets and trusted cross-organisational collaboration through to new approaches around data-sharing, financing and value creation.’
John Bottega, President at EDM Association, said:
‘Globally, organisations are increasingly looking for clearer structures around how valuable data can be governed, shared and used responsibly.
‘The Isle of Man taking this step reflects a growing shift towards more mature and scalable approaches to trusted data governance that support both innovation and accountability.’
The post Isle of Man secures Royal Assent for Data Asset Foundations law appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance
The Mill Adventure wins GLI-19 certification ahead of Ontario market entry
The Mill Adventure has obtained GLI-19 certification as it prepares to enter regulated online gaming in Ontario, a key step in the platform provider’s North American expansion plans.
The company said the certification supports technical compliance requirements common across regulated North American markets, including platform functionality, reporting processes, KYC measures and geolocation. GLI-19 is a technical standard used for interactive gaming systems.
The milestone comes ahead of The Mill Adventure’s planned launch with its first client in Ontario. The company said it will build on experience in multiple European regulated jurisdictions as it targets further growth in North America.
The Mill Adventure also pointed to recent developments including the launch of Dutch operator Winz.nl and a wider integration with Optimove’s CRM suite.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Achieving GLI-19 certification reinforces that our platform and compliance framework are built to support the complexity regulated operators face in markets like Ontario, without compromising performance or scalability.
“Our focus is not simply on entering North America, but on becoming a long-term technical partner for operators looking to scale efficiently across regulated jurisdictions.”
The post The Mill Adventure wins GLI-19 certification ahead of Ontario market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch
EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.
The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.
At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.
The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.
Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”
The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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